You are an established dentist with many years of experience under your belt and have your chamber in the heart of the city. A couple of years back you went online with your practice by hosting a website and even hired a internet marketing specialist to make your portal dental SEO optoptimized. However, despite taking all the steps to attract the maximum traffic to your site, you have not been getting the results you expected.
The world of search engine optimization is always in a state of flux. Google, the world’s most popular search engine, is continually tweaking the SEO yardsticks to keep the same feasible and relevant. So, if you have not kept your site updated with reference to dentist SEO, you could be losing out in terms of incoming traffic, compared to your competitors’ portals. Following are the 6 most effective strategies you can follow in order to keep your site SEO-friendly as well as rope in new patients/clients-that is what ultimately matters.
- Visitors to your site should be stirred into taking action
Your dental SEO site should present all information in a manner so that data about printable forms, contact info, and visiting hours should be on the fingertips of your steadfast clientele. On the other hand, prospective patients should be able to have a basic idea about the services your offer, your fees, billing system etc, once they log in to your portal. The site should encourage visitors to call your office for enquiries or schedule an appointment by way of enticing buttons, newsletter, contact form, and so on.
- Smartphone-compatible design is a sine qua non
The design of your dentist SEO site should be such that the same appears fetching across all handheld devices and personal digital assistants, starting from a smartphone to a laptop and everything in between. In other words, the website design should be device-friendly and responsive. In all likelihood, majority of the traffic directed to your site, will be originating from smartphones and tabs, up to the extent of 75%.
So, you would need to ensure that your dental portal downloads quickly on mobile gadgets and at the same time looks enticing.
- Pay heed to the fundamentals of SEO
Dental SEO, like any other search engine optimization strategy, is all about bettering your rank on Google’s or Yahoo’s SERPs. Every webpage should open with a ‘meta title’ having at least 70 characters followed by a ‘meta description’ of 155 characters. Try to keep the URL or your web address simple and easy to comprehend.
- The contact page should contain all the relevant info
The contact page holds the key to whether your potential clients will be able to reach your office. This webpage should clearly list your chamber’s contact numbers, email id, Google Maps location, driving directions, working hours, and a contact form.
- The footer should be consistent on all web pages
Make sure that the footer at the end of a webpage is identical across all the web pages and also see that NAP (name, address, and phone number) consistency is maintained across links to automated social media sites.
- See to it that the content is original and engaging
Content still reigns supreme when it comes to SEO strategizing whether the same is in the form of a blog, a PR or YouTube video. You should always target on creating content that is original and engaging.