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The Best Dental Online Marketing Strategies

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The Best Dental Online Marketing StrategiesMany dental practices feel they are doing fine until someone talks SEO to them. Dental practices are on the rise when it comes to SEO techniques. With the right online marketing strategy, a dentist office can see an improvement in their client base when it comes to numbers. With just a few edits to what they are currently doing, a dental practice can find success with an updated dental marketing plan.

One of the biggest things that a dental practice should consider doing is focusing on mobile-friendly marketing. Now more than ever, people are using their phones to schedule appointments or find a new dentist. By focusing your marketing strategy on mobile optimization, you allow Google to rank your site better. By doing this you can also increase your page’s conversion rate along with more leads to your practice.

Content is a huge part of any website. However, the content needs to be something dental patients or clients will look forward to reading. Consider taking an interactive approach when it comes to your online marketing strategy. Try to personalize it so each individual reading it feels it was added just for them. Know what your audience wants and expects and then go from there. You can do this by finding out what dental practices your readers are interested in, or what trends they are interested in.

One amazing way to add content to a site is by online quizzes. These will keep your readers engaged. Surveys are also fun for your audience. Polls are a fun way to learn more about your client base, as are assessments. Add these on a regular basis in order to have your audience visit your website more often.

Social media is crucial when it comes to online marketing for your dental practice. It is very cost-effective on your part and convenient for your customers. The best way to do brand promotion is to update your content regularly. Make it shareable so others can share it if they find it interesting or relevant. You should also take the time to answer any questions or comments that others are leaving on your social media pages,

If your customers can not find an answer they are looking for, one thing to consider could be chatboxes. Chatboxes are quite popular for many sites. This trending online marketing technique allows customers to have their FAQ answered. These chatboxes can be programmed to not only answer these but also provide basic information to your customers.

There are times when you may feel you have enough on your plate and can not do SEO for your site. If this is the case, do not just push it under the rug. Hire a professional to do your online marketing strategy for you, such as Affordable Dental SEO. These professionals can build up your content on your site, create a chatbox for you, and make your site mobile friendly. They can even use social media to do brand promotions. Do not delay in calling them as the sooner you have a dental marketing plan, the better!

Optimizing Google My Business Dentist Account for Increasing Patient Flow

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More Dental Patients with Google My BusinessDentists can take advantage of local SEO techniques in order to increase the flow of patients to their chambers. Local SEO taps multiple digital tools, relevant web content, and customer feedbacks for helping your dental website claim a good rank on popular search engines, including Google. One such tool that can contribute effectively towards promoting your dental practice across the web is ‘Google My Business’.

The best thing about ‘Google My Business listing’ is that you can use the tool free of cost for adding more teeth to your dentist SEO strategy. Google My Business is one versatile widget that can help your dental practice (or any other business for that matter) gain a competitive advantage locally. Nevertheless, the fact that 56% of businesses are yet to create a ‘Google My Business’ page clearly indicates that these outfits are yet to realize this tool’s significance in online marketing.

Before we evaluate the importance of Google My Business in reinforcing your dental SEO plan, let us assess the role local SEO plays in augmenting the popularity of a commercial site.

How your dental practice can benefit from local SEO?

Local SEO can be immensely beneficial for your dental profession or any other business for a few basic reasons. Firstly, nowadays majority of individuals search for products or services that is available locally mostly on their mobile devices including smartphones and tablets. Local search becomes a priority when these individuals are on the move.

People conduct localized searches primarily on their phones when they’re mobile while a sizable proportion (about 42%) uses a desktop when stationary. So, you can optimize dental SEO campaign for ensnaring patients carrying out local search on both smartphones and desktop PCs. Secondly, majority of your existing and prospective patients are most likely to browse the net in order to locate your address.

And 78% of all online local searches lead to offline discussions and conversations. Finally, localized businesses’ search market is extremely niche-oriented. In other words, your potential patients will give preference to consulting dentists located nearest to them after looking up addresses on the net. So, it pays to show up in local SERPs of Google, Bing, and Yahoo as you’re able to connect with a larger number of patients who are looking for you or your services, to be specific.

Local 3-pack of Google and Google My Business

As Google My Business references are entrenched in ‘local 3-pack’ of Google, every time a patient embarks on a local search, all top ranked local 3-pack dental SEO sites listings will be visible on the first SERP. So, if you wish to attract more traffic to your dentist SEO site, you must create a Google My Business account. On the other hand, if you keep dragging your feet, your chances of netting new patients via the local 3-pack route are almost zilch.

How to make the most of your dental site’s listing Google My Business?

After you’ve created your dental practice’s profile on Google My Business by mentioning a postal address and contact number, abide by the following tips to expedite the account’s embedment in the local 3-pack.

