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Posts Tagged ‘SERP’


Why Your Dental Clinic Needs Online Marketing

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Your Dental Clinic Needs Online MarketingA growing number of people are using the internet and social media to choose their dentist today. This is why it’s critical to maintain a great online presence, especially if you want to grow. Through online marketing you can make your brand more visible, show that you offer high-quality care, and bring in an influx of new patients. These are only a few of the reasons why you need a website and social media profiles that are both active and attractive. Many other reasons also exist.

Patients are Digital

There are about 20 million people (75% of Internet users) who habitually check Facebook daily. Another 200,000 people search dental related terms on Google monthly. This is proof that patients aren’t only digital, they’re comparing their options before choosing a dentist. Things like proximity, convenience, monetary value, and experience now matter more than ever.

Quick Responses are in High Demand

Now that patients are more digitalized, they demand quick answers. Potential patients are turning to your social media profiles for these answers and finding out what others are saying about you too. Beware that your patients can easily leave you reviews at places like Google and Facebook that you should reply to (carefully) since they’ll also influence other people. The number of 5 star reviews you have may be what pushes someone towards or away from your practice.

The Right Geographic Location is Vital

Regardless of how good you are or what modern facilities you offer, if you’re not in the right geographic location, people may choose to visit your competition instead. This is why it’s so important to include this information in your online marketing. While most practices get most of their first-time patients from “word of mouth,” you don’t want to miss out on the growing number of people who are looking for dentists online.

Besides your contact information make sure you also include how long you’ve been in practice, pictures of your practice, what techniques and treatments you specialize in, and links to your social media profiles. All these things will help increase your trustworthiness.

Maximized Visibility Increases Your Number of Patients

High-quality online marketing ultimately makes your practice more visible, resulting in more patients. This is why you need a good position in Google’s SERPs or in your social media networks. A combination of both works best though. While you’re at it, don’t forget to run some ads through Google Adwords and Facebook too.

Maintaining Contact with Patients Increases Their Visits

Loyalty and routine visits are built by maintaining contact with your patients when they’re not in your office. This is something most clinics overlook and it’s detrimental to them. Receiving paper mail is annoying because it looks like advertising, which is counterproductive. Patients who trust you and are between the ages of 18 – 40 want to see you on social media, hear from you through email newsletters, be updated on major developments through SMS, and even use your apps if they’re worthwhile. These types of online marketing help you build a community around your dental clinic so when your patient return for a visit or find themselves in need of some advice they have no question who to turn to. They instinctively think of you and reach out to you for these things.

Putting Everything You’ve Learned into Action

When all this seems like too much, you may want to hire someone to help you. This is when you’ll want to reach out to the Affordable Dental SEO Company. With many years of experience and many highly satisfied clients, you can’t go wrong putting them to work on your dental office’s online marketing for you.

Optimizing a Google My Business Dentist Profile for Boosting Up Web Traffic

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Google My Business Dentist Profile for Boosting Up Web TrafficIf you’re a dentist who has recently uploaded your dental SEO site, then you’ve a good chance of attracting prospective traffic to your site by exploiting local SEO techniques. Local search engine optimization entails making the most of specific online tools and techniques, like Moz Local, SEOProfiler, Synup, NAP consistency, and customer feedbacks in order to secure a good rank on popular search engines. You too can take advantage of these local SEO strategies and tools for promoting your dentist SEO site amongst your niche segment or potential patients.

One digital tool that you can exploit to the hilt for ensuring that yours SEO for dentist site ranks high on Google, Bing, and Yahoo, is ‘Google My Business’. You do not need to invest a single dime to use Google My Business is a completely free tool. At the same time, the tool is incredibly easy to use.

Google My Business is a crucial SEO tool that could go a long way in enabling you to position your dental practice (or any other business for that matter) in the local market. Despite the versatility of this Google’s online promotional tool, it is quite surprising to note that just 44% of businesses have a Google My Business account. So, if you are yet to create a Google My Business profile, then it’s about time you did the same.

How Businesses Can Benefit from Local SEO

Businesses, especially the micro, small and medium-scale establishments, stand to benefit from harnessing local SEO, and for good reasons. Firstly, most people nowadays use smartphones, laptops, tablets, and laptops when looking for information about a product or service or for the making a purchase. Most of us are likely to use a portable digital device when it comes to buying a product, subscribing to a service or crediting payments, regardless of whether we are on the move or sedentary.

