Blog

Posts Tagged ‘Content’


Social Media Marketing For Dental Offices

Posted by:  /  Tags: , , , , , , , , , , , , , , , , , , , , ,

Social Media Marketing For Dental OfficesA dental office just being built requires a lot of thought. Not only is one required to think about where one would like the building to be, but one also should think about what kind of staff one wishes to employ, the hours that one will provide, where one will obtain the financing for the equipment. And when the doors open, one will want to consider other various things, such as SEO for the company. This will incorporate social media marketing for dental offices that one owns.

One might imagine if you just opened the doors, they could wait a bit on SEO. However, this is the furthest thing from the truth. In fact, one needs their social media marketing for dental offices that one owns to be something that one thinks about as you are in the process of putting their dental office together. This is essential as on an opening day one will then have appointments already filled.

If you do not already have a presence online, it is time to think about starting one. Patients will not be capable of finding one if you do not have social media marketing for dental offices that you own. Keep in mind many of your customers, or possible patients, will only live 5 to 10 miles away from your office.

Do you know that Americans listen, read, watch, or see media-based content roughly 11 hours of the day? This includes not only Facebook but Twitter and YouTube. Messages are also a part of this. The average American will spend over 2 hours a day on social media networks alone, with at least 20 of those minutes dedicated to Facebook. This does not even count for the period spent on Facebook messenger. Perhaps now you can comprehend why social media marketing for dental offices you own is so important?

There are numerous ways online that one can help promote the dental office before you have even opened the doors. By constructing the website and starting a blog, along with various social media accounts, one can promote the dental practice to fill several spots for the initial few weeks of your appointment book. Potential patients will easily be capable of finding you as they will already be online.

Remember when word of mouth was the best way to obtain new customers? Guess what? Social media marketing for dental offices you own could replace that. When one uses social media, one can ask others to leave reviews about the experiences they have had with you. This is a great way for others to see what it would be like to have an appointment at the dental office. One may use social media to share their blog, where perhaps one could have staff spotlights so the customers could get to know the staff. One could share tips and tricks about taking care of the teeth and being healthy, explain the services that the office offers, or offer information about various other things that people may be interested in. This may include a virtual tour of the practice, or little movies for kids to watch on YouTube, such as “How to Brush Away Sugar Bugs”. One may link their social media page to their blog so their patients can simply find them and read this data.

If one requires assistance with social media marketing for dental offices that you own, consider contacting Affordable Dental SEO Company. This company will be ready to accommodate you with the most reliable SEO solutions for your dental patients so you can improve your practice and gain new customers.

Local Dental SEO Dominates Your Results

Posted by:  /  Tags: , , , , , , , , , , , , , , , , , ,

Local Dental SEO Dominates Your ResultsIf you have a dental practice, it is very important to do local dental SEO. This is crucial to those practices that are smaller that run on a smaller level. National SEO is perfectly acceptable for larger chains of dental practices, but there is not any sense in doing this type of SEO for a small, local practice.

A recent report has found that nearly 35 % of all search engine traffic is local. Web traffic and leads may not be seen if local SEO was not used. And when you optimize this, you can expect to see an increase in not only the website traffic, but also the qualified leads and increased online conversions.

You may wonder why this would be so. It is simple to understand. Local dental SEO is relevant to your patients or potential customers than national dental SEO. Therefore, it makes more sense to utilize these businesses rather than driving around for miles looking for a large national chain.

Local dental SEO have many advantages. The most common advantages can be seen below.

1. More leads can be generated. Many local SEO goals include more leads. Specific keywords should be included in your content to help make this happen. Your site will rank higher if quite a few people read your blog posts. Patients can also be attracted this way through the content.
2. The practice can be grown. Local searches are often performed by those that are looking for new dental practices. If you can develop a localized online presence, you will have a better chance at attracting more people.
3. Local patients can connect with you. By providing locals with relevant information about the dental practices, it is an excellent way for them to learn about the practice itself. New patients can learn about the dentist and other providers that will be caring for their teeth, what services are all offered at your dental practice, and any other information that you may find to be helpful.
4. Your online visibility will be increased. Those that have a high online visibility will most likely have more patients that contact them.
5. Online reputation can be improved. By having a dental SEO strategy, you can increase the amount of targeted visitors to your online website. This will mean a higher conversion rate. That in turn will improve your brand and reputation.
Now that you have seen the advantages, you will need to have a strategy in place. First, you will want to make sure that your website is mobile friendly. More and more individuals are tuning to the internet to make appointments or research potential dentists. Therefore, it would be in your best interest to make certain the website will work correctly on all devices.

