Google has made things simpler than before for dental patients to locate a dentist online. However, how simple is it for Google to locate your dental office site online? It is a driving query behind all dental SEO campaigns. Dental SEO has quickly become an elusive aspect of dental practice marketing and due to valid reasons as well. Search engines such as Yahoo and Google can be the main avenues for getting newer clientele. Studies indicate that more than half of your dental clients searched for dentists organically. Dental SEO is an ongoing process and requires regular monitoring. Here are some tips.
Selecting keywords
Selection and implementation of keywords for your site are critically important for dental SEO. It means that when people are searching for these words the details of your dental practice should appear on the first page of SERPs. These keywords could be names of your dental practice, your location, services you will render, and other words or phrases that appear in a search. The selection of keywords is also a chance to evaluate your dental marketing strategy with an eye for customer and competitor perspectives. After selecting your keywords stick to them. It is important to use the same keywords consistently for dental SEO.
Audit your website
Performing an SEO audit of your website is an initial step while setting up goals for the optimization of your dental practice site and taking into account potential ROI. Some of the key metrics you need to keep track of include,
- Site speed.
- Current site traffic.
- Domain authority.
- Inbound links.
- Outbound links.
It is a terrific place for starting an SEO gut check. Fortunately, there are several tools available both paid and free for helping in boosting your dental SEO. You can also check the time it takes to load your website by using tools such as Google PageSpeed Insights. Fast loading websites are better for both Google and prospective patients. You can also use tools such as Google Analytics, Google Search Console, and MOZ for acquiring more SEO details.
Significance of higher quality and relevance
Although you may have a team of top-quality writers that crank out top-notch content that is extremely useful for dental SEO, Google may not be able to find it in case you’re URLs and titles are messy. They may appear to be irrelevant to the content they are describing. A good place for beginning optimization is your Home page. The home page of your website must be clean and provide clear messages about the dental practice you are offering. The same is the case for your dental practice location. Select the Home page title and its Meta description thoughtfully. The selection of optimal page titles and URLs is a terrific way of improving your dental SEO campaign.
Create search engine friendly content
Although the structure of your website is important, the heart of your SEO lies in the content you have on your site. It is similar to descriptions and titles. Content needs to be relevant to your dental practice and target audience consisting of partners, patients, and potential employees. However, it doesn’t mean you have to convert your dental practice into a content-providing agency. Rather develop some pages that will provide essential info and will maintain the existing content.
You need to remember that your text will hold more SEO significance than videos and images. But you have to optimize the pages further by adding Meta descriptions and if you want to get into it you may think about starting a blog on your website.