Improving the Google Ads Quality Score

Your quality score is a system established by Google for evaluating the performance and strength of your ads. This all boils down to how relevant your ads are. You need to analyze your internal metrics by checking conversion rates and click-through rates. If you are not happy with the performance in terms of Google Ads […] Continue reading

SEO vs PPC (Google Ads): Which Is Better?

Capturing qualified leads is the primary goal of every website and the most preferred way to achieve this is by increasing your brand awareness. Ranking on search engines isn’t easy and you face several challenges while promoting or marketing your services. So, is it better to use Google Ads or put more effort to improve […] Continue reading