For any dentist’s office, dental SEO is critical to make the business more successful. Any SEO company will tell you that by doing a few things, your search engine optimization will greatly improve your website, therefore, enhance your business. SEO is a practice that will never go out of style. Therefore, you must craft a plan that will work for your dental practice. And if necessary, tweak it as needed.
Consider adding these tactics to your dental SEO plan.
One of the biggest things an SEO company will say is that you should concentrate on your visitor’s purpose. With updated algorithms from Google, the search engine is more apt to understand what individuals want when they type in the search bar. While it is extremely important to concentrate on your keywords, you should aim at providing content that will answer the searcher’s question, as well as provide information that is relevant to the search topic. This year, there have been some changes to what an SEO company will tell you with each visitor’s intent; you should have two pieces of content that hone in on the query rather than just focusing on producing one page per target.
Now that we are on the subject of content let’s delve in deeper. Any content you create must be of high quality for SEO purposes. This content should be easy to understand, relevant to the topic, and very informative. Do not ever create content for the purpose of the search engine. In order to be helpful, your visitors need to understand it.
Have you heard of E-E-A-T? It stands for Experience, Expertise, Authoritativeness, and Trustworthiness. This means finding someone to craft the content for you that has experience with the brand, product, or service. This will make your content authentic, which is exactly what E-E-A-T means!
Another dental SEO company trick is to optimize your YouTube content. Individuals will often find themselves on YouTube to look for a video that explains how to do something. Why not optimize content for your dental practice? Perhaps you will have a video showing how to properly floss, one giving tips on how to prevent cavities, and another for top product recommendations. You might wish to have other videos showcasing a tour of the practice or get-to-know videos where you introduce staff.
Local dental SEO is something else you will want to hone in on. This provides you the chance to get your business name on the map for local residents of the city or area served. It is a great way to help others find your business when they type in phrases such as “dentists near me.” Be sure you add your name to directories, and be 100% certain that all NAP (name, address, phone number) match anywhere it is in print.
Voice search is something that is becoming a hot trend. Over 40% of U.S. residents use voice search, with 27% of global online searches utilizing it on their mobile devices. This is an amazing way to find what you are looking for in a quick fashion. Therefore, you will want to be on the lookout for any new developments this year for trend.
If you are ready for dental SEO and reside near Clearwater, FL, Affordable Dental SEO would love to help. Our SEO company has various plans to pick from to optimize your content, target keywords, write blogs, and much more!