You will also want to be certain that your dental practice is listed with Google My Business (GMB). Be sure the location is entered correctly and if you have multiple locations that they are all entered separately.

Be sure your content is optimized for SEO. All pages should have a minimum of 500 words content. The content should be clear and concise and relate to your practice. Hyperlocal keywords should be used whenever possible.

Local dental SEO should be done for every dental practice as locals are often the ones that can make a dental practice successful. If your practice needs help in the SEO department, consider calling an expert, such as Affordable Dental SEO. This firm can make sure you have the best possible experience and help your practice skyrocket with new leads.

Increase Your Practice With Dentist Social Media Marketing

Posted by:  /  Tags: , , , , , ,

Increase Your Practice With Dentist Social Media MarketingDid you know that over the next decade, employment rates in the dental field are going to increase by 10%? What’s more is that it will continue to grow, which makes it a great field for someone to get into. And with dentist social media marketing on the rise, you really make your practice stand out.

No longer are dental practices able to rely on people spreading the word of their business by mouth. They must have a good reputation, but other forms of marketing are needed to draw attention to their practice. Dentist social media marketing is a great way to do this as many people are using various forms of social media right now, such as Facebook, LinkedIn, and Twitter.

Dentists are creating Facebook pages for their clients. In fact, well above half (55%) state, they have done so in a new poll. What is more is that by creating these dentist social media marketing accounts, they are driving more patients to their practices.

If you could follow your dentist on social media, would you? Studies have found that many people say they are not affected by whether there is a dentist’s social media marketing done or not. Rather, these patients tend to glance at online reports, suggestions from colleagues or relatives, and the digital adventure that customers have had with a dentist. However, Facebook can play a part in all three of these!

The dentist has a business that all people need. Everyone knows that they require to consult a dentist in order to possess a healthy smile. However, many dentists know that a lot of individuals hate seeing the d.D.S, so, therefore, they put off going. They understand the anxiety that many have over sitting in the chair. They also know that they are not selling a physical product, but working on a long term relationship to build with their clients.

Some dentist social media marketing strategies that can be used by dental practices include the following:

  • Know who your audience is. What are their ages, genders, marital status, and professions? What sort of hobbies do they have? How are their spending habits? What values do they hold? All of these are important in knowing who your clients are and who you are targeting. You should also know what devices your clients use, as well as what websites they visit and what social media pages they are on.
  • What other dental practices. These people are your competition. Who are they attracting to their business? How often are they posting to their social media page and what things are they posting?
  • Be a family practice. The most excellent dental offices are the ones where all household members are welcome. Mother, father, and children. Be certain to add images of families in the posts when using dentist social media marketing. This will help to promote a stronger relationship with yourself and your clients.
  • Be empathetic. Several individuals hate sitting in a dentist’s chair. However, if you understand that, yet go above and beyond to create a practice that is comfortable and inviting, people will begin to associate this office with the aforementioned. Get your customers to trust you, and always offer excellent health solutions. To make the practice comfortable, play low comforting music in the background. Provide magazines to patients while they wait. Have headphones with music to make the experience more enjoyable.

If your dental practice is in need of dentist social media marketing, but you are uncertain where to turn, consider looking into Affordable Dental SEO . This service will provide you with amazing results for your practice to increase your patient load.

Easy Dental SEO Tips

Posted by:  /  Tags: , , , , , , , ,

Easy Dental SEO TipsDental practices all have the same goal- to have an increase in patients each year. A great way to make sure your dentist office is seeing this is to ensure that your practice is doing dental SEO.

