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A Few SEO Tips You Need To Live By

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 A Few SEO Tips You Need To Live ByGaining ground in your SEO campaigns calls for knowing the basics and the trends by which SEO operates. We’ll look at a few things that are ‘must-haves’ if you want your dentist SEO goals to rise.

Basically, the success curve comes from following the basic techniques but adapting your practice to them. One is to make sure your site is professionally designed and engineered. There’s nothing like a sloppy or unprofessional site to make Google walk away. This means load times should be fast and grammar and spelling are top notches at the least. Easy navigation and proper balance of copy and images, including videos and graphics that are well tagged will be the strong foundation on which your site will rest.

Don’t get spammy or try stuffing keywords in your site’s copy and tags and descriptions. Google’s algorithms will detect these in a second and list you low on the vine or even get you banned. Make sure any SEO company you hire is aware of this and let them know if they get caught doing a sloppy job or unethical job, you’ll see to it that they pay for it in court.

Mobile Or Nothing

If your site isn’t mobile-friendly, you’re missing the boat. Mobile is now the king of computing. It’s now gotten to be over 70% of all web access and use putting laptops and desktops so far in the back of the pack that their prices are dropping like rocks. It’s not that difficult to modify your sites to accommodate the mobile crowd. There are free tools from Google and tons of free tutorials. It’s wisest, however, to hire an SEO company that really knows how to do the job. In the short and long-term, it will save you lots of time and money.

Local Dental SEO

An SEO company will know what to do regarding Local SEO. It’s the process of using your location’s name and surroundings as a way to fine-tune searches. This will direct people who reside in your area to know you’re in business. The SEO company will search for the right keywords and key phrases and key groups that are available easily or if they cost money to get, you’ll get the best deal. This phase is of essential importance and neglecting it is like cutting your own throat.

The Power Of Reviews

What sells a person to a great degree to buy from you, is what others say about your product and services. There are review sites like Yelp and Angie’s List where your customers can send in reviews about you. As you grow in positive reviews, so will your results in the SERPs. Google does highly value reviews and these reviews can be used by your SEO company to great success. Encourage your surfers and customers to send in reviews. Make sure your social media pages announce the need for reviews and post the best ones with inbound links.

Finally

Always let honesty be the best policy. Don’t go for ‘Black Hat’ techniques. Instead get a professional company like Affordable Dental SEO to get the job done right. A solid staff of pros and knowledge of the dental industry. It should put a smile on your face.

Dental SEO Linkbuilding With Finesse

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Dental SEO Linkbuilding With FinesseYour dental business based website needs more firing power. In order to do this, you’ll need to have a robust linkbuilding regimen that is relevant, pertinent, and useful to surfers. This is because Google likes inbound links that are all three of these as well as authoritative. It’s not like linkbuilding the old ways that are considered spam and scammy nowadays, it’s about getting inbound links that serve a purpose to the overall experience the surfers will encounter when visiting your site.

Research Is Everything

Research is everything in linkbuilding. You’ll have to do research on your site and that of others, mainly competitors or those sites that are super pro level. The primary research on your site will be your present linking. Look at the links you have and prioritize them in regard to the amount of inbound traffic they generate. Look at not only which site delivers the traffic, but why. Keywords and such will indicate what people are searching for on their site and yours.

You’ll have to calculate the reasons for inbound links from them and nurture that. For example, if dental implants are being searched for and the key phrase is ‘painless dental implants’ then you’ll need to exploit that. Look around for sites that focus on that issue. You may find out its social media which aren’t company websites but websites of engaging interest. You’ll need to post to these sites in a way that you and the members will establish links there. This is an awesome tactic because if you post entertaining and informative posts, people will share your posts and establish a mini-viral list of new inbound links from their social media pages and other niche-like pages and websites and message boards.

