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Easy Dental SEO Tips

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Easy Dental SEO TipsDental practices all have the same goal- to have an increase in patients each year. A great way to make sure your dentist office is seeing this is to ensure that your practice is doing dental SEO.

You may wonder what SEO even is. SEO stands for search engine optimization. Through SEO, you can increase the traffic that your dental website sees. This, in turn, will allow you to have more potential patients at your practice. This happens because the search engines will make your site more visible to those that are looking for dental practices.

One of the first things to do for dental SEO is making sure your local citations are correct online. Citations are online listings of your name, address, and phone number. If your information on these is not correct, your patients will have a hard time finding you. Make sure any directories you are a part of are high-quality. This would include Google and other search engines, as well as maps, local and healthcare directories.

If your website is not optimized, you are cutting your website and your practice short. There are a number of things that you can do for your practice in terms of dental SEO. First, do keyword research. Once you have your keywords, use the primary keyword in your URL as well as your title and meta description.

When creating content, make it fresh and exciting. It should be unique as well. Make a plan on how often you will post new content. Some websites are posting new content every day while others only post a few times a week. When posting new content, be sure to include internal links to every page on your site.

You should also make sure your website loads quickly. If it does not, people will just move along to the next site.

If you do not have many or any reviews online, it is time to change that. Research has shown that many patients will take the time to fill out a review if you ask them to do so. Reviews give potential patients a look into your practice to see if your office provides quality care. In addition, reviews will give your website a boost in rankings.

Social media is also something that your dental practice needs to take advantage of. Many people are using social media, so this is a great way to get others to see your dental practice. Have a complete profile and update content on your page often. Take the time to reply to comments and consider adding fun tidbits too. This could be a poll such as what is your favorite brand of toothpaste or post interesting dental facts.

If you are not blogging, you are missing out on a great dental SEO practice. Blogging is a great way to share information with your clients. Plus this is a wonderful way to rank higher in the search engines.

Again, the content that you are blogging should be fresh and relevant to your page. You can write about various services that your dental practice offers, or answer frequently asked questions. You may also include some history of your practice or fun facts about your employees here too. On your social media page, you can share your blogs to receive more traffic.

If you do not have time to write blogs or other content, post on social media, or optimize your website, you should consider hiring a professional to assist you in this matter, such as AFF Dental SEO. Incorporating a few of these easy dental SEO tips into your practice can really boost your website on the search engines.

2019 Dental Marketing Trends

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2019 Dental Marketing TrendsWhen it comes to dental SEO, it is best to keep up with the trends in order to stay on top of your game.

In this article, we will discuss that dental SEO marketing trends are popular this year and how you can incorporate them into your dentist SEO.

The following trends will help with your dental SEO efforts this year and will prove to be quite helpful.

Photography is something that every website needs. Stock photos are not photos that you want to be associated with your dental practice. People would much rather see photos that pertain to your business. High-quality photos will work much better with dentist SEO and can help to convert more visitors on your website into patients.

Videos work just as well as photos do. Currently, only about 14% of businesses are using videos. Research has shown that 80% of people would rather watch videos to find out pertinent information rather than search blogs or articles. Showcase your dental practice by doing a walkthrough of your office. Be sure to include patient testimonials, as well as snippets of patients having procedures done. Hire a professional to do this, and always make sure that you have the permission of the patients you video. With your videos, you may also consider having a question and answer segment. Answer frequently asked questions on a wide variety of topics. You could also consider doing tutorials, such as the proper way to brush your teeth.

Online booking is a huge trend in 2019. In a world that keeps getting busier, online booking is essential. Patients can book their appointments at their own convenience, and do not need to wait until the office is open to schedule these. Online booking can also make your dental practice more efficient as it will set blocks of time for each provider.

Boost your dental practice with interactive content. Consider adding infographics that are packed full of information for your clients. Quizzes or surveys are a wonderful way to have online visitors to not only entertain them but also educate them. Polls are also a fun way for visitors to voice their opinions to make future experiences with clients better.