You may wonder what SEO even is. SEO stands for search engine optimization. Through SEO, you can increase the traffic that your dental website sees. This, in turn, will allow you to have more potential patients at your practice. This happens because the search engines will make your site more visible to those that are looking for dental practices.

One of the first things to do for dental SEO is making sure your local citations are correct online. Citations are online listings of your name, address, and phone number. If your information on these is not correct, your patients will have a hard time finding you. Make sure any directories you are a part of are high-quality. This would include Google and other search engines, as well as maps, local and healthcare directories.

If your website is not optimized, you are cutting your website and your practice short. There are a number of things that you can do for your practice in terms of dental SEO. First, do keyword research. Once you have your keywords, use the primary keyword in your URL as well as your title and meta description.

When creating content, make it fresh and exciting. It should be unique as well. Make a plan on how often you will post new content. Some websites are posting new content every day while others only post a few times a week. When posting new content, be sure to include internal links to every page on your site.

You should also make sure your website loads quickly. If it does not, people will just move along to the next site.

If you do not have many or any reviews online, it is time to change that. Research has shown that many patients will take the time to fill out a review if you ask them to do so. Reviews give potential patients a look into your practice to see if your office provides quality care. In addition, reviews will give your website a boost in rankings.

Social media is also something that your dental practice needs to take advantage of. Many people are using social media, so this is a great way to get others to see your dental practice. Have a complete profile and update content on your page often. Take the time to reply to comments and consider adding fun tidbits too. This could be a poll such as what is your favorite brand of toothpaste or post interesting dental facts.

If you are not blogging, you are missing out on a great dental SEO practice. Blogging is a great way to share information with your clients. Plus this is a wonderful way to rank higher in the search engines.

Again, the content that you are blogging should be fresh and relevant to your page. You can write about various services that your dental practice offers, or answer frequently asked questions. You may also include some history of your practice or fun facts about your employees here too. On your social media page, you can share your blogs to receive more traffic.

If you do not have time to write blogs or other content, post on social media, or optimize your website, you should consider hiring a professional to assist you in this matter, such as AFF Dental SEO. Incorporating a few of these easy dental SEO tips into your practice can really boost your website on the search engines.

SEO vs. PPC for Dentists

Posted by:  /  Tags: , , , , , , , , , ,

SEO vs. PPC for DentistsDental SEO and PPC are two completely different things. Although both share the goal of driving visitors to your website, dentist SEO won’t give you the immediate results that you get from buying traffic. This is because you must earn the right to rank.

How to Earn the Right to Rank

When it comes to ranking for dentist SEO, there are a few things you should remember:

  • Content relevance is so important that you’re unlikely to rank highly without it.
  • A searcher’s intent will be the main determining factor in where you’re listed when it comes to organic rankings. This happens because Google has determined that people use keywords to find specific types of information – something that isn’t as important with PPC if you’re willing to spend money to get the ranking you really want.
  • Link authority plays a central role in organic SEO, meaning you still need enough link “juice” to outrank your competition. Internal link hierarchy is also important as this is used to tell the search engines what pages are the most important. Of course, none of this is true with PPC which is why many website owners create landing pages without any links whatsoever on them to use in these campaigns. Even when completely orphaned from the rest of your website these can still do well for you.

Organic Search Results are Shrinking

This is great for advertisers but not for those who are still working on dental SEO. Nevertheless, the cold, hard truth is that the number of ads shown on the first page of Google any time you search for something pushes the content in position zero at least halfway down the page. This means there’s less site traffic because searchers can now read their answer on Google instead of clicking through to a website.

Another reason why organic search results are shrinking today is Google inconsistently structures its data. So, even if you use schema markup you still aren’t guaranteed that Google will apply it when it comes to reviews, photos, and pricing. Instead, Google tends to base the content that it does display on the website’s title tag and meta description.

Costs

Fortunately, this doesn’t mean you have to dump your entire marketing budget into PPC since you can easily track what’s going on with each keyword. This isn’t something you wouldn’t be able to track with dental SEO because Google doesn’t show you the connection between a keyword and how well you’re converting for it. While you can see your traffic data by keyword in the search console or in your webmaster tools, it isn’t visible in the analytics package.