You’ll need to see how the competition does it. Look at where they’re getting their inbound links from and kindly try to solicit those web sites to trade links with you. Look mostly for authority sites as these will boost your page rank considerably. If you find it difficult to do, then you’ll have to worm your way into their good graces via good professional conduct and promotion. Let’s say you want a link from “Acme Dental Service” that is a huge dental website with a strong social media presence. You would look up who owns the company and works there. Friend them if possible and visit their social media sites and comment. Be helpful and courteous to their members and after a while, people will see you as a major contributor. Help them make sales by validating their services. Pretty soon they’ll feel like they can’t do without you and other members will inquire as to how you know so much about the business. Post memes when you can that boosts the entertainment value and you’ll soon have your own audience with multiple inbound links coming in.

You’ll need to see how the competition does it. Look at where they’re getting their inbound links from and kindly try to solicit those web sites to trade links with you. Look mostly for authority sites as these will boost your page rank considerably. If you find it difficult to do, then you’ll have to worm your way into their good graces via good professional conduct and promotion. Let’s say you want a link from “Acme Dental Service” that is a huge dental website with a strong social media presence. You would look up who owns the company and works there. Friend them if possible and visit their social media sites and comment. Be helpful and courteous to their members and after a while, people will see you as a major contributor. Help them make sales by validating their services. Pretty soon they’ll feel like they can’t do without you and other members will inquire as to how you know so much about the business. Post memes when you can that boosts the entertainment value and you’ll soon have your own audience with multiple inbound links coming in.
It’s All About Interaction

Getting others to link to your calls for interaction. Not just sending an email begging them for a link but in becoming part of their upward trend. There’s nothing wrong with giving others in the field a leg up in reputation. Admiring the professional work of others is a compliment to you and them. Others see this as good sportsmanship and will appreciate your input. When people ask questions on others’ sites, offer definitions of complex terms and phrases and people will then pour in to ask you more questions. Have them mention your help on their social pages and put up a link to you. Google will recognize this as your site is active and needed and you’ll move up in the rankings.
Conclusion

With these approaches and using the tools for doing SEO research, many of which are free, you’ll be making a mark on the dental linkbuilding set in no time.

Guidelines for Effectively Managing a Social Media Influencer Promotion Plan

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Guidelines for Effectively Managing a Social Media Influencer Promotion PlanA new element of social media marketing is creating waves in the online realm nowadays-influencer marketing’. Business establishments and commercial enterprises exploring and exploiting influencer marketing have a 37% enhanced chance of holding on to their steadfast customers in comparison to those businesses which don’t bank on ‘buzz marketing’. Alternatively, an overwhelming 80% of all B2B and B2C transactions entail some kind of word-of-mouth suggestion at some stage of the buying process if a report issued by ‘Forrester’-a reputed American market research firm is to be believed.

Though Social media marketing is not without its advantages and drawbacks, the adverse aspects of shortcomings can be counteracted considerably in order to get better results quickly if influencer promotion strategies are utilized optimally. Scientific application of the influencer campaign for dental SEO can also lead to a reduction in CTR (click through rate) for display commercials. Therefore, dentists looking to add to their patient base and bolster their practice should incorporate influencer marketing in their search engine marketing plans. Abide by the following 6 tricks for thrashing out an efficient influencer marketing strategy.

  1. Plan in a ‘back to front’ manner

Focus first on what or how the final stage will look like much before you can get started with the influencer marketing promotion for dental SEO. You need to be out-and-out familiar with the objectives or ends that you wish to accomplish by running the campaign and the most practical way to do so would be by concentrating on the ultimate part. To put it simply, you should work from back to front.

Working in this manner will go a long way in figuring out the amount of money you’ll have to invest in order to accomplish your objectives. Spare a thought to the KPIs (key performance indicators) for gauging the efficacy of your marketing plan right from the outset. The key performance parameters usually happen to be ‘generated leads’, ‘leads that were converted to customers’, ‘engagement with the target audience’, ‘total sales’, ‘customer feedbacks’, and so on.        

