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Increase Your Dental Practice’s Visibility With These 5 Techniques

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Increase Your Dental Practice's Visibility With These 5 TechniquesFinding a dentist has become incredibly easy nowadays, as everything it takes is a quick search on Google. Still, after typing ‘dentist’ you’ll probably get a lot of answers. For a patient, this is excellent, since there are options to choose from, but for a doctor, things are a bit different, as they need to make sure they’re among the first who appear in search results.

But this is where SEO – short for search engine optimization – comes in, making it easier for Google’s algorithms to rank websites better in SERPs (search engine results pages).

Dental SEO itself is a relatively new concept, as it helped doctors from all over the world increase their visibility. And below you will find some of the most efficient techniques which can be applied!

Find the right keywords

Probably one of the most important parts of a dental SEO campaign is finding the right keywords a practice wants to tank for.

It’s no secret that most people just look at the first page of Google results, so it’s obvious that the targeted website should be as close to the top as possible.

Dental practices are local businesses and this gives them a plus when it comes to finding keywords. In fact, simply combining “dentist” and the name of the city is a great way to start.

For example, “dentist London” is a way better choice than something very broad like “dentist”. Additionally, you can even use keywords indicating a specific action, like “root canal treatment” or “tooth implant”.

Use these keywords in your website’s title, description, headings, as well as the URL!

Google My Business is your friend

Remember Yellow Pages? Well, this is exactly how Google My Business works on the web.

Having an account – which is free, by the way – enables you to list all the essential information about your practice, including the name, phone number, as well as photos and a short description. But this is not everything!

In time, the GMB listings became so complex that you can even let people know about your working hours, directions to the physical location and reviews. Think about this as a micro-website for your business! And this is a huge boost for all your dental SEO efforts.

Be present on social media

No matter the business you own, being present on social media is mandatory. And the same thing goes for dental practices.

Besides building your credibility, your social media pages will also appear in search results and, of course, increase your practice’s awareness. And by social media, we mean Facebook, Twitter, Instagram or even YouTube if you are able to post video content regularly.

Use these pages to share news on your practice, but also industry news, tips, as well as new announcements. Considering that people spend more and more time on social media, you can also use these channels to develop a strong relationship with your patients and even earn new recommendations.

Of course, a dental SEO strategy has way more components, but as long as you focus on these three you should have a significant advantage over many other practices in your area. Or you can leave a professional team to handle your online presence!

Affordable Dental SEO has been providing complete online marketing solutions for practices in the Tampa Bay area and the entire state of Florida, focusing on one main goal: helping your business grow through search engine optimization, thus creating a meaningful impact.

Why Is NAP So Important To Doctors And Dentists?

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Why Is Nap So Important To Doctors And Dentists?NAP is very important to many people, including doctors and dentists who use SEO. And we are not talking about sleeping. NAP stands for name, address, phone number. It is imperative for all website owners to have a proper NAP listing. Listings that are inconsistent can lead to listings that are wrong for your place of business. Not only will it affect your map listing, but also your organic listing as well.

As stated above, NAP is very important to those that use SEO on their websites. However, it is very important to doctors and dentists, especially those that specialize in emergencies/emergent care. Think about how many medical and dental emergencies there are each day or each week. While most people have their own doctors and dentists that they are dedicated to, sometimes it is impossible to seek treatment from them due to different reasons. Maybe your doctor is out of town or your dentist is sick. Or you are on vacation, so, therefore, you do not have a dentist near you that provides regular care to your family. Yet you still need care. Who can you turn to? This is where NAP comes in handy. When a business has NAP established online, they can easily find potential customers.

Google maps is a great place to start with NAP. If you want to know what dentists or doctors are in your local area, you can use Google maps to help you find one. Google wants people to continue to use this feature, so they are dedicated to making sure that your NAP is correct. And when your NAP is consistent across the board, Google will be able to make a connection to you and your business, along with your NAP to know that they go together.