Deciding Which is Best

While dental SEO doesn’t let you control where you appear or what your appearance will look like, the benefits last longer. On the other hand, PPC gives you more control over both things, but you’ll pay for it. This is why you should work with the Affordable Dental SEO Company to use both of them together and maximize your visibility.

2019 Dental Marketing Trends

Posted by:  /  Tags: , , , , , , , ,

2019 Dental Marketing TrendsWhen it comes to dental SEO, it is best to keep up with the trends in order to stay on top of your game.

In this article, we will discuss that dental SEO marketing trends are popular this year and how you can incorporate them into your dentist SEO.

The following trends will help with your dental SEO efforts this year and will prove to be quite helpful.

Photography is something that every website needs. Stock photos are not photos that you want to be associated with your dental practice. People would much rather see photos that pertain to your business. High-quality photos will work much better with dentist SEO and can help to convert more visitors on your website into patients.

Videos work just as well as photos do. Currently, only about 14% of businesses are using videos. Research has shown that 80% of people would rather watch videos to find out pertinent information rather than search blogs or articles. Showcase your dental practice by doing a walkthrough of your office. Be sure to include patient testimonials, as well as snippets of patients having procedures done. Hire a professional to do this, and always make sure that you have the permission of the patients you video. With your videos, you may also consider having a question and answer segment. Answer frequently asked questions on a wide variety of topics. You could also consider doing tutorials, such as the proper way to brush your teeth.

Online booking is a huge trend in 2019. In a world that keeps getting busier, online booking is essential. Patients can book their appointments at their own convenience, and do not need to wait until the office is open to schedule these. Online booking can also make your dental practice more efficient as it will set blocks of time for each provider.

Boost your dental practice with interactive content. Consider adding infographics that are packed full of information for your clients. Quizzes or surveys are a wonderful way to have online visitors to not only entertain them but also educate them. Polls are also a fun way for visitors to voice their opinions to make future experiences with clients better.

Generate new and fresh content. And add it on a regular basis. Think of value when it comes to this. Do not spam your viewers, but rather offer content through blogs, articles, and more. Think of what is relevant to your customers and go from there.

Reviews are a wonderful way to get the word out about your dental practice. Besides having video testimonials as suggested in number 2, consider adding an online review system to your dental practice website. This dentist SEO trick is a surefire way to allow your patients to talk about how they feel about your practice.

If you are uncertain about reviews, consider this. A whopping 97% of people say they are likely to read reviews before making a decision on whether or not to book an appointment.
Another great thing about reviews is that they give your website the possibility to rank higher on Google and other search engines. So, therefore, the more reviews your dental practice has online, the better.

Using the top SEO dentist marketing trends will help your website reach more people, which will help your business grow with more customers. Photos of real customers, along with video, can make your practice gain more customers. Online booking is great for those that are busy, and fresh and interactive content will inform your patients about dental care. Reviews are always handy for ranking, as well as letting others know how well your practice is runs.

If you are uncertain what marketing trends will work for your practice this year, consider calling https://www.affordabledentalseo.com/ today!

How To Use A Google My Business Dentist Profile To Attract Clients

Posted by:  /  Tags: , , , , , , , , , ,

Use A Google My Business Dentist Profile To Attract ClientsHaving an online presence is nowadays mandatory for most businesses, in order to reach a wider audience. Dentists, for example, can rely on this to increase their patients base, using a combination of local search engine optimization strategies.

To be more specific, dental SEO consists in making use of digital tools like customer reviews and localized web content, in order to get the business’ website on the first position in search engine rankings.

One of the most important elements of an efficient dental SEO strategy is having a Google My Business profile, as it gives owners the chance to appear in local search results, but also for getting a competitive edge in the local market.

Unfortunately, a lot of dental cabinets aren’t aware of the importance of using Google My Business or, even more, the entire dentist SEO concept. Let’s take a few moments and talk about the benefits of using local SEO, in order to see how it can help a business’ website.