Generate new and fresh content. And add it on a regular basis. Think of value when it comes to this. Do not spam your viewers, but rather offer content through blogs, articles, and more. Think of what is relevant to your customers and go from there.

Reviews are a wonderful way to get the word out about your dental practice. Besides having video testimonials as suggested in number 2, consider adding an online review system to your dental practice website. This dentist SEO trick is a surefire way to allow your patients to talk about how they feel about your practice.

If you are uncertain about reviews, consider this. A whopping 97% of people say they are likely to read reviews before making a decision on whether or not to book an appointment.
Another great thing about reviews is that they give your website the possibility to rank higher on Google and other search engines. So, therefore, the more reviews your dental practice has online, the better.

Using the top SEO dentist marketing trends will help your website reach more people, which will help your business grow with more customers. Photos of real customers, along with video, can make your practice gain more customers. Online booking is great for those that are busy, and fresh and interactive content will inform your patients about dental care. Reviews are always handy for ranking, as well as letting others know how well your practice is runs.

If you are uncertain what marketing trends will work for your practice this year, consider calling https://www.affordabledentalseo.com/ today!

How To Use A Google My Business Dentist Profile To Attract Clients

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Use A Google My Business Dentist Profile To Attract ClientsHaving an online presence is nowadays mandatory for most businesses, in order to reach a wider audience. Dentists, for example, can rely on this to increase their patients base, using a combination of local search engine optimization strategies.

To be more specific, dental SEO consists in making use of digital tools like customer reviews and localized web content, in order to get the business’ website on the first position in search engine rankings.

One of the most important elements of an efficient dental SEO strategy is having a Google My Business profile, as it gives owners the chance to appear in local search results, but also for getting a competitive edge in the local market.

Unfortunately, a lot of dental cabinets aren’t aware of the importance of using Google My Business or, even more, the entire dentist SEO concept. Let’s take a few moments and talk about the benefits of using local SEO, in order to see how it can help a business’ website.

Mobile over desktop

Mobile searches are currently dominating desktop searches, as people are using their smartphones to conduct searches for services near them, while on the go. And local search results are obviously prioritized!

When it comes to dentistry, potential patients use search engines in order to find the best dentists nearby. And this is where a Google My Business profile comes in.

Check out some random local search results and you will see that Google My Business listings are shown in a pack of three at the top of the page. If there are more similar businesses in your area, of course.

If you manage to get your dental practice’s website in this pack of three, you will immediately observe an increase in the number of patients. But this can be done only if you have a My Business profile.

How to optimize a Google My Business profile for dental SEO

After claiming your profile and established an address and a phone number, you need to make sure that you follow the next steps, in order to appear in the local 3-pack:

1. Enter only accurate data in your profile. To be more specific, business name, the hours between which you’re available, phone number, website, and any other information you consider relevant for the practice

2. Verify the dental business. Google needs up to one week to send you a verification code, so you can claim your listing

3. Select the correct primary and secondary categories. These are required so the search engine can easily observe what the business is about

4. Add some relevant photos. A picture with the inside of the practice and the logo can work very well.

5. Manage and respond to reviews. They are one of the top local ranking factors, so make sure you respond to them, whether they are positive or negative.

6. Share some content. Use the post option to publish a few updates, which will appear directly in the search engine results.

At first, this may seem as difficult, but if you’re not a tech savvy person, you can use an agency specialized in SEO for dental practices, able to do all the work for you, in a professional manner. Affordable Dental SEO have been providing effective dental web marketing and SEO services in the entire state of Florida, making them one of the best options available.

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How To Deal With Negative Online Reviews As A Dentist

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How to Handle Negative Customer Reviews for Dental PracticesIn the age of Internet, everybody checks online reviews before buying product or service. After all, why risk paying for something you don’t know anything about when you can see what others had to say about it?