  1. Know your niche audience

No matter whatever product or service you’re trying to publicize via social media marketing you need to bear one aspect in mind and that is you cannot push sell to everybody. You first need to make out who your target or niche audience is.
For instance, if you are trying to market Invisalign braces through your dental SEO technique then you surely want to target those individuals whose dental settings are not perfect.

So as to familiarize with your niche demographic, try to find the answer to some of the following questions:-

  • What kind of setting does your prospective client have in his or her mind?
  • What sort of conversations does the prospect hold with his near or dear ones?
  • What problems are your prospects facing? In what way or ways will your offering solve the obstacles?
  1. Allow the influence to create bulk of the content

Leave the responsibility of creating creative and original content on the influence since he is fully conversant of the niche audience. The target segment is able to establish a good rapport with the influence because of his magnetic persona. Let the influencer connect with the audience by giving him or her full leeway to create engaging content.

  1. Chasing big shots does not always work

Chasing big shots in any commercial sector when it comes to influencer marketing is the herd mentality. Surprisingly enough, following such a strategy may not work on most occasions, particularly if you’re experimenting with influencer strategy for the first time. It’s more practical for you to stay with small names as they could be better suited for your product or service.

  1. The influence you choose should gel with the brand

The influence that you take on board for promoting your brand should be able to connect with the same.

  1. Keep tabs on your progress and review

Creating content and uploading the same doesn’t mean your work is over. If you expect good returns, you’d have to analyze the outcomes based upon the KPIs.

5 Tips for Creating an Effective Domain Name

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5 Tips for Creating an Effective Domain NameIf you’re under the impression that the domain name of your site simply indicates its URL link or address, then you’d need to think again. A domain name, apart from spelling out your website’s address, also has a massive influence on its popularity in the online realm. If you opt for a domain name with a good recall value, then it can go a long way in serving as a powerful brand ambassador enabling your site to attract more traffic.

Selecting a domain name containing catchy keywords helps your website improve its ranking on the SERP of a search engine. There are some aspects that you need to take into consideration before you can choose a memorable and appealing domain name. Follow the tips mentioned hereunder for coming up with creative ideas on the effective domain name.

1. Go for something with a good recall value

In the world of websites, the domain name of your site serves as the brand and therefore the URL link should sound like one. People are more likely to remember a domain name that is easier to recall and don’t have to tax their gray cells for recollecting the same. For instance, cocacola.com is easier to call to mind than say cocacola-carbonated-softdrink.com for obvious reasons.

The idea is to keep it simple, memorable, and original. In other words, do away with hyphens, strokes, numbers, and words that are superfluous and do not add value. The domain name should be easy to read and pronounceable, despite the fact that users are not going to spell it out loud. Individuals should find it easy to spell out a site’s domain name and in case it’s not so, then the site may fail to attract valuable traffic.

2. Abbreviate but retain the essence

Keeping the domain name short and simple is, of course, paramount but don’t abbreviate to the extent that the essence is lost and it becomes meaningless. For instance abbreviating ‘nationalgeographic.com’ to ‘natgeo.com’ is perfectly all right for a majority of users is familiar with the popular TV Channel. So, they’ll be instantly able to familiarize with ‘natgeo.com’ when they come across it. Alternatively compare, ‘dominopizzas.com’ with ‘dompizz.com’. Curtailing the well-known pizza brand and unnecessarily abbreviating it renders the latter domain name meaningless.

3. Follow .com

.com has always been the universally preferred extension and continues to be. So, attempting to alter the worldwide accepted standard and adding something of your own in order to make it sound unique may not be a great idea. Don’t add suffixes like ‘.id’ or ‘.me’ that might confuse users and discourage them from clicking on the URL link. Sticking to ‘.com’ is always safe and simple.

4. Make it readily interactive

Having an instinctive and interactive domain name implies that users or consumers will be immediately able to link it with the nature of your business. If you’re in the business of manufacturing cricket bats then having a relevant domain name (symondscricketbats.com) will make it easy for potential customers to identify your product.