Mobile over desktop

Mobile searches are currently dominating desktop searches, as people are using their smartphones to conduct searches for services near them, while on the go. And local search results are obviously prioritized!

When it comes to dentistry, potential patients use search engines in order to find the best dentists nearby. And this is where a Google My Business profile comes in.

Check out some random local search results and you will see that Google My Business listings are shown in a pack of three at the top of the page. If there are more similar businesses in your area, of course.

If you manage to get your dental practice’s website in this pack of three, you will immediately observe an increase in the number of patients. But this can be done only if you have a My Business profile.

How to optimize a Google My Business profile for dental SEO

After claiming your profile and established an address and a phone number, you need to make sure that you follow the next steps, in order to appear in the local 3-pack:

1. Enter only accurate data in your profile. To be more specific, business name, the hours between which you’re available, phone number, website, and any other information you consider relevant for the practice

2. Verify the dental business. Google needs up to one week to send you a verification code, so you can claim your listing

3. Select the correct primary and secondary categories. These are required so the search engine can easily observe what the business is about

4. Add some relevant photos. A picture with the inside of the practice and the logo can work very well.

5. Manage and respond to reviews. They are one of the top local ranking factors, so make sure you respond to them, whether they are positive or negative.

6. Share some content. Use the post option to publish a few updates, which will appear directly in the search engine results.

At first, this may seem as difficult, but if you’re not a tech savvy person, you can use an agency specialized in SEO for dental practices, able to do all the work for you, in a professional manner. Affordable Dental SEO have been providing effective dental web marketing and SEO services in the entire state of Florida, making them one of the best options available.

Picture Credit: pololofreack30

Optimizing a Google My Business Dentist Profile for Boosting Up Web Traffic

Posted by:  /  Tags: , , , , , , , , , , , , ,

Google My Business Dentist Profile for Boosting Up Web TrafficIf you’re a dentist who has recently uploaded your dental SEO site, then you’ve a good chance of attracting prospective traffic to your site by exploiting local SEO techniques. Local search engine optimization entails making the most of specific online tools and techniques, like Moz Local, SEOProfiler, Synup, NAP consistency, and customer feedbacks in order to secure a good rank on popular search engines. You too can take advantage of these local SEO strategies and tools for promoting your dentist SEO site amongst your niche segment or potential patients.

One digital tool that you can exploit to the hilt for ensuring that yours SEO for dentist site ranks high on Google, Bing, and Yahoo, is ‘Google My Business’. You do not need to invest a single dime to use Google My Business is a completely free tool. At the same time, the tool is incredibly easy to use.

Google My Business is a crucial SEO tool that could go a long way in enabling you to position your dental practice (or any other business for that matter) in the local market. Despite the versatility of this Google’s online promotional tool, it is quite surprising to note that just 44% of businesses have a Google My Business account. So, if you are yet to create a Google My Business profile, then it’s about time you did the same.

How Businesses Can Benefit from Local SEO

Businesses, especially the micro, small and medium-scale establishments, stand to benefit from harnessing local SEO, and for good reasons. Firstly, most people nowadays use smartphones, laptops, tablets, and laptops when looking for information about a product or service or for the making a purchase. Most of us are likely to use a portable digital device when it comes to buying a product, subscribing to a service or crediting payments, regardless of whether we are on the move or sedentary.

Additionally, you’ll conduct a local search for completing the above activities, nine times out of ten. So, it follows that local search results receive a priority for the majority of individuals. Consequently, when you tap local SEO, you’ve a better chance of publicizing your dental SEO site across all kinds of digital devices, thereby boosting the possibility of increased web traffic flow.

Secondly, a good proportion of the populace surf the internet when looking for local firms and companies or professional services. You can take it for granted that nearly 70% of your prospects will browse on Google for tracking you. Statistics and surveys indicate that almost 80% of all online local searches lead to offline conversions.

The most convincing reason you need for tapping the potential of local SEO is that the local search market is extremely niche-oriented. For you it means that your would-be patients will, in all likelihood, turn to Google or Yahoo for tracing you.

