The discussion today would be on a subject that concerns itself with website optimization and web-spam, focusing on what the expert on SEO as well as Google engineer, Mat Cutts, has to say on this. The first part of the discussion would be regarding the safety of concealed content, which the visitor can see only […] Continue reading
While building any website, SEO is used for optimizing the site which in turn puts the webmasters in all sorts of trouble like handling bad links. If the site contains several links from sites that are not legitimate pointing towards it then the rank of the site can drastically reduce. The main reason behind this […] Continue reading
Google’s Matt Cutts faced some “website downtime” and “voice search” questions in this week’s one-to-one. Someone asked whether a website will be suffering a lot, particularly in its ranking and SEO, if it stays down for a period of 24 hours. The man from Google answered that it won’t be a big concern if it […] Continue reading
While writing the original contents for a blog, people always wonder as to how the sources used should be attributed. In other words, it can be said that they want to learn how to place the resources in an article that were used for writing it. Recently, one webmaster contacted Matt Cutts, Google Engineer, to […] Continue reading
Google’s Webmasters Guidelines are an important resource for developers and administrators of websites throughout the World. It provides insight into illicit practices and beneficial techniques in SEO. There are several techniques that benefit websites and many that adversely affect. One among the latter is content violation, which reduces visibility of websites leading to decline of […] Continue reading
Recent statements made by some speculators suggest that Google may be in a position to influence how a person feels about political topics every time they search something related to politics. A study was conducted recently to evaluate SEO’s role in influencing people to make decisions related to politics. So if a person is searching […] Continue reading
Over the years one of the most debated topics has been the relevance of freshness of contents. While a blog can be updated on a regular basis it is difficult for a company website for being updated on a regular basis. Recently the algorithm changes and updates by Google has expressed that the websites which […] Continue reading
Google’s webspam team head, Matt Cutts shared his views regarding advertorials recently in his YouTube channel. They may look like age-old advertising but advertorials are more like editorials or natural content. The problem associated with this is that when people go through an advertorial content piece, they draw a quick conclusion that the content is […] Continue reading
It is time again to analyse one of the videos of Mr. Matt Cutts and extract useful information from it by dividing it into smaller, itemised sections. One of the users asked Matt Cutts, the leading engineer at Google, where SEO could be in coming months from Google’s perspective? One of the key things that […] Continue reading
As per Matt Cutts blog post, Google started rolling out the newest version of the Penguin webspam algorithms on May 22, 2013. Only 2.3% of US queries will be affected and the goal of the recent update is to more impact the webspammed sites. During the roll out of Penguin 2.0 some websites have been […] Continue reading