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6 Effective Strategies for Dental Websites To Achieve the Most Of Dental SEO

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6 Effective Strategies That Dental Websites Can Make the Most Of dental SEO, dentist SEOYou are an established dentist with many years of experience under your belt and have your chamber in the heart of the city. A couple of years back you went online with your practice by hosting a website and even hired a internet marketing specialist to make your portal dental SEO  optoptimized. However, despite taking all the steps to attract the maximum traffic to your site, you have not been getting the results you expected.

The world of search engine optimization is always in a state of flux. Google, the world’s most popular search engine, is continually tweaking the SEO yardsticks to keep the same feasible and relevant. So, if you have not kept your site updated with reference to dentist SEO, you could be losing out in terms of incoming traffic, compared to your competitors’ portals. Following are the 6 most effective strategies you can follow in order to keep your site SEO-friendly as well as rope in new patients/clients-that is what ultimately matters.

  1. Visitors to your site should be stirred into taking action

Your dental SEO site should present all information in a manner so that data about printable forms, contact info, and visiting hours should be on the fingertips of your steadfast clientele. On the other hand, prospective patients should be able to have a basic idea about the services your offer, your fees, billing system etc, once they log in to your portal. The site should encourage visitors to call your office for enquiries or schedule an appointment by way of enticing buttons, newsletter, contact form, and so on.

  1. Smartphone-compatible design is a sine qua non

The design of your dentist SEO site should be such that the same appears fetching across all handheld devices and personal digital assistants, starting from a smartphone to a laptop and everything in between. In other words, the website design should be device-friendly and responsive. In all likelihood, majority of the traffic directed to your site, will be originating from smartphones and tabs, up to the extent of 75%.

So, you would need to ensure that your dental portal downloads quickly on mobile gadgets and at the same time looks enticing.

  1. Pay heed to the fundamentals of SEO

Dental SEO, like any other search engine optimization strategy, is all about bettering your rank on Google’s or Yahoo’s SERPs. Every webpage should open with a ‘meta title’ having at least 70 characters followed by a ‘meta description’ of 155 characters. Try to keep the URL or your web address simple and easy to comprehend.

  1. The contact page should contain all the relevant info

The contact page holds the key to whether your potential clients will be able to reach your office. This webpage should clearly list your chamber’s contact numbers, email id, Google Maps location, driving directions, working hours, and a contact form.

  1. The footer should be consistent on all web pages

Make sure that the footer at the end of a webpage is identical across all the web pages and also see that NAP (name, address, and phone number) consistency is maintained across links to automated social media sites.

  1. See to it that the content is original and engaging

Content still reigns supreme when it comes to SEO strategizing whether the same is in the form of a blog, a PR or YouTube video. You should always target on creating content that is original and engaging.

Get in touch with Affordable Dental SEO at 727-797-3051 or send a mail to sales@affordabledentalseo.info for apprising yourself of the dental SEO strategies and selecting an appropriate plan.

Google Penguin: What can be done to recover

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If you have not heard about new Google Penguin update you might need to read it.  If you were affected by Google Penguin update then you definitely need to read it to figure our what to do next.

What can be done to recover from Google Penguin?

Five Common SEO Mistakes according to Google

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dentist seoThere are a lot of lists of SEO mistakes out on the internet but these ones are straight from the horse’s mouth, by which we mean Google, and they aren’t the standard ones you’ve probably seen time and time again before.

The first two in fact tell you a lot about Google and the way they see websites, they realize they are marketing tools for business and that they must be a part of companies wider marketing, this in turn makes websites more relevant and useful presumably.

1. Google’s first point is to avoid the mistake of having no value proposition, a mistake often listed in marketing mistakes lists but less often associated with SEO mistakes. Google’s argument is though that by knowing why your site should be number one for a keyword you should be able to come up with better pages and more relevant content, good for you, good for searchers and good for Google then.

2. Secondly Google champion an SEO and marketing department that are integrated, and know what each other are doing. This is also then a piece of advice often given in marketing mistakes lists, it is true though and SEO departments often don’t know what they are really trying to achieve. It is worse with a out of house SEO agency who your marketing department or agency don’t communicate with, give an SEO agency a loose brief and they will probably just bring you any vaguely relevant traffic. By making sure whoever is doing your SEO know that you want to attract customers in certain areas for example, with a clear buying intention, SEO and website people can make sure that landing pages are optimized and keywords carefully chosen.

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