Social media is a place to share information with colleagues, friends, and family. More than 74% of the prospects visit social media websites while buying a new product, discovering a new brand, or even while selecting a dentist. Due to this reason social media marketing is an effective strategy for dentist SEO to attract new patients and develop your reputation in the expanse as a trusted practice. Here are some tips that will be helpful for your dental SEO and the development of your social media presence.
Marketing your dental practice by using social media
1. Post interesting news and helpful tips: If you are a dentist you will have a lot more information about the industry than most of your patients. You probably read all the related news articles and online publications containing dentistry information. Sharing some of these articles with your patients might be a good idea for your dental SEO. However, be selective with the content as an average person is unlikely to be attentive to complex technical articles. Keep sharing tips and information that can be easily used for improving their dental health.
2. Tell your followers about your significant achievements and milestones: You may have won awards recently or, one of your employees has achieved a milestone in his or her career or received recognition in the dentistry field. You should share these accomplishments with social media followers. If you can highlight the success of your practice, you will develop trust with the patients.
3. Share photographs: Sometimes people avoid making appointments with the dentists if they appear unpleasant. If you can post some behind-the-scenes photographs from your office it shows to them that you are offering services in a welcoming atmosphere and the whole process is a positive experience. If you take part in some volunteer opportunities or community events you can share photos of these events. This makes them feel more comfortable with the dentist. By using social media for dental SEO you will bring a human side to the practice and the prospects will be excited to meet you.
4. Engagement with the followers: The success of a social media campaign for dental SEO depends a lot on social media engagement. Interaction with the users allows you to develop relationships with potential and current employees. Respond to the queries in a timely fashion and do your best to provide a useful answer. If some clients leave a positive comment on the photos and posts make sure that you thank them for their input. It shows to the users that you are not only taking time to read the comments but are also being appreciative of the kind words. Other followers reading these accounts will also be encouraged to comment on the content.
You already may have a LinkedIn, Facebook, or Twitter account set up and you are already publishing content on your blogs. You can also semi-automate this process. If you are looking to promote your dental practice by using social media and are looking to get help from professionals in the Clearwater, FL area, get in touch with Affordable Dental SEO for a successful implementation of dental SEO strategies.