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Local Dental SEO Dominates Your Results

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Local Dental SEO Dominates Your ResultsIf you have a dental practice, it is very important to do local dental SEO. This is crucial to those practices that are smaller that run on a smaller level. National SEO is perfectly acceptable for larger chains of dental practices, but there is not any sense in doing this type of SEO for a small, local practice.

A recent report has found that nearly 35 % of all search engine traffic is local. Web traffic and leads may not be seen if local SEO was not used. And when you optimize this, you can expect to see an increase in not only the website traffic, but also the qualified leads and increased online conversions.

You may wonder why this would be so. It is simple to understand. Local dental SEO is relevant to your patients or potential customers than national dental SEO. Therefore, it makes more sense to utilize these businesses rather than driving around for miles looking for a large national chain.

Local dental SEO have many advantages. The most common advantages can be seen below.

1. More leads can be generated. Many local SEO goals include more leads. Specific keywords should be included in your content to help make this happen. Your site will rank higher if quite a few people read your blog posts. Patients can also be attracted this way through the content.
2. The practice can be grown. Local searches are often performed by those that are looking for new dental practices. If you can develop a localized online presence, you will have a better chance at attracting more people.
3. Local patients can connect with you. By providing locals with relevant information about the dental practices, it is an excellent way for them to learn about the practice itself. New patients can learn about the dentist and other providers that will be caring for their teeth, what services are all offered at your dental practice, and any other information that you may find to be helpful.
4. Your online visibility will be increased. Those that have a high online visibility will most likely have more patients that contact them.
5. Online reputation can be improved. By having a dental SEO strategy, you can increase the amount of targeted visitors to your online website. This will mean a higher conversion rate. That in turn will improve your brand and reputation.
Now that you have seen the advantages, you will need to have a strategy in place. First, you will want to make sure that your website is mobile friendly. More and more individuals are tuning to the internet to make appointments or research potential dentists. Therefore, it would be in your best interest to make certain the website will work correctly on all devices.

You will also want to be certain that your dental practice is listed with Google My Business (GMB). Be sure the location is entered correctly and if you have multiple locations that they are all entered separately.

Be sure your content is optimized for SEO. All pages should have a minimum of 500 words content. The content should be clear and concise and relate to your practice. Hyperlocal keywords should be used whenever possible.

Local dental SEO should be done for every dental practice as locals are often the ones that can make a dental practice successful. If your practice needs help in the SEO department, consider calling an expert, such as Affordable Dental SEO. This firm can make sure you have the best possible experience and help your practice skyrocket with new leads.

Increase Your Dental Practice’s Visibility With These 5 Techniques

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Increase Your Dental Practice's Visibility With These 5 TechniquesFinding a dentist has become incredibly easy nowadays, as everything it takes is a quick search on Google. Still, after typing ‘dentist’ you’ll probably get a lot of answers. For a patient, this is excellent, since there are options to choose from, but for a doctor, things are a bit different, as they need to make sure they’re among the first who appear in search results.

But this is where SEO – short for search engine optimization – comes in, making it easier for Google’s algorithms to rank websites better in SERPs (search engine results pages).

Dental SEO itself is a relatively new concept, as it helped doctors from all over the world increase their visibility. And below you will find some of the most efficient techniques which can be applied!

Find the right keywords

Probably one of the most important parts of a dental SEO campaign is finding the right keywords a practice wants to tank for.

It’s no secret that most people just look at the first page of Google results, so it’s obvious that the targeted website should be as close to the top as possible.

Dental practices are local businesses and this gives them a plus when it comes to finding keywords. In fact, simply combining “dentist” and the name of the city is a great way to start.

For example, “dentist London” is a way better choice than something very broad like “dentist”. Additionally, you can even use keywords indicating a specific action, like “root canal treatment” or “tooth implant”.

Use these keywords in your website’s title, description, headings, as well as the URL!

Google My Business is your friend

Remember Yellow Pages? Well, this is exactly how Google My Business works on the web.

