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Increase Your Dental Practice’s Visibility With These 5 Techniques

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Increase Your Dental Practice's Visibility With These 5 TechniquesFinding a dentist has become incredibly easy nowadays, as everything it takes is a quick search on Google. Still, after typing ‘dentist’ you’ll probably get a lot of answers. For a patient, this is excellent, since there are options to choose from, but for a doctor, things are a bit different, as they need to make sure they’re among the first who appear in search results.

But this is where SEO – short for search engine optimization – comes in, making it easier for Google’s algorithms to rank websites better in SERPs (search engine results pages).

Dental SEO itself is a relatively new concept, as it helped doctors from all over the world increase their visibility. And below you will find some of the most efficient techniques which can be applied!

Find the right keywords

Probably one of the most important parts of a dental SEO campaign is finding the right keywords a practice wants to tank for.

It’s no secret that most people just look at the first page of Google results, so it’s obvious that the targeted website should be as close to the top as possible.

Dental practices are local businesses and this gives them a plus when it comes to finding keywords. In fact, simply combining “dentist” and the name of the city is a great way to start.

For example, “dentist London” is a way better choice than something very broad like “dentist”. Additionally, you can even use keywords indicating a specific action, like “root canal treatment” or “tooth implant”.

Use these keywords in your website’s title, description, headings, as well as the URL!

Google My Business is your friend

Remember Yellow Pages? Well, this is exactly how Google My Business works on the web.

Having an account – which is free, by the way – enables you to list all the essential information about your practice, including the name, phone number, as well as photos and a short description. But this is not everything!

In time, the GMB listings became so complex that you can even let people know about your working hours, directions to the physical location and reviews. Think about this as a micro-website for your business! And this is a huge boost for all your dental SEO efforts.

Be present on social media

No matter the business you own, being present on social media is mandatory. And the same thing goes for dental practices.

Besides building your credibility, your social media pages will also appear in search results and, of course, increase your practice’s awareness. And by social media, we mean Facebook, Twitter, Instagram or even YouTube if you are able to post video content regularly.

Use these pages to share news on your practice, but also industry news, tips, as well as new announcements. Considering that people spend more and more time on social media, you can also use these channels to develop a strong relationship with your patients and even earn new recommendations.

Of course, a dental SEO strategy has way more components, but as long as you focus on these three you should have a significant advantage over many other practices in your area. Or you can leave a professional team to handle your online presence!

Affordable Dental SEO has been providing complete online marketing solutions for practices in the Tampa Bay area and the entire state of Florida, focusing on one main goal: helping your business grow through search engine optimization, thus creating a meaningful impact.

Six Things You Need To Consider Before Hiring A SEO Company

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Six Things You Need To Consider Before Hiring A SEO CompanyWhen you have a small business business, it is very important to utilize SEO to make the most of your website. If you are not able to do SEO yourself, you will need to hire an SEO company that is familiar with your niche. A really great SEO company will be able to get you high amounts of traffic and get better search results without compromising your site.

In this post, we will discuss six things that you will need to consider before hiring an SEO company for your website.

Six Factors To Consider Before Hiring A SEO Company

  1. SEO takes time. If you find a company that advertises to have you rank higher in only a few months time, turn the other way! A good SEO company will be upfront with you, telling you that it will take time, and often they can not say how long it will take. The amount of time depends on plenty of factors that are often unpredictable.
  2. Quality outranks quantity when it comes to links. Some individuals are all about the numbers when it comes to links. Some companies may even feel this way. Be sure that when you hire an SEO company, you see what their take on this is. If they say they can get you a lot of links from sites, find out what those sites are. If the websites are low-quality, those links are not going to be of any service to you. Many people do not realize that if you have too many low quality links, Google results will not be as high. You will want to avoid link exchanges, footer links, and paid links. If the company you are considering hiring uses any of those links, avoid them at all cost.
  3. An SEO company needs to be on top of updates. Only consider companies that do their own know what changes are being made to the industry. Do not be afraid to ask a company if they follow Google’s blog in order to know about algorithms. Ask them if they are members of any groups that discuss SEO in order to stay up to date on everything.
  4. Find out what strategies your SEO Company will use. Be sure to ask if they will follow Google’s guidelines. See if they have experience with your niche, as well as your state/region. If your website is a dental site, and they only specialize in fashion, you may wish to look further. Never be afraid to ask them of past clients they have had. If they are not willing to offer this information freely, it is probably in your best interest to move to the next company.
  5. Ask for a list of past clients. If the company has done great work, they will have no issues supplying you with this information. Usually, any client who had an enjoyable experience with a company will not mind giving their opinion on the company. If the company gives you excuses as to why they can not supply you with this information, it might be in your best interest to look elsewhere.
  6. Check your SEO company’s rank out using their keywords. Chances are, if they are on the first page, and are not using AdWords, they are legit and really know what they are doing.