Additionally, you’ll conduct a local search for completing the above activities, nine times out of ten. So, it follows that local search results receive a priority for the majority of individuals. Consequently, when you tap local SEO, you’ve a better chance of publicizing your dental SEO site across all kinds of digital devices, thereby boosting the possibility of increased web traffic flow.

Secondly, a good proportion of the populace surf the internet when looking for local firms and companies or professional services. You can take it for granted that nearly 70% of your prospects will browse on Google for tracking you. Statistics and surveys indicate that almost 80% of all online local searches lead to offline conversions.

The most convincing reason you need for tapping the potential of local SEO is that the local search market is extremely niche-oriented. For you it means that your would-be patients will, in all likelihood, turn to Google or Yahoo for tracing you.

Google My Business Vis-à-vis Google’s Local 3-Pack

Google recently went for a major overhaul with respect to cataloguing or indexing local businesses for showing up in SERPs. Hitherto, Google displayed a maximum of seven local business addresses but following the rollout, only three of your local business branches would be able to compete for a position on the first SERP. Therefore, if you want your dentist SEO site to be heard and seen locally, ensure that your Google My Business page mentions the ZIP code or city name, includes phrases like close to/near me, and your practice’s name.

Taking advantage of Google My Business Profile for Your Dental Practice

After your Google My Business page is up and running, abide by the following steps to improve the chances of your dentist for SEO featuring in Google’s local 3-pack:

  • Key in accurate info pertaining to name, address, and contact numbers of your practice, opening and closing times etc
  • Validate your dental profession-It normally takes a week to obtain the Google verification code that you use to claim your GMB listing
  • Doubly check if you’ve added the terms ‘dental clinic’, ‘dentist’, and ‘critical dental services’
  • Post your dental site content to your Google My Business profile

If you wish to get more tips on local SEO for your dental practice, visit www.affordabledentalseo.com or place a call to 727-797-3051.

Use the Following Tips for Boosting Local SEO for Promoting Your Dental Practice

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Local SEO for Promoting Your Dental PracticeOptimizing your business for showing up on the first search engine results page (SERP) of Google, Yahoo or Bing is indispensable for promoting your e-commerce portal across the web. That said, if you’re a dentist or orthodontist, you’d need to make optimum use of online resources so that your site invariably figures on the search engines’ results pages whenever patients conduct a local SEO search. In case you have recently started private practice as a dentist, having set up your chamber in your hometown, you must be realizing how challenging it can be to publicize your establishment.

And effectively implementing your online Dental marketing strategy could be a more daunting task as there are countless other dental/dentists’ portals competing for the attention of a specific number of patients in a particular area. How well you connect with your potential or prospective patients via your site will considerably depend upon how efficiently you put your dental advertising policy into practice. Use the following guidelines for customizing your dentist website so that it ranks high enough during a typical local SEO drive.

Ensure NAP consistency

If you still have not claimed the ‘Google My Business’ page listing for your dental marketing portal, then do so as soon as possible. In case you already have, then you must be aware of NAP consistency. When you subscribe for the aforementioned listing, you need to ensure that your practice’s name, physical address, and contact number(s) are correct.

At the same time you need to make sure that your NAP is consistent across all automated social media and web-based platforms. Always enter a physical address instead of simply keying a PO Box number and also never update a toll- free number. Take advantage of the ‘Backlink Watch’ tool for ensuring NAP uniformity throughout the internet.

Lay claim to all local search listings

Make cent per cent certain that your site secures an excellent ranking on all popular search engines when and whenever these embark on local SEO ranking drives. The best way to do so would be to claim your business’s listings for ‘Bing Places’, ‘Yahoo Local’, and ‘Google My Business’.

Take advantage of local or regional keywords

It is obvious that all dentists based in your area will try to claim a good rank using the keyword ‘dentist’. So understandably enough, dentist is a hackneyed keyword. If you wish to reach out to the maximum number of potential patients and vice versa, you’ll have to go for keywords that highlight your practice.

If you specialize in a specific type of treatment or treatments, then insert keywords that emphasize this aspect. Again, you can include the name of your city and locality for differentiating yourself.

