Archive for the ‘Mobile SEO’ Category

Is Your Dental SEO Following The Rules?

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Is Your Dental SEO Following The Rules?There’s a lot that goes into SEO and especially when it’s used for specialty SEO sites that focus on a particular niche or company. That being said, SEO has some guidelines to follow and we’ll look at the most popular venue, mobile.

Mobile SEO was once underestimated. Those that didn’t see the value of mobile SEO soon found themselves lagging behind. Now, anyone with a business website or website in general had better have a mobile friendly website or you’ll be knocked out of the b ox by the competition.

There’s more to mobile SEO as it is a subhead of the overall concept and practice of SEO. You being a dentist, you’ll have to fine tune your site for SEO, mobile SEO, Local SEO and your particular dental SEO. Sounds like a mouthful doesn’t it? Well it is and it calls for expertise and know-how that can cost a good penny but needs to be done at the beginning, so you’ll have firmer ground to stand on later.

Each step of the way calls for precision and realistic expectations. Don’t try to improvise where such isn’t warranted. Study the tried and true methods that work and apply them. This all starts with a fast loading site that is constructed well. Smart and relevant title tags, descriptions, etc.. Don’t overdo it but don’t let an opportunity go by to add those valuable keywords, keyphrases, keygroups and long term keyphrases. You can get more mileage by mentioning your location and the more important keywords regarding your practice.

As luck would have it, Google provides two very valuable free tools to test your site for mobile friendliness. Check out both the Mobile Friendly Test and the Mobile Usability Report. You use these on each of your webpages to gauge how mobile friendly each is. Remember, Google doesn’t index sites, it indexes pages, so each page has to be optimized to peak performance. Once you’ve checked each page, you’ll see where your strengths and weaknesses are. From there you can make the necessary corrections thus establishing again, a solid SEO foundation to work from, from now on.
SEO doesn’t work overnight. It takes weeks and months for valuable results to come in and then you’ve got to keep up the good fight with constant maintenance and applying the newest and most professional approaches. You’ll need to keep your ear to the ground for the latest news but not fall prey to scammers.

Don’t get lazy. Make sure your site looks as good via mobile for all mobile devices as it does for desktop. Just one error can upend your efforts. Be objective and critique your site as if you were a customer. Is the site well laid out? Does it load fast? Are graphics and videos complete and not broken or so bloated as to slow down site load time? How about the copy? Does your copy cover the basics of your dental SEO or does it merely skirt the issue in favor of looking flashy and showy?

Once you’ve given your site the once over with an honest eye you’ll be better prepared and ready to move on to bigger and better things.
Make sure also that your mobile versions are social media friendly too. You’ll need that Facebook or Twitter engagement to move up the search engine rankings. There are scripts that show the full spectrum of social media sites. Don’t get greedy and try to push for all of the sites, just the top five will do. Make sure the script works in mobile as well as desktop and that the link icons aren’t obscuring vital information on your pages. This will let surfers know that you’re active on social media and they can get one on one reviews regarding your dental practice and even chat with you online.

Overall, your dental SEO has to be just that, dental. However, it doesn’t mean other topics of interest can’t be incorporated. You might have articles about a friend or family member or client who plays a sport. You would talk about that sport, where they play thus adding to local SEO, how far the spot is from your office and most importantly how their smile is now an award winner thanks to your dental expertise.
See? It’s more like a game and you should enjoy it all the way through.

Image source: Affordable SEO Tampa

Google Going Mobile Friendly

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Google Going Mobile FriendlyWith the growing tension regarding Google’s announcement that on April 21, 2015, their algorithms will change to include a greater focus on mobile friendly websites, the race is on for webmasters and marketers to get their mobile SEO game on.

The change is due to the ever growing mobile market.  Mobile devices are dominating the computing field because of several reasons.  One is their affordability.  Instead of paying hundreds and perhaps a thousand dollars or more for a desktop or laptop, people find the smaller tablets and smartphones easier to use.  Most people don’t go in for major computing and geeking out so to speak and just want devices that allow them to do simple things like email, text, play video game apps, and do some social media.

Developers around the globe know the importance of catering to the mobile market and they keep pouring out one app after another as well as new techniques and technologies.  Some to the point they’re shying past traditional computers.  That being said, the popularity of mobile devices is quickly putting traditional computing devices in the dust and Google recognizes this.

To help with the growing mobile usage, Google it tinkering with its software to make it more mobile friendly for surfers.  This gets pretty technical but it is logical.  Google has its own guidelines for what is mobile friendly and what is not.  Some webmasters and marketers already feel like their sites are ready for mobile but now Google has come up with their own guidelines that changes the game across the board.  Luckily though, Google isn’t leaving people in the dark about what they want and offer a variety of tools and diagnostics to help webmasters to tweak their sites accordingly.

Just sign up over at Google for their webmaster tools and you’ll be on the first step to see if your sites are mobile friendly and how to fix them.  Here’s where knowing mobile SEO will come in handy in the short and long term.  It calls for webmasters to look at the Google guidelines and see what they need to do now.

There’s much fear regarding the upcoming algorithm changes and it’s almost to the point of panic in some circles.

This is because any major change can mean a drop in search engine listings and of course a major drop in revenue.  Add to that the possibility the competition is already on top of their mobile friendly SEO tactics, any company caught unaware will suffer greatly.  This doesn’t mean that the changes by Google will cause major havoc, but the possibility is there and it’s not a good idea to be caught short.

This is especially important for local SEO.  Local SEO is a more finely tuned application of SEO.  It focuses on a business’ locale and important data that allows for a narrowing of searches to your specific business via its location data.  These types of pages have to be mobile SEO friendly and done so immediately.  The Google changes are reportedly going to favor a site’s pages that are mobile friendly.  So if you have a ten page website and only one of those pages is mobile friendly, it’s more than likely, that page in particular is going to go to the top of the results regarding your site instead of perhaps more important pages like your front page or contact page.

Using the tools for making your site mobile friendly, you’ll see what needs work on and what doesn’t.