SEO or Search Engine Optimization is one of the most intricate of small business strategies in the world today. That being said, the more you know about it on your own, the better off you’ll be in the short and long term.
Basically, SEO has been changing so rapidly that many just can’t keep up with it. The big search engines use expensive and pervasive software in order to provide search result rankings that satisfy surfer demand and avoid any pitfalls laid out by scammers and spammers. This is an ever increasing and daunting task by the search engines and it has SEO experts and companies on the edge of their seats not knowing what they’ll have to do to remain at the top of their niche’s search engine results.
The old tricks don’t work anymore and using any Black Hat or illegal tactics pays a heavy price nowadays. As soon as the Black Hats come up with a new exploit, the search engines are already putting in countermeasures. This leaves the consumer of SEO services in a dark spot and can lead to being banned. If that happens you’re in more trouble than you can shake a stick at and for a long time.
The search engines are employing all sorts of new metric statistical data on surfers so that they can target their ads and search results for a particular surfer’s regimen. If a surfer clicks on a site regarding lawn care in Brooklyn, New York, they’ll automatically be deluged with sponsored ads and other solicitations with such data in the subject matter. This is all stored in various areas like one’s own computer, various ad clouds, browsers, and more. There’s no getting around it and your website has to be in fine tuned shape to best take advantage of this tactic.
Keeping your website well designed, easy to navigate, full of pertinent data that is relevant to what the surfer is perusing for, well tagged posts, pics, videos, links, all help to prove to the search engines that you really mean business. It shows you’re trying to provide exact and relevant results that the surfer needs, not just a bunch of useless promo or cookie cutter webpages that try to exploit all areas of a niche, location, or product and services.
Local SEO is important here. Your location, including all up to date contact information should be prominently seen on the site and interlinked correctly throughout the navigation or sitemap. Failure to do so will be seen by Google as unprofessional and you’ll rank lower.
Getting a professional SEO marketer to get your site up the rankings means shelling out lots of money and constantly sitting vigil. This isn’t a one-shot deal. It takes know-how, diligence, perseverance, patience, and effort, along with a sensible and equitable strategy in order to even get noticed, much less ranking higher. This is why you, the site owner, must at all costs, spend the extra time studying up on the SEO market and making sure you’re taking the responsible steps forward to become competitive but not overwhelming to the point that you can’t even function correctly.
So the bottom line is study and ask questions. Don’t puzzle your way through SEO.