Those dentists that need dental SEO done for their site should use Google My Business to help report their NAP. Here, the dentists and doctors will also be able to add other information about their practices, such as the days and hours the office is open. Just make sure you have filled out the profile completely and verified your Google My Business listing. A fully filled out form will rank much better than one that is partially filled out. Utilize each and every spot, from reviews to video uploads to have the best success. This is imperative to do in order to make sure your dental SEO is done correctly.

If you want your site to rank higher in the SERPS, then you really need to worry about your NAP. If your NAP is accurate and consistent, there is a higher chance that you will rank much better than your competition that does not have an accurate NAP.

And another reason you want to have a NAP that is accurate is your customers and clients. If a new customer is not able to find your phone number online in a quick manner, they will most likely move on to the next provider. Or if an existing customer has an emergency, but the phone number listed on your NAP is wrong, they are most likely going to be more apt to move on to anyone they can get a hold of. This is where it pays to make sure that your listing is 100% correct.

If you are not certain how you can do dental SEO for your site, you should consider hiring a professional, such as Affordable Dental SEO. We can make sure your NAP is up to date with all the correct information that you need to get customers to your business.

Why Your Dental Clinic Needs Online Marketing

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Your Dental Clinic Needs Online MarketingA growing number of people are using the internet and social media to choose their dentist today. This is why it’s critical to maintain a great online presence, especially if you want to grow. Through online marketing you can make your brand more visible, show that you offer high-quality care, and bring in an influx of new patients. These are only a few of the reasons why you need a website and social media profiles that are both active and attractive. Many other reasons also exist.

Patients are Digital

There are about 20 million people (75% of Internet users) who habitually check Facebook daily. Another 200,000 people search dental related terms on Google monthly. This is proof that patients aren’t only digital, they’re comparing their options before choosing a dentist. Things like proximity, convenience, monetary value, and experience now matter more than ever.

Quick Responses are in High Demand

Now that patients are more digitalized, they demand quick answers. Potential patients are turning to your social media profiles for these answers and finding out what others are saying about you too. Beware that your patients can easily leave you reviews at places like Google and Facebook that you should reply to (carefully) since they’ll also influence other people. The number of 5 star reviews you have may be what pushes someone towards or away from your practice.

The Right Geographic Location is Vital

Regardless of how good you are or what modern facilities you offer, if you’re not in the right geographic location, people may choose to visit your competition instead. This is why it’s so important to include this information in your online marketing. While most practices get most of their first-time patients from “word of mouth,” you don’t want to miss out on the growing number of people who are looking for dentists online.

Besides your contact information make sure you also include how long you’ve been in practice, pictures of your practice, what techniques and treatments you specialize in, and links to your social media profiles. All these things will help increase your trustworthiness.

Maximized Visibility Increases Your Number of Patients

High-quality online marketing ultimately makes your practice more visible, resulting in more patients. This is why you need a good position in Google’s SERPs or in your social media networks. A combination of both works best though. While you’re at it, don’t forget to run some ads through Google Adwords and Facebook too.

Maintaining Contact with Patients Increases Their Visits

Loyalty and routine visits are built by maintaining contact with your patients when they’re not in your office. This is something most clinics overlook and it’s detrimental to them. Receiving paper mail is annoying because it looks like advertising, which is counterproductive. Patients who trust you and are between the ages of 18 – 40 want to see you on social media, hear from you through email newsletters, be updated on major developments through SMS, and even use your apps if they’re worthwhile. These types of online marketing help you build a community around your dental clinic so when your patient return for a visit or find themselves in need of some advice they have no question who to turn to. They instinctively think of you and reach out to you for these things.

Putting Everything You’ve Learned into Action

When all this seems like too much, you may want to hire someone to help you. This is when you’ll want to reach out to the Affordable Dental SEO Company. With many years of experience and many highly satisfied clients, you can’t go wrong putting them to work on your dental office’s online marketing for you.

