It’s no breaking news that onsite blogging is a major component regarding SEO for your business or interests. Having a blog allows for you to create and publish content that interests people, draws in the organic traffic, increases ad revenue, gets you a good reputation, and provides something that the social networks can sink their teeth into. All these will add to a better search engine ranking profile.
The first step is making sure your blog is professional looking an has all the right plugins. This is why people use WordPress for blogging primarily. WordPress allows for all sorts of goodies that are cross platform and cross format making many essential duties run on an automatic basis. This frees up time and allows you to concentrate more on strategies and providing quality content.
You’ve got to update your content too. SEO isn’t a one-shot affair. It’s an ongoing process by which, like a garden, you have to keep tending. Webcrawlers seek out a blog to see if the content is updated and that determination means whether you’ll list higher and hopefully on the first page of a search regarding your keywords.
As mentioned earlier, social networking is a major part of today’s blogging SEO. What you put on your blog can easily be referenced via social media especially the mobile market which is the fastest growing platform. Your blog has to have options to share the content on the various social media sites as well as room for onsite commentary. You want people to interact with your site and make it look important and authoritative so that the search engines will consider you important and relevant and not some ad laden spam site.
Make sure to incorporate pics and videos, well tagged and with good descriptions. If you’re really, really lucky or talented you’ll add cartoons and animation. These are premium items and only a handful of people can afford them, but if you’re talented enough or have a friend or relative who can do cartoons and animation that features your site and topics, you will be swamped with traffic and social media interaction.
Always search for quality inbound links. These links that lead to your site and content are like valuable electoral votes. It shows the search engines that people with authority from high quality sites think your content is important enough for them to send their surfers to. A vote of confidence that can’t be beat.
All these steps are geared at one primary thing, conversions. If your surfers aren’t converting into sales then you’re wasting your time and effort. You want people to buy, make a purchase, or maybe become an affiliate who sells your products for you. Having a smart and friendly blog can do this and more.
Overall, SEO and blogging are a tried and true success story as long as things are done professionally. There are technical things that have to be applied, and lots of discipline on your part, but a good SEO and blogging strategy is worth its weight in gold.