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Six Things You Need To Consider Before Hiring A SEO Company

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Six Things You Need To Consider Before Hiring A SEO CompanyWhen you have a small business business, it is very important to utilize SEO to make the most of your website. If you are not able to do SEO yourself, you will need to hire an SEO company that is familiar with your niche. A really great SEO company will be able to get you high amounts of traffic and get better search results without compromising your site.

In this post, we will discuss six things that you will need to consider before hiring an SEO company for your website.

Six Factors To Consider Before Hiring A SEO Company

  1. SEO takes time. If you find a company that advertises to have you rank higher in only a few months time, turn the other way! A good SEO company will be upfront with you, telling you that it will take time, and often they can not say how long it will take. The amount of time depends on plenty of factors that are often unpredictable.
  2. Quality outranks quantity when it comes to links. Some individuals are all about the numbers when it comes to links. Some companies may even feel this way. Be sure that when you hire an SEO company, you see what their take on this is. If they say they can get you a lot of links from sites, find out what those sites are. If the websites are low-quality, those links are not going to be of any service to you. Many people do not realize that if you have too many low quality links, Google results will not be as high. You will want to avoid link exchanges, footer links, and paid links. If the company you are considering hiring uses any of those links, avoid them at all cost.
  3. An SEO company needs to be on top of updates. Only consider companies that do their own know what changes are being made to the industry. Do not be afraid to ask a company if they follow Google’s blog in order to know about algorithms. Ask them if they are members of any groups that discuss SEO in order to stay up to date on everything.
  4. Find out what strategies your SEO Company will use. Be sure to ask if they will follow Google’s guidelines. See if they have experience with your niche, as well as your state/region. If your website is a dental site, and they only specialize in fashion, you may wish to look further. Never be afraid to ask them of past clients they have had. If they are not willing to offer this information freely, it is probably in your best interest to move to the next company.
  5. Ask for a list of past clients. If the company has done great work, they will have no issues supplying you with this information. Usually, any client who had an enjoyable experience with a company will not mind giving their opinion on the company. If the company gives you excuses as to why they can not supply you with this information, it might be in your best interest to look elsewhere.
  6. Check your SEO company’s rank out using their keywords. Chances are, if they are on the first page, and are not using AdWords, they are legit and really know what they are doing.

In summary, there are several things to think about being trusting your website to an SEO company. To find out more about things an SEO company can do for your dental website, consider contacting  Affordable Dental SEO today.

Microsites Can Have an Adverse Impact on SEO

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Why microsites are bad for SEOMicrosites can have a negative impact on the search engine optimization strategy adopted by a firm to improve its website’s rankings across the search engines like Google, Yahoo or Bing, their benefits notwithstanding. SEO professionals and online marketing specialists continue to debate on whether to use microsite for promoting a business on the net. For a start, a microsite which is actually a subset of the main website, comprising a separate webpage or a bunch of pages, and functioning separately, enables a firm to highlight one particular aspect of the business.

For instance, if you own and operate a string of automobile servicing centers, you might want to dedicate a distinct website for each and every branch. Having multiple sites or microsites could be beneficial when you need to publicize several products or services or a chain of shops. But you might want to give a second thought on running multiple versions of your website, given the likely issues that could arise from their use.

Site authority

It could be difficult for you to understand or determine how Google or Yahoo evaluates a site that is dedicated to a specific topic or subject-matter. However, it is common knowledge that the popular search engines analyses and ranks sites that consistently focus on a definite theme or themes that are interrelated. For instance, if you regularly upload blogs on health on your site, but occasionally posts articles on travel, then in all likelihood, Google would conclude that your site is devoted to health.

It is obvious that texts related to health would be vastly different from content pertaining to travel. So, it’d be better on your part to have a separate site or blog for the two subjects to maintain the individuality or originality of the subject matters. But, on the other hand, if you write routinely on themes that are interconnected or correlated, say different dog breeds and dog parks then you don’t need to compartmentalize the site into microsites.

There’s no hard and fast rule that a site needs to always focus only on one particular theme-you can keep posting content on a variety of topics but ensure that the subjects are closely related. Take into account the far-reaching implications of developing content on a diverse range of areas as well as your long-term objectives of maintain a website, before making up your mind on sectioning the same into numerous small sites.

Upkeep

You may have to face maintenance issues when you monitor microsites or multiple websites. What or whatever you do for keeping a single site search engine optimized and user-friendly has to be done several times over when you’ve more than one website. For instance, you’ll have to maintain an independent XML sitemap for each site for keeping them smartphone-friendly and make them load faster on the web browser.

