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2019 Dental Marketing Trends

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2019 Dental Marketing TrendsWhen it comes to dental SEO, it is best to keep up with the trends in order to stay on top of your game.

In this article, we will discuss that dental SEO marketing trends are popular this year and how you can incorporate them into your dentist SEO.

The following trends will help with your dental SEO efforts this year and will prove to be quite helpful.

Photography is something that every website needs. Stock photos are not photos that you want to be associated with your dental practice. People would much rather see photos that pertain to your business. High-quality photos will work much better with dentist SEO and can help to convert more visitors on your website into patients.

Videos work just as well as photos do. Currently, only about 14% of businesses are using videos. Research has shown that 80% of people would rather watch videos to find out pertinent information rather than search blogs or articles. Showcase your dental practice by doing a walkthrough of your office. Be sure to include patient testimonials, as well as snippets of patients having procedures done. Hire a professional to do this, and always make sure that you have the permission of the patients you video. With your videos, you may also consider having a question and answer segment. Answer frequently asked questions on a wide variety of topics. You could also consider doing tutorials, such as the proper way to brush your teeth.

Online booking is a huge trend in 2019. In a world that keeps getting busier, online booking is essential. Patients can book their appointments at their own convenience, and do not need to wait until the office is open to schedule these. Online booking can also make your dental practice more efficient as it will set blocks of time for each provider.

Boost your dental practice with interactive content. Consider adding infographics that are packed full of information for your clients. Quizzes or surveys are a wonderful way to have online visitors to not only entertain them but also educate them. Polls are also a fun way for visitors to voice their opinions to make future experiences with clients better.

Generate new and fresh content. And add it on a regular basis. Think of value when it comes to this. Do not spam your viewers, but rather offer content through blogs, articles, and more. Think of what is relevant to your customers and go from there.

Reviews are a wonderful way to get the word out about your dental practice. Besides having video testimonials as suggested in number 2, consider adding an online review system to your dental practice website. This dentist SEO trick is a surefire way to allow your patients to talk about how they feel about your practice.

If you are uncertain about reviews, consider this. A whopping 97% of people say they are likely to read reviews before making a decision on whether or not to book an appointment.
Another great thing about reviews is that they give your website the possibility to rank higher on Google and other search engines. So, therefore, the more reviews your dental practice has online, the better.

Using the top SEO dentist marketing trends will help your website reach more people, which will help your business grow with more customers. Photos of real customers, along with video, can make your practice gain more customers. Online booking is great for those that are busy, and fresh and interactive content will inform your patients about dental care. Reviews are always handy for ranking, as well as letting others know how well your practice is runs.

If you are uncertain what marketing trends will work for your practice this year, consider calling https://www.affordabledentalseo.com/ today!

Optimizing a Google My Business Dentist Profile for Boosting Up Web Traffic

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Google My Business Dentist Profile for Boosting Up Web TrafficIf you’re a dentist who has recently uploaded your dental SEO site, then you’ve a good chance of attracting prospective traffic to your site by exploiting local SEO techniques. Local search engine optimization entails making the most of specific online tools and techniques, like Moz Local, SEOProfiler, Synup, NAP consistency, and customer feedbacks in order to secure a good rank on popular search engines. You too can take advantage of these local SEO strategies and tools for promoting your dentist SEO site amongst your niche segment or potential patients.

One digital tool that you can exploit to the hilt for ensuring that yours SEO for dentist site ranks high on Google, Bing, and Yahoo, is ‘Google My Business’. You do not need to invest a single dime to use Google My Business is a completely free tool. At the same time, the tool is incredibly easy to use.

Google My Business is a crucial SEO tool that could go a long way in enabling you to position your dental practice (or any other business for that matter) in the local market. Despite the versatility of this Google’s online promotional tool, it is quite surprising to note that just 44% of businesses have a Google My Business account. So, if you are yet to create a Google My Business profile, then it’s about time you did the same.

How Businesses Can Benefit from Local SEO

Businesses, especially the micro, small and medium-scale establishments, stand to benefit from harnessing local SEO, and for good reasons. Firstly, most people nowadays use smartphones, laptops, tablets, and laptops when looking for information about a product or service or for the making a purchase. Most of us are likely to use a portable digital device when it comes to buying a product, subscribing to a service or crediting payments, regardless of whether we are on the move or sedentary.