In summary, there are several things to think about being trusting your website to an SEO company. To find out more about things an SEO company can do for your dental website, consider contacting  Affordable Dental SEO today.

Use the Following Tips for Boosting Local SEO for Promoting Your Dental Practice

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Local SEO for Promoting Your Dental PracticeOptimizing your business for showing up on the first search engine results page (SERP) of Google, Yahoo or Bing is indispensable for promoting your e-commerce portal across the web. That said, if you’re a dentist or orthodontist, you’d need to make optimum use of online resources so that your site invariably figures on the search engines’ results pages whenever patients conduct a local SEO search. In case you have recently started private practice as a dentist, having set up your chamber in your hometown, you must be realizing how challenging it can be to publicize your establishment.

And effectively implementing your online Dental marketing strategy could be a more daunting task as there are countless other dental/dentists’ portals competing for the attention of a specific number of patients in a particular area. How well you connect with your potential or prospective patients via your site will considerably depend upon how efficiently you put your dental advertising policy into practice. Use the following guidelines for customizing your dentist website so that it ranks high enough during a typical local SEO drive.

Ensure NAP consistency

If you still have not claimed the ‘Google My Business’ page listing for your dental marketing portal, then do so as soon as possible. In case you already have, then you must be aware of NAP consistency. When you subscribe for the aforementioned listing, you need to ensure that your practice’s name, physical address, and contact number(s) are correct.

At the same time you need to make sure that your NAP is consistent across all automated social media and web-based platforms. Always enter a physical address instead of simply keying a PO Box number and also never update a toll- free number. Take advantage of the ‘Backlink Watch’ tool for ensuring NAP uniformity throughout the internet.

Lay claim to all local search listings

Make cent per cent certain that your site secures an excellent ranking on all popular search engines when and whenever these embark on local SEO ranking drives. The best way to do so would be to claim your business’s listings for ‘Bing Places’, ‘Yahoo Local’, and ‘Google My Business’.

Take advantage of local or regional keywords

It is obvious that all dentists based in your area will try to claim a good rank using the keyword ‘dentist’. So understandably enough, dentist is a hackneyed keyword. If you wish to reach out to the maximum number of potential patients and vice versa, you’ll have to go for keywords that highlight your practice.

If you specialize in a specific type of treatment or treatments, then insert keywords that emphasize this aspect. Again, you can include the name of your city and locality for differentiating yourself.

Keep yourself updated on CTR or clickthrough rate

The CTR is a very significant indicator of how well you’ve been able to exploit your web-based dental marketing technique. A very poor CTR indicates that the web pages have not been able to make the level of impact you’d have preferred. So, you’d have to make improvements in these web pages (on several fronts) in order to stimulate the CTR rate.

Google Analytics is a reliable tool that can help you with enhancing your URL’s relevancy and readability.

Take stock of social media signals

Social media signals emanating from Facebook, LinkedIn, and Twitter are important yardsticks for gauging the popularity of your dental site. Make sure you enter all the relevant details pertaining to social media profiles so that the niche segment can get in touch with you.

Practical Tips to Promote Your Online Dental Practice Locally

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Online Marketing for Dentists and Online Dental Practice LocallyGoing by a Google survey conducted and published in 2014, a whopping 80% of net surfers and consumers browse on different search engines for ferreting out info they’re looking for. Alternatively, more than 50% of customers searching for information about local businesses on their smartphones using Google’s Chrome browser, actually end up visiting a specific address within a day. Therefore, the significance of updating your dental site for local SEO does not need to be emphasized.

The more optimized your website is, the better will be its ranking (read higher) whenever Google goes on a dental SEO drive. You can take advantage of the following 5 tips in order to maximize the chances of your dental site ranking on the first SERP which in turn will boost up possibilities of you being consulted by more local patients.

1. Maintaining consistency is crucial

Just as consistency is significant for growing and developing your dental practice, being steady and consistent is equally crucial for promoting your online presence for local SEO purposes. To be specific, make sure that the name, address, and contact number/numbers of your practice (NAP consistency) is identical across-the-broad i.e. throughout the web world.