Keep yourself updated on CTR or clickthrough rate

The CTR is a very significant indicator of how well you’ve been able to exploit your web-based dental marketing technique. A very poor CTR indicates that the web pages have not been able to make the level of impact you’d have preferred. So, you’d have to make improvements in these web pages (on several fronts) in order to stimulate the CTR rate.

Google Analytics is a reliable tool that can help you with enhancing your URL’s relevancy and readability.

Take stock of social media signals

Social media signals emanating from Facebook, LinkedIn, and Twitter are important yardsticks for gauging the popularity of your dental site. Make sure you enter all the relevant details pertaining to social media profiles so that the niche segment can get in touch with you.

Practical Tips to Promote Your Online Dental Practice Locally

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Online Marketing for Dentists and Online Dental Practice LocallyGoing by a Google survey conducted and published in 2014, a whopping 80% of net surfers and consumers browse on different search engines for ferreting out info they’re looking for. Alternatively, more than 50% of customers searching for information about local businesses on their smartphones using Google’s Chrome browser, actually end up visiting a specific address within a day. Therefore, the significance of updating your dental site for local SEO does not need to be emphasized.

The more optimized your website is, the better will be its ranking (read higher) whenever Google goes on a dental SEO drive. You can take advantage of the following 5 tips in order to maximize the chances of your dental site ranking on the first SERP which in turn will boost up possibilities of you being consulted by more local patients.

1. Maintaining consistency is crucial

Just as consistency is significant for growing and developing your dental practice, being steady and consistent is equally crucial for promoting your online presence for local SEO purposes. To be specific, make sure that the name, address, and contact number/numbers of your practice (NAP consistency) is identical across-the-broad i.e. throughout the web world.

Elaborating on the aspect of NAP uniformity, confirm that the practice timings, names of staff, description of services, physical address, phone numbers, and all other relevant info is identical throughout. For instance, if you are available for a specified number of hours on weekdays and another set of hours on weekends, ensure that you clearly mentioning the timings on the website.

2. Make the most of Google My Business

If you wish to make the most of dental SEO, your primary objective should be to subscribe for Google My Business. Once you’re listed with Google My Business, the possibilities of your practice being found by a larger or broader group of customers go up manifold. You can capitalize on this Google tool which has been designed exclusively for benefiting small businesses and professional practices like yours.

Google My Business, available free of cost, enables you to supervise your business or practice across all Google verticals, including Google Web Search and Google Maps. When you’re online, you simply need to click on “get on Google” in order to register your practice. After you’re through with the registration process, fulfill all requirements for local SEO including but not limited to inserting the relevant keywords, uploading attention-grabbing images, and mentioning the practice hours.

Being specific is all you need to do for extracting maximum mileage from your Google My Business listing.

3. Refresh and update information that your niche segment is looking for

As a dentist or orthodontist, you’re well aware of what your niche segment looks for when they’re surfing on the net. As far as you or your practice is concerned, your local prospects and customers will note down physical location, hours when you’re available, how to reach quickly and conveniently, acceptable modes of payment, and so on. Does it need to be specified that you must incorporate the aforementioned info on your website.

4. Ensure that content is reinforced with local keywords most heavily used

The content of your site, more specifically the quality of the content makes a lot of difference when it comes to local search. To elaborate, simply mentioning that you’re a ‘dentist’ will not guarantee an enhancement of online traffic. There are so many other dentists competing for the same number of patients in the neighborhood you’re based.

You can be rest assured that a greater proportion of patients will contact you once you specify the city along with the neighborhood or the locality where you’re based. Including details about the special services you offer will further improve your prospects.

5. Make sure that your site is user-friendly for other search engines as well

Make your site user-friendly not only for Google for other popular search engines as well like Bing, Yahoo, and Yelp. Additionally, ensure that your site is optimized for searching on smartphones.
Log in at www.affordabledentalseo.com or forward a call to 727-797-3051 if you need more insights on how to make your dental site more popular across the web.

How to measure SEO effectiveness for your dental practice website?

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How to measure your SEO success dental practice websiteMajority of businesses having an online presence take optimum advantage of a diversified SEO strategy with the aim of ranking on the first SERP of Google, Yahoo or Bing. So, if you’re a dentist with a flourishing practice, you surely must have given teeth to your dental SEO plan by integrating it with Google AdWords and reinforcing content with longtail keywords. At the same time you’re keeping track of your online marketing campaign by monitoring traffic and reviewing lead conversion rates using Google Analytics.

