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Posts Tagged ‘Dentist SEO’


6 Reasons for Dentists to Adopt a PPC Promotion Strategy for Boosting their Practice

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6 Reasons for Dentists to Adopt a PPC Promotion Strategy for Boosting their PracticeIt has become very commonplace nowadays for the majority of sites that you log in via Google or any other search engine to contain PPC classifieds and ads. In fact, a considerable section of almost all the pages of a typical site is taken up by such sponsored results. And there is a good reason why these results are consistently displayed on the SERPs-they enable advertisers as well as site owners to make money.

So, it is no wonder then that these sponsored or paid-for listings attract clicks that is comparatively much more than clicks on organic SEO pages. Statistically speaking for every organic click, 2 clicks are recorded for listings with keywords having a huge commercial value. Simply put, more than 60% of users in the US click on classifieds promoted by Google Adwords whenever they wish to place an online order (for a product) or make an appointment with a lawyer or dentist (service related click).

If you’re a dentist looking to improve the footfall number at your chamber devising a target-oriented dental SEO strategy might go a long way in helping you to accomplish your goal. For instance, creating and implementing brand new Google Adwords search engine campaign may help in your site attracting more clicks from niche prospects (patients looking for an Invisalign implant or root canal treatment). For a great majority of dentists, the very idea of opting for an SEO campaign with the aim of bettering the dental site’s ranking (and ultimately have more patients) can be quite exciting albeit tinged with some anxiety.

PPC adverts can give a shot in the arm of your business or call regardless of its nature, including of course dental practice. The following are some of the benefits that a dentist enjoys when he chooses a Google Adwords PPC promotion platform.

  1. Payment is due when and only when someone clicks on the ad

Surely the most noteworthy benefit that the dentist takes advantage of when he goes for a marketing campaign via the Google Adwords platform is that he or she is required to make payment only after an individual has clicked on the listing. So, you exercise a considerable degree of control over your ad’s performance (and consequently where your money is going). This convenience is in marked contrast to the conventional mode of publicity campaigns (think offline approaches) where you invest an amount without having any idea as to how the classifieds will perform.

  1. You can set the spending limit as per your convenience

Adwords PPC platform provides you with the convenience of setting the amount you’d wish to pay as per your spending (financial) capability. Not only can you put a ceiling on the daily spending limit but also change the capping at any time you feel like. It’ll certainly take some time for your listings to deliver and become lucrative but the chances of the ad or ads turning money spinners are always more than offline or traditional canvassing means.

  1. You can rope in new clients by inserting a creative ad that is well-timed

You’d naturally like to attract as many new patients to your chamber as well as retain the existing ones that live or work close to where your clinic is located. The PPC systems of Google can help with the location-based targeting of your niche patient segment.

  1. Expect to see results of your PPC ad faster than organic searches

Traffic being driven to your site through organic SEO is significant but you can expect your PPC search strategy to deliver results at a faster pace.

  1. The benefits of PPC data can be extrapolated to other marketing platforms

If a keyword or set of keywords are delivering the goods via Adwords, then you can harness these keywords across other PPC mediums for driving an increased volume of traffic to your site.      

Picture Credit:  kritchanut

Dealing with Dental SEO Pitfalls You Were Not Even Aware of

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Dealing with Dental SEO Pitfalls You Were Not Even Aware ofMaking the most of an SEO strategy in order to augment the volume of traffic to a site that in turn will boost its SERP ranking is always easier said than done. Regardless of the profession, you’re in, you’d have to be tech-savvy to an extent to take advantage of search engine optimization techniques for the purpose of making your site visible to the web world. And this assertion holds true for all categories of medical professionals including dentists.

Many dentists and orthodontists have of late been surprised and alarmed that their dental SEO strategies are not fetching the returns they once did. In fact, these professionals who once were able to rope in many new clients by milking their dentist SEO strategy have witnessed a sharp drop in the number of patients visiting their chambers. These dentists may not be aware that Google, the world’s most popular search engine has always done its bit for maintaining the effectiveness of its website ranking algorithms.

So, if a dentist adopts unscrupulous means for boosting his dental SEO site’s ranking, Google will penalize him by de-indexing his website. Or, if he hires a webmaster that follows unethical practices like buying questionable links or uploading some other site’s blog posts, his portal might be removed from Google’s servers. So, as a dentist what steps can you take to prevent your website being delisted from the search engine’s ranking pages, and breathe life back into your profession?

