Every year, Google comes up with a new indicator for ranking the website. In the year 2014, a secure website had greater chances for appearing within the topmost search engine results. But, this year, SEO professionals need to focus on increasing the mobile page speed. Whatever it might be, the ranking factors would still continue to create a better user experience. So, even if you are looking to enhance dentist SEO tactics, here are some of the things that you should take care of.
Publish readable content
Even today, the content on the website helps to generate web traffic. High-quality content decreases the bounce rate once individuals find that it’s worth visiting the site.
To understand the search intent, you can use Google Analytics and go through reports like User Flow and Site Search. Besides, you view the Search Analytics report to get a better idea of the links which people prefer clicking.
Keyword research is also something else you need to take care of. You should select the keywords which have average search volume but a high click-through rate. It’s always better to find primary keywords and include them in blogs which people love reading.
Even though you might plan to increase the dentist SEO ranking, you should go through SEO tips for voice search. This would help you understand the intent as well as the ways in which people ask questions.
Way ahead, rich snippets can definitely reduce the bounce rate once the user gets an idea of what’s published online. In fact, they can figure out what they can get from the content before clicking the link.
Make the site mobile-friendly
Today, people use their smartphones to search information. So, you should make sure that the website is mobile friendly. This helps in assigning the indexing properties and in increasing the SEO rank when a responsive website is the recommended format.
As the expert thinks about dentist SEO techniques, he should make sure that the website adapts to touchscreens of different smartphones.
Create a secure website
It was way back in 2014, when Google came up with a secure website as the ranking parameter. Later, the Google Chrome browser would mark the site as ‘not secure’ when the website name didn’t start with HTTPS. So, it’s important to make a transition to HTTPS so that it can impact SEO. However, switching to HTTPS along with SSL may bring in issues when Google tries to include the site in the search engine results.
Enhance the user experience
If the digital marketing agency is not thinking about the user experience, then this can affect the SEO rank. Search engines consider only those websites the visitors go through for some more minutes.
Moving ahead, the company should also check whether the site is well organized. It must be easy to navigate and the person should be able to find the pages in a few clicks. This might not be possible with large sites, but you can come out with ways to improve the search.
Improve the page speed
If your site is taking a lot of time to load, then you would lose revenue and visitors. So, look for online tools which can give you an idea of the website’s speed. After all, the online experience also depends on faster loading web pages. As traffic is generated, you can observe an increase in the page views.
Earn relevant backlinks
If you wish to enhance the online presence in 2018, then you can’t succeed with backlinks. As a powerful strategy, you can consider infographics for presenting data in a better way. You can also move on with surveys, quizzes, and roundups. These help you to highlight points which visitors might have never come across. It can also provide helpful information people didn’t know before. On the other hand, podcasts and video interviews can also help you to present views stated by influencers.
While backlinks might not be valuable after some years, they are surely going to be a signal for SEO.
Take care of on-page optimization
On-page optimization deals in the elements that always support techniques related to dentist SEO. So, as you try to move ahead this year, the site should have metadata, a schema markup, and an internal link structure. With metadata, the description should be around 230 characters.
Schemas make it easier for the search engine to find essential information. There are almost 600 types of information you can include when the website is getting designed. As it helps Google to display rich snippets, it is surely an important element for SEO in 2018.
As for the internal link structure, it should be focused on the user’s point of view. It manages the link flow, directs users to specific content, and lets you index particular pages.
With everything mentioned above, you should be ready with a sophisticated dentist SEO strategy and spend some time on how you can move up to be on the top.
Based in Florida, AFFORDABLE DENTAL SEO has always been offering online marketing services to dentists. Besides, the company helps to manage dental AdWords campaigns that could help in increasing the SEO rank of the dentist’s website.