SEO vs PPC (Google Ads): Which Is Better?

Capturing qualified leads is the primary goal of every website and the most preferred way to achieve this is by increasing your brand awareness. Ranking on search engines isn’t easy and you face several challenges while promoting or marketing your services. So, is it better to use Google Ads or put more effort to improve […] Continue reading

Review of Website Traffic Sources

Most of the time, it might be tough to evaluate things related to marketing. So, if you are new to the entire gamut of marketing measurement and analysis activities, then we have broken down the traffic sources which are common for tools you generally come across. Organic Search Organic search traffic usually refers to the […] Continue reading