Elaborating on the aspect of NAP uniformity, confirm that the practice timings, names of staff, description of services, physical address, phone numbers, and all other relevant info is identical throughout. For instance, if you are available for a specified number of hours on weekdays and another set of hours on weekends, ensure that you clearly mentioning the timings on the website.

2. Make the most of Google My Business

If you wish to make the most of dental SEO, your primary objective should be to subscribe for Google My Business. Once you’re listed with Google My Business, the possibilities of your practice being found by a larger or broader group of customers go up manifold. You can capitalize on this Google tool which has been designed exclusively for benefiting small businesses and professional practices like yours.

Google My Business, available free of cost, enables you to supervise your business or practice across all Google verticals, including Google Web Search and Google Maps. When you’re online, you simply need to click on “get on Google” in order to register your practice. After you’re through with the registration process, fulfill all requirements for local SEO including but not limited to inserting the relevant keywords, uploading attention-grabbing images, and mentioning the practice hours.

Being specific is all you need to do for extracting maximum mileage from your Google My Business listing.

3. Refresh and update information that your niche segment is looking for

As a dentist or orthodontist, you’re well aware of what your niche segment looks for when they’re surfing on the net. As far as you or your practice is concerned, your local prospects and customers will note down physical location, hours when you’re available, how to reach quickly and conveniently, acceptable modes of payment, and so on. Does it need to be specified that you must incorporate the aforementioned info on your website.

4. Ensure that content is reinforced with local keywords most heavily used

The content of your site, more specifically the quality of the content makes a lot of difference when it comes to local search. To elaborate, simply mentioning that you’re a ‘dentist’ will not guarantee an enhancement of online traffic. There are so many other dentists competing for the same number of patients in the neighborhood you’re based.

You can be rest assured that a greater proportion of patients will contact you once you specify the city along with the neighborhood or the locality where you’re based. Including details about the special services you offer will further improve your prospects.

5. Make sure that your site is user-friendly for other search engines as well

Make your site user-friendly not only for Google for other popular search engines as well like Bing, Yahoo, and Yelp. Additionally, ensure that your site is optimized for searching on smartphones.
Log in at www.affordabledentalseo.com or forward a call to 727-797-3051 if you need more insights on how to make your dental site more popular across the web.

How to measure SEO effectiveness for your dental practice website?

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How to measure your SEO success dental practice websiteMajority of businesses having an online presence take optimum advantage of a diversified SEO strategy with the aim of ranking on the first SERP of Google, Yahoo or Bing. So, if you’re a dentist with a flourishing practice, you surely must have given teeth to your dental SEO plan by integrating it with Google AdWords and reinforcing content with longtail keywords. At the same time you’re keeping track of your online marketing campaign by monitoring traffic and reviewing lead conversion rates using Google Analytics.

But are you aware that the metrics you’ve hitherto been exploiting are not offering you the complete picture of how your dentist SEO technique is performing? More often than not, you could be at your wits’ end in trying to comprehend the actual reasons behind an erratic drop or swelling of web traffic. However, there are a few crucial SEO metrics, applicable across the web world that comes in handy for comparing your site’s performance vis-à-vis your competitors’ portals.

These metrics provide you with a thorough and crystal-clear picture of your dental SEO strategy’s performance. 4 most vital and effective performance analysis tools and tracking metrics have been listed that we hope will enable you to gauge the effectiveness of your dentist SEO plan in a better way.

1. Website updating and optimizing tools for increasing traffic flow

You can make good use of search engine traffic statistics for enhancing the effectiveness of your dental SEO website. There are a specific set of traffic analytics for each and every search engine including Google, Bing, and Yahoo. You can take advantage of the analytics relevant to a particular search engine so that your site secures a high enough rank (preferably on the first page of search results) on the most popular ones.

For instance, you can capitalize on your organic link building exercises via content marketing and anchor texts, using Penguin and Panda upgrades for ranking on Google. And if you wish to rank high on Bing, you’d have to focus on-page optimization. The whole essence of using these analytics is to realize the specific metrics that’ll work for a particular search engine and then go about making the necessary tweaks on your site for ensuring a good rank.

2. Determining market share and troubleshooting problems

Evaluating the traffic directed to your portal by a search engine helps you in analyzing dentist SEO strategy performance in relation to market share. It is extremely crucial that you recognize the sources of your site’s traffic-it could be referral or direct or search traffic. You’ll need to establish the traffic proportion and the total number of visitors from a particular source in order to understand the trends as well as to pinpoint the loopholes of your canvassing strategy.

