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How To Use A Google My Business Dentist Profile To Attract Clients

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Use A Google My Business Dentist Profile To Attract ClientsHaving an online presence is nowadays mandatory for most businesses, in order to reach a wider audience. Dentists, for example, can rely on this to increase their patients base, using a combination of local search engine optimization strategies.

To be more specific, dental SEO consists in making use of digital tools like customer reviews and localized web content, in order to get the business’ website on the first position in search engine rankings.

One of the most important elements of an efficient dental SEO strategy is having a Google My Business profile, as it gives owners the chance to appear in local search results, but also for getting a competitive edge in the local market.

Unfortunately, a lot of dental cabinets aren’t aware of the importance of using Google My Business or, even more, the entire dentist SEO concept. Let’s take a few moments and talk about the benefits of using local SEO, in order to see how it can help a business’ website.

Mobile over desktop

Mobile searches are currently dominating desktop searches, as people are using their smartphones to conduct searches for services near them, while on the go. And local search results are obviously prioritized!

When it comes to dentistry, potential patients use search engines in order to find the best dentists nearby. And this is where a Google My Business profile comes in.

Check out some random local search results and you will see that Google My Business listings are shown in a pack of three at the top of the page. If there are more similar businesses in your area, of course.

If you manage to get your dental practice’s website in this pack of three, you will immediately observe an increase in the number of patients. But this can be done only if you have a My Business profile.

How to optimize a Google My Business profile for dental SEO

After claiming your profile and established an address and a phone number, you need to make sure that you follow the next steps, in order to appear in the local 3-pack:

1. Enter only accurate data in your profile. To be more specific, business name, the hours between which you’re available, phone number, website, and any other information you consider relevant for the practice

2. Verify the dental business. Google needs up to one week to send you a verification code, so you can claim your listing

3. Select the correct primary and secondary categories. These are required so the search engine can easily observe what the business is about

4. Add some relevant photos. A picture with the inside of the practice and the logo can work very well.

5. Manage and respond to reviews. They are one of the top local ranking factors, so make sure you respond to them, whether they are positive or negative.

6. Share some content. Use the post option to publish a few updates, which will appear directly in the search engine results.

At first, this may seem as difficult, but if you’re not a tech savvy person, you can use an agency specialized in SEO for dental practices, able to do all the work for you, in a professional manner. Affordable Dental SEO have been providing effective dental web marketing and SEO services in the entire state of Florida, making them one of the best options available.

Picture Credit: pololofreack30

How To Deal With Negative Online Reviews As A Dentist

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How to Handle Negative Customer Reviews for Dental PracticesIn the age of Internet, everybody checks online reviews before buying product or service. After all, why risk paying for something you don’t know anything about when you can see what others had to say about it?

Same goes for a dental practice.

Online reviews are essential and can be called a form of dental marketing, as they help to establish a bond of trust with potential patients. Basically, they do the same job as the good ol’ word-of-mouth recommendations, except that they reach a broader audience, meaning that they a very powerful tool in attracting new leads. But let’s just call them patients.

Unfortunately, there are moments in which you end up getting negative reviews, because, let’s be honest, you just can’t please everybody.

Below you will find a few ideas which you can use to deal with negative reviews on your own. You can also hire a dental marketing company, but that’s something we will talk about a bit later.

Never ignore a negative review

Most people believe that ignoring a negative review is the best thing to do when they receive one. Wrong, it’s actually the worst thing!

By answering politely you show that you care about what ALL patients think, but also that you are willing to resolve any problem. Besides, you can stand out from competitors who tend to ignore these not-so-friendly opinions.

Keep calm and carry on

There will be cases when you will receive a…very unfavorable review. But the secret is that you need to keep your calm when answering, even if the patient is not 100% right.

It’s highly recommended to have a set of standard responses to fall back on when dealing with a patient complaining about a bad experience and personalize your reply according to the specific concerns of the reviewer. And one more time: remain calm even though the accusations are false.

Try fixing any problems

Sure, it is very important to respond to any negative reviews you get as a dentist, but in order to show that you really care about your reputation, it’s essential to address any specific issue a former patient complains about.

Whether it’s inviting the patient to call you or come back to your office to discuss the reported problem in detail, you’re demonstrating future clients that you’re willing to resolve any problem that occurs.

Some patients won’t take up your offer, but you did your job and showed other potential clients, who saw the discussion, that you did your best.

Ask happy patients for reviews

A great way of minimizing the effect of bad reviews is to keep getting good ones. According to research, almost 70% of consumers will leave a review if they are asked to do so, so why not ask your happy patients to do it?

As a side note, potential patients tend to put more trust in recent reviews, so make sure the good ones keep coming.

Don’t let them take you down

Last but not least, you should always remember that negative reviews are something common for a dentist, so you shouldn’t let them take you down. Some people have different expectations and they tend to exaggerate some things, but this doesn’t mean that you are a bad dentist.

On the other hand, if you don’t have time, patience or, why not, technical knowledge to deal with negative reviews, you can always use a dental marketing company!

