Many of your dental clients are online looking for information each day on either a mobile device, a laptop, or a computer. By having a digital marketing strategy in place for your dental practice SEO, you can be certain to reach them. Here are some things to consider.
First, you must have a website with easy navigation. As part of your dental practice SEO, you will want to have a call to action. This is a great way to have your customers call your office to schedule their appointment. Be certain your website is mobile-friendly and responsive to any device they are using.
Next, let’s take a look at your videos and images. A first impression is worth a lot, so it may be in your best interest to invest in a professional for this. You can have headshots taken of all your staff, so your clients can know whom they are seeing. A short video will also let you explain to your clients what your company is all about.
Another dental practice SEO tip we can’t preach enough has a Google My Business listing. You will also want a Facebook business page. These listings, as well as any other you decide to use, must be consistent with each other, having the same name, address, and phone number, as well as your office hours. Be certain to utilize your logo as well, and have a well-written description of your practice.
A digital marketing strategy that pays off has a blog that is updated regularly. Blogs are an amazing way to share info with your patients about different areas in your practice, and they may also be where you can engage your customers. All content should be fresh and unique, concentrating on a variety of topics.
Another great dental practice SEO trick is to look at your reviews and respond to them. Even if they are negative, you can address the issue both online and offline. Also, remember it is OK to ask your clients to leave reviews on your Facebook page, Yelp, Google Reviews, and more.
You might likewise wish to look into how your practice can be available 24/7. No, we are not talking about being open 24 hours a day. We mean having ways for your customers to set appointments up during non-business hours or email the receptionist with a question about a bill. This works great for busy individuals that may not have the same schedule as your dental office hours. You could also look into various call answering services that help to schedule appointments.
By following these dental practice SEO tips and digital marketing strategies, you can be certain your customers will be able to get the most out of your website. If you need help with any of the above, contact Affordable Dental SEO in Clearwater, FL, today. They can help make your dental practice more visible to help you be more successful.