But are you aware that the metrics you’ve hitherto been exploiting are not offering you the complete picture of how your dentist SEO technique is performing? More often than not, you could be at your wits’ end in trying to comprehend the actual reasons behind an erratic drop or swelling of web traffic. However, there are a few crucial SEO metrics, applicable across the web world that comes in handy for comparing your site’s performance vis-à-vis your competitors’ portals.

These metrics provide you with a thorough and crystal-clear picture of your dental SEO strategy’s performance. 4 most vital and effective performance analysis tools and tracking metrics have been listed that we hope will enable you to gauge the effectiveness of your dentist SEO plan in a better way.

1. Website updating and optimizing tools for increasing traffic flow

You can make good use of search engine traffic statistics for enhancing the effectiveness of your dental SEO website. There are a specific set of traffic analytics for each and every search engine including Google, Bing, and Yahoo. You can take advantage of the analytics relevant to a particular search engine so that your site secures a high enough rank (preferably on the first page of search results) on the most popular ones.

For instance, you can capitalize on your organic link building exercises via content marketing and anchor texts, using Penguin and Panda upgrades for ranking on Google. And if you wish to rank high on Bing, you’d have to focus on-page optimization. The whole essence of using these analytics is to realize the specific metrics that’ll work for a particular search engine and then go about making the necessary tweaks on your site for ensuring a good rank.

2. Determining market share and troubleshooting problems

Evaluating the traffic directed to your portal by a search engine helps you in analyzing dentist SEO strategy performance in relation to market share. It is extremely crucial that you recognize the sources of your site’s traffic-it could be referral or direct or search traffic. You’ll need to establish the traffic proportion and the total number of visitors from a particular source in order to understand the trends as well as to pinpoint the loopholes of your canvassing strategy.

You might have to restructure your strategy if you’re losing traffic or make minor adjustments if you see a small enhancement so as to make the promotion more effective. Having a handle on your portal’s market share is also significant for monitoring search engine traffic. Google Analytics is an immensely valuable tool for tracking the different traffic sources.

3. Exploit keyword ranking tools to keep pace with the competition

Are your closest competitors ranking for keywords that are exactly the same you’ve chosen for search engine optimization? One of the most efficient tools for managing your dentist SEO site is the ‘iSpionage keyword rank tracking’ metric.

4. Take advantage of Domain Authority Scale for reviewing website’s potency

You’d surely want to know beforehand the probable rank your website will secure on a search engine in comparison to your competitors on Google? Domain Authority metrical scale will forecast the rank your site might be accorded. As Domain Authority’s ranking system is extrapolative, you can at best use it to compare its efficacy with site’s optimization efforts.
You can log in at www.affordabledentalseo.com or make a phone call (727-797-3051) for details on dental SEO strategy.

Dental Websites Can Follow These Six Tips For Getting The Most Of A Dentist SEO Campaign

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6 Tips for Improving Your Dental Website's SEOSearch engine optimization has come a long way from the days when tempering content through metadata fine-tuning and keyword padding enabled websites to rank high enough on search engines for furthering business objectives. For the past few years, Google, Bing, Yahoo and other search engines have been using a new set of parameters for evaluating a website before according it a rank on the SERPs. How many visitors are visiting your site on a periodic basis? How long do the visitors stay on the site? Do they explore only the home or landing page or check out the other pages as well? Are visitors revisiting your site?

Bear in mind that Google uses these yardsticks for assessing the user-friendliness of all sites stationed on their servers. So if you’re an oral surgeon, orthodontist or dentist exploiting a website to promote your business, high rankings on search engines does not necessary mean that you’ll get a high volume of traffic for converting into patients. Since the majority of local patients will be first browsing the net to find you, what steps do you need to take in order to add more teeth to you dental SEO strategy and thereby attract more visitors/patients?
Abide by the following dentist SEO practices so as to engage with more prospective patients and keep your practice flourishing:

1. Inspire patients to connect with your site

There will always be two distinct types of patients who’ll be visiting your site-current and steadfast visitors and prospects who might become your patients in the foreseeable future. Your current and potential visitors will have to complete a few specific actions so that they can accomplish their objectives. By effectively carrying out these actions, they’ll be able to know details regarding your practice, hours of operation, contact forms, and so on.

