You might have worked tirelessly for months to set up your brand-new website for your business. You are also excited about launching your website and waiting to reach people who would buy your products. However, you notice that you have been waiting for some months but not getting enough people visiting your website. So, what should you do to get more customers?
Increase Organic Traffic
The best way of getting more leads and increasing revenue is by learning ways that increase organic traffic. If you can learn such strategies, you can drastically improve your online store’s performance. The following article discusses some effective ways that can help you increase your organic traffic and succeed in the coming months.
Optimize Pages For Users, Not Search Engines
One of the most common mistakes we do is trying to optimize our website for the Search Engines and not end-users. In an attempt to rank higher on search engines, companies try to optimize their websites and ignore the users. But the fact is that Google and other search engines’ dwell time, pages visited, and other factors indicate the quality of the user experience. If a person dwells on the website for a longer period or visits multiple pages on the website, it reflects that your site is useful and relevant.
In case a website isn’t optimized for its audience, there is a high risk of them bouncing from the website and leading to lower rankings on search results and getting less organic traffic. To prevent such things from happening your focus needs to be on optimizing for humans first. If your page features content in a style and language making sense to the audience, people will stay longer on your website’s page.
Publish Blogs Regularly
Increasing organic search traffic requires you to create a blog. It is very useful to your business as it helps in reaching your target audience and driving organic traffic to the website. Blogging means you are sharing valuable knowledge that is useful to your audience. After searching for this information using relevant keywords that you target, users find your website and check your post.
This helps in driving more leads to your business as you provide helpful information they need. You can create different kinds of blogs which includes but isn’t limited to:
- How-to blogs
- Informative Blogs
Optimize Content For Featured Snippet
To increase organic traffic, you need to optimize the content appearing in the featured snippet. It is a box that appears at the top of the search results and offers direct answers to the user for their query. Websites appearing on the first page of search results get 34% of the clicks. Throwing a featured snipped into the mix leads to an 8% drop in CTR. Hence, with a featured snippet being present, more people click on the listing.
Although there is no standard way of earning a featured snipper position, you can adopt a few strategies that increase your chance of ranking in this place. The two common ways are:
- Use bulleted and numbered lists for answering a query directly
- Give short, to-the-point answers
Integrate Important Keywords On Each Page
Integrating relevant keywords on your website plays an integral role to help your pages appear in front of relevant leads. You need to select the right keywords to target so that the audience can easily find your content. For example, if you own a Dental Clinic, it wouldn’t make sense to rank for keywords like “best toothpaste”, “best floss machines”, etc. Even if such keywords drive traffic, they won’t result in clicks or leads to your website.
Hence, focus on relevant keywords like “dental clinic in Tampa Bay, FL”, “cosmetic dentistry”, “root canal treatment in Tampa Bay”, etc. If you are ranking for relevant keywords, you are more likely to drive relevant traffic to your pages.
The following steps can help you find relevant keywords for your pages:
- Conduct keyword research by using keyword research tools
- Focus on Industry-related terms
- Focus on Long-tail keywords
- Find the right keywords to boost organic traffic
Create Enticing Title Tags and Meta Descriptions
The first thing a user sees while searching online is the title tag and meta description. If you aren’t using proper tags and descriptions, you are going to miss a valuable opportunity that increases organic traffic to the website. A title tag and meta description can make or break your website. Optimizing both can help in driving more people to click on your page and leading to a boost in organic traffic.
As a standard norm, title tags should be within 60 characters and integrated with core keywords. Similarly, meta description needs to be at least 160 characters and integrated with core keywords.
Share Your Website on Social Media
Relying only on SEO tactics to boost organic traffic means you are missing out on other equally effective methods that could drive more traffic. Social media marketing offers you an enormous opportunity to drive users to the website by linking blog posts and sharing articles.
To increase organic traffic in addition to the optimizations you made on your website, you need to have enough backlinks. Earning backlinks to your website from outside sources boosts your website’s trust and authority.
Creating relevant and industry-related content encourages others to link to your website. A blog serves as a great opportunity for earning backlinks from credible websites.
Reoptimize Old Pages
Reoptimizing old content works wonders to boost organic traffic. Content published tends to get outdated over time and you might not be driving traffic as your competitor is regularly updating pages. To increase organic search traffic to such pages, you should reoptimize them.
If you are a dentist or run a dental business, you need to optimize your website to grow. Affordable Dental SEO from Tampa Bay, FL can help you optimize your website and market your business better. They are the brain behind numerous dental service providers.