Same goes for a dental practice.

Online reviews are essential and can be called a form of dental marketing, as they help to establish a bond of trust with potential patients. Basically, they do the same job as the good ol’ word-of-mouth recommendations, except that they reach a broader audience, meaning that they a very powerful tool in attracting new leads. But let’s just call them patients.

Unfortunately, there are moments in which you end up getting negative reviews, because, let’s be honest, you just can’t please everybody.

Below you will find a few ideas which you can use to deal with negative reviews on your own. You can also hire a dental marketing company, but that’s something we will talk about a bit later.

Never ignore a negative review

Most people believe that ignoring a negative review is the best thing to do when they receive one. Wrong, it’s actually the worst thing!

By answering politely you show that you care about what ALL patients think, but also that you are willing to resolve any problem. Besides, you can stand out from competitors who tend to ignore these not-so-friendly opinions.

Keep calm and carry on

There will be cases when you will receive a…very unfavorable review. But the secret is that you need to keep your calm when answering, even if the patient is not 100% right.

It’s highly recommended to have a set of standard responses to fall back on when dealing with a patient complaining about a bad experience and personalize your reply according to the specific concerns of the reviewer. And one more time: remain calm even though the accusations are false.

Try fixing any problems

Sure, it is very important to respond to any negative reviews you get as a dentist, but in order to show that you really care about your reputation, it’s essential to address any specific issue a former patient complains about.

Whether it’s inviting the patient to call you or come back to your office to discuss the reported problem in detail, you’re demonstrating future clients that you’re willing to resolve any problem that occurs.

Some patients won’t take up your offer, but you did your job and showed other potential clients, who saw the discussion, that you did your best.

Ask happy patients for reviews

A great way of minimizing the effect of bad reviews is to keep getting good ones. According to research, almost 70% of consumers will leave a review if they are asked to do so, so why not ask your happy patients to do it?

As a side note, potential patients tend to put more trust in recent reviews, so make sure the good ones keep coming.

Don’t let them take you down

Last but not least, you should always remember that negative reviews are something common for a dentist, so you shouldn’t let them take you down. Some people have different expectations and they tend to exaggerate some things, but this doesn’t mean that you are a bad dentist.

On the other hand, if you don’t have time, patience or, why not, technical knowledge to deal with negative reviews, you can always use a dental marketing company!

Affordable Dental SEO provides effective marketing for dental practices, as well as dental SEO services for businesses in the Tampa Bay Area and the state of Florida. Whether you need help with managing your reviews or just want to reach more potential patients, give them a call and they will know exactly what’s right for you.

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Why Your Dental Clinic Needs Online Marketing

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Your Dental Clinic Needs Online MarketingA growing number of people are using the internet and social media to choose their dentist today. This is why it’s critical to maintain a great online presence, especially if you want to grow. Through online marketing you can make your brand more visible, show that you offer high-quality care, and bring in an influx of new patients. These are only a few of the reasons why you need a website and social media profiles that are both active and attractive. Many other reasons also exist.

Patients are Digital

There are about 20 million people (75% of Internet users) who habitually check Facebook daily. Another 200,000 people search dental related terms on Google monthly. This is proof that patients aren’t only digital, they’re comparing their options before choosing a dentist. Things like proximity, convenience, monetary value, and experience now matter more than ever.

Quick Responses are in High Demand

Now that patients are more digitalized, they demand quick answers. Potential patients are turning to your social media profiles for these answers and finding out what others are saying about you too. Beware that your patients can easily leave you reviews at places like Google and Facebook that you should reply to (carefully) since they’ll also influence other people. The number of 5 star reviews you have may be what pushes someone towards or away from your practice.

The Right Geographic Location is Vital

Regardless of how good you are or what modern facilities you offer, if you’re not in the right geographic location, people may choose to visit your competition instead. This is why it’s so important to include this information in your online marketing. While most practices get most of their first-time patients from “word of mouth,” you don’t want to miss out on the growing number of people who are looking for dentists online.