You might have to restructure your strategy if you’re losing traffic or make minor adjustments if you see a small enhancement so as to make the promotion more effective. Having a handle on your portal’s market share is also significant for monitoring search engine traffic. Google Analytics is an immensely valuable tool for tracking the different traffic sources.

3. Exploit keyword ranking tools to keep pace with the competition

Are your closest competitors ranking for keywords that are exactly the same you’ve chosen for search engine optimization? One of the most efficient tools for managing your dentist SEO site is the ‘iSpionage keyword rank tracking’ metric.

4. Take advantage of Domain Authority Scale for reviewing website’s potency

You’d surely want to know beforehand the probable rank your website will secure on a search engine in comparison to your competitors on Google? Domain Authority metrical scale will forecast the rank your site might be accorded. As Domain Authority’s ranking system is extrapolative, you can at best use it to compare its efficacy with site’s optimization efforts.
You can log in at www.affordabledentalseo.com or make a phone call (727-797-3051) for details on dental SEO strategy.

Trends That Can Help To Increase The Website’s SEO Rank

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SEO Trends that Will Dominate 2018Every year, Google comes up with a new indicator for ranking the website. In the year 2014, a secure website had greater chances for appearing within the topmost search engine results. But, this year, SEO professionals need to focus on increasing the mobile page speed. Whatever it might be, the ranking factors would still continue to create a better user experience. So, even if you are looking to enhance dentist SEO tactics, here are some of the things that you should take care of.

Publish readable content

Even today, the content on the website helps to generate web traffic. High-quality content decreases the bounce rate once individuals find that it’s worth visiting the site.

To understand the search intent, you can use Google Analytics and go through reports like User Flow and Site Search. Besides, you view the Search Analytics report to get a better idea of the links which people prefer clicking.

Keyword research is also something else you need to take care of. You should select the keywords which have average search volume but a high click-through rate. It’s always better to find primary keywords and include them in blogs which people love reading.

Even though you might plan to increase the dentist SEO ranking, you should go through SEO tips for voice search. This would help you understand the intent as well as the ways in which people ask questions.

Way ahead, rich snippets can definitely reduce the bounce rate once the user gets an idea of what’s published online. In fact, they can figure out what they can get from the content before clicking the link.

Make the site mobile-friendly

Today, people use their smartphones to search information. So, you should make sure that the website is mobile friendly. This helps in assigning the indexing properties and in increasing the SEO rank when a responsive website is the recommended format.

As the expert thinks about dentist SEO techniques, he should make sure that the website adapts to touchscreens of different smartphones.

Create a secure website

It was way back in 2014, when Google came up with a secure website as the ranking parameter. Later, the Google Chrome browser would mark the site as ‘not secure’ when the website name didn’t start with HTTPS. So, it’s important to make a transition to HTTPS so that it can impact SEO. However, switching to HTTPS along with SSL may bring in issues when Google tries to include the site in the search engine results.

Enhance the user experience

If the digital marketing agency is not thinking about the user experience, then this can affect the SEO rank. Search engines consider only those websites the visitors go through for some more minutes.

Moving ahead, the company should also check whether the site is well organized. It must be easy to navigate and the person should be able to find the pages in a few clicks. This might not be possible with large sites, but you can come out with ways to improve the search.

Improve the page speed

If your site is taking a lot of time to load, then you would lose revenue and visitors. So, look for online tools which can give you an idea of the website’s speed. After all, the online experience also depends on faster loading web pages. As traffic is generated, you can observe an increase in the page views.

Earn relevant backlinks

If you wish to enhance the online presence in 2018, then you can’t succeed with backlinks. As a powerful strategy, you can consider infographics for presenting data in a better way. You can also move on with surveys, quizzes, and roundups. These help you to highlight points which visitors might have never come across. It can also provide helpful information people didn’t know before. On the other hand, podcasts and video interviews can also help you to present views stated by influencers.

While backlinks might not be valuable after some years, they are surely going to be a signal for SEO.

Take care of on-page optimization

On-page optimization deals in the elements that always support techniques related to dentist SEO. So, as you try to move ahead this year, the site should have metadata, a schema markup, and an internal link structure. With metadata, the description should be around 230 characters.