Having an account – which is free, by the way – enables you to list all the essential information about your practice, including the name, phone number, as well as photos and a short description. But this is not everything!

In time, the GMB listings became so complex that you can even let people know about your working hours, directions to the physical location and reviews. Think about this as a micro-website for your business! And this is a huge boost for all your dental SEO efforts.

Be present on social media

No matter the business you own, being present on social media is mandatory. And the same thing goes for dental practices.

Besides building your credibility, your social media pages will also appear in search results and, of course, increase your practice’s awareness. And by social media, we mean Facebook, Twitter, Instagram or even YouTube if you are able to post video content regularly.

Use these pages to share news on your practice, but also industry news, tips, as well as new announcements. Considering that people spend more and more time on social media, you can also use these channels to develop a strong relationship with your patients and even earn new recommendations.

Of course, a dental SEO strategy has way more components, but as long as you focus on these three you should have a significant advantage over many other practices in your area. Or you can leave a professional team to handle your online presence!

Affordable Dental SEO has been providing complete online marketing solutions for practices in the Tampa Bay area and the entire state of Florida, focusing on one main goal: helping your business grow through search engine optimization, thus creating a meaningful impact.

Easy Dental SEO Tips

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Easy Dental SEO TipsDental practices all have the same goal- to have an increase in patients each year. A great way to make sure your dentist office is seeing this is to ensure that your practice is doing dental SEO.

You may wonder what SEO even is. SEO stands for search engine optimization. Through SEO, you can increase the traffic that your dental website sees. This, in turn, will allow you to have more potential patients at your practice. This happens because the search engines will make your site more visible to those that are looking for dental practices.

One of the first things to do for dental SEO is making sure your local citations are correct online. Citations are online listings of your name, address, and phone number. If your information on these is not correct, your patients will have a hard time finding you. Make sure any directories you are a part of are high-quality. This would include Google and other search engines, as well as maps, local and healthcare directories.

If your website is not optimized, you are cutting your website and your practice short. There are a number of things that you can do for your practice in terms of dental SEO. First, do keyword research. Once you have your keywords, use the primary keyword in your URL as well as your title and meta description.

When creating content, make it fresh and exciting. It should be unique as well. Make a plan on how often you will post new content. Some websites are posting new content every day while others only post a few times a week. When posting new content, be sure to include internal links to every page on your site.

You should also make sure your website loads quickly. If it does not, people will just move along to the next site.

If you do not have many or any reviews online, it is time to change that. Research has shown that many patients will take the time to fill out a review if you ask them to do so. Reviews give potential patients a look into your practice to see if your office provides quality care. In addition, reviews will give your website a boost in rankings.

Social media is also something that your dental practice needs to take advantage of. Many people are using social media, so this is a great way to get others to see your dental practice. Have a complete profile and update content on your page often. Take the time to reply to comments and consider adding fun tidbits too. This could be a poll such as what is your favorite brand of toothpaste or post interesting dental facts.

If you are not blogging, you are missing out on a great dental SEO practice. Blogging is a great way to share information with your clients. Plus this is a wonderful way to rank higher in the search engines.

Again, the content that you are blogging should be fresh and relevant to your page. You can write about various services that your dental practice offers, or answer frequently asked questions. You may also include some history of your practice or fun facts about your employees here too. On your social media page, you can share your blogs to receive more traffic.

If you do not have time to write blogs or other content, post on social media, or optimize your website, you should consider hiring a professional to assist you in this matter, such as AFF Dental SEO. Incorporating a few of these easy dental SEO tips into your practice can really boost your website on the search engines.

SEO vs. PPC for Dentists

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SEO vs. PPC for DentistsDental SEO and PPC are two completely different things. Although both share the goal of driving visitors to your website, dentist SEO won’t give you the immediate results that you get from buying traffic. This is because you must earn the right to rank.