Besides your contact information make sure you also include how long you’ve been in practice, pictures of your practice, what techniques and treatments you specialize in, and links to your social media profiles. All these things will help increase your trustworthiness.

Maximized Visibility Increases Your Number of Patients

High-quality online marketing ultimately makes your practice more visible, resulting in more patients. This is why you need a good position in Google’s SERPs or in your social media networks. A combination of both works best though. While you’re at it, don’t forget to run some ads through Google Adwords and Facebook too.

Maintaining Contact with Patients Increases Their Visits

Loyalty and routine visits are built by maintaining contact with your patients when they’re not in your office. This is something most clinics overlook and it’s detrimental to them. Receiving paper mail is annoying because it looks like advertising, which is counterproductive. Patients who trust you and are between the ages of 18 – 40 want to see you on social media, hear from you through email newsletters, be updated on major developments through SMS, and even use your apps if they’re worthwhile. These types of online marketing help you build a community around your dental clinic so when your patient return for a visit or find themselves in need of some advice they have no question who to turn to. They instinctively think of you and reach out to you for these things.

Putting Everything You’ve Learned into Action

When all this seems like too much, you may want to hire someone to help you. This is when you’ll want to reach out to the Affordable Dental SEO Company. With many years of experience and many highly satisfied clients, you can’t go wrong putting them to work on your dental office’s online marketing for you.

Rope In New Clients With These Practical Tips On Dental Marketing

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Incentivize patients who provide referencesYou need to publicize and promote your dental profession if you want your practice to thrive, like any other trade or vocation. You’ll need to create and effectively implement a dental marketing strategy that’ll enable you to entice at least 30-50 new customers/patients to visit your clinic every month. That said, you’ll have to offer something unique and exclusive, which no other dentist in a 3-4 mile radius is offering.

Additionally, the products and/or services you’re offering should be priced competitively without compromising on quality if you want your dental marketing plan to deliver the goods. Carrying out a SWOT analysis (a management concept pertaining to business review) might help you to develop a robust marketing technique. SWOT is an abbreviation which stands for strengths, weaknesses, opportunities, and threats.

  • Strengths: What is it about your dental practice that makes it the only one of its kind? If you have any select service or product to offer, then build on it and promote it enthusiastically. You can capitalize on your strengths to gain competitive advantage.
  • Weaknesses: Even the most successful of dentists will have a few patients who may have had grounds to complain. And then again no professional, regardless of whether he or she is a dentist or entrepreneur, is flawless. Just as you take advantage of your virtues, you should also address your shortcomings in a manner that they do not adversely affect your practice.
  • Opportunities: Opportunities are regarded as external factors that could help contribute to the growth and development of your profession. Favorable market conditions which makes your practice more desirable to a niche segment, dissatisfied customers (to whom you can provide a better service), and the introduction of a new technology are some opportunities you can tap.
  • Threats: They are again, external elements that usually have a negative impact on any business or occupation. For you, it could be the arrival of a new competitor. Hence, it is highly important that you stay well-informed about the developments that may affect your business.

Once you realize where you stand in the market vis-à-vis your competitors, you’ll be in a position to comprehend which dental marketing strategies will help you to stay ahead of the competition.

Dental Marketing Tip#1-Identify your niche segment

Majority of the patients (over 90%) who visit your chamber are usually persuaded by a female member of the family to schedule an appointment. Women are more likely than men to opt for periodical dental checkups and more proactive to visiting a dentist or orthodontist. Women will view your practice as more service-oriented than product-based-if they do not find what they’re looking for they have innumerable other options to consider.

So, it does not need to be emphasized that your dental marketing scheme should be pivoted around women.