1. Register your site on Google My Business

If you want more people or patients to schedule an appointment via your site, you’d obviously have to make the portal more visible across the social media platforms. So, the first dental SEO tip would be to get your site registered with Google My Business and with other search engines like Bing or Yahoo. Fill up all the blanks in the questionnaire page and ensure that the info you provide is correct and appropriate.

At the same time, keep your listing page consistently updated with any changes you make in your practice.

2. Seek testimonials and reviews

Positive reviews are essential for gaining the trust of potential clients and also for making the dentist SEO more target-oriented. Don’t feel shy about requesting your patients to post a testimonial or feedback about the quality of service they received at your chamber.  

3. Don’t chase keywords that everybody else will

Dental SEO like other search engine optimization strategies is significantly about tempering web page content with keywords. It doesn’t need to be emphasized that businesses and online marketing strategists will use those keywords that are relevant in their respective commercial segments. So, most dentist SEO sites will be chasing generic keywords like ‘dentist’ or ‘dentists in New York City’. If you wish to attract relevant traffic, use keywords specific to your practice. For instance, if your dental clinic is located in the Williamsburg locality of Brooklyn, NYC then use the keyword ‘dentist in Williamsburg, Brooklyn, NYC’.    

4. Upload information very specific to your practice

You or your site rather has a better chance of attracting more traffic, niche traffic that is, if you list very specific info regarding your practice. If you excel in providing Invisalign and porcelain implants, then include this info at the top of your listing.

5. Be consistent regarding NAP consistency

Make sure that your chamber’s name, geographical address, and phone or contact numbers are identical everywhere on the web.

6. Write a blog post and update it regularly

Having a page dedicated to blog posts offers you a competitive edge. Write an informative blog about your practice and refresh it periodically.

7. Make your site smartphone friendly     

You can bet that majority of your patients got in touch with you after searching on the net via their smartphones. Make your dental SEO site smartphone-friendly.

How Dentists Can Direct Patients to Their Website

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How Dentists Can Direct Patients to Their WebsiteDentists, like ophthalmologists and cardiologists, might excel in their professional arena but may find it an uphill task to induce or tempt patients to visit their online platforms. Quite a large number of dentists are tech-savvy not at least to the extent where they might be able to take advantage of SEO so as to increase traffic to their sites. In case you’re a dentist struggling to increase footfalls of patients in your clinic, then you should take note of the fact that having an effective dental SEO plan to promote your site is indispensable.

At the same time, you should also take into consideration that there’s no magical or miraculous formula to thrash out a target-oriented dentist SEO that’ll make your portal ubiquitous across all online platforms. You’ll simply need to follow some down-to-earth and practical tips to place your site at the forefront of a larger section of your niche audience. Dentists can and do have to put up with numerous obstacles with respect to selecting search engine optimized keywords.

Since search algorithms have evolved greatly in the past two decades, you can no longer bank upon online marketing specialists who’ll develop standardized reviews and backlinks using the software in order to make your site wrest a good SERP rank. This article lays bare three sensible and updated tips that’ll come in handy for formulating an efficacious dental SEO plan.     

High-Quality and Plagiarism-Free Original Content

It goes without saying that there are too many dentists straddling the world of websites vying for patients’ attention. Unfortunately, for the patients, they’ve to log in at dentists’ sites, most of which are of questionable quality in every sense of the term. These sites abound in poor quality content marked by grammatical errors, spelling mistakes, and copy-pasted texts. More often than not, the graphics, images, and illustrations are equally shabby.

However, the abysmal state of affairs with respect to dentists’ sites might be a blessing in disguise for you. Having content that is original, free from grammatical or spelling errors, and tempered with relevant keywords can reinforce your dentist SEO strategy. You’ll not be required to move a mountain to create content that is quality-oriented, original, and well-balanced.

Both the textual and visual content should be lucid and expressive enough to convey the right message to your target audience. The text should be created in such a way that users should be able to make out what you’re trying to communicate instead of leaving them guessing wildly. Textual content is more important than visuals or images in the long run because the quality of the former is what’ll tempt users to stay after they’ve been seduced to log in to your site because of the illustrations.