Schemas make it easier for the search engine to find essential information. There are almost 600 types of information you can include when the website is getting designed. As it helps Google to display rich snippets, it is surely an important element for SEO in 2018.

As for the internal link structure, it should be focused on the user’s point of view. It manages the link flow, directs users to specific content, and lets you index particular pages.

With everything mentioned above, you should be ready with a sophisticated dentist SEO strategy and spend some time on how you can move up to be on the top.

Based in Florida, AFFORDABLE DENTAL SEO has always been offering online marketing services to dentists. Besides, the company helps to manage dental AdWords campaigns that could help in increasing the SEO rank of the dentist’s website.

Should you choose SEO or go for PPC for your dental practice?

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PPC for Dentists: Reasons Why Dentists Should Use PPCThough it has been the established norm for websites to exploit SEO strategies in order to claim a rank on the first SERP of Google or Yahoo, the PPC stratagem has proven to be equally effective, of late. Regardless of whether you are a seasoned dentist or launched your portal a few months back, PPC marketing can go a long way in shoring up your business, especially if your Dental SEO campaign has not helped achieve expected results. A pay per click campaign may no doubt turn out be more expensive but at the same time might prove to be more effective in getting you more customers (aka patients), at least in the short run.

What most online marketers and strategists suggest is to blend your dental SEO plan with a meticulously devised pay per click approach so as to maximize your chances of bolstering your practice.

Benefits to reap by syncing your dental SEO with PPC advertising

PPC advertising would surely improve your prospects of securing a good rank on Google’s opening search engine results page(s), particularly when your organic SEO strategy is faltering. If you wish to promote your online practice across the internet, the best line-of-attack would be to combine both ‘pay per click’ and dental SEO efforts.

As far as your dental portal is concerned, there will basically be two kinds of people who’ll look up your site. Belonging to the first category are those who’ll log into your site simply to check out the services you are offering but may not schedule an appointment. With organic or open-sourced algorithm-oriented search results, you’ll not have to pay a farthing when the user clicks to land on your site.

But if you’ve subscribed to PPC, you’ll end up paying every time a user or patient clacks the mouse on the URL that takes him or her to your site. Therefore, the aforementioned type of user is not a prospective customer for your practice. On the other hand, there’ll always be individuals who’ll be frantically looking forward to meeting a dentist located close to their address as early as possible as they are suffering from toothache or need to opt for a dental implant.

These are the ones who are most likely to become your steadfast customers in the long run and this is where your pay per click investments would fetch you handsome returns. Additionally, in the 2nd scenario, your pay per click promotion would receive a huge boost from your dental SEO tactic.

SEO should be used in conjunction with PPC at all stage for the following reasons

PPC classifieds, on its own can help foster your practice, in case you opened your chamber a few weeks back, and looking for your first batch of patients. Once your business starts flourishing, you’ll be in a position to buttress your practice by setting up a chamber in another area of the city if you see sufficient clicks being generated for that specific zone consistently. Now that you’ve a sound idea about the benefits you enjoy by marrying ‘pay per click’ method with your dental SEO arrangement, you’d be better off rehashing the objectives why you’d want to do so:

  • High probability of remaining almost always on top of search results
  • Create organic content based around PPC keywords that stimulated maximum clicks
  • Helps fine-tune a perfect optimization strategy
  • Aids in tagging a PPC advertisement to visual or textual content related to your product or service
  • Chances of heightened click through rates
  • Increases conversion rates are assured as well

If you are sincere about furthering your dental practice, you can log in at www.affordabledentalseo.com for getting tips on how to effectively dental SEO plan with a PPC campaign. Alternatively, you can make a call to 727-797-3057.

Connecting to social media is crucial for the success of your dental SEO promotion plan

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Dental Practice Marketing - Using Social Media to Grow Your PracticeConsidering the contemporary significance of the automated social media with regards to popularizing an e-commerce site it does not need to be emphasized that your dental SEO promotional strategy should incorporate social media platforms. Of course, social media cannot be the be-all and end-all of a typical web-based dental canvassing plan as there are other more important aspects to consider but it nevertheless should be factored into your overall digital advertising campaign. Contrary to what you may think, the endeavor does not need to be an expensive one.

Effective Tips You Can Follow to Make Your Online Dental Marketing Approach a Success

A good of majority of dentists simply cannot resist the temptation of going overboard with their dental SEO stratagem, especially when connecting with social media, like making the promotion appear too gaudy and loud. The posts and updates should be engaging and interactive enough to encourage existing and prospective patients/clients to take an interest in you.