You’ll also need to keep in mind several other maintenance aspects as well.

Tracking traffic

Tracking traffic across multiple sites or domains is apparently easy, technically speaking. But in reality, making the requisite settings in Google Analytics could be a complex procedure for the webmaster or web designer and developer. That is one more good reason why it’d be safer for you to stick to a single site, even if the same is devoted to multiple subject matters.

The risk of content duplication

Let’s suppose one of your automobile service center branches uploads a blog on a high-quality engine oil brand. The blog attracts a high volume of traffic inducing you to share the article on sites of other branches, thereby increasing the risk of content getting duplicated and the site’s ranking taking a beating. When it comes to sharing a popular blog or post across microsites, make sure you use the canonical tag.

Inbound links

If you’ve microsites, then there’s a high possibility of the value of inbound links getting diluted owing to these becoming split and shared across the domains.

If you wish to know more about microsites, you can log in at www.affordabledentalseo.com

Trends That Can Help To Increase The Website’s SEO Rank

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SEO Trends that Will Dominate 2018Every year, Google comes up with a new indicator for ranking the website. In the year 2014, a secure website had greater chances for appearing within the topmost search engine results. But, this year, SEO professionals need to focus on increasing the mobile page speed. Whatever it might be, the ranking factors would still continue to create a better user experience. So, even if you are looking to enhance dentist SEO tactics, here are some of the things that you should take care of.

Publish readable content

Even today, the content on the website helps to generate web traffic. High-quality content decreases the bounce rate once individuals find that it’s worth visiting the site.

To understand the search intent, you can use Google Analytics and go through reports like User Flow and Site Search. Besides, you view the Search Analytics report to get a better idea of the links which people prefer clicking.

Keyword research is also something else you need to take care of. You should select the keywords which have average search volume but a high click-through rate. It’s always better to find primary keywords and include them in blogs which people love reading.

Even though you might plan to increase the dentist SEO ranking, you should go through SEO tips for voice search. This would help you understand the intent as well as the ways in which people ask questions.

Way ahead, rich snippets can definitely reduce the bounce rate once the user gets an idea of what’s published online. In fact, they can figure out what they can get from the content before clicking the link.

Make the site mobile-friendly

Today, people use their smartphones to search information. So, you should make sure that the website is mobile friendly. This helps in assigning the indexing properties and in increasing the SEO rank when a responsive website is the recommended format.

As the expert thinks about dentist SEO techniques, he should make sure that the website adapts to touchscreens of different smartphones.

Create a secure website

It was way back in 2014, when Google came up with a secure website as the ranking parameter. Later, the Google Chrome browser would mark the site as ‘not secure’ when the website name didn’t start with HTTPS. So, it’s important to make a transition to HTTPS so that it can impact SEO. However, switching to HTTPS along with SSL may bring in issues when Google tries to include the site in the search engine results.

Enhance the user experience

If the digital marketing agency is not thinking about the user experience, then this can affect the SEO rank. Search engines consider only those websites the visitors go through for some more minutes.

Moving ahead, the company should also check whether the site is well organized. It must be easy to navigate and the person should be able to find the pages in a few clicks. This might not be possible with large sites, but you can come out with ways to improve the search.

Improve the page speed

If your site is taking a lot of time to load, then you would lose revenue and visitors. So, look for online tools which can give you an idea of the website’s speed. After all, the online experience also depends on faster loading web pages. As traffic is generated, you can observe an increase in the page views.

Earn relevant backlinks

If you wish to enhance the online presence in 2018, then you can’t succeed with backlinks. As a powerful strategy, you can consider infographics for presenting data in a better way. You can also move on with surveys, quizzes, and roundups. These help you to highlight points which visitors might have never come across. It can also provide helpful information people didn’t know before. On the other hand, podcasts and video interviews can also help you to present views stated by influencers.

While backlinks might not be valuable after some years, they are surely going to be a signal for SEO.

Take care of on-page optimization

On-page optimization deals in the elements that always support techniques related to dentist SEO. So, as you try to move ahead this year, the site should have metadata, a schema markup, and an internal link structure. With metadata, the description should be around 230 characters.

Schemas make it easier for the search engine to find essential information. There are almost 600 types of information you can include when the website is getting designed. As it helps Google to display rich snippets, it is surely an important element for SEO in 2018.

As for the internal link structure, it should be focused on the user’s point of view. It manages the link flow, directs users to specific content, and lets you index particular pages.

With everything mentioned above, you should be ready with a sophisticated dentist SEO strategy and spend some time on how you can move up to be on the top.