Additionally, you’ll conduct a local search for completing the above activities, nine times out of ten. So, it follows that local search results receive a priority for the majority of individuals. Consequently, when you tap local SEO, you’ve a better chance of publicizing your dental SEO site across all kinds of digital devices, thereby boosting the possibility of increased web traffic flow.

Secondly, a good proportion of the populace surf the internet when looking for local firms and companies or professional services. You can take it for granted that nearly 70% of your prospects will browse on Google for tracking you. Statistics and surveys indicate that almost 80% of all online local searches lead to offline conversions.

The most convincing reason you need for tapping the potential of local SEO is that the local search market is extremely niche-oriented. For you it means that your would-be patients will, in all likelihood, turn to Google or Yahoo for tracing you.

Google My Business Vis-à-vis Google’s Local 3-Pack

Google recently went for a major overhaul with respect to cataloguing or indexing local businesses for showing up in SERPs. Hitherto, Google displayed a maximum of seven local business addresses but following the rollout, only three of your local business branches would be able to compete for a position on the first SERP. Therefore, if you want your dentist SEO site to be heard and seen locally, ensure that your Google My Business page mentions the ZIP code or city name, includes phrases like close to/near me, and your practice’s name.

Taking advantage of Google My Business Profile for Your Dental Practice

After your Google My Business page is up and running, abide by the following steps to improve the chances of your dentist for SEO featuring in Google’s local 3-pack:

  • Key in accurate info pertaining to name, address, and contact numbers of your practice, opening and closing times etc
  • Validate your dental profession-It normally takes a week to obtain the Google verification code that you use to claim your GMB listing
  • Doubly check if you’ve added the terms ‘dental clinic’, ‘dentist’, and ‘critical dental services’
  • Post your dental site content to your Google My Business profile

If you wish to get more tips on local SEO for your dental practice, visit www.affordabledentalseo.com or place a call to 727-797-3051.

Optimizing Google My Business Dentist Account for Increasing Patient Flow

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More Dental Patients with Google My BusinessDentists can take advantage of local SEO techniques in order to increase the flow of patients to their chambers. Local SEO taps multiple digital tools, relevant web content, and customer feedbacks for helping your dental website claim a good rank on popular search engines, including Google. One such tool that can contribute effectively towards promoting your dental practice across the web is ‘Google My Business’.

The best thing about ‘Google My Business listing’ is that you can use the tool free of cost for adding more teeth to your dentist SEO strategy. Google My Business is one versatile widget that can help your dental practice (or any other business for that matter) gain a competitive advantage locally. Nevertheless, the fact that 56% of businesses are yet to create a ‘Google My Business’ page clearly indicates that these outfits are yet to realize this tool’s significance in online marketing.

Before we evaluate the importance of Google My Business in reinforcing your dental SEO plan, let us assess the role local SEO plays in augmenting the popularity of a commercial site.

How your dental practice can benefit from local SEO?

Local SEO can be immensely beneficial for your dental profession or any other business for a few basic reasons. Firstly, nowadays majority of individuals search for products or services that is available locally mostly on their mobile devices including smartphones and tablets. Local search becomes a priority when these individuals are on the move.

People conduct localized searches primarily on their phones when they’re mobile while a sizable proportion (about 42%) uses a desktop when stationary. So, you can optimize dental SEO campaign for ensnaring patients carrying out local search on both smartphones and desktop PCs. Secondly, majority of your existing and prospective patients are most likely to browse the net in order to locate your address.

And 78% of all online local searches lead to offline discussions and conversations. Finally, localized businesses’ search market is extremely niche-oriented. In other words, your potential patients will give preference to consulting dentists located nearest to them after looking up addresses on the net. So, it pays to show up in local SERPs of Google, Bing, and Yahoo as you’re able to connect with a larger number of patients who are looking for you or your services, to be specific.

Local 3-pack of Google and Google My Business

As Google My Business references are entrenched in ‘local 3-pack’ of Google, every time a patient embarks on a local search, all top ranked local 3-pack dental SEO sites listings will be visible on the first SERP. So, if you wish to attract more traffic to your dentist SEO site, you must create a Google My Business account. On the other hand, if you keep dragging your feet, your chances of netting new patients via the local 3-pack route are almost zilch.

How to make the most of your dental site’s listing Google My Business?

After you’ve created your dental practice’s profile on Google My Business by mentioning a postal address and contact number, abide by the following tips to expedite the account’s embedment in the local 3-pack.