5. When it comes to selecting keywords to be picky  de

There’s nothing unholy or unethical about inserting keywords related to your business but see to it that these are not generic. ‘Nikegymshoes.com’ is better than ‘buymensrunningshoes.com’.

6 Reasons for Dentists to Adopt a PPC Promotion Strategy for Boosting their Practice

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6 Reasons for Dentists to Adopt a PPC Promotion Strategy for Boosting their PracticeIt has become very commonplace nowadays for the majority of sites that you log in via Google or any other search engine to contain PPC classifieds and ads. In fact, a considerable section of almost all the pages of a typical site is taken up by such sponsored results. And there is a good reason why these results are consistently displayed on the SERPs-they enable advertisers as well as site owners to make money.

So, it is no wonder then that these sponsored or paid-for listings attract clicks that is comparatively much more than clicks on organic SEO pages. Statistically speaking for every organic click, 2 clicks are recorded for listings with keywords having a huge commercial value. Simply put, more than 60% of users in the US click on classifieds promoted by Google Adwords whenever they wish to place an online order (for a product) or make an appointment with a lawyer or dentist (service related click).

If you’re a dentist looking to improve the footfall number at your chamber devising a target-oriented dental SEO strategy might go a long way in helping you to accomplish your goal. For instance, creating and implementing brand new Google Adwords search engine campaign may help in your site attracting more clicks from niche prospects (patients looking for an Invisalign implant or root canal treatment). For a great majority of dentists, the very idea of opting for an SEO campaign with the aim of bettering the dental site’s ranking (and ultimately have more patients) can be quite exciting albeit tinged with some anxiety.

PPC adverts can give a shot in the arm of your business or call regardless of its nature, including of course dental practice. The following are some of the benefits that a dentist enjoys when he chooses a Google Adwords PPC promotion platform.

  1. Payment is due when and only when someone clicks on the ad

Surely the most noteworthy benefit that the dentist takes advantage of when he goes for a marketing campaign via the Google Adwords platform is that he or she is required to make payment only after an individual has clicked on the listing. So, you exercise a considerable degree of control over your ad’s performance (and consequently where your money is going). This convenience is in marked contrast to the conventional mode of publicity campaigns (think offline approaches) where you invest an amount without having any idea as to how the classifieds will perform.

  1. You can set the spending limit as per your convenience

Adwords PPC platform provides you with the convenience of setting the amount you’d wish to pay as per your spending (financial) capability. Not only can you put a ceiling on the daily spending limit but also change the capping at any time you feel like. It’ll certainly take some time for your listings to deliver and become lucrative but the chances of the ad or ads turning money spinners are always more than offline or traditional canvassing means.

  1. You can rope in new clients by inserting a creative ad that is well-timed

You’d naturally like to attract as many new patients to your chamber as well as retain the existing ones that live or work close to where your clinic is located. The PPC systems of Google can help with the location-based targeting of your niche patient segment.

  1. Expect to see results of your PPC ad faster than organic searches

Traffic being driven to your site through organic SEO is significant but you can expect your PPC search strategy to deliver results at a faster pace.

  1. The benefits of PPC data can be extrapolated to other marketing platforms

If a keyword or set of keywords are delivering the goods via Adwords, then you can harness these keywords across other PPC mediums for driving an increased volume of traffic to your site.      

Picture Credit:  kritchanut

Dealing with Dental SEO Pitfalls You Were Not Even Aware of

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Dealing with Dental SEO Pitfalls You Were Not Even Aware ofMaking the most of an SEO strategy in order to augment the volume of traffic to a site that in turn will boost its SERP ranking is always easier said than done. Regardless of the profession, you’re in, you’d have to be tech-savvy to an extent to take advantage of search engine optimization techniques for the purpose of making your site visible to the web world. And this assertion holds true for all categories of medical professionals including dentists.