How to Earn the Right to Rank

When it comes to ranking for dentist SEO, there are a few things you should remember:

  • Content relevance is so important that you’re unlikely to rank highly without it.
  • A searcher’s intent will be the main determining factor in where you’re listed when it comes to organic rankings. This happens because Google has determined that people use keywords to find specific types of information – something that isn’t as important with PPC if you’re willing to spend money to get the ranking you really want.
  • Link authority plays a central role in organic SEO, meaning you still need enough link “juice” to outrank your competition. Internal link hierarchy is also important as this is used to tell the search engines what pages are the most important. Of course, none of this is true with PPC which is why many website owners create landing pages without any links whatsoever on them to use in these campaigns. Even when completely orphaned from the rest of your website these can still do well for you.

Organic Search Results are Shrinking

This is great for advertisers but not for those who are still working on dental SEO. Nevertheless, the cold, hard truth is that the number of ads shown on the first page of Google any time you search for something pushes the content in position zero at least halfway down the page. This means there’s less site traffic because searchers can now read their answer on Google instead of clicking through to a website.

Another reason why organic search results are shrinking today is Google inconsistently structures its data. So, even if you use schema markup you still aren’t guaranteed that Google will apply it when it comes to reviews, photos, and pricing. Instead, Google tends to base the content that it does display on the website’s title tag and meta description.

Costs

Fortunately, this doesn’t mean you have to dump your entire marketing budget into PPC since you can easily track what’s going on with each keyword. This isn’t something you wouldn’t be able to track with dental SEO because Google doesn’t show you the connection between a keyword and how well you’re converting for it. While you can see your traffic data by keyword in the search console or in your webmaster tools, it isn’t visible in the analytics package.

Deciding Which is Best

While dental SEO doesn’t let you control where you appear or what your appearance will look like, the benefits last longer. On the other hand, PPC gives you more control over both things, but you’ll pay for it. This is why you should work with the Affordable Dental SEO Company to use both of them together and maximize your visibility.

Six Things You Need To Consider Before Hiring A SEO Company

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Six Things You Need To Consider Before Hiring A SEO CompanyWhen you have a small business business, it is very important to utilize SEO to make the most of your website. If you are not able to do SEO yourself, you will need to hire an SEO company that is familiar with your niche. A really great SEO company will be able to get you high amounts of traffic and get better search results without compromising your site.

In this post, we will discuss six things that you will need to consider before hiring an SEO company for your website.

Six Factors To Consider Before Hiring A SEO Company

  1. SEO takes time. If you find a company that advertises to have you rank higher in only a few months time, turn the other way! A good SEO company will be upfront with you, telling you that it will take time, and often they can not say how long it will take. The amount of time depends on plenty of factors that are often unpredictable.
  2. Quality outranks quantity when it comes to links. Some individuals are all about the numbers when it comes to links. Some companies may even feel this way. Be sure that when you hire an SEO company, you see what their take on this is. If they say they can get you a lot of links from sites, find out what those sites are. If the websites are low-quality, those links are not going to be of any service to you. Many people do not realize that if you have too many low quality links, Google results will not be as high. You will want to avoid link exchanges, footer links, and paid links. If the company you are considering hiring uses any of those links, avoid them at all cost.
  3. An SEO company needs to be on top of updates. Only consider companies that do their own know what changes are being made to the industry. Do not be afraid to ask a company if they follow Google’s blog in order to know about algorithms. Ask them if they are members of any groups that discuss SEO in order to stay up to date on everything.
  4. Find out what strategies your SEO Company will use. Be sure to ask if they will follow Google’s guidelines. See if they have experience with your niche, as well as your state/region. If your website is a dental site, and they only specialize in fashion, you may wish to look further. Never be afraid to ask them of past clients they have had. If they are not willing to offer this information freely, it is probably in your best interest to move to the next company.
  5. Ask for a list of past clients. If the company has done great work, they will have no issues supplying you with this information. Usually, any client who had an enjoyable experience with a company will not mind giving their opinion on the company. If the company gives you excuses as to why they can not supply you with this information, it might be in your best interest to look elsewhere.
  6. Check your SEO company’s rank out using their keywords. Chances are, if they are on the first page, and are not using AdWords, they are legit and really know what they are doing.