Optimizing a Google My Business Dentist Profile for Boosting Up Web Traffic

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Google My Business Dentist Profile for Boosting Up Web TrafficIf you’re a dentist who has recently uploaded your dental SEO site, then you’ve a good chance of attracting prospective traffic to your site by exploiting local SEO techniques. Local search engine optimization entails making the most of specific online tools and techniques, like Moz Local, SEOProfiler, Synup, NAP consistency, and customer feedbacks in order to secure a good rank on popular search engines. You too can take advantage of these local SEO strategies and tools for promoting your dentist SEO site amongst your niche segment or potential patients.

One digital tool that you can exploit to the hilt for ensuring that yours SEO for dentist site ranks high on Google, Bing, and Yahoo, is ‘Google My Business’. You do not need to invest a single dime to use Google My Business is a completely free tool. At the same time, the tool is incredibly easy to use.

Google My Business is a crucial SEO tool that could go a long way in enabling you to position your dental practice (or any other business for that matter) in the local market. Despite the versatility of this Google’s online promotional tool, it is quite surprising to note that just 44% of businesses have a Google My Business account. So, if you are yet to create a Google My Business profile, then it’s about time you did the same.

How Businesses Can Benefit from Local SEO

Businesses, especially the micro, small and medium-scale establishments, stand to benefit from harnessing local SEO, and for good reasons. Firstly, most people nowadays use smartphones, laptops, tablets, and laptops when looking for information about a product or service or for the making a purchase. Most of us are likely to use a portable digital device when it comes to buying a product, subscribing to a service or crediting payments, regardless of whether we are on the move or sedentary.

Additionally, you’ll conduct a local search for completing the above activities, nine times out of ten. So, it follows that local search results receive a priority for the majority of individuals. Consequently, when you tap local SEO, you’ve a better chance of publicizing your dental SEO site across all kinds of digital devices, thereby boosting the possibility of increased web traffic flow.

Secondly, a good proportion of the populace surf the internet when looking for local firms and companies or professional services. You can take it for granted that nearly 70% of your prospects will browse on Google for tracking you. Statistics and surveys indicate that almost 80% of all online local searches lead to offline conversions.

The most convincing reason you need for tapping the potential of local SEO is that the local search market is extremely niche-oriented. For you it means that your would-be patients will, in all likelihood, turn to Google or Yahoo for tracing you.

Google My Business Vis-à-vis Google’s Local 3-Pack

Google recently went for a major overhaul with respect to cataloguing or indexing local businesses for showing up in SERPs. Hitherto, Google displayed a maximum of seven local business addresses but following the rollout, only three of your local business branches would be able to compete for a position on the first SERP. Therefore, if you want your dentist SEO site to be heard and seen locally, ensure that your Google My Business page mentions the ZIP code or city name, includes phrases like close to/near me, and your practice’s name.

Taking advantage of Google My Business Profile for Your Dental Practice

After your Google My Business page is up and running, abide by the following steps to improve the chances of your dentist for SEO featuring in Google’s local 3-pack:

  • Key in accurate info pertaining to name, address, and contact numbers of your practice, opening and closing times etc
  • Validate your dental profession-It normally takes a week to obtain the Google verification code that you use to claim your GMB listing
  • Doubly check if you’ve added the terms ‘dental clinic’, ‘dentist’, and ‘critical dental services’
  • Post your dental site content to your Google My Business profile

If you wish to get more tips on local SEO for your dental practice, visit www.affordabledentalseo.com or place a call to 727-797-3051.

Rope In New Clients With These Practical Tips On Dental Marketing

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Incentivize patients who provide referencesYou need to publicize and promote your dental profession if you want your practice to thrive, like any other trade or vocation. You’ll need to create and effectively implement a dental marketing strategy that’ll enable you to entice at least 30-50 new customers/patients to visit your clinic every month. That said, you’ll have to offer something unique and exclusive, which no other dentist in a 3-4 mile radius is offering.