Dental Marketing Tip#2-Incentivize patients who provide references

Over 70% of the new patients that step inside the chambers of established and well-known dentists are referrals provided by their steadfast clients. As a dentist, especially if you’ve started private practice of recent, you’ll need new clients on a regular basis for your practice to stay competitive and thrive. Incentivizing patients (in the form of a discount or promotional offer) who help bring in more customers is a time-honored canvassing technique.

Dental Marketing Tip#3-Inspire patients to write positive feedbacks

Your dental marketing site is more likely to feature on the first SERP of major search engines if the portal is user-friendly, includes original and relevant content, and contains positive reviews by clients. Send newsletters to your existing clients as well as prospective patients that include a call-to-action and inspire them to leave a positive feedback.

Dental Marketing Tip#4-Offer a package that makes you stand out from the crowd

If your closest competitor is offering Invisalign braces at costs ranging from $3,500 to $8,000, then you can titillate patients by offering the same products at a lower price. Your profit margin might go down but you might be able to retain the patients in the long run.

Dental Marketing Tip#5-Fulfill corporate social responsibility

Almost all your patients will come from the locality where your chamber is located and the adjacent neighborhoods. By participating in local events and festivals as well as endorsing a charity or aid organization, you’ll be making the right impression on your clients.

Dental Marketing Tip#6-Promote and position your brand by making your team more committed

Make your dental marketing team members realize that their professional growth and development as well as the establishment’s depend on their level of commitment and dedication. You can organize team training programs at least once every six months.

Optimizing Google My Business Dentist Account for Increasing Patient Flow

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More Dental Patients with Google My BusinessDentists can take advantage of local SEO techniques in order to increase the flow of patients to their chambers. Local SEO taps multiple digital tools, relevant web content, and customer feedbacks for helping your dental website claim a good rank on popular search engines, including Google. One such tool that can contribute effectively towards promoting your dental practice across the web is ‘Google My Business’.

The best thing about ‘Google My Business listing’ is that you can use the tool free of cost for adding more teeth to your dentist SEO strategy. Google My Business is one versatile widget that can help your dental practice (or any other business for that matter) gain a competitive advantage locally. Nevertheless, the fact that 56% of businesses are yet to create a ‘Google My Business’ page clearly indicates that these outfits are yet to realize this tool’s significance in online marketing.

Before we evaluate the importance of Google My Business in reinforcing your dental SEO plan, let us assess the role local SEO plays in augmenting the popularity of a commercial site.

How your dental practice can benefit from local SEO?

Local SEO can be immensely beneficial for your dental profession or any other business for a few basic reasons. Firstly, nowadays majority of individuals search for products or services that is available locally mostly on their mobile devices including smartphones and tablets. Local search becomes a priority when these individuals are on the move.

People conduct localized searches primarily on their phones when they’re mobile while a sizable proportion (about 42%) uses a desktop when stationary. So, you can optimize dental SEO campaign for ensnaring patients carrying out local search on both smartphones and desktop PCs. Secondly, majority of your existing and prospective patients are most likely to browse the net in order to locate your address.

And 78% of all online local searches lead to offline discussions and conversations. Finally, localized businesses’ search market is extremely niche-oriented. In other words, your potential patients will give preference to consulting dentists located nearest to them after looking up addresses on the net. So, it pays to show up in local SERPs of Google, Bing, and Yahoo as you’re able to connect with a larger number of patients who are looking for you or your services, to be specific.

Local 3-pack of Google and Google My Business

As Google My Business references are entrenched in ‘local 3-pack’ of Google, every time a patient embarks on a local search, all top ranked local 3-pack dental SEO sites listings will be visible on the first SERP. So, if you wish to attract more traffic to your dentist SEO site, you must create a Google My Business account. On the other hand, if you keep dragging your feet, your chances of netting new patients via the local 3-pack route are almost zilch.

How to make the most of your dental site’s listing Google My Business?

After you’ve created your dental practice’s profile on Google My Business by mentioning a postal address and contact number, abide by the following tips to expedite the account’s embedment in the local 3-pack.

