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Posts Tagged ‘local SEO’


Social Media Marketing For Dental Offices

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Social Media Marketing For Dental OfficesA dental office just being built requires a lot of thought. Not only is one required to think about where one would like the building to be, but one also should think about what kind of staff one wishes to employ, the hours that one will provide, where one will obtain the financing for the equipment. And when the doors open, one will want to consider other various things, such as SEO for the company. This will incorporate social media marketing for dental offices that one owns.

One might imagine if you just opened the doors, they could wait a bit on SEO. However, this is the furthest thing from the truth. In fact, one needs their social media marketing for dental offices that one owns to be something that one thinks about as you are in the process of putting their dental office together. This is essential as on an opening day one will then have appointments already filled.

If you do not already have a presence online, it is time to think about starting one. Patients will not be capable of finding one if you do not have social media marketing for dental offices that you own. Keep in mind many of your customers, or possible patients, will only live 5 to 10 miles away from your office.

Do you know that Americans listen, read, watch, or see media-based content roughly 11 hours of the day? This includes not only Facebook but Twitter and YouTube. Messages are also a part of this. The average American will spend over 2 hours a day on social media networks alone, with at least 20 of those minutes dedicated to Facebook. This does not even count for the period spent on Facebook messenger. Perhaps now you can comprehend why social media marketing for dental offices you own is so important?

There are numerous ways online that one can help promote the dental office before you have even opened the doors. By constructing the website and starting a blog, along with various social media accounts, one can promote the dental practice to fill several spots for the initial few weeks of your appointment book. Potential patients will easily be capable of finding you as they will already be online.

Remember when word of mouth was the best way to obtain new customers? Guess what? Social media marketing for dental offices you own could replace that. When one uses social media, one can ask others to leave reviews about the experiences they have had with you. This is a great way for others to see what it would be like to have an appointment at the dental office. One may use social media to share their blog, where perhaps one could have staff spotlights so the customers could get to know the staff. One could share tips and tricks about taking care of the teeth and being healthy, explain the services that the office offers, or offer information about various other things that people may be interested in. This may include a virtual tour of the practice, or little movies for kids to watch on YouTube, such as “How to Brush Away Sugar Bugs”. One may link their social media page to their blog so their patients can simply find them and read this data.

If one requires assistance with social media marketing for dental offices that you own, consider contacting Affordable Dental SEO Company. This company will be ready to accommodate you with the most reliable SEO solutions for your dental patients so you can improve your practice and gain new customers.

Local Dental SEO Dominates Your Results

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Local Dental SEO Dominates Your ResultsIf you have a dental practice, it is very important to do local dental SEO. This is crucial to those practices that are smaller that run on a smaller level. National SEO is perfectly acceptable for larger chains of dental practices, but there is not any sense in doing this type of SEO for a small, local practice.

A recent report has found that nearly 35 % of all search engine traffic is local. Web traffic and leads may not be seen if local SEO was not used. And when you optimize this, you can expect to see an increase in not only the website traffic, but also the qualified leads and increased online conversions.

You may wonder why this would be so. It is simple to understand. Local dental SEO is relevant to your patients or potential customers than national dental SEO. Therefore, it makes more sense to utilize these businesses rather than driving around for miles looking for a large national chain.

Local dental SEO have many advantages. The most common advantages can be seen below.

1. More leads can be generated. Many local SEO goals include more leads. Specific keywords should be included in your content to help make this happen. Your site will rank higher if quite a few people read your blog posts. Patients can also be attracted this way through the content.
2. The practice can be grown. Local searches are often performed by those that are looking for new dental practices. If you can develop a localized online presence, you will have a better chance at attracting more people.
3. Local patients can connect with you. By providing locals with relevant information about the dental practices, it is an excellent way for them to learn about the practice itself. New patients can learn about the dentist and other providers that will be caring for their teeth, what services are all offered at your dental practice, and any other information that you may find to be helpful.
4. Your online visibility will be increased. Those that have a high online visibility will most likely have more patients that contact them.
5. Online reputation can be improved. By having a dental SEO strategy, you can increase the amount of targeted visitors to your online website. This will mean a higher conversion rate. That in turn will improve your brand and reputation.
Now that you have seen the advantages, you will need to have a strategy in place. First, you will want to make sure that your website is mobile friendly. More and more individuals are tuning to the internet to make appointments or research potential dentists. Therefore, it would be in your best interest to make certain the website will work correctly on all devices.