Additionally, the products and/or services you’re offering should be priced competitively without compromising on quality if you want your dental marketing plan to deliver the goods. Carrying out a SWOT analysis (a management concept pertaining to business review) might help you to develop a robust marketing technique. SWOT is an abbreviation which stands for strengths, weaknesses, opportunities, and threats.

  • Strengths: What is it about your dental practice that makes it the only one of its kind? If you have any select service or product to offer, then build on it and promote it enthusiastically. You can capitalize on your strengths to gain competitive advantage.
  • Weaknesses: Even the most successful of dentists will have a few patients who may have had grounds to complain. And then again no professional, regardless of whether he or she is a dentist or entrepreneur, is flawless. Just as you take advantage of your virtues, you should also address your shortcomings in a manner that they do not adversely affect your practice.
  • Opportunities: Opportunities are regarded as external factors that could help contribute to the growth and development of your profession. Favorable market conditions which makes your practice more desirable to a niche segment, dissatisfied customers (to whom you can provide a better service), and the introduction of a new technology are some opportunities you can tap.
  • Threats: They are again, external elements that usually have a negative impact on any business or occupation. For you, it could be the arrival of a new competitor. Hence, it is highly important that you stay well-informed about the developments that may affect your business.

Once you realize where you stand in the market vis-à-vis your competitors, you’ll be in a position to comprehend which dental marketing strategies will help you to stay ahead of the competition.

Dental Marketing Tip#1-Identify your niche segment

Majority of the patients (over 90%) who visit your chamber are usually persuaded by a female member of the family to schedule an appointment. Women are more likely than men to opt for periodical dental checkups and more proactive to visiting a dentist or orthodontist. Women will view your practice as more service-oriented than product-based-if they do not find what they’re looking for they have innumerable other options to consider.

So, it does not need to be emphasized that your dental marketing scheme should be pivoted around women.

Dental Marketing Tip#2-Incentivize patients who provide references

Over 70% of the new patients that step inside the chambers of established and well-known dentists are referrals provided by their steadfast clients. As a dentist, especially if you’ve started private practice of recent, you’ll need new clients on a regular basis for your practice to stay competitive and thrive. Incentivizing patients (in the form of a discount or promotional offer) who help bring in more customers is a time-honored canvassing technique.

Dental Marketing Tip#3-Inspire patients to write positive feedbacks

Your dental marketing site is more likely to feature on the first SERP of major search engines if the portal is user-friendly, includes original and relevant content, and contains positive reviews by clients. Send newsletters to your existing clients as well as prospective patients that include a call-to-action and inspire them to leave a positive feedback.

Dental Marketing Tip#4-Offer a package that makes you stand out from the crowd

If your closest competitor is offering Invisalign braces at costs ranging from $3,500 to $8,000, then you can titillate patients by offering the same products at a lower price. Your profit margin might go down but you might be able to retain the patients in the long run.

Dental Marketing Tip#5-Fulfill corporate social responsibility

Almost all your patients will come from the locality where your chamber is located and the adjacent neighborhoods. By participating in local events and festivals as well as endorsing a charity or aid organization, you’ll be making the right impression on your clients.

Dental Marketing Tip#6-Promote and position your brand by making your team more committed

Make your dental marketing team members realize that their professional growth and development as well as the establishment’s depend on their level of commitment and dedication. You can organize team training programs at least once every six months.

Use the Following Tips for Boosting Local SEO for Promoting Your Dental Practice

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Local SEO for Promoting Your Dental PracticeOptimizing your business for showing up on the first search engine results page (SERP) of Google, Yahoo or Bing is indispensable for promoting your e-commerce portal across the web. That said, if you’re a dentist or orthodontist, you’d need to make optimum use of online resources so that your site invariably figures on the search engines’ results pages whenever patients conduct a local SEO search. In case you have recently started private practice as a dentist, having set up your chamber in your hometown, you must be realizing how challenging it can be to publicize your establishment.