Verify and crosscheck data you enter in the page or profile-Make sure you update the appropriate business name and address, phone number (NAP consistency). At the same time, specify the hours of business or practice, the correct URL, and so on.
Confirmation of dental practice-Keep in mind that it usually takes 5-7 working days for the Google verification code to reach you following which you stake a claim for getting listed.
Be specific about primary and secondary groupings-Primary grouping or category would be ‘dental clinic’ or orthodontist. Secondary groupings would relate to treatment methods you offer, like ‘Invisalign implants’.
Update multiple images or illustrations-Geo-optimizing the pictures is the key.
Be responsive to reviews
Transfer website content to Google My Business page for increasing brand awareness

Affordable Dental SEO can help augment the visibility of your dental website across the web. To know how, call 727-797-3051 or send a mail to sales@affordabledentalseo.info.

How To Improve Your Seo Efforts With Email Marketing

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How To Use Email Marketing To Boost Your SEOAs any online marketer knows, organic search is the number one source of traffic for your website. However, there’s another source of getting huge amounts of traffic, which a lot of people seem to ignore, even though its “powers” aren’t secret. Yes, today we are going to talk about email marketing and how you can use it to boost your SEO efforts.

Even though there’s no direct connection between email clients and search engines – Google, in our case – it’s actually an excellent channel to deliver information about your website to a base of subscribers or potential subscribers, in an attempt to increase your rankings.

But how does email marketing influence the SERP results? Let’s find out together!

It builds social signals

Popular links usually rank higher in Google search. And social activity also increases this popularity. Basically, the more people share your content, the stronger your social signals are.
Include links to your latest content in emails you’re sending, as well as social sharing buttons, in order to encourage your newsletter recipients to distribute the content all across the Web.

It can attract good reviews

We’re living in the era when people look for reviews all over the Web before deciding upon buying a product or a service. And you just can’t imagine how much of an impact a series of bad reviews can have. Besides this, the quality and number of reviews for your company directly affects the search ranking.

Use email marketing to ask people for opinion about your product or service, no matter if they’re good or bad. Also, don’t forget to answer to each of them, to show your customers that you care about a feedback you receive and take it into consideration.

It can lower your bounce rate

When a user visits your website, but leaves immediately, Google counts this as a bounce. And it’s far from being good, as it signals that a user has not found the exact information they were looking for on your website. Therefore, the goal is to have a bounce rate as low as possible, since it influences your Google ranking.

But how can email marketing help you lower this rate, you ask? Well, it’s pretty easy and logical. Presuming that you already have a list of people who are genuinely interested in your website and receive your newsletter on a regular basis, you can include some links to your latest posts in emails you’re sending. By this, you’re making sure that people who click on links will definitely read everything and only after that they will close a link.

Obviously, these are just a few of many advantages the email marketing can have on the SEO campaign. However, if you haven’t tried it until now, it should be enough to convince you that it’s worth trying it.

On the other side, if you just don’t have time to run email marketing campaign , you can leave it to professionals. Affordable Dental SEO provides top quality search engine optimization services – email marketing included – for all types of websites and budgets. Just drop them a line on their website and they can definitely help you take your website one step further!

Image credit: JuralMin

A Few SEO Tips You Need To Live By

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 A Few SEO Tips You Need To Live ByGaining ground in your SEO campaigns calls for knowing the basics and the trends by which SEO operates. We’ll look at a few things that are ‘must-haves’ if you want your dentist SEO goals to rise.

Basically, the success curve comes from following the basic techniques but adapting your practice to them. One is to make sure your site is professionally designed and engineered. There’s nothing like a sloppy or unprofessional site to make Google walk away. This means load times should be fast and grammar and spelling are top notches at the least. Easy navigation and proper balance of copy and images, including videos and graphics that are well tagged will be the strong foundation on which your site will rest.