You will also want to be certain that your dental practice is listed with Google My Business (GMB). Be sure the location is entered correctly and if you have multiple locations that they are all entered separately.

Be sure your content is optimized for SEO. All pages should have a minimum of 500 words content. The content should be clear and concise and relate to your practice. Hyperlocal keywords should be used whenever possible.

Local dental SEO should be done for every dental practice as locals are often the ones that can make a dental practice successful. If your practice needs help in the SEO department, consider calling an expert, such as Affordable Dental SEO. This firm can make sure you have the best possible experience and help your practice skyrocket with new leads.

How To Use A Google My Business Dentist Profile To Attract Clients

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Use A Google My Business Dentist Profile To Attract ClientsHaving an online presence is nowadays mandatory for most businesses, in order to reach a wider audience. Dentists, for example, can rely on this to increase their patients base, using a combination of local search engine optimization strategies.

To be more specific, dental SEO consists in making use of digital tools like customer reviews and localized web content, in order to get the business’ website on the first position in search engine rankings.

One of the most important elements of an efficient dental SEO strategy is having a Google My Business profile, as it gives owners the chance to appear in local search results, but also for getting a competitive edge in the local market.

Unfortunately, a lot of dental cabinets aren’t aware of the importance of using Google My Business or, even more, the entire dentist SEO concept. Let’s take a few moments and talk about the benefits of using local SEO, in order to see how it can help a business’ website.

Mobile over desktop

Mobile searches are currently dominating desktop searches, as people are using their smartphones to conduct searches for services near them, while on the go. And local search results are obviously prioritized!

When it comes to dentistry, potential patients use search engines in order to find the best dentists nearby. And this is where a Google My Business profile comes in.

Check out some random local search results and you will see that Google My Business listings are shown in a pack of three at the top of the page. If there are more similar businesses in your area, of course.

If you manage to get your dental practice’s website in this pack of three, you will immediately observe an increase in the number of patients. But this can be done only if you have a My Business profile.

How to optimize a Google My Business profile for dental SEO

After claiming your profile and established an address and a phone number, you need to make sure that you follow the next steps, in order to appear in the local 3-pack:

1. Enter only accurate data in your profile. To be more specific, business name, the hours between which you’re available, phone number, website, and any other information you consider relevant for the practice

2. Verify the dental business. Google needs up to one week to send you a verification code, so you can claim your listing

3. Select the correct primary and secondary categories. These are required so the search engine can easily observe what the business is about

4. Add some relevant photos. A picture with the inside of the practice and the logo can work very well.

5. Manage and respond to reviews. They are one of the top local ranking factors, so make sure you respond to them, whether they are positive or negative.

6. Share some content. Use the post option to publish a few updates, which will appear directly in the search engine results.

At first, this may seem as difficult, but if you’re not a tech savvy person, you can use an agency specialized in SEO for dental practices, able to do all the work for you, in a professional manner. Affordable Dental SEO have been providing effective dental web marketing and SEO services in the entire state of Florida, making them one of the best options available.

Picture Credit: pololofreack30

Optimizing a Google My Business Dentist Profile for Boosting Up Web Traffic

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Google My Business Dentist Profile for Boosting Up Web TrafficIf you’re a dentist who has recently uploaded your dental SEO site, then you’ve a good chance of attracting prospective traffic to your site by exploiting local SEO techniques. Local search engine optimization entails making the most of specific online tools and techniques, like Moz Local, SEOProfiler, Synup, NAP consistency, and customer feedbacks in order to secure a good rank on popular search engines. You too can take advantage of these local SEO strategies and tools for promoting your dentist SEO site amongst your niche segment or potential patients.

One digital tool that you can exploit to the hilt for ensuring that yours SEO for dentist site ranks high on Google, Bing, and Yahoo, is ‘Google My Business’. You do not need to invest a single dime to use Google My Business is a completely free tool. At the same time, the tool is incredibly easy to use.

Google My Business is a crucial SEO tool that could go a long way in enabling you to position your dental practice (or any other business for that matter) in the local market. Despite the versatility of this Google’s online promotional tool, it is quite surprising to note that just 44% of businesses have a Google My Business account. So, if you are yet to create a Google My Business profile, then it’s about time you did the same.

