There’s a lot that goes into SEO and especially when it’s used for specialty SEO sites that focus on a particular niche or company. That being said, SEO has some guidelines to follow and we’ll look at the most popular venue, mobile.
Mobile SEO was once underestimated. Those that didn’t see the value of mobile SEO soon found themselves lagging behind. Now, anyone with a business website or website in general had better have a mobile friendly website or you’ll be knocked out of the b ox by the competition.
There’s more to mobile SEO as it is a subhead of the overall concept and practice of SEO. You being a dentist, you’ll have to fine tune your site for SEO, mobile SEO, Local SEO and your particular dental SEO. Sounds like a mouthful doesn’t it? Well it is and it calls for expertise and know-how that can cost a good penny but needs to be done at the beginning, so you’ll have firmer ground to stand on later.
Each step of the way calls for precision and realistic expectations. Don’t try to improvise where such isn’t warranted. Study the tried and true methods that work and apply them. This all starts with a fast loading site that is constructed well. Smart and relevant title tags, descriptions, etc.. Don’t overdo it but don’t let an opportunity go by to add those valuable keywords, keyphrases, keygroups and long term keyphrases. You can get more mileage by mentioning your location and the more important keywords regarding your practice.
As luck would have it, Google provides two very valuable free tools to test your site for mobile friendliness. Check out both the Mobile Friendly Test and the Mobile Usability Report. You use these on each of your webpages to gauge how mobile friendly each is. Remember, Google doesn’t index sites, it indexes pages, so each page has to be optimized to peak performance. Once you’ve checked each page, you’ll see where your strengths and weaknesses are. From there you can make the necessary corrections thus establishing again, a solid SEO foundation to work from, from now on.
SEO doesn’t work overnight. It takes weeks and months for valuable results to come in and then you’ve got to keep up the good fight with constant maintenance and applying the newest and most professional approaches. You’ll need to keep your ear to the ground for the latest news but not fall prey to scammers.
Don’t get lazy. Make sure your site looks as good via mobile for all mobile devices as it does for desktop. Just one error can upend your efforts. Be objective and critique your site as if you were a customer. Is the site well laid out? Does it load fast? Are graphics and videos complete and not broken or so bloated as to slow down site load time? How about the copy? Does your copy cover the basics of your dental SEO or does it merely skirt the issue in favor of looking flashy and showy?
Once you’ve given your site the once over with an honest eye you’ll be better prepared and ready to move on to bigger and better things.
Make sure also that your mobile versions are social media friendly too. You’ll need that Facebook or Twitter engagement to move up the search engine rankings. There are scripts that show the full spectrum of social media sites. Don’t get greedy and try to push for all of the sites, just the top five will do. Make sure the script works in mobile as well as desktop and that the link icons aren’t obscuring vital information on your pages. This will let surfers know that you’re active on social media and they can get one on one reviews regarding your dental practice and even chat with you online.
Overall, your dental SEO has to be just that, dental. However, it doesn’t mean other topics of interest can’t be incorporated. You might have articles about a friend or family member or client who plays a sport. You would talk about that sport, where they play thus adding to local SEO, how far the spot is from your office and most importantly how their smile is now an award winner thanks to your dental expertise.
See? It’s more like a game and you should enjoy it all the way through.
Image source: Affordable SEO Tampa