In summary, there are several things to think about being trusting your website to an SEO company. To find out more about things an SEO company can do for your dental website, consider contacting  Affordable Dental SEO today.

Use the Following Tips for Boosting Local SEO for Promoting Your Dental Practice

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Local SEO for Promoting Your Dental PracticeOptimizing your business for showing up on the first search engine results page (SERP) of Google, Yahoo or Bing is indispensable for promoting your e-commerce portal across the web. That said, if you’re a dentist or orthodontist, you’d need to make optimum use of online resources so that your site invariably figures on the search engines’ results pages whenever patients conduct a local SEO search. In case you have recently started private practice as a dentist, having set up your chamber in your hometown, you must be realizing how challenging it can be to publicize your establishment.

And effectively implementing your online Dental marketing strategy could be a more daunting task as there are countless other dental/dentists’ portals competing for the attention of a specific number of patients in a particular area. How well you connect with your potential or prospective patients via your site will considerably depend upon how efficiently you put your dental advertising policy into practice. Use the following guidelines for customizing your dentist website so that it ranks high enough during a typical local SEO drive.

Ensure NAP consistency

If you still have not claimed the ‘Google My Business’ page listing for your dental marketing portal, then do so as soon as possible. In case you already have, then you must be aware of NAP consistency. When you subscribe for the aforementioned listing, you need to ensure that your practice’s name, physical address, and contact number(s) are correct.

At the same time you need to make sure that your NAP is consistent across all automated social media and web-based platforms. Always enter a physical address instead of simply keying a PO Box number and also never update a toll- free number. Take advantage of the ‘Backlink Watch’ tool for ensuring NAP uniformity throughout the internet.

Lay claim to all local search listings

Make cent per cent certain that your site secures an excellent ranking on all popular search engines when and whenever these embark on local SEO ranking drives. The best way to do so would be to claim your business’s listings for ‘Bing Places’, ‘Yahoo Local’, and ‘Google My Business’.

Take advantage of local or regional keywords

It is obvious that all dentists based in your area will try to claim a good rank using the keyword ‘dentist’. So understandably enough, dentist is a hackneyed keyword. If you wish to reach out to the maximum number of potential patients and vice versa, you’ll have to go for keywords that highlight your practice.

If you specialize in a specific type of treatment or treatments, then insert keywords that emphasize this aspect. Again, you can include the name of your city and locality for differentiating yourself.

Keep yourself updated on CTR or clickthrough rate

The CTR is a very significant indicator of how well you’ve been able to exploit your web-based dental marketing technique. A very poor CTR indicates that the web pages have not been able to make the level of impact you’d have preferred. So, you’d have to make improvements in these web pages (on several fronts) in order to stimulate the CTR rate.

Google Analytics is a reliable tool that can help you with enhancing your URL’s relevancy and readability.

Take stock of social media signals

Social media signals emanating from Facebook, LinkedIn, and Twitter are important yardsticks for gauging the popularity of your dental site. Make sure you enter all the relevant details pertaining to social media profiles so that the niche segment can get in touch with you.

Practical Tips to Promote Your Online Dental Practice Locally

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Online Marketing for Dentists and Online Dental Practice LocallyGoing by a Google survey conducted and published in 2014, a whopping 80% of net surfers and consumers browse on different search engines for ferreting out info they’re looking for. Alternatively, more than 50% of customers searching for information about local businesses on their smartphones using Google’s Chrome browser, actually end up visiting a specific address within a day. Therefore, the significance of updating your dental site for local SEO does not need to be emphasized.

The more optimized your website is, the better will be its ranking (read higher) whenever Google goes on a dental SEO drive. You can take advantage of the following 5 tips in order to maximize the chances of your dental site ranking on the first SERP which in turn will boost up possibilities of you being consulted by more local patients.

