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Local Dental SEO Dominates Your Results

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Local Dental SEO Dominates Your ResultsIf you have a dental practice, it is very important to do local dental SEO. This is crucial to those practices that are smaller that run on a smaller level. National SEO is perfectly acceptable for larger chains of dental practices, but there is not any sense in doing this type of SEO for a small, local practice.

A recent report has found that nearly 35 % of all search engine traffic is local. Web traffic and leads may not be seen if local SEO was not used. And when you optimize this, you can expect to see an increase in not only the website traffic, but also the qualified leads and increased online conversions.

You may wonder why this would be so. It is simple to understand. Local dental SEO is relevant to your patients or potential customers than national dental SEO. Therefore, it makes more sense to utilize these businesses rather than driving around for miles looking for a large national chain.

Local dental SEO have many advantages. The most common advantages can be seen below.

1. More leads can be generated. Many local SEO goals include more leads. Specific keywords should be included in your content to help make this happen. Your site will rank higher if quite a few people read your blog posts. Patients can also be attracted this way through the content.
2. The practice can be grown. Local searches are often performed by those that are looking for new dental practices. If you can develop a localized online presence, you will have a better chance at attracting more people.
3. Local patients can connect with you. By providing locals with relevant information about the dental practices, it is an excellent way for them to learn about the practice itself. New patients can learn about the dentist and other providers that will be caring for their teeth, what services are all offered at your dental practice, and any other information that you may find to be helpful.
4. Your online visibility will be increased. Those that have a high online visibility will most likely have more patients that contact them.
5. Online reputation can be improved. By having a dental SEO strategy, you can increase the amount of targeted visitors to your online website. This will mean a higher conversion rate. That in turn will improve your brand and reputation.
Now that you have seen the advantages, you will need to have a strategy in place. First, you will want to make sure that your website is mobile friendly. More and more individuals are tuning to the internet to make appointments or research potential dentists. Therefore, it would be in your best interest to make certain the website will work correctly on all devices.

You will also want to be certain that your dental practice is listed with Google My Business (GMB). Be sure the location is entered correctly and if you have multiple locations that they are all entered separately.

Be sure your content is optimized for SEO. All pages should have a minimum of 500 words content. The content should be clear and concise and relate to your practice. Hyperlocal keywords should be used whenever possible.

Local dental SEO should be done for every dental practice as locals are often the ones that can make a dental practice successful. If your practice needs help in the SEO department, consider calling an expert, such as Affordable Dental SEO. This firm can make sure you have the best possible experience and help your practice skyrocket with new leads.

Increase Your Practice With Dentist Social Media Marketing

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Increase Your Practice With Dentist Social Media MarketingDid you know that over the next decade, employment rates in the dental field are going to increase by 10%? What’s more is that it will continue to grow, which makes it a great field for someone to get into. And with dentist social media marketing on the rise, you really make your practice stand out.

No longer are dental practices able to rely on people spreading the word of their business by mouth. They must have a good reputation, but other forms of marketing are needed to draw attention to their practice. Dentist social media marketing is a great way to do this as many people are using various forms of social media right now, such as Facebook, LinkedIn, and Twitter.

Dentists are creating Facebook pages for their clients. In fact, well above half (55%) state, they have done so in a new poll. What is more is that by creating these dentist social media marketing accounts, they are driving more patients to their practices.

If you could follow your dentist on social media, would you? Studies have found that many people say they are not affected by whether there is a dentist’s social media marketing done or not. Rather, these patients tend to glance at online reports, suggestions from colleagues or relatives, and the digital adventure that customers have had with a dentist. However, Facebook can play a part in all three of these!

The dentist has a business that all people need. Everyone knows that they require to consult a dentist in order to possess a healthy smile. However, many dentists know that a lot of individuals hate seeing the d.D.S, so, therefore, they put off going. They understand the anxiety that many have over sitting in the chair. They also know that they are not selling a physical product, but working on a long term relationship to build with their clients.

Some dentist social media marketing strategies that can be used by dental practices include the following:

  • Know who your audience is. What are their ages, genders, marital status, and professions? What sort of hobbies do they have? How are their spending habits? What values do they hold? All of these are important in knowing who your clients are and who you are targeting. You should also know what devices your clients use, as well as what websites they visit and what social media pages they are on.
  • What other dental practices. These people are your competition. Who are they attracting to their business? How often are they posting to their social media page and what things are they posting?
  • Be a family practice. The most excellent dental offices are the ones where all household members are welcome. Mother, father, and children. Be certain to add images of families in the posts when using dentist social media marketing. This will help to promote a stronger relationship with yourself and your clients.
  • Be empathetic. Several individuals hate sitting in a dentist’s chair. However, if you understand that, yet go above and beyond to create a practice that is comfortable and inviting, people will begin to associate this office with the aforementioned. Get your customers to trust you, and always offer excellent health solutions. To make the practice comfortable, play low comforting music in the background. Provide magazines to patients while they wait. Have headphones with music to make the experience more enjoyable.

If your dental practice is in need of dentist social media marketing, but you are uncertain where to turn, consider looking into Affordable Dental SEO . This service will provide you with amazing results for your practice to increase your patient load.