And effectively implementing your online Dental marketing strategy could be a more daunting task as there are countless other dental/dentists’ portals competing for the attention of a specific number of patients in a particular area. How well you connect with your potential or prospective patients via your site will considerably depend upon how efficiently you put your dental advertising policy into practice. Use the following guidelines for customizing your dentist website so that it ranks high enough during a typical local SEO drive.

Ensure NAP consistency

If you still have not claimed the ‘Google My Business’ page listing for your dental marketing portal, then do so as soon as possible. In case you already have, then you must be aware of NAP consistency. When you subscribe for the aforementioned listing, you need to ensure that your practice’s name, physical address, and contact number(s) are correct.

At the same time you need to make sure that your NAP is consistent across all automated social media and web-based platforms. Always enter a physical address instead of simply keying a PO Box number and also never update a toll- free number. Take advantage of the ‘Backlink Watch’ tool for ensuring NAP uniformity throughout the internet.

Lay claim to all local search listings

Make cent per cent certain that your site secures an excellent ranking on all popular search engines when and whenever these embark on local SEO ranking drives. The best way to do so would be to claim your business’s listings for ‘Bing Places’, ‘Yahoo Local’, and ‘Google My Business’.

Take advantage of local or regional keywords

It is obvious that all dentists based in your area will try to claim a good rank using the keyword ‘dentist’. So understandably enough, dentist is a hackneyed keyword. If you wish to reach out to the maximum number of potential patients and vice versa, you’ll have to go for keywords that highlight your practice.

If you specialize in a specific type of treatment or treatments, then insert keywords that emphasize this aspect. Again, you can include the name of your city and locality for differentiating yourself.

Keep yourself updated on CTR or clickthrough rate

The CTR is a very significant indicator of how well you’ve been able to exploit your web-based dental marketing technique. A very poor CTR indicates that the web pages have not been able to make the level of impact you’d have preferred. So, you’d have to make improvements in these web pages (on several fronts) in order to stimulate the CTR rate.

Google Analytics is a reliable tool that can help you with enhancing your URL’s relevancy and readability.

Take stock of social media signals

Social media signals emanating from Facebook, LinkedIn, and Twitter are important yardsticks for gauging the popularity of your dental site. Make sure you enter all the relevant details pertaining to social media profiles so that the niche segment can get in touch with you.

Practical Tips to Promote Your Online Dental Practice Locally

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Online Marketing for Dentists and Online Dental Practice LocallyGoing by a Google survey conducted and published in 2014, a whopping 80% of net surfers and consumers browse on different search engines for ferreting out info they’re looking for. Alternatively, more than 50% of customers searching for information about local businesses on their smartphones using Google’s Chrome browser, actually end up visiting a specific address within a day. Therefore, the significance of updating your dental site for local SEO does not need to be emphasized.

The more optimized your website is, the better will be its ranking (read higher) whenever Google goes on a dental SEO drive. You can take advantage of the following 5 tips in order to maximize the chances of your dental site ranking on the first SERP which in turn will boost up possibilities of you being consulted by more local patients.

1. Maintaining consistency is crucial

Just as consistency is significant for growing and developing your dental practice, being steady and consistent is equally crucial for promoting your online presence for local SEO purposes. To be specific, make sure that the name, address, and contact number/numbers of your practice (NAP consistency) is identical across-the-broad i.e. throughout the web world.

Elaborating on the aspect of NAP uniformity, confirm that the practice timings, names of staff, description of services, physical address, phone numbers, and all other relevant info is identical throughout. For instance, if you are available for a specified number of hours on weekdays and another set of hours on weekends, ensure that you clearly mentioning the timings on the website.

2. Make the most of Google My Business

If you wish to make the most of dental SEO, your primary objective should be to subscribe for Google My Business. Once you’re listed with Google My Business, the possibilities of your practice being found by a larger or broader group of customers go up manifold. You can capitalize on this Google tool which has been designed exclusively for benefiting small businesses and professional practices like yours.