Verify and crosscheck data you enter in the page or profile-Make sure you update the appropriate business name and address, phone number (NAP consistency). At the same time, specify the hours of business or practice, the correct URL, and so on.
Confirmation of dental practice-Keep in mind that it usually takes 5-7 working days for the Google verification code to reach you following which you stake a claim for getting listed.
Be specific about primary and secondary groupings-Primary grouping or category would be ‘dental clinic’ or orthodontist. Secondary groupings would relate to treatment methods you offer, like ‘Invisalign implants’.
Update multiple images or illustrations-Geo-optimizing the pictures is the key.
Be responsive to reviews
Transfer website content to Google My Business page for increasing brand awareness

Affordable Dental SEO can help augment the visibility of your dental website across the web. To know how, call 727-797-3051 or send a mail to sales@affordabledentalseo.info.

Trends That Can Help To Increase The Website’s SEO Rank

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SEO Trends that Will Dominate 2018Every year, Google comes up with a new indicator for ranking the website. In the year 2014, a secure website had greater chances for appearing within the topmost search engine results. But, this year, SEO professionals need to focus on increasing the mobile page speed. Whatever it might be, the ranking factors would still continue to create a better user experience. So, even if you are looking to enhance dentist SEO tactics, here are some of the things that you should take care of.

Publish readable content

Even today, the content on the website helps to generate web traffic. High-quality content decreases the bounce rate once individuals find that it’s worth visiting the site.

To understand the search intent, you can use Google Analytics and go through reports like User Flow and Site Search. Besides, you view the Search Analytics report to get a better idea of the links which people prefer clicking.

Keyword research is also something else you need to take care of. You should select the keywords which have average search volume but a high click-through rate. It’s always better to find primary keywords and include them in blogs which people love reading.

Even though you might plan to increase the dentist SEO ranking, you should go through SEO tips for voice search. This would help you understand the intent as well as the ways in which people ask questions.

Way ahead, rich snippets can definitely reduce the bounce rate once the user gets an idea of what’s published online. In fact, they can figure out what they can get from the content before clicking the link.

Make the site mobile-friendly

Today, people use their smartphones to search information. So, you should make sure that the website is mobile friendly. This helps in assigning the indexing properties and in increasing the SEO rank when a responsive website is the recommended format.

As the expert thinks about dentist SEO techniques, he should make sure that the website adapts to touchscreens of different smartphones.

Create a secure website

It was way back in 2014, when Google came up with a secure website as the ranking parameter. Later, the Google Chrome browser would mark the site as ‘not secure’ when the website name didn’t start with HTTPS. So, it’s important to make a transition to HTTPS so that it can impact SEO. However, switching to HTTPS along with SSL may bring in issues when Google tries to include the site in the search engine results.

Enhance the user experience

If the digital marketing agency is not thinking about the user experience, then this can affect the SEO rank. Search engines consider only those websites the visitors go through for some more minutes.

Moving ahead, the company should also check whether the site is well organized. It must be easy to navigate and the person should be able to find the pages in a few clicks. This might not be possible with large sites, but you can come out with ways to improve the search.

Improve the page speed

If your site is taking a lot of time to load, then you would lose revenue and visitors. So, look for online tools which can give you an idea of the website’s speed. After all, the online experience also depends on faster loading web pages. As traffic is generated, you can observe an increase in the page views.

Earn relevant backlinks

If you wish to enhance the online presence in 2018, then you can’t succeed with backlinks. As a powerful strategy, you can consider infographics for presenting data in a better way. You can also move on with surveys, quizzes, and roundups. These help you to highlight points which visitors might have never come across. It can also provide helpful information people didn’t know before. On the other hand, podcasts and video interviews can also help you to present views stated by influencers.

While backlinks might not be valuable after some years, they are surely going to be a signal for SEO.

Take care of on-page optimization

On-page optimization deals in the elements that always support techniques related to dentist SEO. So, as you try to move ahead this year, the site should have metadata, a schema markup, and an internal link structure. With metadata, the description should be around 230 characters.

Schemas make it easier for the search engine to find essential information. There are almost 600 types of information you can include when the website is getting designed. As it helps Google to display rich snippets, it is surely an important element for SEO in 2018.

As for the internal link structure, it should be focused on the user’s point of view. It manages the link flow, directs users to specific content, and lets you index particular pages.