Verify and crosscheck data you enter in the page or profile-Make sure you update the appropriate business name and address, phone number (NAP consistency). At the same time, specify the hours of business or practice, the correct URL, and so on.
Confirmation of dental practice-Keep in mind that it usually takes 5-7 working days for the Google verification code to reach you following which you stake a claim for getting listed.
Be specific about primary and secondary groupings-Primary grouping or category would be ‘dental clinic’ or orthodontist. Secondary groupings would relate to treatment methods you offer, like ‘Invisalign implants’.
Update multiple images or illustrations-Geo-optimizing the pictures is the key.
Be responsive to reviews
Transfer website content to Google My Business page for increasing brand awareness

Affordable Dental SEO can help augment the visibility of your dental website across the web. To know how, call 727-797-3051 or send a mail to sales@affordabledentalseo.info.

Dental Websites Can Follow These Six Tips For Getting The Most Of A Dentist SEO Campaign

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6 Tips for Improving Your Dental Website's SEOSearch engine optimization has come a long way from the days when tempering content through metadata fine-tuning and keyword padding enabled websites to rank high enough on search engines for furthering business objectives. For the past few years, Google, Bing, Yahoo and other search engines have been using a new set of parameters for evaluating a website before according it a rank on the SERPs. How many visitors are visiting your site on a periodic basis? How long do the visitors stay on the site? Do they explore only the home or landing page or check out the other pages as well? Are visitors revisiting your site?

Bear in mind that Google uses these yardsticks for assessing the user-friendliness of all sites stationed on their servers. So if you’re an oral surgeon, orthodontist or dentist exploiting a website to promote your business, high rankings on search engines does not necessary mean that you’ll get a high volume of traffic for converting into patients. Since the majority of local patients will be first browsing the net to find you, what steps do you need to take in order to add more teeth to you dental SEO strategy and thereby attract more visitors/patients?
Abide by the following dentist SEO practices so as to engage with more prospective patients and keep your practice flourishing:

1. Inspire patients to connect with your site

There will always be two distinct types of patients who’ll be visiting your site-current and steadfast visitors and prospects who might become your patients in the foreseeable future. Your current and potential visitors will have to complete a few specific actions so that they can accomplish their objectives. By effectively carrying out these actions, they’ll be able to know details regarding your practice, hours of operation, contact forms, and so on.

On your end, you can help your visitors get in touch with you by uploading ‘buttons’, ‘contact form/newsletter’ and ‘contact numbers’. See to it that a button’s text is crisp and clear. Encourage the visitor to fill up the contact form or sign up for the newsletter by underscoring the quality of the service they’ll receive if they do so. Finally, ensure that the phone number that you insert is in working order so that the reception can convey the info the visitors are looking for.

2. Making your site smartphone friendly is a sine qua non

The significance of making your site smartphone/portable device friendly does not need to be emphasized. Nowadays, more than 70% of patients logging into dental websites do so from their mobile devices, mostly smartphones. Therefore, making your site’s design responsive for devices across the board including desktops, laptops, and smartphones is indispensable, and hence must be part of the dentist SEO technique. Having a user-friendly site means the pages load fast and are convenient to navigate through.

3. Keep an eye on SEO basics

There are numerous dental portals that still flounder when it comes to adhering to the dental SEO basics. These basics or fundamentals involve inserting a meta-title and a meta-description of maximum 70 characters and 155 characters respectively. Next, you should accord to each and every page a pertinent title. To say the last but not the least, keep the URL as simple as possible.

4. NAP consistency is crucial

Surely, nothing would be more disastrous than your patients turning up at your competitor’s address instead of yours. So, make sure that the name, address and phone number (NAP) of your practice is correct and if you’ve more than one site, ensure NAP consistency across the portals. This is another dentist SEO aspect that you must bear in mind.

5. The footer matters equally

At the same time, doubly crosscheck and ensure that the footer or the bottom of the webpage is identical across the web and all social media platforms.

6. Content still reigns supreme

Make sure that content in your site, be it visual or textual is original and creative. Also, keep refreshing the content on a periodic basis so that visitors get a reason to come back to your site.

Visit https://www.affordabledentalseo.com/ or contact 727-797-3051 for getting more tips on dental SEO for your practice.

Trends That Can Help To Increase The Website’s SEO Rank

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SEO Trends that Will Dominate 2018Every year, Google comes up with a new indicator for ranking the website. In the year 2014, a secure website had greater chances for appearing within the topmost search engine results. But, this year, SEO professionals need to focus on increasing the mobile page speed. Whatever it might be, the ranking factors would still continue to create a better user experience. So, even if you are looking to enhance dentist SEO tactics, here are some of the things that you should take care of.