How Businesses Can Benefit from Local SEO

Businesses, especially the micro, small and medium-scale establishments, stand to benefit from harnessing local SEO, and for good reasons. Firstly, most people nowadays use smartphones, laptops, tablets, and laptops when looking for information about a product or service or for the making a purchase. Most of us are likely to use a portable digital device when it comes to buying a product, subscribing to a service or crediting payments, regardless of whether we are on the move or sedentary.

Additionally, you’ll conduct a local search for completing the above activities, nine times out of ten. So, it follows that local search results receive a priority for the majority of individuals. Consequently, when you tap local SEO, you’ve a better chance of publicizing your dental SEO site across all kinds of digital devices, thereby boosting the possibility of increased web traffic flow.

Secondly, a good proportion of the populace surf the internet when looking for local firms and companies or professional services. You can take it for granted that nearly 70% of your prospects will browse on Google for tracking you. Statistics and surveys indicate that almost 80% of all online local searches lead to offline conversions.

The most convincing reason you need for tapping the potential of local SEO is that the local search market is extremely niche-oriented. For you it means that your would-be patients will, in all likelihood, turn to Google or Yahoo for tracing you.

Google My Business Vis-à-vis Google’s Local 3-Pack

Google recently went for a major overhaul with respect to cataloguing or indexing local businesses for showing up in SERPs. Hitherto, Google displayed a maximum of seven local business addresses but following the rollout, only three of your local business branches would be able to compete for a position on the first SERP. Therefore, if you want your dentist SEO site to be heard and seen locally, ensure that your Google My Business page mentions the ZIP code or city name, includes phrases like close to/near me, and your practice’s name.

Taking advantage of Google My Business Profile for Your Dental Practice

After your Google My Business page is up and running, abide by the following steps to improve the chances of your dentist for SEO featuring in Google’s local 3-pack:

  • Key in accurate info pertaining to name, address, and contact numbers of your practice, opening and closing times etc
  • Validate your dental profession-It normally takes a week to obtain the Google verification code that you use to claim your GMB listing
  • Doubly check if you’ve added the terms ‘dental clinic’, ‘dentist’, and ‘critical dental services’
  • Post your dental site content to your Google My Business profile

If you wish to get more tips on local SEO for your dental practice, visit www.affordabledentalseo.com or place a call to 727-797-3051.

Use the Following Tips for Boosting Local SEO for Promoting Your Dental Practice

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Local SEO for Promoting Your Dental PracticeOptimizing your business for showing up on the first search engine results page (SERP) of Google, Yahoo or Bing is indispensable for promoting your e-commerce portal across the web. That said, if you’re a dentist or orthodontist, you’d need to make optimum use of online resources so that your site invariably figures on the search engines’ results pages whenever patients conduct a local SEO search. In case you have recently started private practice as a dentist, having set up your chamber in your hometown, you must be realizing how challenging it can be to publicize your establishment.

And effectively implementing your online Dental marketing strategy could be a more daunting task as there are countless other dental/dentists’ portals competing for the attention of a specific number of patients in a particular area. How well you connect with your potential or prospective patients via your site will considerably depend upon how efficiently you put your dental advertising policy into practice. Use the following guidelines for customizing your dentist website so that it ranks high enough during a typical local SEO drive.

Ensure NAP consistency

If you still have not claimed the ‘Google My Business’ page listing for your dental marketing portal, then do so as soon as possible. In case you already have, then you must be aware of NAP consistency. When you subscribe for the aforementioned listing, you need to ensure that your practice’s name, physical address, and contact number(s) are correct.

At the same time you need to make sure that your NAP is consistent across all automated social media and web-based platforms. Always enter a physical address instead of simply keying a PO Box number and also never update a toll- free number. Take advantage of the ‘Backlink Watch’ tool for ensuring NAP uniformity throughout the internet.

Lay claim to all local search listings

Make cent per cent certain that your site secures an excellent ranking on all popular search engines when and whenever these embark on local SEO ranking drives. The best way to do so would be to claim your business’s listings for ‘Bing Places’, ‘Yahoo Local’, and ‘Google My Business’.

Take advantage of local or regional keywords

It is obvious that all dentists based in your area will try to claim a good rank using the keyword ‘dentist’. So understandably enough, dentist is a hackneyed keyword. If you wish to reach out to the maximum number of potential patients and vice versa, you’ll have to go for keywords that highlight your practice.