With everything mentioned above, you should be ready with a sophisticated dentist SEO strategy and spend some time on how you can move up to be on the top.

Based in Florida, AFFORDABLE DENTAL SEO has always been offering online marketing services to dentists. Besides, the company helps to manage dental AdWords campaigns that could help in increasing the SEO rank of the dentist’s website.

How To Improve Your Seo Efforts With Email Marketing

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How To Use Email Marketing To Boost Your SEOAs any online marketer knows, organic search is the number one source of traffic for your website. However, there’s another source of getting huge amounts of traffic, which a lot of people seem to ignore, even though its “powers” aren’t secret. Yes, today we are going to talk about email marketing and how you can use it to boost your SEO efforts.

Even though there’s no direct connection between email clients and search engines – Google, in our case – it’s actually an excellent channel to deliver information about your website to a base of subscribers or potential subscribers, in an attempt to increase your rankings.

But how does email marketing influence the SERP results? Let’s find out together!

It builds social signals

Popular links usually rank higher in Google search. And social activity also increases this popularity. Basically, the more people share your content, the stronger your social signals are.
Include links to your latest content in emails you’re sending, as well as social sharing buttons, in order to encourage your newsletter recipients to distribute the content all across the Web.

It can attract good reviews

We’re living in the era when people look for reviews all over the Web before deciding upon buying a product or a service. And you just can’t imagine how much of an impact a series of bad reviews can have. Besides this, the quality and number of reviews for your company directly affects the search ranking.

Use email marketing to ask people for opinion about your product or service, no matter if they’re good or bad. Also, don’t forget to answer to each of them, to show your customers that you care about a feedback you receive and take it into consideration.

It can lower your bounce rate

When a user visits your website, but leaves immediately, Google counts this as a bounce. And it’s far from being good, as it signals that a user has not found the exact information they were looking for on your website. Therefore, the goal is to have a bounce rate as low as possible, since it influences your Google ranking.

But how can email marketing help you lower this rate, you ask? Well, it’s pretty easy and logical. Presuming that you already have a list of people who are genuinely interested in your website and receive your newsletter on a regular basis, you can include some links to your latest posts in emails you’re sending. By this, you’re making sure that people who click on links will definitely read everything and only after that they will close a link.

Obviously, these are just a few of many advantages the email marketing can have on the SEO campaign. However, if you haven’t tried it until now, it should be enough to convince you that it’s worth trying it.

On the other side, if you just don’t have time to run email marketing campaign , you can leave it to professionals. Affordable Dental SEO provides top quality search engine optimization services – email marketing included – for all types of websites and budgets. Just drop them a line on their website and they can definitely help you take your website one step further!

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Connecting to social media is crucial for the success of your dental SEO promotion plan

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Dental Practice Marketing - Using Social Media to Grow Your PracticeConsidering the contemporary significance of the automated social media with regards to popularizing an e-commerce site it does not need to be emphasized that your dental SEO promotional strategy should incorporate social media platforms. Of course, social media cannot be the be-all and end-all of a typical web-based dental canvassing plan as there are other more important aspects to consider but it nevertheless should be factored into your overall digital advertising campaign. Contrary to what you may think, the endeavor does not need to be an expensive one.

Effective Tips You Can Follow to Make Your Online Dental Marketing Approach a Success

A good of majority of dentists simply cannot resist the temptation of going overboard with their dental SEO stratagem, especially when connecting with social media, like making the promotion appear too gaudy and loud. The posts and updates should be engaging and interactive enough to encourage existing and prospective patients/clients to take an interest in you.

Integrate Your Dental SEO with Social Media

To make the most of social media platforms like Facebook, Twitter, and LinkedIn blend them with your dental SEO tactics. To be specific, integrate your practice’s Facebook or Twitter profile with your portal hosted on Google’s servers to make the latter more visible across the web.

Create Original and Innovative Content and Share the Same

Content still remains king when it comes to publicizing your dental practice. So, creating original, relevant, and quality content free of plagiarism and devoid of grammatical or syntactical errors is sine-qua-none. Additionally, tempering the content with visual content in the form of appealing illustrations and imageries will surely amplify your practice’s online presence across social media.

Optimize Social Media Posts with Niche Keywords

You had definitely selected the keywords (generally used by patients and visitors when they browse on the net) for your dental SEO method. You could extrapolate this optimization technique for your social media blogs and posts for driving greater traffic to your site.

