Dentists can take advantage of local SEO techniques in order to increase the flow of patients to their chambers. Local SEO taps multiple digital tools, relevant web content, and customer feedbacks for helping your dental website claim a good rank on popular search engines, including Google. One such tool that can contribute effectively towards promoting your dental practice across the web is ‘Google My Business’.
The best thing about ‘Google My Business listing’ is that you can use the tool free of cost for adding more teeth to your dentist SEO strategy. Google My Business is one versatile widget that can help your dental practice (or any other business for that matter) gain a competitive advantage locally. Nevertheless, the fact that 56% of businesses are yet to create a ‘Google My Business’ page clearly indicates that these outfits are yet to realize this tool’s significance in online marketing.
Before we evaluate the importance of Google My Business in reinforcing your dental SEO plan, let us assess the role local SEO plays in augmenting the popularity of a commercial site.
How your dental practice can benefit from local SEO?
Local SEO can be immensely beneficial for your dental profession or any other business for a few basic reasons. Firstly, nowadays majority of individuals search for products or services that is available locally mostly on their mobile devices including smartphones and tablets. Local search becomes a priority when these individuals are on the move.
People conduct localized searches primarily on their phones when they’re mobile while a sizable proportion (about 42%) uses a desktop when stationary. So, you can optimize dental SEO campaign for ensnaring patients carrying out local search on both smartphones and desktop PCs. Secondly, majority of your existing and prospective patients are most likely to browse the net in order to locate your address.
And 78% of all online local searches lead to offline discussions and conversations. Finally, localized businesses’ search market is extremely niche-oriented. In other words, your potential patients will give preference to consulting dentists located nearest to them after looking up addresses on the net. So, it pays to show up in local SERPs of Google, Bing, and Yahoo as you’re able to connect with a larger number of patients who are looking for you or your services, to be specific.
Local 3-pack of Google and Google My Business
As Google My Business references are entrenched in ‘local 3-pack’ of Google, every time a patient embarks on a local search, all top ranked local 3-pack dental SEO sites listings will be visible on the first SERP. So, if you wish to attract more traffic to your dentist SEO site, you must create a Google My Business account. On the other hand, if you keep dragging your feet, your chances of netting new patients via the local 3-pack route are almost zilch.
How to make the most of your dental site’s listing Google My Business?
After you’ve created your dental practice’s profile on Google My Business by mentioning a postal address and contact number, abide by the following tips to expedite the account’s embedment in the local 3-pack.
• Verify and crosscheck data you enter in the page or profile-Make sure you update the appropriate business name and address, phone number (NAP consistency). At the same time, specify the hours of business or practice, the correct URL, and so on.
• Confirmation of dental practice-Keep in mind that it usually takes 5-7 working days for the Google verification code to reach you following which you stake a claim for getting listed.
• Be specific about primary and secondary groupings-Primary grouping or category would be ‘dental clinic’ or orthodontist. Secondary groupings would relate to treatment methods you offer, like ‘Invisalign implants’.
• Update multiple images or illustrations-Geo-optimizing the pictures is the key.
• Be responsive to reviews
• Transfer website content to Google My Business page for increasing brand awareness
Affordable Dental SEO can help augment the visibility of your dental website across the web. To know how, call 727-797-3051 or send a mail to firstname.lastname@example.org.