Don’t get spammy or try stuffing keywords in your site’s copy and tags and descriptions. Google’s algorithms will detect these in a second and list you low on the vine or even get you banned. Make sure any SEO company you hire is aware of this and let them know if they get caught doing a sloppy job or unethical job, you’ll see to it that they pay for it in court.

Mobile Or Nothing

If your site isn’t mobile-friendly, you’re missing the boat. Mobile is now the king of computing. It’s now gotten to be over 70% of all web access and use putting laptops and desktops so far in the back of the pack that their prices are dropping like rocks. It’s not that difficult to modify your sites to accommodate the mobile crowd. There are free tools from Google and tons of free tutorials. It’s wisest, however, to hire an SEO company that really knows how to do the job. In the short and long-term, it will save you lots of time and money.

Local Dental SEO

An SEO company will know what to do regarding Local SEO. It’s the process of using your location’s name and surroundings as a way to fine-tune searches. This will direct people who reside in your area to know you’re in business. The SEO company will search for the right keywords and key phrases and key groups that are available easily or if they cost money to get, you’ll get the best deal. This phase is of essential importance and neglecting it is like cutting your own throat.

The Power Of Reviews

What sells a person to a great degree to buy from you, is what others say about your product and services. There are review sites like Yelp and Angie’s List where your customers can send in reviews about you. As you grow in positive reviews, so will your results in the SERPs. Google does highly value reviews and these reviews can be used by your SEO company to great success. Encourage your surfers and customers to send in reviews. Make sure your social media pages announce the need for reviews and post the best ones with inbound links.

Finally

Always let honesty be the best policy. Don’t go for ‘Black Hat’ techniques. Instead get a professional company like Affordable Dental SEO to get the job done right. A solid staff of pros and knowledge of the dental industry. It should put a smile on your face.

How To Transfer Reviews From One Page To Another

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How To Transfer Reviews From One Page To Another

If you’ve made changes to your business, your existing reviews may be kept, moved, or removed from your listing, depending on the situation. Business reviews are useful only when they’re relevant, helpful, and trustworthy. If there are significant changes to your business, reviews may be removed if they’re no longer relevant to your business.

If you’ve created and verified a new listing for your business to reflect a change in a physical location or a change in ownership, you may be able to transfer your reviews from the old listing to the new one. Request to transfer your reviews

Physical location (address) move

If your business moves from one location to another and keeps the same business name, Google will generally move the reviews to the new location. There are some exceptions for businesses heavily tied to their locations, like hotels, golf courses or scenic attractions.

Change of ownership

If you are the new owner or manager of an existing business that hasn’t changed its name, reviews will not be removed. You can use owner responses to respond to previous reviews and clarify any changes/improvements to the services your business is providing.

Change in name

If you are the new owner or manager of an existing business that has changed its name, reviews may be removed if your business meets specific criteria.

  • Rebrand: Reviews can be removed from a listing if there’s been a significant change to a well known, distinct brand name. Hotels or fast food establishments that switch franchise affiliations or car dealers that specialize in a different make of cars would qualify for review removal.
  • Name changes related to a change in underlying services: For instance, a business that switches from Jade’s Chinese Garden Restaurant to India Palace Restaurant, or Al’s Sporting Goods Store to Performance Bike Repair, would qualify for review removal
  • Partners or other business affiliations that disassociate: For example, if Perkins and Rogers, Attorneys at Law becomes Perkins, Attorney at Law because Rogers has left the practice to form his own, all reviews would be detached. Note that all reviews would be removed, not just the ones that refer to a particular practitioner

Name changes that don’t reflect core changes to the business’s services aren’t eligible for review removal. For example, if Dasha’s Dry Cleaner becomes Dasha’s Super Dry Cleaner, or JFK Limo Service becomes Super JFK Limo, reviews will remain in place.

Out of business

If your business closes, reviews will remain attached to the closed business.