Google’s Webmasters Guidelines are an important resource for developers and administrators of websites throughout the World. It provides insight into illicit practices and beneficial techniques in SEO. There are several techniques that benefit websites and many that adversely affect. One among the latter is content violation, which reduces visibility of websites leading to decline of their respective businesses.
Syndicated content comes first in the discussion. It is such matter that is copied from one or more source and pasted on another end. Those websites that provide genuine and relevant matter are alright but those that contain information of almost every category and link to sites of any niche are very likely to be punished by Google, the largest search engine on the web.
Affiliate programme is another concern related to SEO. To rank better with content from affiliates, webmasters must supply the substance unedited. Such original contents help the website to rank better. Valid reviews or descriptions of services or products are valuable to visitors and therefore, increase the importance of the site to which they are posted.
Doorway sites are symbols of hazards and every webmaster should strive to stay away from them. The only function of doorway sites is to present many links in the search results all of which direct to a single site. Thus, the search result gets congested for specific search terms and search experience is affected.
These SEO techniques are considered violations by Google and draw penalty against the websites. The best practice is to adhere to guidelines and offer good-quality content to visitors.