Many dentists and orthodontists have of late been surprised and alarmed that their dental SEO strategies are not fetching the returns they once did. In fact, these professionals who once were able to rope in many new clients by milking their dentist SEO strategy have witnessed a sharp drop in the number of patients visiting their chambers. These dentists may not be aware that Google, the world’s most popular search engine has always done its bit for maintaining the effectiveness of its website ranking algorithms.

So, if a dentist adopts unscrupulous means for boosting his dental SEO site’s ranking, Google will penalize him by de-indexing his website. Or, if he hires a webmaster that follows unethical practices like buying questionable links or uploading some other site’s blog posts, his portal might be removed from Google’s servers. So, as a dentist what steps can you take to prevent your website being delisted from the search engine’s ranking pages, and breathe life back into your profession?

1. Register your site on Google My Business

If you want more people or patients to schedule an appointment via your site, you’d obviously have to make the portal more visible across the social media platforms. So, the first dental SEO tip would be to get your site registered with Google My Business and with other search engines like Bing or Yahoo. Fill up all the blanks in the questionnaire page and ensure that the info you provide is correct and appropriate.

At the same time, keep your listing page consistently updated with any changes you make in your practice.

2. Seek testimonials and reviews

Positive reviews are essential for gaining the trust of potential clients and also for making the dentist SEO more target-oriented. Don’t feel shy about requesting your patients to post a testimonial or feedback about the quality of service they received at your chamber.  

3. Don’t chase keywords that everybody else will

Dental SEO like other search engine optimization strategies is significantly about tempering web page content with keywords. It doesn’t need to be emphasized that businesses and online marketing strategists will use those keywords that are relevant in their respective commercial segments. So, most dentist SEO sites will be chasing generic keywords like ‘dentist’ or ‘dentists in New York City’. If you wish to attract relevant traffic, use keywords specific to your practice. For instance, if your dental clinic is located in the Williamsburg locality of Brooklyn, NYC then use the keyword ‘dentist in Williamsburg, Brooklyn, NYC’.    

4. Upload information very specific to your practice

You or your site rather has a better chance of attracting more traffic, niche traffic that is, if you list very specific info regarding your practice. If you excel in providing Invisalign and porcelain implants, then include this info at the top of your listing.

5. Be consistent regarding NAP consistency

Make sure that your chamber’s name, geographical address, and phone or contact numbers are identical everywhere on the web.

6. Write a blog post and update it regularly

Having a page dedicated to blog posts offers you a competitive edge. Write an informative blog about your practice and refresh it periodically.

7. Make your site smartphone friendly     

You can bet that majority of your patients got in touch with you after searching on the net via their smartphones. Make your dental SEO site smartphone-friendly.

How Dentists Can Direct Patients to Their Website

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How Dentists Can Direct Patients to Their WebsiteDentists, like ophthalmologists and cardiologists, might excel in their professional arena but may find it an uphill task to induce or tempt patients to visit their online platforms. Quite a large number of dentists are tech-savvy not at least to the extent where they might be able to take advantage of SEO so as to increase traffic to their sites. In case you’re a dentist struggling to increase footfalls of patients in your clinic, then you should take note of the fact that having an effective dental SEO plan to promote your site is indispensable.

At the same time, you should also take into consideration that there’s no magical or miraculous formula to thrash out a target-oriented dentist SEO that’ll make your portal ubiquitous across all online platforms. You’ll simply need to follow some down-to-earth and practical tips to place your site at the forefront of a larger section of your niche audience. Dentists can and do have to put up with numerous obstacles with respect to selecting search engine optimized keywords.

Since search algorithms have evolved greatly in the past two decades, you can no longer bank upon online marketing specialists who’ll develop standardized reviews and backlinks using the software in order to make your site wrest a good SERP rank. This article lays bare three sensible and updated tips that’ll come in handy for formulating an efficacious dental SEO plan.     

