Dental SEO is something that needs to be completed by every dental office. It is an important step in making your practice visible to others. But it will not happen overnight. Despite that, there are some things that an SEO company will tell you that can assist in speeding up the procedure a bit.
First off, you should understand that, for some, SEO can be faster than for others. There is no definite answer on how long dental SEO will take. An SEO company may be able to provide you with a timeline that is supported by three elements: rivalry, inbound links, and your content. However, it should be noted that even if you have the information on those three things, a definite answer may not still be able to be provided.
Competition is one of the biggest elements you will confront. If you are selling something odd, like banana-flavored shoe polish, the market is probably all yours. But when your brand is something that everyone uses, it can be a bit harder. So it is safe to assume that the more results the SERPs pull up, the harder of a time you will have ascending to the number one position.
When there is a huge need for a product or service, a niche is created. This provides competition, which can make you want to provide better deals in hopes that they can keep clients rolling while staying fruitful.
To compete against them, take a look at what they are doing, then do more to surpass them.
Next, let’s take a look at inbound links. The more links you have to your site, the better it is in numerous cases. But you should be looking at more than just numbers here. Quality is much better in this case. It is better to have three high-quality links from relevant websites is better than to have hundreds of low-quality links.
Think about this. A high-quality link can be extremely difficult to obtain. So if you have three of them, you put a lot of work into that. And your competition will have a harder time competing with that. Whereas if you have hundreds of low-quality links, it is not a huge deal. Those are being handed out left and right.
Higher-quality links will typically last longer than lower-quality links as well.
An SEO company may tell you that speed is something you should also think about. If you are obtaining many high-quality links in a short amount of time, this could be a red flag to the search engine, as they may believe that you are manipulating the linking system. Therefore, you could end up being penalized because the search engine may feel you have gone against their guidelines. Aim to have a steady incline when it comes to high-quality linking.
Another factor to look at when it comes to dental SEO is your content. We do not mean you need to be cramming out several pieces of content each day or week. But content is what can make visitors come to your site. When your potential clients have a question, your content is often where they go to look for answers.
If you have engaging content that is ready to be released, by all means, go for it. This could be a 400-word write-up about an employee or a 1,000-word article about proper brushing techniques. Just know that it is best to have a schedule for publishing. If you publish content on a regular basis, it can encourage your visitors to go to your site more often for fresh content. It can also make the search engine crawl your pages faster because fresh content is added on a normal basis. Thus, your dental SEO attempts can go faster.
Google says you should expect results from your dental SEO efforts to take up to 12 months. However, they said it could happen as soon as four months.
Dental SEO is ongoing, so just because you hit the first page does not mean you are done. Your competition can take your spot from you at any given time. Therefore, it is best to have an SEO plan put into place that you can follow.
If you are in the Clearwater, FL, area, and need assistance with your dental SEO, contact Affordable Dental SEO. This SEO company can provide you with the best information to help your website to rank higher than you expected.