1. Maintaining consistency is crucial

Just as consistency is significant for growing and developing your dental practice, being steady and consistent is equally crucial for promoting your online presence for local SEO purposes. To be specific, make sure that the name, address, and contact number/numbers of your practice (NAP consistency) is identical across-the-broad i.e. throughout the web world.

Elaborating on the aspect of NAP uniformity, confirm that the practice timings, names of staff, description of services, physical address, phone numbers, and all other relevant info is identical throughout. For instance, if you are available for a specified number of hours on weekdays and another set of hours on weekends, ensure that you clearly mentioning the timings on the website.

2. Make the most of Google My Business

If you wish to make the most of dental SEO, your primary objective should be to subscribe for Google My Business. Once you’re listed with Google My Business, the possibilities of your practice being found by a larger or broader group of customers go up manifold. You can capitalize on this Google tool which has been designed exclusively for benefiting small businesses and professional practices like yours.

Google My Business, available free of cost, enables you to supervise your business or practice across all Google verticals, including Google Web Search and Google Maps. When you’re online, you simply need to click on “get on Google” in order to register your practice. After you’re through with the registration process, fulfill all requirements for local SEO including but not limited to inserting the relevant keywords, uploading attention-grabbing images, and mentioning the practice hours.

Being specific is all you need to do for extracting maximum mileage from your Google My Business listing.

3. Refresh and update information that your niche segment is looking for

As a dentist or orthodontist, you’re well aware of what your niche segment looks for when they’re surfing on the net. As far as you or your practice is concerned, your local prospects and customers will note down physical location, hours when you’re available, how to reach quickly and conveniently, acceptable modes of payment, and so on. Does it need to be specified that you must incorporate the aforementioned info on your website.

4. Ensure that content is reinforced with local keywords most heavily used

The content of your site, more specifically the quality of the content makes a lot of difference when it comes to local search. To elaborate, simply mentioning that you’re a ‘dentist’ will not guarantee an enhancement of online traffic. There are so many other dentists competing for the same number of patients in the neighborhood you’re based.

You can be rest assured that a greater proportion of patients will contact you once you specify the city along with the neighborhood or the locality where you’re based. Including details about the special services you offer will further improve your prospects.

5. Make sure that your site is user-friendly for other search engines as well

Make your site user-friendly not only for Google for other popular search engines as well like Bing, Yahoo, and Yelp. Additionally, ensure that your site is optimized for searching on smartphones.
Log in at www.affordabledentalseo.com or forward a call to 727-797-3051 if you need more insights on how to make your dental site more popular across the web.

How to measure SEO effectiveness for your dental practice website?

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How to measure your SEO success dental practice websiteMajority of businesses having an online presence take optimum advantage of a diversified SEO strategy with the aim of ranking on the first SERP of Google, Yahoo or Bing. So, if you’re a dentist with a flourishing practice, you surely must have given teeth to your dental SEO plan by integrating it with Google AdWords and reinforcing content with longtail keywords. At the same time you’re keeping track of your online marketing campaign by monitoring traffic and reviewing lead conversion rates using Google Analytics.

But are you aware that the metrics you’ve hitherto been exploiting are not offering you the complete picture of how your dentist SEO technique is performing? More often than not, you could be at your wits’ end in trying to comprehend the actual reasons behind an erratic drop or swelling of web traffic. However, there are a few crucial SEO metrics, applicable across the web world that comes in handy for comparing your site’s performance vis-à-vis your competitors’ portals.

These metrics provide you with a thorough and crystal-clear picture of your dental SEO strategy’s performance. 4 most vital and effective performance analysis tools and tracking metrics have been listed that we hope will enable you to gauge the effectiveness of your dentist SEO plan in a better way.

1. Website updating and optimizing tools for increasing traffic flow

You can make good use of search engine traffic statistics for enhancing the effectiveness of your dental SEO website. There are a specific set of traffic analytics for each and every search engine including Google, Bing, and Yahoo. You can take advantage of the analytics relevant to a particular search engine so that your site secures a high enough rank (preferably on the first page of search results) on the most popular ones.