Google My Business Vis-à-vis Google’s Local 3-Pack

Google recently went for a major overhaul with respect to cataloguing or indexing local businesses for showing up in SERPs. Hitherto, Google displayed a maximum of seven local business addresses but following the rollout, only three of your local business branches would be able to compete for a position on the first SERP. Therefore, if you want your dentist SEO site to be heard and seen locally, ensure that your Google My Business page mentions the ZIP code or city name, includes phrases like close to/near me, and your practice’s name.

Taking advantage of Google My Business Profile for Your Dental Practice

After your Google My Business page is up and running, abide by the following steps to improve the chances of your dentist for SEO featuring in Google’s local 3-pack:

  • Key in accurate info pertaining to name, address, and contact numbers of your practice, opening and closing times etc
  • Validate your dental profession-It normally takes a week to obtain the Google verification code that you use to claim your GMB listing
  • Doubly check if you’ve added the terms ‘dental clinic’, ‘dentist’, and ‘critical dental services’
  • Post your dental site content to your Google My Business profile

If you wish to get more tips on local SEO for your dental practice, visit www.affordabledentalseo.com or place a call to 727-797-3051.

Microsites Can Have an Adverse Impact on SEO

Posted by:  /  Tags: , , , , , , , , , ,

Why microsites are bad for SEOMicrosites can have a negative impact on the search engine optimization strategy adopted by a firm to improve its website’s rankings across the search engines like Google, Yahoo or Bing, their benefits notwithstanding. SEO professionals and online marketing specialists continue to debate on whether to use microsite for promoting a business on the net. For a start, a microsite which is actually a subset of the main website, comprising a separate webpage or a bunch of pages, and functioning separately, enables a firm to highlight one particular aspect of the business.

For instance, if you own and operate a string of automobile servicing centers, you might want to dedicate a distinct website for each and every branch. Having multiple sites or microsites could be beneficial when you need to publicize several products or services or a chain of shops. But you might want to give a second thought on running multiple versions of your website, given the likely issues that could arise from their use.

Site authority

It could be difficult for you to understand or determine how Google or Yahoo evaluates a site that is dedicated to a specific topic or subject-matter. However, it is common knowledge that the popular search engines analyses and ranks sites that consistently focus on a definite theme or themes that are interrelated. For instance, if you regularly upload blogs on health on your site, but occasionally posts articles on travel, then in all likelihood, Google would conclude that your site is devoted to health.

It is obvious that texts related to health would be vastly different from content pertaining to travel. So, it’d be better on your part to have a separate site or blog for the two subjects to maintain the individuality or originality of the subject matters. But, on the other hand, if you write routinely on themes that are interconnected or correlated, say different dog breeds and dog parks then you don’t need to compartmentalize the site into microsites.

There’s no hard and fast rule that a site needs to always focus only on one particular theme-you can keep posting content on a variety of topics but ensure that the subjects are closely related. Take into account the far-reaching implications of developing content on a diverse range of areas as well as your long-term objectives of maintain a website, before making up your mind on sectioning the same into numerous small sites.

Upkeep

You may have to face maintenance issues when you monitor microsites or multiple websites. What or whatever you do for keeping a single site search engine optimized and user-friendly has to be done several times over when you’ve more than one website. For instance, you’ll have to maintain an independent XML sitemap for each site for keeping them smartphone-friendly and make them load faster on the web browser.

You’ll also need to keep in mind several other maintenance aspects as well.

Tracking traffic

Tracking traffic across multiple sites or domains is apparently easy, technically speaking. But in reality, making the requisite settings in Google Analytics could be a complex procedure for the webmaster or web designer and developer. That is one more good reason why it’d be safer for you to stick to a single site, even if the same is devoted to multiple subject matters.

The risk of content duplication

Let’s suppose one of your automobile service center branches uploads a blog on a high-quality engine oil brand. The blog attracts a high volume of traffic inducing you to share the article on sites of other branches, thereby increasing the risk of content getting duplicated and the site’s ranking taking a beating. When it comes to sharing a popular blog or post across microsites, make sure you use the canonical tag.