Publish readable content

Even today, the content on the website helps to generate web traffic. High-quality content decreases the bounce rate once individuals find that it’s worth visiting the site.

To understand the search intent, you can use Google Analytics and go through reports like User Flow and Site Search. Besides, you view the Search Analytics report to get a better idea of the links which people prefer clicking.

Keyword research is also something else you need to take care of. You should select the keywords which have average search volume but a high click-through rate. It’s always better to find primary keywords and include them in blogs which people love reading.

Even though you might plan to increase the dentist SEO ranking, you should go through SEO tips for voice search. This would help you understand the intent as well as the ways in which people ask questions.

Way ahead, rich snippets can definitely reduce the bounce rate once the user gets an idea of what’s published online. In fact, they can figure out what they can get from the content before clicking the link.

Make the site mobile-friendly

Today, people use their smartphones to search information. So, you should make sure that the website is mobile friendly. This helps in assigning the indexing properties and in increasing the SEO rank when a responsive website is the recommended format.

As the expert thinks about dentist SEO techniques, he should make sure that the website adapts to touchscreens of different smartphones.

Create a secure website

It was way back in 2014, when Google came up with a secure website as the ranking parameter. Later, the Google Chrome browser would mark the site as ‘not secure’ when the website name didn’t start with HTTPS. So, it’s important to make a transition to HTTPS so that it can impact SEO. However, switching to HTTPS along with SSL may bring in issues when Google tries to include the site in the search engine results.

Enhance the user experience

If the digital marketing agency is not thinking about the user experience, then this can affect the SEO rank. Search engines consider only those websites the visitors go through for some more minutes.

Moving ahead, the company should also check whether the site is well organized. It must be easy to navigate and the person should be able to find the pages in a few clicks. This might not be possible with large sites, but you can come out with ways to improve the search.

Improve the page speed

If your site is taking a lot of time to load, then you would lose revenue and visitors. So, look for online tools which can give you an idea of the website’s speed. After all, the online experience also depends on faster loading web pages. As traffic is generated, you can observe an increase in the page views.

Earn relevant backlinks

If you wish to enhance the online presence in 2018, then you can’t succeed with backlinks. As a powerful strategy, you can consider infographics for presenting data in a better way. You can also move on with surveys, quizzes, and roundups. These help you to highlight points which visitors might have never come across. It can also provide helpful information people didn’t know before. On the other hand, podcasts and video interviews can also help you to present views stated by influencers.

While backlinks might not be valuable after some years, they are surely going to be a signal for SEO.

Take care of on-page optimization

On-page optimization deals in the elements that always support techniques related to dentist SEO. So, as you try to move ahead this year, the site should have metadata, a schema markup, and an internal link structure. With metadata, the description should be around 230 characters.

Schemas make it easier for the search engine to find essential information. There are almost 600 types of information you can include when the website is getting designed. As it helps Google to display rich snippets, it is surely an important element for SEO in 2018.

As for the internal link structure, it should be focused on the user’s point of view. It manages the link flow, directs users to specific content, and lets you index particular pages.

With everything mentioned above, you should be ready with a sophisticated dentist SEO strategy and spend some time on how you can move up to be on the top.

Based in Florida, AFFORDABLE DENTAL SEO has always been offering online marketing services to dentists. Besides, the company helps to manage dental AdWords campaigns that could help in increasing the SEO rank of the dentist’s website.

Is Your Dental SEO Following The Rules?

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Is Your Dental SEO Following The Rules?There’s a lot that goes into SEO and especially when it’s used for specialty SEO sites that focus on a particular niche or company. That being said, SEO has some guidelines to follow and we’ll look at the most popular venue, mobile.

Mobile SEO was once underestimated. Those that didn’t see the value of mobile SEO soon found themselves lagging behind. Now, anyone with a business website or website in general had better have a mobile friendly website or you’ll be knocked out of the b ox by the competition.

There’s more to mobile SEO as it is a subhead of the overall concept and practice of SEO. You being a dentist, you’ll have to fine tune your site for SEO, mobile SEO, Local SEO and your particular dental SEO. Sounds like a mouthful doesn’t it? Well it is and it calls for expertise and know-how that can cost a good penny but needs to be done at the beginning, so you’ll have firmer ground to stand on later.

Each step of the way calls for precision and realistic expectations. Don’t try to improvise where such isn’t warranted. Study the tried and true methods that work and apply them. This all starts with a fast loading site that is constructed well. Smart and relevant title tags, descriptions, etc.. Don’t overdo it but don’t let an opportunity go by to add those valuable keywords, keyphrases, keygroups and long term keyphrases. You can get more mileage by mentioning your location and the more important keywords regarding your practice.

