During a pandemic, such as the Coronavirus, it can be tempting to reduce your dental SEO strategies to save money. It is a rough and uncertain time, and many businesses, including dental offices, are looking for ways to reduce any cost possible when income is not coming in. However, dental SEO should continue during this epidemic because if you stop doing it completely, or reduce your strategies, once the virus has exited, you will have to start completely over with SEO.
Besides having to completely start over once the world returns to normal, there are many other reasons as to why you should continue to do dental SEO. First, think of your current clients, as well as new ones. Just because people are going through a rough time does not mean they want to stop learning. And with so many people stuck at home, the internet is a hot commodity. Individuals are using all their free time to search for things they are interested in learning about. Many are using this time to better themselves, so, therefore, tooth care is a topic that is widely searched.
Content is a perfect way to get information out that those individuals are craving. You can update old blog posts or turn them into a video. Perhaps you can use old content to make an infographic or make an eBook out of articles you have on your site.
You should also realize that other dental offices are still doing SEO. What this means for you is that you will still have competition. And if on the off chance that your competition is not doing dental SEO, you can get ahead! You can think of it this way. If you stop now, your competition is getting a huge start ahead of you. And no business wants that.
Many of your clients will still need your services, even if you have shut down for the most part. You can still do emergency procedures, such as a nagging toothache or a cap that has broken off. Therefore, you will still want to SEO for your customers to find you. They may even have questions about if there is something they can do for a troubled tooth. Taking the time to reach out now can reassure your clients you will be there when they need you the most.
If you stop your dental SEO strategies, you are risking losing your customers. Your client base in the future will be dependent on 20% of your current customers. By quitting or reducing your SEO, you are at risk of these clients going elsewhere.
SEO is a process that takes time. If you have been doing SEO, everything you have done will be lost. This includes not only your results, but also the time and money you have put into it. It would be a shame to lose something that valuable.
Even with the Coronavirus taking hold of many businesses, you have probably realized that you still need money to survive. And through dental SEO, you can do this. There is still the opportunity to make money at this time. Invest your SEO strategies into selling products that you believe in for your business. This can be a mouthwash that you highly recommend or a whitening toothpaste. You could also sell gift certificates for whitening procedures or other cosmetic procedures that your office may specialize in.
If your dental office is unsure of how to continue with your SEO strategy, consider contacting Affordable Dental SEO to assist you in this uncertain time.