Google My Business, available free of cost, enables you to supervise your business or practice across all Google verticals, including Google Web Search and Google Maps. When you’re online, you simply need to click on “get on Google” in order to register your practice. After you’re through with the registration process, fulfill all requirements for local SEO including but not limited to inserting the relevant keywords, uploading attention-grabbing images, and mentioning the practice hours.

Being specific is all you need to do for extracting maximum mileage from your Google My Business listing.

3. Refresh and update information that your niche segment is looking for

As a dentist or orthodontist, you’re well aware of what your niche segment looks for when they’re surfing on the net. As far as you or your practice is concerned, your local prospects and customers will note down physical location, hours when you’re available, how to reach quickly and conveniently, acceptable modes of payment, and so on. Does it need to be specified that you must incorporate the aforementioned info on your website.

4. Ensure that content is reinforced with local keywords most heavily used

The content of your site, more specifically the quality of the content makes a lot of difference when it comes to local search. To elaborate, simply mentioning that you’re a ‘dentist’ will not guarantee an enhancement of online traffic. There are so many other dentists competing for the same number of patients in the neighborhood you’re based.

You can be rest assured that a greater proportion of patients will contact you once you specify the city along with the neighborhood or the locality where you’re based. Including details about the special services you offer will further improve your prospects.

5. Make sure that your site is user-friendly for other search engines as well

Make your site user-friendly not only for Google for other popular search engines as well like Bing, Yahoo, and Yelp. Additionally, ensure that your site is optimized for searching on smartphones.
Log in at www.affordabledentalseo.com or forward a call to 727-797-3051 if you need more insights on how to make your dental site more popular across the web.

How to measure SEO effectiveness for your dental practice website?

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How to measure your SEO success dental practice websiteMajority of businesses having an online presence take optimum advantage of a diversified SEO strategy with the aim of ranking on the first SERP of Google, Yahoo or Bing. So, if you’re a dentist with a flourishing practice, you surely must have given teeth to your dental SEO plan by integrating it with Google AdWords and reinforcing content with longtail keywords. At the same time you’re keeping track of your online marketing campaign by monitoring traffic and reviewing lead conversion rates using Google Analytics.

But are you aware that the metrics you’ve hitherto been exploiting are not offering you the complete picture of how your dentist SEO technique is performing? More often than not, you could be at your wits’ end in trying to comprehend the actual reasons behind an erratic drop or swelling of web traffic. However, there are a few crucial SEO metrics, applicable across the web world that comes in handy for comparing your site’s performance vis-à-vis your competitors’ portals.

These metrics provide you with a thorough and crystal-clear picture of your dental SEO strategy’s performance. 4 most vital and effective performance analysis tools and tracking metrics have been listed that we hope will enable you to gauge the effectiveness of your dentist SEO plan in a better way.

1. Website updating and optimizing tools for increasing traffic flow

You can make good use of search engine traffic statistics for enhancing the effectiveness of your dental SEO website. There are a specific set of traffic analytics for each and every search engine including Google, Bing, and Yahoo. You can take advantage of the analytics relevant to a particular search engine so that your site secures a high enough rank (preferably on the first page of search results) on the most popular ones.

For instance, you can capitalize on your organic link building exercises via content marketing and anchor texts, using Penguin and Panda upgrades for ranking on Google. And if you wish to rank high on Bing, you’d have to focus on-page optimization. The whole essence of using these analytics is to realize the specific metrics that’ll work for a particular search engine and then go about making the necessary tweaks on your site for ensuring a good rank.

2. Determining market share and troubleshooting problems

Evaluating the traffic directed to your portal by a search engine helps you in analyzing dentist SEO strategy performance in relation to market share. It is extremely crucial that you recognize the sources of your site’s traffic-it could be referral or direct or search traffic. You’ll need to establish the traffic proportion and the total number of visitors from a particular source in order to understand the trends as well as to pinpoint the loopholes of your canvassing strategy.