As luck would have it, Google provides two very valuable free tools to test your site for mobile friendliness. Check out both the Mobile Friendly Test and the Mobile Usability Report. You use these on each of your webpages to gauge how mobile friendly each is. Remember, Google doesn’t index sites, it indexes pages, so each page has to be optimized to peak performance. Once you’ve checked each page, you’ll see where your strengths and weaknesses are. From there you can make the necessary corrections thus establishing again, a solid SEO foundation to work from, from now on.
SEO doesn’t work overnight. It takes weeks and months for valuable results to come in and then you’ve got to keep up the good fight with constant maintenance and applying the newest and most professional approaches. You’ll need to keep your ear to the ground for the latest news but not fall prey to scammers.

Don’t get lazy. Make sure your site looks as good via mobile for all mobile devices as it does for desktop. Just one error can upend your efforts. Be objective and critique your site as if you were a customer. Is the site well laid out? Does it load fast? Are graphics and videos complete and not broken or so bloated as to slow down site load time? How about the copy? Does your copy cover the basics of your dental SEO or does it merely skirt the issue in favor of looking flashy and showy?

Once you’ve given your site the once over with an honest eye you’ll be better prepared and ready to move on to bigger and better things.
Make sure also that your mobile versions are social media friendly too. You’ll need that Facebook or Twitter engagement to move up the search engine rankings. There are scripts that show the full spectrum of social media sites. Don’t get greedy and try to push for all of the sites, just the top five will do. Make sure the script works in mobile as well as desktop and that the link icons aren’t obscuring vital information on your pages. This will let surfers know that you’re active on social media and they can get one on one reviews regarding your dental practice and even chat with you online.

Overall, your dental SEO has to be just that, dental. However, it doesn’t mean other topics of interest can’t be incorporated. You might have articles about a friend or family member or client who plays a sport. You would talk about that sport, where they play thus adding to local SEO, how far the spot is from your office and most importantly how their smile is now an award winner thanks to your dental expertise.
See? It’s more like a game and you should enjoy it all the way through.

Image source: Affordable SEO Tampa

Google Going Mobile Friendly

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Google Going Mobile FriendlyWith the growing tension regarding Google’s announcement that on April 21, 2015, their algorithms will change to include a greater focus on mobile friendly websites, the race is on for webmasters and marketers to get their mobile SEO game on.

The change is due to the ever growing mobile market.  Mobile devices are dominating the computing field because of several reasons.  One is their affordability.  Instead of paying hundreds and perhaps a thousand dollars or more for a desktop or laptop, people find the smaller tablets and smartphones easier to use.  Most people don’t go in for major computing and geeking out so to speak and just want devices that allow them to do simple things like email, text, play video game apps, and do some social media.

Developers around the globe know the importance of catering to the mobile market and they keep pouring out one app after another as well as new techniques and technologies.  Some to the point they’re shying past traditional computers.  That being said, the popularity of mobile devices is quickly putting traditional computing devices in the dust and Google recognizes this.

To help with the growing mobile usage, Google it tinkering with its software to make it more mobile friendly for surfers.  This gets pretty technical but it is logical.  Google has its own guidelines for what is mobile friendly and what is not.  Some webmasters and marketers already feel like their sites are ready for mobile but now Google has come up with their own guidelines that changes the game across the board.  Luckily though, Google isn’t leaving people in the dark about what they want and offer a variety of tools and diagnostics to help webmasters to tweak their sites accordingly.

Just sign up over at Google for their webmaster tools and you’ll be on the first step to see if your sites are mobile friendly and how to fix them.  Here’s where knowing mobile SEO will come in handy in the short and long term.  It calls for webmasters to look at the Google guidelines and see what they need to do now.

There’s much fear regarding the upcoming algorithm changes and it’s almost to the point of panic in some circles.

This is because any major change can mean a drop in search engine listings and of course a major drop in revenue.  Add to that the possibility the competition is already on top of their mobile friendly SEO tactics, any company caught unaware will suffer greatly.  This doesn’t mean that the changes by Google will cause major havoc, but the possibility is there and it’s not a good idea to be caught short.

This is especially important for local SEO.  Local SEO is a more finely tuned application of SEO.  It focuses on a business’ locale and important data that allows for a narrowing of searches to your specific business via its location data.  These types of pages have to be mobile SEO friendly and done so immediately.  The Google changes are reportedly going to favor a site’s pages that are mobile friendly.  So if you have a ten page website and only one of those pages is mobile friendly, it’s more than likely, that page in particular is going to go to the top of the results regarding your site instead of perhaps more important pages like your front page or contact page.

Using the tools for making your site mobile friendly, you’ll see what needs work on and what doesn’t.