Based in Florida, AFFORDABLE DENTAL SEO has always been offering online marketing services to dentists. Besides, the company helps to manage dental AdWords campaigns that could help in increasing the SEO rank of the dentist’s website.

Review of Website Traffic Sources

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Affdental – a comprehensive breakup of website traffic sourcesMost of the time, it might be tough to evaluate things related to marketing. So, if you are new to the entire gamut of marketing measurement and analysis activities, then we have broken down the traffic sources which are common for tools you generally come across.

Organic Search
Organic search traffic usually refers to the traffic that comes to the website. Later, you can dive deep into the details to check out who had visited the site through the search engine results. For instance, if you are aware of the visitor to the site once he or she has entered the keyword phrase, ‘inbound marketing’. This is important because the business owner would then be able to know more about the keywords that drive web traffic. Later, he can always change the keyword strategies and modify the content that people love to read.

But now, things have become more complicated since a year. While people can view information at some point in time, Google has introduced SSL encryption. This means that once anybody carries out a search the keyword would be hidden or encrypted. The team would no longer be able to see the keywords and understand the terms that would work with the search engine optimization technique. According to Google, the encryption would impact 11% of searches and is going to evolve in the year ahead. So, it’s important to keep this mind when organic search is evaluated by your team.

Referrals
Referrals can be defined as any website that drives web traffic through an inbound link. Though the definition is not clear, you may have to bring in a change depending on the tool used to monitor the traffic source. Moreover, social media sites aren’t included in referral traffic because, but subdomains as well as third-party domains can be considered as a traffic source when referrals are concerned. In the end, this is helpful when you are trying to determine the web properties that would enhance SEO-partnerships, and guest blogging opportunities.

Regardless of the tool you would be using to keep a track of referrals, make sure you are able to identify every single site under the referrals.

Social Media
If someone goes to your site through a link on a social networking site, then it comes under the ‘social media’ category. This could just imply responding to a link or just posting the link on the Facebook page. But, if you are busy in posting content on social media sites, then you should add a tracking token to trace the link and analyze it sometime later.

Do keep in mind that sites like StumbleUpon, Delicious and HootSuite are also included in the list in addition to Twitter and Facebook. So, before moving ahead, it’s better to speak with the service provider to know more about the names of social media sites that are included in social media as a source.

Email marketing
Whenever you are running an email campaign, links are included in the email. These links direct the recipient to your website and give them a chance to go through the content posted online. Once you have made up your mind to go with email marketing, you would be able to observe the traffic that comes to your website owing to the campaign. It’s pretty easy to check out the traffic. For example, if the marketing team has published a blog recently after coordinating with the SEO team, then the subscribers would be notified through an email. It’s obvious that the individuals would visit the site once they are prompted to click through the post.

Having said that, don’t forget to include a tracking token, or else the clicks won’t be organized under the email marketing source.

Paid search
When you manage a PPC campaign, you can track the amount of web traffic driven to your site based on the source report. Obviously, when it’s about efficient PPC campaign management, you would have to review and come with the conclusion whether the traffic converts. Once again, you must see to it that you include the tracking code as you would know the potential of the PPC campaign depending on the traffic.

Direct Traffic
Direct traffic is nothing but the traffic you would receive directly without any channel. So, this means that when someone enters the domain name in the search bar and hits ‘Enter’ then it considered under the direct traffic source.

Finally, if you are running a different kind of campaign, then the web traffic would be included in ‘the other campaign’ source. You shouldn’t be under the impression that the traffic won’t be tracked if it doesn’t fit into another bucket.

Since establishment, AFFORDABLE DENTAL SEO has been offering dental web marketing and search engine optimization services so that dentists can succeed in the dental practice. Besides, the firm lends a helping hand when dental Adwords campaigns have to be set up and managed. This helps to know the traffic sources and take the necessary steps for implementing the right keyword strategy.

6 Effective Strategies for Dental Websites To Achieve the Most Of Dental SEO

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6 Effective Strategies That Dental Websites Can Make the Most Of dental SEO, dentist SEOYou are an established dentist with many years of experience under your belt and have your chamber in the heart of the city. A couple of years back you went online with your practice by hosting a website and even hired a internet marketing specialist to make your portal dental SEO  optoptimized. However, despite taking all the steps to attract the maximum traffic to your site, you have not been getting the results you expected.