You might have to restructure your strategy if you’re losing traffic or make minor adjustments if you see a small enhancement so as to make the promotion more effective. Having a handle on your portal’s market share is also significant for monitoring search engine traffic. Google Analytics is an immensely valuable tool for tracking the different traffic sources.

3. Exploit keyword ranking tools to keep pace with the competition

Are your closest competitors ranking for keywords that are exactly the same you’ve chosen for search engine optimization? One of the most efficient tools for managing your dentist SEO site is the ‘iSpionage keyword rank tracking’ metric.

4. Take advantage of Domain Authority Scale for reviewing website’s potency

You’d surely want to know beforehand the probable rank your website will secure on a search engine in comparison to your competitors on Google? Domain Authority metrical scale will forecast the rank your site might be accorded. As Domain Authority’s ranking system is extrapolative, you can at best use it to compare its efficacy with site’s optimization efforts.
You can log in at www.affordabledentalseo.com or make a phone call (727-797-3051) for details on dental SEO strategy.

Optimizing Google My Business Dentist Account for Increasing Patient Flow

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More Dental Patients with Google My BusinessDentists can take advantage of local SEO techniques in order to increase the flow of patients to their chambers. Local SEO taps multiple digital tools, relevant web content, and customer feedbacks for helping your dental website claim a good rank on popular search engines, including Google. One such tool that can contribute effectively towards promoting your dental practice across the web is ‘Google My Business’.

The best thing about ‘Google My Business listing’ is that you can use the tool free of cost for adding more teeth to your dentist SEO strategy. Google My Business is one versatile widget that can help your dental practice (or any other business for that matter) gain a competitive advantage locally. Nevertheless, the fact that 56% of businesses are yet to create a ‘Google My Business’ page clearly indicates that these outfits are yet to realize this tool’s significance in online marketing.

Before we evaluate the importance of Google My Business in reinforcing your dental SEO plan, let us assess the role local SEO plays in augmenting the popularity of a commercial site.

How your dental practice can benefit from local SEO?

Local SEO can be immensely beneficial for your dental profession or any other business for a few basic reasons. Firstly, nowadays majority of individuals search for products or services that is available locally mostly on their mobile devices including smartphones and tablets. Local search becomes a priority when these individuals are on the move.

People conduct localized searches primarily on their phones when they’re mobile while a sizable proportion (about 42%) uses a desktop when stationary. So, you can optimize dental SEO campaign for ensnaring patients carrying out local search on both smartphones and desktop PCs. Secondly, majority of your existing and prospective patients are most likely to browse the net in order to locate your address.

And 78% of all online local searches lead to offline discussions and conversations. Finally, localized businesses’ search market is extremely niche-oriented. In other words, your potential patients will give preference to consulting dentists located nearest to them after looking up addresses on the net. So, it pays to show up in local SERPs of Google, Bing, and Yahoo as you’re able to connect with a larger number of patients who are looking for you or your services, to be specific.

Local 3-pack of Google and Google My Business

As Google My Business references are entrenched in ‘local 3-pack’ of Google, every time a patient embarks on a local search, all top ranked local 3-pack dental SEO sites listings will be visible on the first SERP. So, if you wish to attract more traffic to your dentist SEO site, you must create a Google My Business account. On the other hand, if you keep dragging your feet, your chances of netting new patients via the local 3-pack route are almost zilch.

How to make the most of your dental site’s listing Google My Business?

After you’ve created your dental practice’s profile on Google My Business by mentioning a postal address and contact number, abide by the following tips to expedite the account’s embedment in the local 3-pack.

