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Posts Tagged ‘Email marketing’


Dental Digital Marketing is Top Priority With Dentists

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Dental Digital Marketing is Top Priority With DentistsDental digital marketing is the way to go if you are a dentist. In fact, it has been said that if you are not on the digital bandwagon, you are missing out on a lot! You have the chance to connect with potential customers on social media sites, emails, search engines, and more.

There are so many benefits to using dental digital marketing strategies. Dentists will be able to see effective measures within a very short amount of time. First off, this online marketing sees it as a far more effective solution using inbound marketing rather than outbound marketing. Inbound marketing allows you to engage with your customers via content. And this often leads them back to your home page. With outbound marketing, you are looking for customers while competing for them with other dental practices.

Did you know that most customers prefer to receive emails or direct mailings? Email is a very effective form of marketing. This is not all that surprising since there are well over 5 million active email accounts right now worldwide. If you are using your customer’s preferred method of communication, they will be happier and your campaign will be more successful.

Online marketing is also a lot less expensive than other marketing strategies. It does not cost anything to send a message online. However, if you mail out flyers, there is the cost to design them and postage, as well as the few days time that it takes to get to the households. And many individuals do not even look at their mail right away. Or if they see a piece of mail that looks like an advertisement, it may get tossed right into the trash can. Overall, with this dental digital marketing trend, you are saving a great deal of money, time, and energy.

You can also tell if digital marketing is successful where other marketing methods you are not able to. When using this online marketing strategy, you can tell exactly where your traffic came from, along with what type of device they have been using.

Real-time results can be hard to achieve. But if you keep using tactics by experimenting, you will eventually find one that works. The good thing about this is that digital marketing is very easy to adjust. You can make a change and see it be in effect immediately.

Every day, Google reports there are 3.5 million searches done on the internet. Surely, a portion of these searches is for dental practices in your area. Imagine if your site came up as number one on the search engines? Think about how many clients that could bring you.

If your dental practice needs help with their dental digital marketing needs to reach the first page on the search engine results page, it is wise to hire a professional that can make this their top priority. Look for one that is affordable that will draw visitors to your site in order to make your practice grow. “

How To Improve Your Seo Efforts With Email Marketing

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How To Use Email Marketing To Boost Your SEOAs any online marketer knows, organic search is the number one source of traffic for your website. However, there’s another source of getting huge amounts of traffic, which a lot of people seem to ignore, even though its “powers” aren’t secret. Yes, today we are going to talk about email marketing and how you can use it to boost your SEO efforts.

Even though there’s no direct connection between email clients and search engines – Google, in our case – it’s actually an excellent channel to deliver information about your website to a base of subscribers or potential subscribers, in an attempt to increase your rankings.

But how does email marketing influence the SERP results? Let’s find out together!

It builds social signals

Popular links usually rank higher in Google search. And social activity also increases this popularity. Basically, the more people share your content, the stronger your social signals are.
Include links to your latest content in emails you’re sending, as well as social sharing buttons, in order to encourage your newsletter recipients to distribute the content all across the Web.

It can attract good reviews

We’re living in the era when people look for reviews all over the Web before deciding upon buying a product or a service. And you just can’t imagine how much of an impact a series of bad reviews can have. Besides this, the quality and number of reviews for your company directly affects the search ranking.

Use email marketing to ask people for opinion about your product or service, no matter if they’re good or bad. Also, don’t forget to answer to each of them, to show your customers that you care about a feedback you receive and take it into consideration.

It can lower your bounce rate

When a user visits your website, but leaves immediately, Google counts this as a bounce. And it’s far from being good, as it signals that a user has not found the exact information they were looking for on your website. Therefore, the goal is to have a bounce rate as low as possible, since it influences your Google ranking.

But how can email marketing help you lower this rate, you ask? Well, it’s pretty easy and logical. Presuming that you already have a list of people who are genuinely interested in your website and receive your newsletter on a regular basis, you can include some links to your latest posts in emails you’re sending. By this, you’re making sure that people who click on links will definitely read everything and only after that they will close a link.

