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The Top Strategies for a Distinctive Dental Practice

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The Top Strategies for a Distinctive Dental PracticeA dentist can live a very profitable life once he or she has entered into their practice. However, there is some work that needs to be fulfilled in order to see a successful dental practice come into play. Not only do you want your customers happy, but you also want your services to help their general well-being.

When having a distinctive dental practice, you need to really concentrate on your patients. By leaving them with a lasting impression of a great dental practice, you can easily gain more customers. In this article, we will discuss what the top strategies are for a distinctive dental practice.

When looking into having a distinctive dental practice, you should look at the system that is in place currently. Out of date systems could cause downtime that may affect patients. All of your customer’s information, such as medical history and past lab results can be stored here. It also is a great place to store any information about prescriptions that the individual may be taking. As your practice becomes more distinctive, your system should grow with it, allowing productivity and profitability to be achieved.

In order to have a distinctive dental practice, your dentist office has to be unique. Patients have the right to choose who they see, so you want to give them something that makes them want to call your office to be seen. You can offer a wide variety of services or you can specialize in one niche. But no matter what you decide, you must offer high-quality services that will draw people to your practice. Once you have decided what these services will be, you can use them in your marketing strategy.

One surefire way to have a distinctive dental practice is to have an office feeling that is unlike any other. A way to make this happen is to have great communication with your patients. You can do this by texting patients reminders about upcoming appointments. After appointments, you can follow up by email asking about their experience.

While on the subject of communication, you will want to make sure that all the staff has the same philosophy and values. The expectations of the dental office should be made very clear to every employee. All of your employees will be able to reach goals better as everyone will be on the same page.

The goals of your practice should be written down. Each goal should be able to be obtained at some point. There is no need for setting goals that are unreasonable, as this will just set you up for failure.

The culture of the office should also be looked at. Creating the best culture is essential to succeed with a distinctive dental practice. Your culture will be how you treat all patients, as well as your employees. All of your operations during the day should be reflected upon this office culture.

Digital marketing is something that every dental practice needs to look at. People are using their desktops, laptops, and mobile devices more than ever to find the services they need. With digital marketing, you can have a profile online that shows potential customers where you are located and what services your office offers. You should also have social media pages that represent the office that help to engage potential clients.

In order to have a distinctive dental practice, the strategies listed above can help. If you are not able to do the strategies on your own time or are unsure about creating a strategy that works for your office, consider calling Affordable Dental SEO. This company can help you with all your SEO needs to have a dental practice that is successful.

How To Deal With Negative Online Reviews As A Dentist

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How to Handle Negative Customer Reviews for Dental PracticesIn the age of Internet, everybody checks online reviews before buying product or service. After all, why risk paying for something you don’t know anything about when you can see what others had to say about it?

Same goes for a dental practice.

Online reviews are essential and can be called a form of dental marketing, as they help to establish a bond of trust with potential patients. Basically, they do the same job as the good ol’ word-of-mouth recommendations, except that they reach a broader audience, meaning that they a very powerful tool in attracting new leads. But let’s just call them patients.

Unfortunately, there are moments in which you end up getting negative reviews, because, let’s be honest, you just can’t please everybody.

Below you will find a few ideas which you can use to deal with negative reviews on your own. You can also hire a dental marketing company, but that’s something we will talk about a bit later.

Never ignore a negative review

Most people believe that ignoring a negative review is the best thing to do when they receive one. Wrong, it’s actually the worst thing!

By answering politely you show that you care about what ALL patients think, but also that you are willing to resolve any problem. Besides, you can stand out from competitors who tend to ignore these not-so-friendly opinions.

Keep calm and carry on

There will be cases when you will receive a…very unfavorable review. But the secret is that you need to keep your calm when answering, even if the patient is not 100% right.

It’s highly recommended to have a set of standard responses to fall back on when dealing with a patient complaining about a bad experience and personalize your reply according to the specific concerns of the reviewer. And one more time: remain calm even though the accusations are false.

Try fixing any problems

Sure, it is very important to respond to any negative reviews you get as a dentist, but in order to show that you really care about your reputation, it’s essential to address any specific issue a former patient complains about.

Whether it’s inviting the patient to call you or come back to your office to discuss the reported problem in detail, you’re demonstrating future clients that you’re willing to resolve any problem that occurs.

Some patients won’t take up your offer, but you did your job and showed other potential clients, who saw the discussion, that you did your best.

Ask happy patients for reviews

A great way of minimizing the effect of bad reviews is to keep getting good ones. According to research, almost 70% of consumers will leave a review if they are asked to do so, so why not ask your happy patients to do it?

As a side note, potential patients tend to put more trust in recent reviews, so make sure the good ones keep coming.

Don’t let them take you down

Last but not least, you should always remember that negative reviews are something common for a dentist, so you shouldn’t let them take you down. Some people have different expectations and they tend to exaggerate some things, but this doesn’t mean that you are a bad dentist.

On the other hand, if you don’t have time, patience or, why not, technical knowledge to deal with negative reviews, you can always use a dental marketing company!

Affordable Dental SEO provides effective marketing for dental practices, as well as dental SEO services for businesses in the Tampa Bay Area and the state of Florida. Whether you need help with managing your reviews or just want to reach more potential patients, give them a call and they will know exactly what’s right for you.

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