Integrate Your Dental SEO with Social Media

To make the most of social media platforms like Facebook, Twitter, and LinkedIn blend them with your dental SEO tactics. To be specific, integrate your practice’s Facebook or Twitter profile with your portal hosted on Google’s servers to make the latter more visible across the web.

Create Original and Innovative Content and Share the Same

Content still remains king when it comes to publicizing your dental practice. So, creating original, relevant, and quality content free of plagiarism and devoid of grammatical or syntactical errors is sine-qua-none. Additionally, tempering the content with visual content in the form of appealing illustrations and imageries will surely amplify your practice’s online presence across social media.

Optimize Social Media Posts with Niche Keywords

You had definitely selected the keywords (generally used by patients and visitors when they browse on the net) for your dental SEO method. You could extrapolate this optimization technique for your social media blogs and posts for driving greater traffic to your site.

Enhance Visibility via Link Building with Social Media

Once you have taken the necessary steps to build inbound links for your Twitter and/or Facebook accounts by uploading inventive and unique content, you should next focus on generating outbound links that will direct or redirect users to your site from social media profiles.

Harmonize Google Classifieds with Facebook Ads

Do not put all your eggs in one basket by investing your entire online marketing budget on Google AdWords, Google Analytics, and AdSense. Instead, keep aside and allocate a part of your funds for spending on Facebook classifieds. Browse for the appropriate keywords independently for Google as well as Facebook, and thereafter mix the lists judiciously for getting the best of both worlds.

Keep Track of Traffic by Taking Advantage of Facebook Pixel

Facebook Pixel can help you in tracking visitors of your site, starting from the classified or post they clicked on to land at your website to the route they went through and everything in between. Facebook Pixel will even let you know if some of the visitors scheduled an appointment.

Rate Your Success

All your efforts to promote your site on social media will be in vain if you do not use metrics for reviewing the results using the Google Analytics tool.

You can log in at www.affordabledentalseo.com or call up 727-797-3051 for getting a dental SEO strategy devised by online marketing specialists.

Choosing Keywords For Your Dentist SEO Campaign

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You would be amazed how many people pick keywords out of the air, or maybe you wouldn’t it could well be this is what you have done for your Dentist SEO campaign, if you have chosen any at all that is.

The right keywords are vital and the only way you know you are choosing and adding the right keywords for your surgery’s site it to use keyword research tools.

There are basic tools that are free to use such as Google’s keyword tool but the information you are given is basic, you get information on search volumes, (broad, phrase and exact) but the competition data is very basic: low, medium or high. What is important with competition for a keyword is not just how many pages use the same keyword but how many actively optimize for that keyword and what pagerank those on the first page of Google have: an authority site may keep you off the top spot no matter how hard you try. Google also like to keep a range of different types of sites in the top ten so won’t have ten dental surgery websites even for a highly relevant keyword.

You need keywords that have low competition and high traffic therefore as a dentist SEO project also needs relevant keywords and this usually means geographically relevant keywords. If you live in a area where there will be few enough people searching for locally focused keywords, such as ‘Dental surgery Gettysburg PA’, they won’t be identified by keyword tools but you can do a search based on a larger city and find out what kind of keywords people there are using and simply swap location names: this works better than using general keywords and simply adding your location on to each!

Even then the proof is in the eating for your dentist SEO attempts and you need to make sure your keywords aren’t not only creating traffic but also leading to traffic that is actually staying on your site and contacting you for appointments.

As an example you may have added an article called ‘Getting rid of toothache’ to your site that gets a lot of traffic who have searched for the keyword ‘dental remedies’ that you have decided to purposely include because your research showed a lot of people searching for this term and perhaps little competition. Those who click on to your article could find you have an article about how you can fix their toothache at your surgery while they are looking for home dental remedies: they will probably click straight off of the page therefore. Even if the article is about home remedies of course they would probably read the page but not convert into customers, though they could come back if they can’t find a home remedy.

As a dentist SEO needs to be based on keywords that lead to business though so try to choose keywords that have a clear buying intention, this includes keywords such as ‘emergency dentist surgeries and ’dental surgery reviews’ where there are unlikely to be people searching for anything other than to choose a dental surgery.

Having said this dentist SEO that uses keywords with lots of searches but little competition may still give you a good return on the small effort you have to put in, as a 2% conversion rate on 1000 visitors is still 20 new customers.