The world of search engine optimization is always in a state of flux. Google, the world’s most popular search engine, is continually tweaking the SEO yardsticks to keep the same feasible and relevant. So, if you have not kept your site updated with reference to dentist SEO, you could be losing out in terms of incoming traffic, compared to your competitors’ portals. Following are the 6 most effective strategies you can follow in order to keep your site SEO-friendly as well as rope in new patients/clients-that is what ultimately matters.

  1. Visitors to your site should be stirred into taking action

Your dental SEO site should present all information in a manner so that data about printable forms, contact info, and visiting hours should be on the fingertips of your steadfast clientele. On the other hand, prospective patients should be able to have a basic idea about the services your offer, your fees, billing system etc, once they log in to your portal. The site should encourage visitors to call your office for enquiries or schedule an appointment by way of enticing buttons, newsletter, contact form, and so on.

  1. Smartphone-compatible design is a sine qua non

The design of your dentist SEO site should be such that the same appears fetching across all handheld devices and personal digital assistants, starting from a smartphone to a laptop and everything in between. In other words, the website design should be device-friendly and responsive. In all likelihood, majority of the traffic directed to your site, will be originating from smartphones and tabs, up to the extent of 75%.

So, you would need to ensure that your dental portal downloads quickly on mobile gadgets and at the same time looks enticing.

  1. Pay heed to the fundamentals of SEO

Dental SEO, like any other search engine optimization strategy, is all about bettering your rank on Google’s or Yahoo’s SERPs. Every webpage should open with a ‘meta title’ having at least 70 characters followed by a ‘meta description’ of 155 characters. Try to keep the URL or your web address simple and easy to comprehend.

  1. The contact page should contain all the relevant info

The contact page holds the key to whether your potential clients will be able to reach your office. This webpage should clearly list your chamber’s contact numbers, email id, Google Maps location, driving directions, working hours, and a contact form.

  1. The footer should be consistent on all web pages

Make sure that the footer at the end of a webpage is identical across all the web pages and also see that NAP (name, address, and phone number) consistency is maintained across links to automated social media sites.

  1. See to it that the content is original and engaging

Content still reigns supreme when it comes to SEO strategizing whether the same is in the form of a blog, a PR or YouTube video. You should always target on creating content that is original and engaging.

Get in touch with Affordable Dental SEO at 727-797-3051 or send a mail to sales@affordabledentalseo.info for apprising yourself of the dental SEO strategies and selecting an appropriate plan.

Doing SEO For Onsite Blogging The Right Way

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Doing SEO For Onsite Blogging The Right WayIt’s no breaking news that onsite blogging is a major component regarding SEO for your business or interests. Having a blog allows for you to create and publish content that interests people, draws in the organic traffic, increases ad revenue, gets you a good reputation, and provides something that the social networks can sink their teeth into. All these will add to a better search engine ranking profile.

The first step is making sure your blog is professional looking an has all the right plugins. This is why people use WordPress for blogging primarily. WordPress allows for all sorts of goodies that are cross platform and cross format making many essential duties run on an automatic basis. This frees up time and allows you to concentrate more on strategies and providing quality content.

You’ve got to update your content too. SEO isn’t a one-shot affair. It’s an ongoing process by which, like a garden, you have to keep tending. Webcrawlers seek out a blog to see if the content is updated and that determination means whether you’ll list higher and hopefully on the first page of a search regarding your keywords.

As mentioned earlier, social networking is a major part of today’s blogging SEO. What you put on your blog can easily be referenced via social media especially the mobile market which is the fastest growing platform. Your blog has to have options to share the content on the various social media sites as well as room for onsite commentary. You want people to interact with your site and make it look important and authoritative so that the search engines will consider you important and relevant and not some ad laden spam site.

Make sure to incorporate pics and videos, well tagged and with good descriptions. If you’re really, really lucky or talented you’ll add cartoons and animation. These are premium items and only a handful of people can afford them, but if you’re talented enough or have a friend or relative who can do cartoons and animation that features your site and topics, you will be swamped with traffic and social media interaction.

Always search for quality inbound links. These links that lead to your site and content are like valuable electoral votes. It shows the search engines that people with authority from high quality sites think your content is important enough for them to send their surfers to. A vote of confidence that can’t be beat.

All these steps are geared at one primary thing, conversions. If your surfers aren’t converting into sales then you’re wasting your time and effort. You want people to buy, make a purchase, or maybe become an affiliate who sells your products for you. Having a smart and friendly blog can do this and more.

Overall, SEO and blogging are a tried and true success story as long as things are done professionally. There are technical things that have to be applied, and lots of discipline on your part, but a good SEO and blogging strategy is worth its weight in gold.