The Top Strategies for a Distinctive Dental Practice

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The Top Strategies for a Distinctive Dental PracticeA dentist can live a very profitable life once he or she has entered into their practice. However, there is some work that needs to be fulfilled in order to see a successful dental practice come into play. Not only do you want your customers happy, but you also want your services to help their general well-being.

When having a distinctive dental practice, you need to really concentrate on your patients. By leaving them with a lasting impression of a great dental practice, you can easily gain more customers. In this article, we will discuss what the top strategies are for a distinctive dental practice.

When looking into having a distinctive dental practice, you should look at the system that is in place currently. Out of date systems could cause downtime that may affect patients. All of your customer’s information, such as medical history and past lab results can be stored here. It also is a great place to store any information about prescriptions that the individual may be taking. As your practice becomes more distinctive, your system should grow with it, allowing productivity and profitability to be achieved.

In order to have a distinctive dental practice, your dentist office has to be unique. Patients have the right to choose who they see, so you want to give them something that makes them want to call your office to be seen. You can offer a wide variety of services or you can specialize in one niche. But no matter what you decide, you must offer high-quality services that will draw people to your practice. Once you have decided what these services will be, you can use them in your marketing strategy.

One surefire way to have a distinctive dental practice is to have an office feeling that is unlike any other. A way to make this happen is to have great communication with your patients. You can do this by texting patients reminders about upcoming appointments. After appointments, you can follow up by email asking about their experience.

While on the subject of communication, you will want to make sure that all the staff has the same philosophy and values. The expectations of the dental office should be made very clear to every employee. All of your employees will be able to reach goals better as everyone will be on the same page.

The goals of your practice should be written down. Each goal should be able to be obtained at some point. There is no need for setting goals that are unreasonable, as this will just set you up for failure.

The culture of the office should also be looked at. Creating the best culture is essential to succeed with a distinctive dental practice. Your culture will be how you treat all patients, as well as your employees. All of your operations during the day should be reflected upon this office culture.

Digital marketing is something that every dental practice needs to look at. People are using their desktops, laptops, and mobile devices more than ever to find the services they need. With digital marketing, you can have a profile online that shows potential customers where you are located and what services your office offers. You should also have social media pages that represent the office that help to engage potential clients.

In order to have a distinctive dental practice, the strategies listed above can help. If you are not able to do the strategies on your own time or are unsure about creating a strategy that works for your office, consider calling Affordable Dental SEO. This company can help you with all your SEO needs to have a dental practice that is successful.

How To Deal With Negative Online Reviews As A Dentist

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How to Handle Negative Customer Reviews for Dental PracticesIn the age of Internet, everybody checks online reviews before buying product or service. After all, why risk paying for something you don’t know anything about when you can see what others had to say about it?

Same goes for a dental practice.

Online reviews are essential and can be called a form of dental marketing, as they help to establish a bond of trust with potential patients. Basically, they do the same job as the good ol’ word-of-mouth recommendations, except that they reach a broader audience, meaning that they a very powerful tool in attracting new leads. But let’s just call them patients.

Unfortunately, there are moments in which you end up getting negative reviews, because, let’s be honest, you just can’t please everybody.

Below you will find a few ideas which you can use to deal with negative reviews on your own. You can also hire a dental marketing company, but that’s something we will talk about a bit later.

Never ignore a negative review

Most people believe that ignoring a negative review is the best thing to do when they receive one. Wrong, it’s actually the worst thing!

By answering politely you show that you care about what ALL patients think, but also that you are willing to resolve any problem. Besides, you can stand out from competitors who tend to ignore these not-so-friendly opinions.

Keep calm and carry on

There will be cases when you will receive a…very unfavorable review. But the secret is that you need to keep your calm when answering, even if the patient is not 100% right.

It’s highly recommended to have a set of standard responses to fall back on when dealing with a patient complaining about a bad experience and personalize your reply according to the specific concerns of the reviewer. And one more time: remain calm even though the accusations are false.

Try fixing any problems

Sure, it is very important to respond to any negative reviews you get as a dentist, but in order to show that you really care about your reputation, it’s essential to address any specific issue a former patient complains about.

Whether it’s inviting the patient to call you or come back to your office to discuss the reported problem in detail, you’re demonstrating future clients that you’re willing to resolve any problem that occurs.

Some patients won’t take up your offer, but you did your job and showed other potential clients, who saw the discussion, that you did your best.

Ask happy patients for reviews

A great way of minimizing the effect of bad reviews is to keep getting good ones. According to research, almost 70% of consumers will leave a review if they are asked to do so, so why not ask your happy patients to do it?

As a side note, potential patients tend to put more trust in recent reviews, so make sure the good ones keep coming.

Don’t let them take you down

Last but not least, you should always remember that negative reviews are something common for a dentist, so you shouldn’t let them take you down. Some people have different expectations and they tend to exaggerate some things, but this doesn’t mean that you are a bad dentist.

On the other hand, if you don’t have time, patience or, why not, technical knowledge to deal with negative reviews, you can always use a dental marketing company!

Affordable Dental SEO provides effective marketing for dental practices, as well as dental SEO services for businesses in the Tampa Bay Area and the state of Florida. Whether you need help with managing your reviews or just want to reach more potential patients, give them a call and they will know exactly what’s right for you.

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