Inbound links

If you’ve microsites, then there’s a high possibility of the value of inbound links getting diluted owing to these becoming split and shared across the domains.

If you wish to know more about microsites, you can log in at www.affordabledentalseo.com

Rope In New Clients With These Practical Tips On Dental Marketing

Posted by:  /  Tags: , , , , , , , ,

Incentivize patients who provide referencesYou need to publicize and promote your dental profession if you want your practice to thrive, like any other trade or vocation. You’ll need to create and effectively implement a dental marketing strategy that’ll enable you to entice at least 30-50 new customers/patients to visit your clinic every month. That said, you’ll have to offer something unique and exclusive, which no other dentist in a 3-4 mile radius is offering.

Additionally, the products and/or services you’re offering should be priced competitively without compromising on quality if you want your dental marketing plan to deliver the goods. Carrying out a SWOT analysis (a management concept pertaining to business review) might help you to develop a robust marketing technique. SWOT is an abbreviation which stands for strengths, weaknesses, opportunities, and threats.

  • Strengths: What is it about your dental practice that makes it the only one of its kind? If you have any select service or product to offer, then build on it and promote it enthusiastically. You can capitalize on your strengths to gain competitive advantage.
  • Weaknesses: Even the most successful of dentists will have a few patients who may have had grounds to complain. And then again no professional, regardless of whether he or she is a dentist or entrepreneur, is flawless. Just as you take advantage of your virtues, you should also address your shortcomings in a manner that they do not adversely affect your practice.
  • Opportunities: Opportunities are regarded as external factors that could help contribute to the growth and development of your profession. Favorable market conditions which makes your practice more desirable to a niche segment, dissatisfied customers (to whom you can provide a better service), and the introduction of a new technology are some opportunities you can tap.
  • Threats: They are again, external elements that usually have a negative impact on any business or occupation. For you, it could be the arrival of a new competitor. Hence, it is highly important that you stay well-informed about the developments that may affect your business.

Once you realize where you stand in the market vis-à-vis your competitors, you’ll be in a position to comprehend which dental marketing strategies will help you to stay ahead of the competition.

Dental Marketing Tip#1-Identify your niche segment

Majority of the patients (over 90%) who visit your chamber are usually persuaded by a female member of the family to schedule an appointment. Women are more likely than men to opt for periodical dental checkups and more proactive to visiting a dentist or orthodontist. Women will view your practice as more service-oriented than product-based-if they do not find what they’re looking for they have innumerable other options to consider.

So, it does not need to be emphasized that your dental marketing scheme should be pivoted around women.

Dental Marketing Tip#2-Incentivize patients who provide references

Over 70% of the new patients that step inside the chambers of established and well-known dentists are referrals provided by their steadfast clients. As a dentist, especially if you’ve started private practice of recent, you’ll need new clients on a regular basis for your practice to stay competitive and thrive. Incentivizing patients (in the form of a discount or promotional offer) who help bring in more customers is a time-honored canvassing technique.

Dental Marketing Tip#3-Inspire patients to write positive feedbacks

Your dental marketing site is more likely to feature on the first SERP of major search engines if the portal is user-friendly, includes original and relevant content, and contains positive reviews by clients. Send newsletters to your existing clients as well as prospective patients that include a call-to-action and inspire them to leave a positive feedback.

Dental Marketing Tip#4-Offer a package that makes you stand out from the crowd

If your closest competitor is offering Invisalign braces at costs ranging from $3,500 to $8,000, then you can titillate patients by offering the same products at a lower price. Your profit margin might go down but you might be able to retain the patients in the long run.

Dental Marketing Tip#5-Fulfill corporate social responsibility

Almost all your patients will come from the locality where your chamber is located and the adjacent neighborhoods. By participating in local events and festivals as well as endorsing a charity or aid organization, you’ll be making the right impression on your clients.

Dental Marketing Tip#6-Promote and position your brand by making your team more committed

Make your dental marketing team members realize that their professional growth and development as well as the establishment’s depend on their level of commitment and dedication. You can organize team training programs at least once every six months.