Verify and crosscheck data you enter in the page or profile-Make sure you update the appropriate business name and address, phone number (NAP consistency). At the same time, specify the hours of business or practice, the correct URL, and so on.
Confirmation of dental practice-Keep in mind that it usually takes 5-7 working days for the Google verification code to reach you following which you stake a claim for getting listed.
Be specific about primary and secondary groupings-Primary grouping or category would be ‘dental clinic’ or orthodontist. Secondary groupings would relate to treatment methods you offer, like ‘Invisalign implants’.
Update multiple images or illustrations-Geo-optimizing the pictures is the key.
Be responsive to reviews
Transfer website content to Google My Business page for increasing brand awareness

Affordable Dental SEO can help augment the visibility of your dental website across the web. To know how, call 727-797-3051 or send a mail to sales@affordabledentalseo.info.

Dental Websites Can Follow These Six Tips For Getting The Most Of A Dentist SEO Campaign

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6 Tips for Improving Your Dental Website's SEOSearch engine optimization has come a long way from the days when tempering content through metadata fine-tuning and keyword padding enabled websites to rank high enough on search engines for furthering business objectives. For the past few years, Google, Bing, Yahoo and other search engines have been using a new set of parameters for evaluating a website before according it a rank on the SERPs. How many visitors are visiting your site on a periodic basis? How long do the visitors stay on the site? Do they explore only the home or landing page or check out the other pages as well? Are visitors revisiting your site?

Bear in mind that Google uses these yardsticks for assessing the user-friendliness of all sites stationed on their servers. So if you’re an oral surgeon, orthodontist or dentist exploiting a website to promote your business, high rankings on search engines does not necessary mean that you’ll get a high volume of traffic for converting into patients. Since the majority of local patients will be first browsing the net to find you, what steps do you need to take in order to add more teeth to you dental SEO strategy and thereby attract more visitors/patients?
Abide by the following dentist SEO practices so as to engage with more prospective patients and keep your practice flourishing:

1. Inspire patients to connect with your site

There will always be two distinct types of patients who’ll be visiting your site-current and steadfast visitors and prospects who might become your patients in the foreseeable future. Your current and potential visitors will have to complete a few specific actions so that they can accomplish their objectives. By effectively carrying out these actions, they’ll be able to know details regarding your practice, hours of operation, contact forms, and so on.

On your end, you can help your visitors get in touch with you by uploading ‘buttons’, ‘contact form/newsletter’ and ‘contact numbers’. See to it that a button’s text is crisp and clear. Encourage the visitor to fill up the contact form or sign up for the newsletter by underscoring the quality of the service they’ll receive if they do so. Finally, ensure that the phone number that you insert is in working order so that the reception can convey the info the visitors are looking for.

2. Making your site smartphone friendly is a sine qua non

The significance of making your site smartphone/portable device friendly does not need to be emphasized. Nowadays, more than 70% of patients logging into dental websites do so from their mobile devices, mostly smartphones. Therefore, making your site’s design responsive for devices across the board including desktops, laptops, and smartphones is indispensable, and hence must be part of the dentist SEO technique. Having a user-friendly site means the pages load fast and are convenient to navigate through.

3. Keep an eye on SEO basics

There are numerous dental portals that still flounder when it comes to adhering to the dental SEO basics. These basics or fundamentals involve inserting a meta-title and a meta-description of maximum 70 characters and 155 characters respectively. Next, you should accord to each and every page a pertinent title. To say the last but not the least, keep the URL as simple as possible.

4. NAP consistency is crucial

Surely, nothing would be more disastrous than your patients turning up at your competitor’s address instead of yours. So, make sure that the name, address and phone number (NAP) of your practice is correct and if you’ve more than one site, ensure NAP consistency across the portals. This is another dentist SEO aspect that you must bear in mind.

5. The footer matters equally

At the same time, doubly crosscheck and ensure that the footer or the bottom of the webpage is identical across the web and all social media platforms.

6. Content still reigns supreme

Make sure that content in your site, be it visual or textual is original and creative. Also, keep refreshing the content on a periodic basis so that visitors get a reason to come back to your site.

Visit https://www.affordabledentalseo.com/ or contact 727-797-3051 for getting more tips on dental SEO for your practice.