With the Coronavirus making itself comfortable during the past few months, and no answers on when things will be back to normal, many dentists may wonder about stopping their dental SEO practices. Perhaps they feel that it is a waste of money, or no one is paying attention to what they are doing as the pandemic has everyone researching things about the virus. Here we will discuss why it is not a good idea to stop dental SEO during a pandemic.
While it is understandable that your dental practice may not be bringing in the cash flow that it was due to reduced hours, reduced staffing, or being closed for several weeks, SEO must take place. While it seems like putting a halt on these practices will save money, in the long run, it might actually cost you more in money in the future, as well as your search ranking now.
With so many dental practices being closed due to Covid-19 when it is time to reopen, be ready to hit the pavement and sprint ahead of other dental offices in your area. By doing SEO when you are closed, you can keep tread above water. This will allow you to stay ahead of other dental practices that have decided to put their SEO effort on stop.
If you do SEO, you will have a much better chance of getting closer to the number one spot. It is very important to rank on the search engine pages. After all, many people will only stay on page one. So if you are on page 2, you will not be seen. If you believe you do not need dental SEO, you are missing a lot of exposure.
Due to the virus, more people are at home. With many stay at home orders, there may not be anything better for people to do than surf the net. This means your site has the potential to be exposed 24 hours a day, 7 days a week, as people are constantly online.
Now you may be thinking those people are searching for things related to the pandemic. While this may be true, there is a lot you can do for your SEO efforts to be centered around this. Create content that deals with your office and the virus, such as ways your staff and office are trying to slow the virus down. This may be featuring your staff’s favorite thing to do now while they are at home. Or you can also use this time to update content on your more expensive procedures, such as veneers. People have the time now to do research, so there is not a better time than now to place this information on your site.
Speaking of content, perhaps now is the time for you to do something more with it. Update all your old blog posts. Use the information that you can gather to create an e-book for your customers. Be creative with your SEO. Even if your budget is low, there is still a lot you can do.
Once things have gotten back to normal, your business will open back up with regular hours and have a schedule of daily clients. If you have done dental SEO the entire time, your business will thrive better than what it would if you have not done any SEO. If you are uncertain about what your dental practice can be doing right now, give Affordable Dental SEO a call. They can assist you and your practice with various techniques and strategies that can work for you.