On your end, you can help your visitors get in touch with you by uploading ‘buttons’, ‘contact form/newsletter’ and ‘contact numbers’. See to it that a button’s text is crisp and clear. Encourage the visitor to fill up the contact form or sign up for the newsletter by underscoring the quality of the service they’ll receive if they do so. Finally, ensure that the phone number that you insert is in working order so that the reception can convey the info the visitors are looking for.

2. Making your site smartphone friendly is a sine qua non

The significance of making your site smartphone/portable device friendly does not need to be emphasized. Nowadays, more than 70% of patients logging into dental websites do so from their mobile devices, mostly smartphones. Therefore, making your site’s design responsive for devices across the board including desktops, laptops, and smartphones is indispensable, and hence must be part of the dentist SEO technique. Having a user-friendly site means the pages load fast and are convenient to navigate through.

3. Keep an eye on SEO basics

There are numerous dental portals that still flounder when it comes to adhering to the dental SEO basics. These basics or fundamentals involve inserting a meta-title and a meta-description of maximum 70 characters and 155 characters respectively. Next, you should accord to each and every page a pertinent title. To say the last but not the least, keep the URL as simple as possible.

4. NAP consistency is crucial

Surely, nothing would be more disastrous than your patients turning up at your competitor’s address instead of yours. So, make sure that the name, address and phone number (NAP) of your practice is correct and if you’ve more than one site, ensure NAP consistency across the portals. This is another dentist SEO aspect that you must bear in mind.

5. The footer matters equally

At the same time, doubly crosscheck and ensure that the footer or the bottom of the webpage is identical across the web and all social media platforms.

6. Content still reigns supreme

Make sure that content in your site, be it visual or textual is original and creative. Also, keep refreshing the content on a periodic basis so that visitors get a reason to come back to your site.

Visit https://www.affordabledentalseo.com/ or contact 727-797-3051 for getting more tips on dental SEO for your practice.

How To Improve Your Seo Efforts With Email Marketing

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How To Use Email Marketing To Boost Your SEOAs any online marketer knows, organic search is the number one source of traffic for your website. However, there’s another source of getting huge amounts of traffic, which a lot of people seem to ignore, even though its “powers” aren’t secret. Yes, today we are going to talk about email marketing and how you can use it to boost your SEO efforts.

Even though there’s no direct connection between email clients and search engines – Google, in our case – it’s actually an excellent channel to deliver information about your website to a base of subscribers or potential subscribers, in an attempt to increase your rankings.

But how does email marketing influence the SERP results? Let’s find out together!

It builds social signals

Popular links usually rank higher in Google search. And social activity also increases this popularity. Basically, the more people share your content, the stronger your social signals are.
Include links to your latest content in emails you’re sending, as well as social sharing buttons, in order to encourage your newsletter recipients to distribute the content all across the Web.

It can attract good reviews

We’re living in the era when people look for reviews all over the Web before deciding upon buying a product or a service. And you just can’t imagine how much of an impact a series of bad reviews can have. Besides this, the quality and number of reviews for your company directly affects the search ranking.

Use email marketing to ask people for opinion about your product or service, no matter if they’re good or bad. Also, don’t forget to answer to each of them, to show your customers that you care about a feedback you receive and take it into consideration.

It can lower your bounce rate

When a user visits your website, but leaves immediately, Google counts this as a bounce. And it’s far from being good, as it signals that a user has not found the exact information they were looking for on your website. Therefore, the goal is to have a bounce rate as low as possible, since it influences your Google ranking.

But how can email marketing help you lower this rate, you ask? Well, it’s pretty easy and logical. Presuming that you already have a list of people who are genuinely interested in your website and receive your newsletter on a regular basis, you can include some links to your latest posts in emails you’re sending. By this, you’re making sure that people who click on links will definitely read everything and only after that they will close a link.

Obviously, these are just a few of many advantages the email marketing can have on the SEO campaign. However, if you haven’t tried it until now, it should be enough to convince you that it’s worth trying it.