For instance, you can capitalize on your organic link building exercises via content marketing and anchor texts, using Penguin and Panda upgrades for ranking on Google. And if you wish to rank high on Bing, you’d have to focus on-page optimization. The whole essence of using these analytics is to realize the specific metrics that’ll work for a particular search engine and then go about making the necessary tweaks on your site for ensuring a good rank.

2. Determining market share and troubleshooting problems

Evaluating the traffic directed to your portal by a search engine helps you in analyzing dentist SEO strategy performance in relation to market share. It is extremely crucial that you recognize the sources of your site’s traffic-it could be referral or direct or search traffic. You’ll need to establish the traffic proportion and the total number of visitors from a particular source in order to understand the trends as well as to pinpoint the loopholes of your canvassing strategy.

You might have to restructure your strategy if you’re losing traffic or make minor adjustments if you see a small enhancement so as to make the promotion more effective. Having a handle on your portal’s market share is also significant for monitoring search engine traffic. Google Analytics is an immensely valuable tool for tracking the different traffic sources.

3. Exploit keyword ranking tools to keep pace with the competition

Are your closest competitors ranking for keywords that are exactly the same you’ve chosen for search engine optimization? One of the most efficient tools for managing your dentist SEO site is the ‘iSpionage keyword rank tracking’ metric.

4. Take advantage of Domain Authority Scale for reviewing website’s potency

You’d surely want to know beforehand the probable rank your website will secure on a search engine in comparison to your competitors on Google? Domain Authority metrical scale will forecast the rank your site might be accorded. As Domain Authority’s ranking system is extrapolative, you can at best use it to compare its efficacy with site’s optimization efforts.
You can log in at www.affordabledentalseo.com or make a phone call (727-797-3051) for details on dental SEO strategy.

Trends That Can Help To Increase The Website’s SEO Rank

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SEO Trends that Will Dominate 2018Every year, Google comes up with a new indicator for ranking the website. In the year 2014, a secure website had greater chances for appearing within the topmost search engine results. But, this year, SEO professionals need to focus on increasing the mobile page speed. Whatever it might be, the ranking factors would still continue to create a better user experience. So, even if you are looking to enhance dentist SEO tactics, here are some of the things that you should take care of.

Publish readable content

Even today, the content on the website helps to generate web traffic. High-quality content decreases the bounce rate once individuals find that it’s worth visiting the site.

To understand the search intent, you can use Google Analytics and go through reports like User Flow and Site Search. Besides, you view the Search Analytics report to get a better idea of the links which people prefer clicking.

Keyword research is also something else you need to take care of. You should select the keywords which have average search volume but a high click-through rate. It’s always better to find primary keywords and include them in blogs which people love reading.

Even though you might plan to increase the dentist SEO ranking, you should go through SEO tips for voice search. This would help you understand the intent as well as the ways in which people ask questions.

Way ahead, rich snippets can definitely reduce the bounce rate once the user gets an idea of what’s published online. In fact, they can figure out what they can get from the content before clicking the link.

Make the site mobile-friendly

Today, people use their smartphones to search information. So, you should make sure that the website is mobile friendly. This helps in assigning the indexing properties and in increasing the SEO rank when a responsive website is the recommended format.

As the expert thinks about dentist SEO techniques, he should make sure that the website adapts to touchscreens of different smartphones.

Create a secure website

It was way back in 2014, when Google came up with a secure website as the ranking parameter. Later, the Google Chrome browser would mark the site as ‘not secure’ when the website name didn’t start with HTTPS. So, it’s important to make a transition to HTTPS so that it can impact SEO. However, switching to HTTPS along with SSL may bring in issues when Google tries to include the site in the search engine results.

Enhance the user experience

If the digital marketing agency is not thinking about the user experience, then this can affect the SEO rank. Search engines consider only those websites the visitors go through for some more minutes.

Moving ahead, the company should also check whether the site is well organized. It must be easy to navigate and the person should be able to find the pages in a few clicks. This might not be possible with large sites, but you can come out with ways to improve the search.

