Many individuals are utilizing search engines to find a dentist when they need one. Therefore, it is a good idea to have an online presence through social media sites, as well as a website. Online marketing can help you get your dental clinic out there so others are able to recognize your brand.
Social media can help your online marketing strategies, but only if you are active on them. There is no use having a Facebook page if you are not going to post updates. You should be posting every day. Likewise, the content on this, as well as your website, should be engaging and appealing. Good information to post may be a tour of the office, interviews with current patients, employee spotlights, or tips on how to properly floss or brush the teeth.
Let’s chat a bit about your website. Your goal is to have your website look professional. Your website needs to be easy to navigate and organized so clients continue to return. It should load quickly, as 53% of mobile device users will leave a site if it takes longer than 3 seconds to load.
Did you know that 3/4 of those who use the internet, which equals out to be 20 million, are on Facebook every single day? And on Google’s search engine, 200,000 individuals search for dental terms each month. This tells us that dental patients are indeed digital, and they want to view all their options before picking a dental clinic. Aspects that these potential clients are looking for include the experience of the dentist, how convenient it is for them, how close the office is, and what value they place in your services.
Another element that your dental clinic needs are a fast response time. Potential clients want to find answers on your social media pages and see what opinions other patients have. Therefore, reviews are what can drive a person to your office or keep them looking for another dentist. It is a given that if you have numerous 5-star reviews, more people will be attracted to your business. Remember, no matter what type of review is provided on any site, from Google reviews to Facebook, you need to respond.
You should also look at where you are located. People like convenience, and if your dental clinic is not convenient, they may opt for your competition. No matter where you are located, your online marketing strategy must include placing your location on your website and social media sites. It would be a shame to miss out on all those individuals who are searching for a dentist’s office online.
To go along with your location, you will also want to list how long the dentist has been in the business. Pictures of your practice are a must, too, because people want to see where you are. Add links to any social media sites, as well as information about what services you offer. By listing all this information, you can help to build trust between you and your clients.
It is also a good idea to get your brand out there. While having a decent position on the search engine results page is needed and maintaining a good social presence, you should consider running ads on your Facebook page. It may also be worth it to use Google AdWords too.
Contact with your patients is something that will keep them loyal to your brand and assist in building trust. Maintaining contact is something that many businesses struggle with, as they do not want to look too spammy. Paper mail often comes across as this. Instead, consider email newsletters, which have been proven to be an effective tool for marketing, according to the 2019 Email Marketing Census. Other methods include posts on social media, text updates, or apps. A patient will feel a sense of community when these are a part of your online marketing strategy. Should they require advice, they will know whom to turn to.
If your dental clinic is in need of assistance with online marketing, consider contacting Affordable Dental SEO in Tampa, FL. They have over 25 years of experience with various content clients who are happy to place their trust in them.