Enhance Visibility via Link Building with Social Media

Once you have taken the necessary steps to build inbound links for your Twitter and/or Facebook accounts by uploading inventive and unique content, you should next focus on generating outbound links that will direct or redirect users to your site from social media profiles.

Harmonize Google Classifieds with Facebook Ads

Do not put all your eggs in one basket by investing your entire online marketing budget on Google AdWords, Google Analytics, and AdSense. Instead, keep aside and allocate a part of your funds for spending on Facebook classifieds. Browse for the appropriate keywords independently for Google as well as Facebook, and thereafter mix the lists judiciously for getting the best of both worlds.

Keep Track of Traffic by Taking Advantage of Facebook Pixel

Facebook Pixel can help you in tracking visitors of your site, starting from the classified or post they clicked on to land at your website to the route they went through and everything in between. Facebook Pixel will even let you know if some of the visitors scheduled an appointment.

Rate Your Success

All your efforts to promote your site on social media will be in vain if you do not use metrics for reviewing the results using the Google Analytics tool.

You can log in at www.affordabledentalseo.com or call up 727-797-3051 for getting a dental SEO strategy devised by online marketing specialists.

6 Reasons for Dentists to Adopt a PPC Promotion Strategy for Boosting their Practice

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6 Reasons for Dentists to Adopt a PPC Promotion Strategy for Boosting their PracticeIt has become very commonplace nowadays for the majority of sites that you log in via Google or any other search engine to contain PPC classifieds and ads. In fact, a considerable section of almost all the pages of a typical site is taken up by such sponsored results. And there is a good reason why these results are consistently displayed on the SERPs-they enable advertisers as well as site owners to make money.

So, it is no wonder then that these sponsored or paid-for listings attract clicks that is comparatively much more than clicks on organic SEO pages. Statistically speaking for every organic click, 2 clicks are recorded for listings with keywords having a huge commercial value. Simply put, more than 60% of users in the US click on classifieds promoted by Google Adwords whenever they wish to place an online order (for a product) or make an appointment with a lawyer or dentist (service related click).

If you’re a dentist looking to improve the footfall number at your chamber devising a target-oriented dental SEO strategy might go a long way in helping you to accomplish your goal. For instance, creating and implementing brand new Google Adwords search engine campaign may help in your site attracting more clicks from niche prospects (patients looking for an Invisalign implant or root canal treatment). For a great majority of dentists, the very idea of opting for an SEO campaign with the aim of bettering the dental site’s ranking (and ultimately have more patients) can be quite exciting albeit tinged with some anxiety.

PPC adverts can give a shot in the arm of your business or call regardless of its nature, including of course dental practice. The following are some of the benefits that a dentist enjoys when he chooses a Google Adwords PPC promotion platform.

  1. Payment is due when and only when someone clicks on the ad

Surely the most noteworthy benefit that the dentist takes advantage of when he goes for a marketing campaign via the Google Adwords platform is that he or she is required to make payment only after an individual has clicked on the listing. So, you exercise a considerable degree of control over your ad’s performance (and consequently where your money is going). This convenience is in marked contrast to the conventional mode of publicity campaigns (think offline approaches) where you invest an amount without having any idea as to how the classifieds will perform.

  1. You can set the spending limit as per your convenience

Adwords PPC platform provides you with the convenience of setting the amount you’d wish to pay as per your spending (financial) capability. Not only can you put a ceiling on the daily spending limit but also change the capping at any time you feel like. It’ll certainly take some time for your listings to deliver and become lucrative but the chances of the ad or ads turning money spinners are always more than offline or traditional canvassing means.

  1. You can rope in new clients by inserting a creative ad that is well-timed

You’d naturally like to attract as many new patients to your chamber as well as retain the existing ones that live or work close to where your clinic is located. The PPC systems of Google can help with the location-based targeting of your niche patient segment.

  1. Expect to see results of your PPC ad faster than organic searches

Traffic being driven to your site through organic SEO is significant but you can expect your PPC search strategy to deliver results at a faster pace.

  1. The benefits of PPC data can be extrapolated to other marketing platforms

If a keyword or set of keywords are delivering the goods via Adwords, then you can harness these keywords across other PPC mediums for driving an increased volume of traffic to your site.      