Improve the page speed

If your site is taking a lot of time to load, then you would lose revenue and visitors. So, look for online tools which can give you an idea of the website’s speed. After all, the online experience also depends on faster loading web pages. As traffic is generated, you can observe an increase in the page views.

Earn relevant backlinks

If you wish to enhance the online presence in 2018, then you can’t succeed with backlinks. As a powerful strategy, you can consider infographics for presenting data in a better way. You can also move on with surveys, quizzes, and roundups. These help you to highlight points which visitors might have never come across. It can also provide helpful information people didn’t know before. On the other hand, podcasts and video interviews can also help you to present views stated by influencers.

While backlinks might not be valuable after some years, they are surely going to be a signal for SEO.

Take care of on-page optimization

On-page optimization deals in the elements that always support techniques related to dentist SEO. So, as you try to move ahead this year, the site should have metadata, a schema markup, and an internal link structure. With metadata, the description should be around 230 characters.

Schemas make it easier for the search engine to find essential information. There are almost 600 types of information you can include when the website is getting designed. As it helps Google to display rich snippets, it is surely an important element for SEO in 2018.

As for the internal link structure, it should be focused on the user’s point of view. It manages the link flow, directs users to specific content, and lets you index particular pages.

With everything mentioned above, you should be ready with a sophisticated dentist SEO strategy and spend some time on how you can move up to be on the top.

Based in Florida, AFFORDABLE DENTAL SEO has always been offering online marketing services to dentists. Besides, the company helps to manage dental AdWords campaigns that could help in increasing the SEO rank of the dentist’s website.

How To Improve Your Seo Efforts With Email Marketing

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How To Use Email Marketing To Boost Your SEOAs any online marketer knows, organic search is the number one source of traffic for your website. However, there’s another source of getting huge amounts of traffic, which a lot of people seem to ignore, even though its “powers” aren’t secret. Yes, today we are going to talk about email marketing and how you can use it to boost your SEO efforts.

Even though there’s no direct connection between email clients and search engines – Google, in our case – it’s actually an excellent channel to deliver information about your website to a base of subscribers or potential subscribers, in an attempt to increase your rankings.

But how does email marketing influence the SERP results? Let’s find out together!

It builds social signals

Popular links usually rank higher in Google search. And social activity also increases this popularity. Basically, the more people share your content, the stronger your social signals are.
Include links to your latest content in emails you’re sending, as well as social sharing buttons, in order to encourage your newsletter recipients to distribute the content all across the Web.

It can attract good reviews

We’re living in the era when people look for reviews all over the Web before deciding upon buying a product or a service. And you just can’t imagine how much of an impact a series of bad reviews can have. Besides this, the quality and number of reviews for your company directly affects the search ranking.

Use email marketing to ask people for opinion about your product or service, no matter if they’re good or bad. Also, don’t forget to answer to each of them, to show your customers that you care about a feedback you receive and take it into consideration.

It can lower your bounce rate

When a user visits your website, but leaves immediately, Google counts this as a bounce. And it’s far from being good, as it signals that a user has not found the exact information they were looking for on your website. Therefore, the goal is to have a bounce rate as low as possible, since it influences your Google ranking.

But how can email marketing help you lower this rate, you ask? Well, it’s pretty easy and logical. Presuming that you already have a list of people who are genuinely interested in your website and receive your newsletter on a regular basis, you can include some links to your latest posts in emails you’re sending. By this, you’re making sure that people who click on links will definitely read everything and only after that they will close a link.

Obviously, these are just a few of many advantages the email marketing can have on the SEO campaign. However, if you haven’t tried it until now, it should be enough to convince you that it’s worth trying it.

On the other side, if you just don’t have time to run email marketing campaign , you can leave it to professionals. Affordable Dental SEO provides top quality search engine optimization services – email marketing included – for all types of websites and budgets. Just drop them a line on their website and they can definitely help you take your website one step further!

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