High-Quality and Plagiarism-Free Original Content

It goes without saying that there are too many dentists straddling the world of websites vying for patients’ attention. Unfortunately, for the patients, they’ve to log in at dentists’ sites, most of which are of questionable quality in every sense of the term. These sites abound in poor quality content marked by grammatical errors, spelling mistakes, and copy-pasted texts. More often than not, the graphics, images, and illustrations are equally shabby.

However, the abysmal state of affairs with respect to dentists’ sites might be a blessing in disguise for you. Having content that is original, free from grammatical or spelling errors, and tempered with relevant keywords can reinforce your dentist SEO strategy. You’ll not be required to move a mountain to create content that is quality-oriented, original, and well-balanced.

Both the textual and visual content should be lucid and expressive enough to convey the right message to your target audience. The text should be created in such a way that users should be able to make out what you’re trying to communicate instead of leaving them guessing wildly. Textual content is more important than visuals or images in the long run because the quality of the former is what’ll tempt users to stay after they’ve been seduced to log in to your site because of the illustrations.

So, content is still the king and reigns supreme. If you want to bring down bounce rate, you’ll have to have a good quality of content there are no two ways about it. Equally important is temper or reinforce the content with focused keywords.

Network with those who matter in your field

If you sincerely want your dental SEO technique to bear fruit, you should focus on networking with those who matter in your industry including media barons, editors of the influential magazine and mainstream newspaper editors. Possibilities of these personalities changing across your site are very remote as they’ll be engaged in attending to tasks that are higher on their priority list. So, the only (which is also the best) way to arrest their attention is to contact them yourself.

If you’re confident that your content is of superior quality and can make an impact, you should not hesitate to get in touch with movers and shakers in the dental sphere. Your likelihood of receiving some worthwhile backlinks receives a boost if you go all out with your online marketing efforts.

Create Quality Back Links

Once you’re through with developing first-rate content, what’d be the best way of spreading the word about it? Getting those who matter the most-your patients to link back to your site is a time-honored approach that can go a long way in increasing the traffic and eventually leading to the portal obtaining a higher rank. And how’d you boost the chances of your site getting quality backlinks? Create well-researched, relevant, and plagiarism-free articles and blogs that have a high probability of attracting the attention of stakeholders in the dental segment.

How To Transfer Reviews From One Page To Another

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How To Transfer Reviews From One Page To Another

If you’ve made changes to your business, your existing reviews may be kept, moved, or removed from your listing, depending on the situation. Business reviews are useful only when they’re relevant, helpful, and trustworthy. If there are significant changes to your business, reviews may be removed if they’re no longer relevant to your business.

If you’ve created and verified a new listing for your business to reflect a change in a physical location or a change in ownership, you may be able to transfer your reviews from the old listing to the new one. Request to transfer your reviews

Physical location (address) move

If your business moves from one location to another and keeps the same business name, Google will generally move the reviews to the new location. There are some exceptions for businesses heavily tied to their locations, like hotels, golf courses or scenic attractions.

Change of ownership

If you are the new owner or manager of an existing business that hasn’t changed its name, reviews will not be removed. You can use owner responses to respond to previous reviews and clarify any changes/improvements to the services your business is providing.

Change in name

If you are the new owner or manager of an existing business that has changed its name, reviews may be removed if your business meets specific criteria.

  • Rebrand: Reviews can be removed from a listing if there’s been a significant change to a well known, distinct brand name. Hotels or fast food establishments that switch franchise affiliations or car dealers that specialize in a different make of cars would qualify for review removal.
  • Name changes related to a change in underlying services: For instance, a business that switches from Jade’s Chinese Garden Restaurant to India Palace Restaurant, or Al’s Sporting Goods Store to Performance Bike Repair, would qualify for review removal
  • Partners or other business affiliations that disassociate: For example, if Perkins and Rogers, Attorneys at Law becomes Perkins, Attorney at Law because Rogers has left the practice to form his own, all reviews would be detached. Note that all reviews would be removed, not just the ones that refer to a particular practitioner

Name changes that don’t reflect core changes to the business’s services aren’t eligible for review removal. For example, if Dasha’s Dry Cleaner becomes Dasha’s Super Dry Cleaner, or JFK Limo Service becomes Super JFK Limo, reviews will remain in place.