If you specialize in a specific type of treatment or treatments, then insert keywords that emphasize this aspect. Again, you can include the name of your city and locality for differentiating yourself.

Keep yourself updated on CTR or clickthrough rate

The CTR is a very significant indicator of how well you’ve been able to exploit your web-based dental marketing technique. A very poor CTR indicates that the web pages have not been able to make the level of impact you’d have preferred. So, you’d have to make improvements in these web pages (on several fronts) in order to stimulate the CTR rate.

Google Analytics is a reliable tool that can help you with enhancing your URL’s relevancy and readability.

Take stock of social media signals

Social media signals emanating from Facebook, LinkedIn, and Twitter are important yardsticks for gauging the popularity of your dental site. Make sure you enter all the relevant details pertaining to social media profiles so that the niche segment can get in touch with you.

Optimizing Google My Business Dentist Account for Increasing Patient Flow

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More Dental Patients with Google My BusinessDentists can take advantage of local SEO techniques in order to increase the flow of patients to their chambers. Local SEO taps multiple digital tools, relevant web content, and customer feedbacks for helping your dental website claim a good rank on popular search engines, including Google. One such tool that can contribute effectively towards promoting your dental practice across the web is ‘Google My Business’.

The best thing about ‘Google My Business listing’ is that you can use the tool free of cost for adding more teeth to your dentist SEO strategy. Google My Business is one versatile widget that can help your dental practice (or any other business for that matter) gain a competitive advantage locally. Nevertheless, the fact that 56% of businesses are yet to create a ‘Google My Business’ page clearly indicates that these outfits are yet to realize this tool’s significance in online marketing.

Before we evaluate the importance of Google My Business in reinforcing your dental SEO plan, let us assess the role local SEO plays in augmenting the popularity of a commercial site.

How your dental practice can benefit from local SEO?

Local SEO can be immensely beneficial for your dental profession or any other business for a few basic reasons. Firstly, nowadays majority of individuals search for products or services that is available locally mostly on their mobile devices including smartphones and tablets. Local search becomes a priority when these individuals are on the move.

People conduct localized searches primarily on their phones when they’re mobile while a sizable proportion (about 42%) uses a desktop when stationary. So, you can optimize dental SEO campaign for ensnaring patients carrying out local search on both smartphones and desktop PCs. Secondly, majority of your existing and prospective patients are most likely to browse the net in order to locate your address.

And 78% of all online local searches lead to offline discussions and conversations. Finally, localized businesses’ search market is extremely niche-oriented. In other words, your potential patients will give preference to consulting dentists located nearest to them after looking up addresses on the net. So, it pays to show up in local SERPs of Google, Bing, and Yahoo as you’re able to connect with a larger number of patients who are looking for you or your services, to be specific.

Local 3-pack of Google and Google My Business

As Google My Business references are entrenched in ‘local 3-pack’ of Google, every time a patient embarks on a local search, all top ranked local 3-pack dental SEO sites listings will be visible on the first SERP. So, if you wish to attract more traffic to your dentist SEO site, you must create a Google My Business account. On the other hand, if you keep dragging your feet, your chances of netting new patients via the local 3-pack route are almost zilch.

How to make the most of your dental site’s listing Google My Business?

After you’ve created your dental practice’s profile on Google My Business by mentioning a postal address and contact number, abide by the following tips to expedite the account’s embedment in the local 3-pack.

Verify and crosscheck data you enter in the page or profile-Make sure you update the appropriate business name and address, phone number (NAP consistency). At the same time, specify the hours of business or practice, the correct URL, and so on.
Confirmation of dental practice-Keep in mind that it usually takes 5-7 working days for the Google verification code to reach you following which you stake a claim for getting listed.
Be specific about primary and secondary groupings-Primary grouping or category would be ‘dental clinic’ or orthodontist. Secondary groupings would relate to treatment methods you offer, like ‘Invisalign implants’.
Update multiple images or illustrations-Geo-optimizing the pictures is the key.
Be responsive to reviews
Transfer website content to Google My Business page for increasing brand awareness

Affordable Dental SEO can help augment the visibility of your dental website across the web. To know how, call 727-797-3051 or send a mail to sales@affordabledentalseo.info.