Most of the time, it might be tough to evaluate things related to marketing. So, if you are new to the entire gamut of marketing measurement and analysis activities, then we have broken down the traffic sources which are common for tools you generally come across.
Organic Search
Organic search traffic usually refers to the traffic that comes to the website. Later, you can dive deep into the details to check out who had visited the site through the search engine results. For instance, if you are aware of the visitor to the site once he or she has entered the keyword phrase, ‘inbound marketing’. This is important because the business owner would then be able to know more about the keywords that drive web traffic. Later, he can always change the keyword strategies and modify the content that people love to read.
But now, things have become more complicated since a year. While people can view information at some point in time, Google has introduced SSL encryption. This means that once anybody carries out a search the keyword would be hidden or encrypted. The team would no longer be able to see the keywords and understand the terms that would work with the search engine optimization technique. According to Google, the encryption would impact 11% of searches and is going to evolve in the year ahead. So, it’s important to keep this mind when organic search is evaluated by your team.
Referrals
Referrals can be defined as any website that drives web traffic through an inbound link. Though the definition is not clear, you may have to bring in a change depending on the tool used to monitor the traffic source. Moreover, social media sites aren’t included in referral traffic because, but subdomains as well as third-party domains can be considered as a traffic source when referrals are concerned. In the end, this is helpful when you are trying to determine the web properties that would enhance SEO-partnerships, and guest blogging opportunities.
Regardless of the tool you would be using to keep a track of referrals, make sure you are able to identify every single site under the referrals.
Social Media
If someone goes to your site through a link on a social networking site, then it comes under the ‘social media’ category. This could just imply responding to a link or just posting the link on the Facebook page. But, if you are busy in posting content on social media sites, then you should add a tracking token to trace the link and analyze it sometime later.
Do keep in mind that sites like StumbleUpon, Delicious and HootSuite are also included in the list in addition to Twitter and Facebook. So, before moving ahead, it’s better to speak with the service provider to know more about the names of social media sites that are included in social media as a source.
Email marketing
Whenever you are running an email campaign, links are included in the email. These links direct the recipient to your website and give them a chance to go through the content posted online. Once you have made up your mind to go with email marketing, you would be able to observe the traffic that comes to your website owing to the campaign. It’s pretty easy to check out the traffic. For example, if the marketing team has published a blog recently after coordinating with the SEO team, then the subscribers would be notified through an email. It’s obvious that the individuals would visit the site once they are prompted to click through the post.
Having said that, don’t forget to include a tracking token, or else the clicks won’t be organized under the email marketing source.
Paid search
When you manage a PPC campaign, you can track the amount of web traffic driven to your site based on the source report. Obviously, when it’s about efficient PPC campaign management, you would have to review and come with the conclusion whether the traffic converts. Once again, you must see to it that you include the tracking code as you would know the potential of the PPC campaign depending on the traffic.
Direct Traffic
Direct traffic is nothing but the traffic you would receive directly without any channel. So, this means that when someone enters the domain name in the search bar and hits ‘Enter’ then it considered under the direct traffic source.
Finally, if you are running a different kind of campaign, then the web traffic would be included in ‘the other campaign’ source. You shouldn’t be under the impression that the traffic won’t be tracked if it doesn’t fit into another bucket.
Since establishment, AFFORDABLE DENTAL SEO has been offering dental web marketing and search engine optimization services so that dentists can succeed in the dental practice. Besides, the firm lends a helping hand when dental Adwords campaigns have to be set up and managed. This helps to know the traffic sources and take the necessary steps for implementing the right keyword strategy.