Out of business

If your business closes, reviews will remain attached to the closed business.

How Can Dentists Keep Themselves Informed About the SEO Landscape?

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How Can Dentists Keep Themselves Informed About the SEO Landscape?Google is the world’s most admired search engine explored by almost everybody and anybody whose life is impacted by the online realm. In order to hold on to its dominant position, Google time and again embarks on algorithmic updates leading to vicissitudes in the SEO landscape. Google is sort of compelled to keep changing the parameters for ranking websites on its SERPs to prevent scammers and unscrupulous elements from abusing the yardsticks so as to improve the rankings of undeserving websites.

So it is essential for all businesses and self-established professionals to keep track of the changes and modify or restructure their websites according to in order to rank high in search results pages. Dentists, for instance, could engage an online marketing strategist or specialist who’d formulate an effective dental SEO promotion plan that’d attract more traffic and eventually more patients. More often than not, many dentists don’t get the desired results even after investing heavily in/for dentist SEO. Instead of banking blindly on online promotion experts, dentists on their own could keep themselves in the know about specific aspects in order to derive expected results.

1. Content is still king

Google despite keeping its algorithm updates in a state of flux hasn’t very much changed its overall outlook towards textual content. That means, the write-ups that go into every web page has to be original and Copyscape passed (that the content has to be free from grammatical errors should be a given); no cookies crawling on the site, and the blogs should be updated with fresh content occasionally.

Google’s web crawlers are perpetually on the lookout for content that is mediocre or canned, and if your site is crammed with such content, the search engine won’t hesitate to relegate the portal to the bottom of the heap. Make it a point to crosscheck your content and ensure that the same is original using duplication tools to establish the texts’ authenticity. Your dentist SEO content should at least be able to satisfactorily respond to queries raised by niche visitors.

2. Voice search optimization

If you wish to attract customers or patients who stay nearby to your clinic, then you could customize the dental SEO stratagem for voice search. Web surfers or patients are now more into exploiting voice search phrases in order to get better or more definite results. Presently, you can take it for granted more than 50% of patients will be individuals who zeroed in your website via a voice search on their smartphones. They’re more likely to look for you using the keywords ‘dentists in Arlington Heights, Pittsburgh offering Invisalign treatment’ rather than keying in ‘dentists in Pittsburgh promoting Invisalign’.

3. Opt for keywords that patients are most likely to key in

The search landscape from the perspective of net browsers has undergone a dramatic qualitative change in the past decade. Netizens have become seasoned and these days, aren’t hesitant to use long phrases in order to find exactly what they’re looking for. Therefore temper the content in your site with dentist SEO keyword phrases like ‘porcelain implant dentist in Arlington, Pittsburgh’ instead of settling for ‘Pittsburgh porcelain implant dentist.

4. Forego using hyped up keywords

You must have heard it before from your dentist SEO specialist, and it is being reiterated again don’t go after keywords that most dentists in your city or locality pursue. To be specific, control the urge or temptation to use ‘the best dentist in Pittsburgh’ or ‘the dentist attracting the maximum number of daily visits’.

5. Be relevant

Make sure that the content on any web page should be reflected in the backlinks. In other words, there should be a reason to have relevant content that connects with backlinks. By the same token, get rid of damaging backlinks.

 

6 Keywords Research Tools Critical for Your SEO Strategy

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6 Keywords Research Tools Critical for Your SEO Strategy‘The times they’re a changin’-so crooned Bob Dylan in the 60s of the last century. The internet emerged on the scene some three decades later but the relevance of the song’s essence remained and it still does. In this context, it can be stated that keywords which used to be the mainstay of any SEO strategy or promotion have been through an evolutionary phase whose across-the-board repercussions have been felt by everybody having a stake in the online realm. Keywords for a long period of time had been the be-all and end-all of all SEO techniques and stratagems-your site’s SERP ranking would’ve got a boost if you managed to create or spin content around relevant keywords.