So, content is still the king and reigns supreme. If you want to bring down bounce rate, you’ll have to have a good quality of content there are no two ways about it. Equally important is temper or reinforce the content with focused keywords.

Network with those who matter in your field

If you sincerely want your dental SEO technique to bear fruit, you should focus on networking with those who matter in your industry including media barons, editors of the influential magazine and mainstream newspaper editors. Possibilities of these personalities changing across your site are very remote as they’ll be engaged in attending to tasks that are higher on their priority list. So, the only (which is also the best) way to arrest their attention is to contact them yourself.

If you’re confident that your content is of superior quality and can make an impact, you should not hesitate to get in touch with movers and shakers in the dental sphere. Your likelihood of receiving some worthwhile backlinks receives a boost if you go all out with your online marketing efforts.

Create Quality Back Links

Once you’re through with developing first-rate content, what’d be the best way of spreading the word about it? Getting those who matter the most-your patients to link back to your site is a time-honored approach that can go a long way in increasing the traffic and eventually leading to the portal obtaining a higher rank. And how’d you boost the chances of your site getting quality backlinks? Create well-researched, relevant, and plagiarism-free articles and blogs that have a high probability of attracting the attention of stakeholders in the dental segment.

How Can Dentists Keep Themselves Informed About the SEO Landscape?

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How Can Dentists Keep Themselves Informed About the SEO Landscape?Google is the world’s most admired search engine explored by almost everybody and anybody whose life is impacted by the online realm. In order to hold on to its dominant position, Google time and again embarks on algorithmic updates leading to vicissitudes in the SEO landscape. Google is sort of compelled to keep changing the parameters for ranking websites on its SERPs to prevent scammers and unscrupulous elements from abusing the yardsticks so as to improve the rankings of undeserving websites.

So it is essential for all businesses and self-established professionals to keep track of the changes and modify or restructure their websites according to in order to rank high in search results pages. Dentists, for instance, could engage an online marketing strategist or specialist who’d formulate an effective dental SEO promotion plan that’d attract more traffic and eventually more patients. More often than not, many dentists don’t get the desired results even after investing heavily in/for dentist SEO. Instead of banking blindly on online promotion experts, dentists on their own could keep themselves in the know about specific aspects in order to derive expected results.

1. Content is still king

Google despite keeping its algorithm updates in a state of flux hasn’t very much changed its overall outlook towards textual content. That means, the write-ups that go into every web page has to be original and Copyscape passed (that the content has to be free from grammatical errors should be a given); no cookies crawling on the site, and the blogs should be updated with fresh content occasionally.

Google’s web crawlers are perpetually on the lookout for content that is mediocre or canned, and if your site is crammed with such content, the search engine won’t hesitate to relegate the portal to the bottom of the heap. Make it a point to crosscheck your content and ensure that the same is original using duplication tools to establish the texts’ authenticity. Your dentist SEO content should at least be able to satisfactorily respond to queries raised by niche visitors.

2. Voice search optimization

If you wish to attract customers or patients who stay nearby to your clinic, then you could customize the dental SEO stratagem for voice search. Web surfers or patients are now more into exploiting voice search phrases in order to get better or more definite results. Presently, you can take it for granted more than 50% of patients will be individuals who zeroed in your website via a voice search on their smartphones. They’re more likely to look for you using the keywords ‘dentists in Arlington Heights, Pittsburgh offering Invisalign treatment’ rather than keying in ‘dentists in Pittsburgh promoting Invisalign’.

3. Opt for keywords that patients are most likely to key in

The search landscape from the perspective of net browsers has undergone a dramatic qualitative change in the past decade. Netizens have become seasoned and these days, aren’t hesitant to use long phrases in order to find exactly what they’re looking for. Therefore temper the content in your site with dentist SEO keyword phrases like ‘porcelain implant dentist in Arlington, Pittsburgh’ instead of settling for ‘Pittsburgh porcelain implant dentist.

4. Forego using hyped up keywords

You must have heard it before from your dentist SEO specialist, and it is being reiterated again don’t go after keywords that most dentists in your city or locality pursue. To be specific, control the urge or temptation to use ‘the best dentist in Pittsburgh’ or ‘the dentist attracting the maximum number of daily visits’.

5. Be relevant

Make sure that the content on any web page should be reflected in the backlinks. In other words, there should be a reason to have relevant content that connects with backlinks. By the same token, get rid of damaging backlinks.