Negative SEO hits Expedia real hard

Something has gone terribly wrong with the website ranking of Expedia on Google searches, with it appearing to have been struck by a harmful SEO campaign. Such problems were discovered by an analysis done by the company. The company lost 1/4th of its Google search visibility in the period between January 12th and 19th. This […] Continue reading

Outdated SEO Practices and Older Websites

Many factors are considered by Google in the process of ranking websites. The protocols defined by the largest search engine on the Internet are common to all website even though they may belong to totally different niches. This process of ranking websites has wondered may SEOs who find the algorithm of Google complicated. The algorithm […] Continue reading

Role of the new website How Search Works in SEO

Google released a new website in 2013 which is aimed at helping people to have an understanding into the working of search. The new website being talked about is How Search Works. All the information offered by the website can aid people through the SEO efforts that are helpful in improving the ranking of the […] Continue reading

Google’s search updated with Hummingbird

Google has yet again done an update of its search engine facilitating a better list of results with greater accuracy for difficult questions. The update has been rolled out very recently and is called Hummingbird. This can have dramatic impact on the way SEO is approached. This update shall be referred to as being the […] Continue reading

Things to Keep in Mind for Better SEO Strategies

The important topic of SEO has gained huge attention these days for website optimization. Optimization strategies definitely include keywords but they cannot be regarded as everything. Efforts related to optimization have undergone huge change to increase a website’s presence. But, the one thing that still holds equal importance is good content. There are different ways […] Continue reading

Spam Generated by Users and its Effects on SEO

Optimizing websites have become a common trend these days where webmasters lay lot of emphasis on content created. They are constantly planning on how to achieve good ranks as well as including original content within the website. However, there lies the big problem of spam generated by users which can high impact on SEO initiatives. […] Continue reading

New SEO related questions dealt by Mat Cutts

In his last webmaster video Matt Cutts discussed some questions related to Penalty Link Examples, SEO and Webmaster Tools. It is quite important to fully understand the strategy of links when dealing with a website. To put it simply, one should be fully aware of the sites that are forming a link with them. Higher […] Continue reading