However, of late, Google, the world’s most preferred search engine has gone in for a flurry of updates with respect to its SEO ranking algorithms including PageRank, Panda, Penguin, and Hummingbird to name a few. As a result, the prescribed parameters or yardsticks based on which these algorithms ranked websites were re-examined and subsequently tweaked. So, the long-established mode of creating site-specific content, inserting keywords perfectly germane with the content, and regularly updating content were no longer a priority as far as resting a good rank on Google’s SERPs was concerned.

Google was also apprehensive of becoming unpopular with smartphone users whose numbers were swelling day by day. Smartphone users complained that the sites and portals did not download as quickly on their handsets as these did on desktops and laptops. Additionally, they also had issues with regards to clarity of the web pages and navigating smoothly through the same. Therefore, the search engine went into an overdrive in order to make its servers readily accessible to and user-friendly for smartphones.

  1. Ubersuggest: Ubersuggest is a versatile keyword exploring a tool that helps you to envisage or think up more specific keywords relevant to your site content, particularly if you’re uninitiated in researching for the same. Though Ubersuggest is not as resourceful as Moz’s or Google’s keyword foraging tools, but it at least assists you in brainstorming on keyword concepts.
  2. Keyword Explorer from Moz: The best things in life are free including Keyword Explorer from Moz. Moz has earned its goodwill by providing exclusive SEO tools free of cost and that includes the state-of-the-art Keyword Explorer. Apart from offering recommendations on site-specific keywords, the tool lets you know straight away the collective value of every keyword you key in.
  3. Keyword Planner from Google: Your keyword researching toolkit is incomplete if it doesn’t have the Keyword Planner from Google. What makes the Keyword Planner the most coveted amongst all the available keyword rummaging tools? For a start, it is accurate, it’s open sourced (free), and most importantly it’s from Google.   
  4. Soovle: Soovle is another resourceful keyword research contrivance that adopts a somewhat analogous technique as that of Ubersuggest. Nevertheless, the fact that Soovle draws heavily from the automated recommendation specifics of a range of search engines including Yahoo, Bing, Amazon, YouTube, Wikipedia, and Google differentiates it from Soovle. Soovle is a multifarious research tool that comes in perfectly handy especially when you intend to promote you brand on a range of platforms.
  5. SEMRush: SEMRush, unlike most of the other keyword exploration tools, doesn’t come free. However, what or whatever you get in return by paying upfront is nevertheless of great value. Since proof of the quality of the pudding is in the eating, just insert the domain name of your site, and you’ll be bombarded with a deluge of data pertaining to your portal.
  6. SpyFu: SpyFu is an adaptable keyword analysis tool that allows you to fairly gauge the degree of competitiveness your business is confronting vis-à- vis your closest adversaries. With this tool, you just key in the domain of any of your competitors to get a clear idea of the keywords being used. SpyFu enlightens you on where you exactly stand compared to your rivals.

Google also brought about corresponding or analogous changes in the manner in which the organic SEO algorithms ranked websites to make the ranking tools amenable for smartphones. These adjustments implied that all webmasters who designed and developed websites reviewed/graded by Google were now required to upgrade the portals to make the same conveniently accessible for Android-based and iOS phones. In this context, any site which is not smartphone-friendly is reprimanded by downgrading its ranking. Nevertheless, the fact remains that keywords still continue to be a strategic determinant considerably affecting the outcome of any SEO promotion campaign undertaken by the website owner or administrator responsible for maintaining the portal.

Researching on keywords lets you keep track of search trends and patterns of users as well as enables you to leverage your online marketing strategy. In order to add more teeth to your SEO campaign with the overarching objective of improving the site’s SERP ranking, you can take advantage of the following tools for focused keyword research.

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