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6 Keywords Research Tools Critical for Your SEO Strategy

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6 Keywords Research Tools Critical for Your SEO Strategy‘The times they’re a changin’-so crooned Bob Dylan in the 60s of the last century. The internet emerged on the scene some three decades later but the relevance of the song’s essence remained and it still does. In this context, it can be stated that keywords which used to be the mainstay of any SEO strategy or promotion have been through an evolutionary phase whose across-the-board repercussions have been felt by everybody having a stake in the online realm. Keywords for a long period of time had been the be-all and end-all of all SEO techniques and stratagems-your site’s SERP ranking would’ve got a boost if you managed to create or spin content around relevant keywords.

However, of late, Google, the world’s most preferred search engine has gone in for a flurry of updates with respect to its SEO ranking algorithms including PageRank, Panda, Penguin, and Hummingbird to name a few. As a result, the prescribed parameters or yardsticks based on which these algorithms ranked websites were re-examined and subsequently tweaked. So, the long-established mode of creating site-specific content, inserting keywords perfectly germane with the content, and regularly updating content were no longer a priority as far as resting a good rank on Google’s SERPs was concerned.

Google was also apprehensive of becoming unpopular with smartphone users whose numbers were swelling day by day. Smartphone users complained that the sites and portals did not download as quickly on their handsets as these did on desktops and laptops. Additionally, they also had issues with regards to clarity of the web pages and navigating smoothly through the same. Therefore, the search engine went into an overdrive in order to make its servers readily accessible to and user-friendly for smartphones.

  1. Ubersuggest: Ubersuggest is a versatile keyword exploring a tool that helps you to envisage or think up more specific keywords relevant to your site content, particularly if you’re uninitiated in researching for the same. Though Ubersuggest is not as resourceful as Moz’s or Google’s keyword foraging tools, but it at least assists you in brainstorming on keyword concepts.
  2. Keyword Explorer from Moz: The best things in life are free including Keyword Explorer from Moz. Moz has earned its goodwill by providing exclusive SEO tools free of cost and that includes the state-of-the-art Keyword Explorer. Apart from offering recommendations on site-specific keywords, the tool lets you know straight away the collective value of every keyword you key in.
  3. Keyword Planner from Google: Your keyword researching toolkit is incomplete if it doesn’t have the Keyword Planner from Google. What makes the Keyword Planner the most coveted amongst all the available keyword rummaging tools? For a start, it is accurate, it’s open sourced (free), and most importantly it’s from Google.   
  4. Soovle: Soovle is another resourceful keyword research contrivance that adopts a somewhat analogous technique as that of Ubersuggest. Nevertheless, the fact that Soovle draws heavily from the automated recommendation specifics of a range of search engines including Yahoo, Bing, Amazon, YouTube, Wikipedia, and Google differentiates it from Soovle. Soovle is a multifarious research tool that comes in perfectly handy especially when you intend to promote you brand on a range of platforms.
  5. SEMRush: SEMRush, unlike most of the other keyword exploration tools, doesn’t come free. However, what or whatever you get in return by paying upfront is nevertheless of great value. Since proof of the quality of the pudding is in the eating, just insert the domain name of your site, and you’ll be bombarded with a deluge of data pertaining to your portal.
  6. SpyFu: SpyFu is an adaptable keyword analysis tool that allows you to fairly gauge the degree of competitiveness your business is confronting vis-à- vis your closest adversaries. With this tool, you just key in the domain of any of your competitors to get a clear idea of the keywords being used. SpyFu enlightens you on where you exactly stand compared to your rivals.

Google also brought about corresponding or analogous changes in the manner in which the organic SEO algorithms ranked websites to make the ranking tools amenable for smartphones. These adjustments implied that all webmasters who designed and developed websites reviewed/graded by Google were now required to upgrade the portals to make the same conveniently accessible for Android-based and iOS phones. In this context, any site which is not smartphone-friendly is reprimanded by downgrading its ranking. Nevertheless, the fact remains that keywords still continue to be a strategic determinant considerably affecting the outcome of any SEO promotion campaign undertaken by the website owner or administrator responsible for maintaining the portal.

Researching on keywords lets you keep track of search trends and patterns of users as well as enables you to leverage your online marketing strategy. In order to add more teeth to your SEO campaign with the overarching objective of improving the site’s SERP ranking, you can take advantage of the following tools for focused keyword research.