Obviously, these are just a few of many advantages the email marketing can have on the SEO campaign. However, if you haven’t tried it until now, it should be enough to convince you that it’s worth trying it.

On the other side, if you just don’t have time to run email marketing campaign , you can leave it to professionals. Affordable Dental SEO provides top quality search engine optimization services – email marketing included – for all types of websites and budgets. Just drop them a line on their website and they can definitely help you take your website one step further!

Image credit: JuralMin

Review of Website Traffic Sources

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Affdental – a comprehensive breakup of website traffic sourcesMost of the time, it might be tough to evaluate things related to marketing. So, if you are new to the entire gamut of marketing measurement and analysis activities, then we have broken down the traffic sources which are common for tools you generally come across.

Organic Search
Organic search traffic usually refers to the traffic that comes to the website. Later, you can dive deep into the details to check out who had visited the site through the search engine results. For instance, if you are aware of the visitor to the site once he or she has entered the keyword phrase, ‘inbound marketing’. This is important because the business owner would then be able to know more about the keywords that drive web traffic. Later, he can always change the keyword strategies and modify the content that people love to read.

But now, things have become more complicated since a year. While people can view information at some point in time, Google has introduced SSL encryption. This means that once anybody carries out a search the keyword would be hidden or encrypted. The team would no longer be able to see the keywords and understand the terms that would work with the search engine optimization technique. According to Google, the encryption would impact 11% of searches and is going to evolve in the year ahead. So, it’s important to keep this mind when organic search is evaluated by your team.

Referrals
Referrals can be defined as any website that drives web traffic through an inbound link. Though the definition is not clear, you may have to bring in a change depending on the tool used to monitor the traffic source. Moreover, social media sites aren’t included in referral traffic because, but subdomains as well as third-party domains can be considered as a traffic source when referrals are concerned. In the end, this is helpful when you are trying to determine the web properties that would enhance SEO-partnerships, and guest blogging opportunities.

Regardless of the tool you would be using to keep a track of referrals, make sure you are able to identify every single site under the referrals.

Social Media
If someone goes to your site through a link on a social networking site, then it comes under the ‘social media’ category. This could just imply responding to a link or just posting the link on the Facebook page. But, if you are busy in posting content on social media sites, then you should add a tracking token to trace the link and analyze it sometime later.

Do keep in mind that sites like StumbleUpon, Delicious and HootSuite are also included in the list in addition to Twitter and Facebook. So, before moving ahead, it’s better to speak with the service provider to know more about the names of social media sites that are included in social media as a source.

Email marketing
Whenever you are running an email campaign, links are included in the email. These links direct the recipient to your website and give them a chance to go through the content posted online. Once you have made up your mind to go with email marketing, you would be able to observe the traffic that comes to your website owing to the campaign. It’s pretty easy to check out the traffic. For example, if the marketing team has published a blog recently after coordinating with the SEO team, then the subscribers would be notified through an email. It’s obvious that the individuals would visit the site once they are prompted to click through the post.

Having said that, don’t forget to include a tracking token, or else the clicks won’t be organized under the email marketing source.

Paid search
When you manage a PPC campaign, you can track the amount of web traffic driven to your site based on the source report. Obviously, when it’s about efficient PPC campaign management, you would have to review and come with the conclusion whether the traffic converts. Once again, you must see to it that you include the tracking code as you would know the potential of the PPC campaign depending on the traffic.

Direct Traffic
Direct traffic is nothing but the traffic you would receive directly without any channel. So, this means that when someone enters the domain name in the search bar and hits ‘Enter’ then it considered under the direct traffic source.

Finally, if you are running a different kind of campaign, then the web traffic would be included in ‘the other campaign’ source. You shouldn’t be under the impression that the traffic won’t be tracked if it doesn’t fit into another bucket.

Since establishment, AFFORDABLE DENTAL SEO has been offering dental web marketing and search engine optimization services so that dentists can succeed in the dental practice. Besides, the firm lends a helping hand when dental Adwords campaigns have to be set up and managed. This helps to know the traffic sources and take the necessary steps for implementing the right keyword strategy.