Affordable Dental SEO provides effective marketing for dental practices, as well as dental SEO services for businesses in the Tampa Bay Area and the state of Florida. Whether you need help with managing your reviews or just want to reach more potential patients, give them a call and they will know exactly what’s right for you.

Picture Credit: pngtree.com

Rope In New Clients With These Practical Tips On Dental Marketing

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Incentivize patients who provide referencesYou need to publicize and promote your dental profession if you want your practice to thrive, like any other trade or vocation. You’ll need to create and effectively implement a dental marketing strategy that’ll enable you to entice at least 30-50 new customers/patients to visit your clinic every month. That said, you’ll have to offer something unique and exclusive, which no other dentist in a 3-4 mile radius is offering.

Additionally, the products and/or services you’re offering should be priced competitively without compromising on quality if you want your dental marketing plan to deliver the goods. Carrying out a SWOT analysis (a management concept pertaining to business review) might help you to develop a robust marketing technique. SWOT is an abbreviation which stands for strengths, weaknesses, opportunities, and threats.

  • Strengths: What is it about your dental practice that makes it the only one of its kind? If you have any select service or product to offer, then build on it and promote it enthusiastically. You can capitalize on your strengths to gain competitive advantage.
  • Weaknesses: Even the most successful of dentists will have a few patients who may have had grounds to complain. And then again no professional, regardless of whether he or she is a dentist or entrepreneur, is flawless. Just as you take advantage of your virtues, you should also address your shortcomings in a manner that they do not adversely affect your practice.
  • Opportunities: Opportunities are regarded as external factors that could help contribute to the growth and development of your profession. Favorable market conditions which makes your practice more desirable to a niche segment, dissatisfied customers (to whom you can provide a better service), and the introduction of a new technology are some opportunities you can tap.
  • Threats: They are again, external elements that usually have a negative impact on any business or occupation. For you, it could be the arrival of a new competitor. Hence, it is highly important that you stay well-informed about the developments that may affect your business.

Once you realize where you stand in the market vis-à-vis your competitors, you’ll be in a position to comprehend which dental marketing strategies will help you to stay ahead of the competition.

Dental Marketing Tip#1-Identify your niche segment

Majority of the patients (over 90%) who visit your chamber are usually persuaded by a female member of the family to schedule an appointment. Women are more likely than men to opt for periodical dental checkups and more proactive to visiting a dentist or orthodontist. Women will view your practice as more service-oriented than product-based-if they do not find what they’re looking for they have innumerable other options to consider.

So, it does not need to be emphasized that your dental marketing scheme should be pivoted around women.

Dental Marketing Tip#2-Incentivize patients who provide references

Over 70% of the new patients that step inside the chambers of established and well-known dentists are referrals provided by their steadfast clients. As a dentist, especially if you’ve started private practice of recent, you’ll need new clients on a regular basis for your practice to stay competitive and thrive. Incentivizing patients (in the form of a discount or promotional offer) who help bring in more customers is a time-honored canvassing technique.

Dental Marketing Tip#3-Inspire patients to write positive feedbacks

Your dental marketing site is more likely to feature on the first SERP of major search engines if the portal is user-friendly, includes original and relevant content, and contains positive reviews by clients. Send newsletters to your existing clients as well as prospective patients that include a call-to-action and inspire them to leave a positive feedback.

Dental Marketing Tip#4-Offer a package that makes you stand out from the crowd

If your closest competitor is offering Invisalign braces at costs ranging from $3,500 to $8,000, then you can titillate patients by offering the same products at a lower price. Your profit margin might go down but you might be able to retain the patients in the long run.

Dental Marketing Tip#5-Fulfill corporate social responsibility

Almost all your patients will come from the locality where your chamber is located and the adjacent neighborhoods. By participating in local events and festivals as well as endorsing a charity or aid organization, you’ll be making the right impression on your clients.

Dental Marketing Tip#6-Promote and position your brand by making your team more committed

Make your dental marketing team members realize that their professional growth and development as well as the establishment’s depend on their level of commitment and dedication. You can organize team training programs at least once every six months.

Affordable SEO for dentists is offered at affordable price

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We have been working with Affordable SEO Company on developing a special local SEO optimization program for dentists across the US. This program will not require the annual commitment and will include the following options:

– Website based on the Word Press or HTML technology

– Blog module

– Up to 6 website pages including the email enabled contact us form

– On-site and off-site SEO optimization

– Submission to Google, Yahoo and MSN local places

– Setting up Google Analytics account

– Monthly SEO progress reports

– Setting up Google AdWords account and managing it

– Blog article posting

– Press release posting

– Social networking accounts setup

– Social bookmarking

Some of the options will be optional but most of the main SEO related tasks will be included in the low price monthly maintenance fee.  Price has not be disclosed but we think it may vary between $200 and $500 a month.

Please note, that SEO optimization process requires time and in many cases takes longer than 6 month commitment. In many cases it may take even longer to achieve high ranking for a younger website on a high competition local market.

Feel free to contact Tampa SEO company  at 727-938-8891

Source: Tampa SEO Company