On the other side, if you just don’t have time to run email marketing campaign , you can leave it to professionals. Affordable Dental SEO provides top quality search engine optimization services – email marketing included – for all types of websites and budgets. Just drop them a line on their website and they can definitely help you take your website one step further!

Image credit: JuralMin

Should you choose SEO or go for PPC for your dental practice?

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PPC for Dentists: Reasons Why Dentists Should Use PPCThough it has been the established norm for websites to exploit SEO strategies in order to claim a rank on the first SERP of Google or Yahoo, the PPC stratagem has proven to be equally effective, of late. Regardless of whether you are a seasoned dentist or launched your portal a few months back, PPC marketing can go a long way in shoring up your business, especially if your Dental SEO campaign has not helped achieve expected results. A pay per click campaign may no doubt turn out be more expensive but at the same time might prove to be more effective in getting you more customers (aka patients), at least in the short run.

What most online marketers and strategists suggest is to blend your dental SEO plan with a meticulously devised pay per click approach so as to maximize your chances of bolstering your practice.

Benefits to reap by syncing your dental SEO with PPC advertising

PPC advertising would surely improve your prospects of securing a good rank on Google’s opening search engine results page(s), particularly when your organic SEO strategy is faltering. If you wish to promote your online practice across the internet, the best line-of-attack would be to combine both ‘pay per click’ and dental SEO efforts.

As far as your dental portal is concerned, there will basically be two kinds of people who’ll look up your site. Belonging to the first category are those who’ll log into your site simply to check out the services you are offering but may not schedule an appointment. With organic or open-sourced algorithm-oriented search results, you’ll not have to pay a farthing when the user clicks to land on your site.

But if you’ve subscribed to PPC, you’ll end up paying every time a user or patient clacks the mouse on the URL that takes him or her to your site. Therefore, the aforementioned type of user is not a prospective customer for your practice. On the other hand, there’ll always be individuals who’ll be frantically looking forward to meeting a dentist located close to their address as early as possible as they are suffering from toothache or need to opt for a dental implant.

These are the ones who are most likely to become your steadfast customers in the long run and this is where your pay per click investments would fetch you handsome returns. Additionally, in the 2nd scenario, your pay per click promotion would receive a huge boost from your dental SEO tactic.

SEO should be used in conjunction with PPC at all stage for the following reasons

PPC classifieds, on its own can help foster your practice, in case you opened your chamber a few weeks back, and looking for your first batch of patients. Once your business starts flourishing, you’ll be in a position to buttress your practice by setting up a chamber in another area of the city if you see sufficient clicks being generated for that specific zone consistently. Now that you’ve a sound idea about the benefits you enjoy by marrying ‘pay per click’ method with your dental SEO arrangement, you’d be better off rehashing the objectives why you’d want to do so:

  • High probability of remaining almost always on top of search results
  • Create organic content based around PPC keywords that stimulated maximum clicks
  • Helps fine-tune a perfect optimization strategy
  • Aids in tagging a PPC advertisement to visual or textual content related to your product or service
  • Chances of heightened click through rates
  • Increases conversion rates are assured as well

If you are sincere about furthering your dental practice, you can log in at www.affordabledentalseo.com for getting tips on how to effectively dental SEO plan with a PPC campaign. Alternatively, you can make a call to 727-797-3057.

6 Effective Strategies for Dental Websites To Achieve the Most Of Dental SEO

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6 Effective Strategies That Dental Websites Can Make the Most Of dental SEO, dentist SEOYou are an established dentist with many years of experience under your belt and have your chamber in the heart of the city. A couple of years back you went online with your practice by hosting a website and even hired a internet marketing specialist to make your portal dental SEO  optoptimized. However, despite taking all the steps to attract the maximum traffic to your site, you have not been getting the results you expected.

The world of search engine optimization is always in a state of flux. Google, the world’s most popular search engine, is continually tweaking the SEO yardsticks to keep the same feasible and relevant. So, if you have not kept your site updated with reference to dentist SEO, you could be losing out in terms of incoming traffic, compared to your competitors’ portals. Following are the 6 most effective strategies you can follow in order to keep your site SEO-friendly as well as rope in new patients/clients-that is what ultimately matters.

