If your dental practice needs some tips on profiting from dental online marketing, you have come to the right place! Here we will discuss the best things that your office can do to be successful. By following our suggestions, you will be on the road to creating a plan that works amazingly well.
First, you will want to be sure to have a Facebook page for your dental practice. This is crucial as this social media platform is used the most out of all social media. In fact, 7 out of 10 people in the United States alone have a Facebook account. This sounds like a very easy dental online marketing tip, but you would be amazed at how many dental practices do not have social media pages.
After setting up an account you will want to be certain all information on your page is correct. This includes not only the name of your practice, but also your address, phone number, email address, what your office hours are, and your website. Be sure that if you change any of this information, you make the appropriate changes to your Facebook page in the “about” section.
Our next tip deals with your posting. Chances are if you post entertaining and engaging posts, the people who follow your page will be more apt to interact. Anything you post must be something that your audience wants to read. You can do this by looking at your demographics to determine who you need to be targeting. Some ideas that you may consider using are links to articles that you find interesting or have good information, funny memes or jokes, or tips about proper brushing or flossing. You may also consider posting videos on your staff at work, interviews with staff or existing patients, or things your staff does for the community, such as food drives or fundraisers. You could also have contests, post promotional deals, or pictures of fun days your staff has in the office, such as favorite team day.
At all costs, avoid using stock photos. Real photos are much better in this case. Be sure to have the permission of your patients that you will be posting if you decide to use pictures of your staff at work with a patient. You do not want to violate any HIPAA practices. Have photos of the inside and outside of your office, as well as pictures of all staff from the dentist to the hygienists to the office staff. This dental online marketing tip is a surefire way to gain new clients.
Have you ever considered Facebook Ads to draw in new clients? You can easily do this after you have made a page and posted interesting content. As an added benefit, this is a cost-effective way to gain new customers.
Use free Wi-Fi to your advantage. For a patient to use your WI-FI, skip the password. Simply have it so they “Check-in” on their Facebook page, and from there, they can use the WIFI for free. This is a great way to get others to see your practice, as anyone who is friends with your patient will be able to see this.
Encourage your current patients to leave a review on your Facebook page. You could also ask them to leave reviews on Yelp or Google. It does not hurt to ask them to do so, and chances are, most that are asked will gladly leave a review. If you are having trouble getting reviews, you can always do a contest where if you leave a review, you are entered in a drawing for a Gift Certificate or a Dental goodie basket.
If you are uncertain on which dental online marketing tips would be most beneficial to your practice, consider contacting Affordable Dental SEO. This company can help you gain more exposure to using profitable dental online marketing.