If you’re a dentist who has recently uploaded your dental SEO site, then you’ve a good chance of attracting prospective traffic to your site by exploiting local SEO techniques. Local search engine optimization entails making the most of specific online tools and techniques, like Moz Local, SEOProfiler, Synup, NAP consistency, and customer feedbacks in order to secure a good rank on popular search engines. You too can take advantage of these local SEO strategies and tools for promoting your dentist SEO site amongst your niche segment or potential patients.
One digital tool that you can exploit to the hilt for ensuring that yours SEO for dentist site ranks high on Google, Bing, and Yahoo, is ‘Google My Business’. You do not need to invest a single dime to use Google My Business is a completely free tool. At the same time, the tool is incredibly easy to use.
Google My Business is a crucial SEO tool that could go a long way in enabling you to position your dental practice (or any other business for that matter) in the local market. Despite the versatility of this Google’s online promotional tool, it is quite surprising to note that just 44% of businesses have a Google My Business account. So, if you are yet to create a Google My Business profile, then it’s about time you did the same.
How Businesses Can Benefit from Local SEO
Businesses, especially the micro, small and medium-scale establishments, stand to benefit from harnessing local SEO, and for good reasons. Firstly, most people nowadays use smartphones, laptops, tablets, and laptops when looking for information about a product or service or for the making a purchase. Most of us are likely to use a portable digital device when it comes to buying a product, subscribing to a service or crediting payments, regardless of whether we are on the move or sedentary.
Additionally, you’ll conduct a local search for completing the above activities, nine times out of ten. So, it follows that local search results receive a priority for the majority of individuals. Consequently, when you tap local SEO, you’ve a better chance of publicizing your dental SEO site across all kinds of digital devices, thereby boosting the possibility of increased web traffic flow.
Secondly, a good proportion of the populace surf the internet when looking for local firms and companies or professional services. You can take it for granted that nearly 70% of your prospects will browse on Google for tracking you. Statistics and surveys indicate that almost 80% of all online local searches lead to offline conversions.
The most convincing reason you need for tapping the potential of local SEO is that the local search market is extremely niche-oriented. For you it means that your would-be patients will, in all likelihood, turn to Google or Yahoo for tracing you.
Google My Business Vis-à-vis Google’s Local 3-Pack
Google recently went for a major overhaul with respect to cataloguing or indexing local businesses for showing up in SERPs. Hitherto, Google displayed a maximum of seven local business addresses but following the rollout, only three of your local business branches would be able to compete for a position on the first SERP. Therefore, if you want your dentist SEO site to be heard and seen locally, ensure that your Google My Business page mentions the ZIP code or city name, includes phrases like close to/near me, and your practice’s name.
Taking advantage of Google My Business Profile for Your Dental Practice
- Key in accurate info pertaining to name, address, and contact numbers of your practice, opening and closing times etc
- Validate your dental profession-It normally takes a week to obtain the Google verification code that you use to claim your GMB listing
- Doubly check if you’ve added the terms ‘dental clinic’, ‘dentist’, and ‘critical dental services’
- Post your dental site content to your Google My Business profile