  1. Visitors to your site should be stirred into taking action

Your dental SEO site should present all information in a manner so that data about printable forms, contact info, and visiting hours should be on the fingertips of your steadfast clientele. On the other hand, prospective patients should be able to have a basic idea about the services your offer, your fees, billing system etc, once they log in to your portal. The site should encourage visitors to call your office for enquiries or schedule an appointment by way of enticing buttons, newsletter, contact form, and so on.

  1. Smartphone-compatible design is a sine qua non

The design of your dentist SEO site should be such that the same appears fetching across all handheld devices and personal digital assistants, starting from a smartphone to a laptop and everything in between. In other words, the website design should be device-friendly and responsive. In all likelihood, majority of the traffic directed to your site, will be originating from smartphones and tabs, up to the extent of 75%.

So, you would need to ensure that your dental portal downloads quickly on mobile gadgets and at the same time looks enticing.

  1. Pay heed to the fundamentals of SEO

Dental SEO, like any other search engine optimization strategy, is all about bettering your rank on Google’s or Yahoo’s SERPs. Every webpage should open with a ‘meta title’ having at least 70 characters followed by a ‘meta description’ of 155 characters. Try to keep the URL or your web address simple and easy to comprehend.

  1. The contact page should contain all the relevant info

The contact page holds the key to whether your potential clients will be able to reach your office. This webpage should clearly list your chamber’s contact numbers, email id, Google Maps location, driving directions, working hours, and a contact form.

  1. The footer should be consistent on all web pages

Make sure that the footer at the end of a webpage is identical across all the web pages and also see that NAP (name, address, and phone number) consistency is maintained across links to automated social media sites.

  1. See to it that the content is original and engaging

Content still reigns supreme when it comes to SEO strategizing whether the same is in the form of a blog, a PR or YouTube video. You should always target on creating content that is original and engaging.

Get in touch with Affordable Dental SEO at 727-797-3051 or send a mail to sales@affordabledentalseo.info for apprising yourself of the dental SEO strategies and selecting an appropriate plan.

A Few SEO Tips You Need To Live By

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 A Few SEO Tips You Need To Live ByGaining ground in your SEO campaigns calls for knowing the basics and the trends by which SEO operates. We’ll look at a few things that are ‘must-haves’ if you want your dentist SEO goals to rise.

Basically, the success curve comes from following the basic techniques but adapting your practice to them. One is to make sure your site is professionally designed and engineered. There’s nothing like a sloppy or unprofessional site to make Google walk away. This means load times should be fast and grammar and spelling are top notches at the least. Easy navigation and proper balance of copy and images, including videos and graphics that are well tagged will be the strong foundation on which your site will rest.

Don’t get spammy or try stuffing keywords in your site’s copy and tags and descriptions. Google’s algorithms will detect these in a second and list you low on the vine or even get you banned. Make sure any SEO company you hire is aware of this and let them know if they get caught doing a sloppy job or unethical job, you’ll see to it that they pay for it in court.

Mobile Or Nothing

If your site isn’t mobile-friendly, you’re missing the boat. Mobile is now the king of computing. It’s now gotten to be over 70% of all web access and use putting laptops and desktops so far in the back of the pack that their prices are dropping like rocks. It’s not that difficult to modify your sites to accommodate the mobile crowd. There are free tools from Google and tons of free tutorials. It’s wisest, however, to hire an SEO company that really knows how to do the job. In the short and long-term, it will save you lots of time and money.

Local Dental SEO

An SEO company will know what to do regarding Local SEO. It’s the process of using your location’s name and surroundings as a way to fine-tune searches. This will direct people who reside in your area to know you’re in business. The SEO company will search for the right keywords and key phrases and key groups that are available easily or if they cost money to get, you’ll get the best deal. This phase is of essential importance and neglecting it is like cutting your own throat.

The Power Of Reviews

What sells a person to a great degree to buy from you, is what others say about your product and services. There are review sites like Yelp and Angie’s List where your customers can send in reviews about you. As you grow in positive reviews, so will your results in the SERPs. Google does highly value reviews and these reviews can be used by your SEO company to great success. Encourage your surfers and customers to send in reviews. Make sure your social media pages announce the need for reviews and post the best ones with inbound links.

Finally

Always let honesty be the best policy. Don’t go for ‘Black Hat’ techniques. Instead get a professional company like Affordable Dental SEO to get the job done right. A solid staff of pros and knowledge of the dental industry. It should put a smile on your face.