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Increase Your Dental Practice’s Visibility With These 5 Techniques

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Increase Your Dental Practice's Visibility With These 5 TechniquesFinding a dentist has become incredibly easy nowadays, as everything it takes is a quick search on Google. Still, after typing ‘dentist’ you’ll probably get a lot of answers. For a patient, this is excellent, since there are options to choose from, but for a doctor, things are a bit different, as they need to make sure they’re among the first who appear in search results.

But this is where SEO – short for search engine optimization – comes in, making it easier for Google’s algorithms to rank websites better in SERPs (search engine results pages).

Dental SEO itself is a relatively new concept, as it helped doctors from all over the world increase their visibility. And below you will find some of the most efficient techniques which can be applied!

Find the right keywords

Probably one of the most important parts of a dental SEO campaign is finding the right keywords a practice wants to tank for.

It’s no secret that most people just look at the first page of Google results, so it’s obvious that the targeted website should be as close to the top as possible.

Dental practices are local businesses and this gives them a plus when it comes to finding keywords. In fact, simply combining “dentist” and the name of the city is a great way to start.

For example, “dentist London” is a way better choice than something very broad like “dentist”. Additionally, you can even use keywords indicating a specific action, like “root canal treatment” or “tooth implant”.

Use these keywords in your website’s title, description, headings, as well as the URL!

Google My Business is your friend

Remember Yellow Pages? Well, this is exactly how Google My Business works on the web.

Having an account – which is free, by the way – enables you to list all the essential information about your practice, including the name, phone number, as well as photos and a short description. But this is not everything!

In time, the GMB listings became so complex that you can even let people know about your working hours, directions to the physical location and reviews. Think about this as a micro-website for your business! And this is a huge boost for all your dental SEO efforts.

Be present on social media

No matter the business you own, being present on social media is mandatory. And the same thing goes for dental practices.

Besides building your credibility, your social media pages will also appear in search results and, of course, increase your practice’s awareness. And by social media, we mean Facebook, Twitter, Instagram or even YouTube if you are able to post video content regularly.

Use these pages to share news on your practice, but also industry news, tips, as well as new announcements. Considering that people spend more and more time on social media, you can also use these channels to develop a strong relationship with your patients and even earn new recommendations.

Of course, a dental SEO strategy has way more components, but as long as you focus on these three you should have a significant advantage over many other practices in your area. Or you can leave a professional team to handle your online presence!

Affordable Dental SEO has been providing complete online marketing solutions for practices in the Tampa Bay area and the entire state of Florida, focusing on one main goal: helping your business grow through search engine optimization, thus creating a meaningful impact.

Six Things You Need To Consider Before Hiring A SEO Company

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Six Things You Need To Consider Before Hiring A SEO CompanyWhen you have a small business business, it is very important to utilize SEO to make the most of your website. If you are not able to do SEO yourself, you will need to hire an SEO company that is familiar with your niche. A really great SEO company will be able to get you high amounts of traffic and get better search results without compromising your site.

In this post, we will discuss six things that you will need to consider before hiring an SEO company for your website.

Six Factors To Consider Before Hiring A SEO Company

  1. SEO takes time. If you find a company that advertises to have you rank higher in only a few months time, turn the other way! A good SEO company will be upfront with you, telling you that it will take time, and often they can not say how long it will take. The amount of time depends on plenty of factors that are often unpredictable.
  2. Quality outranks quantity when it comes to links. Some individuals are all about the numbers when it comes to links. Some companies may even feel this way. Be sure that when you hire an SEO company, you see what their take on this is. If they say they can get you a lot of links from sites, find out what those sites are. If the websites are low-quality, those links are not going to be of any service to you. Many people do not realize that if you have too many low quality links, Google results will not be as high. You will want to avoid link exchanges, footer links, and paid links. If the company you are considering hiring uses any of those links, avoid them at all cost.
  3. An SEO company needs to be on top of updates. Only consider companies that do their own know what changes are being made to the industry. Do not be afraid to ask a company if they follow Google’s blog in order to know about algorithms. Ask them if they are members of any groups that discuss SEO in order to stay up to date on everything.
  4. Find out what strategies your SEO Company will use. Be sure to ask if they will follow Google’s guidelines. See if they have experience with your niche, as well as your state/region. If your website is a dental site, and they only specialize in fashion, you may wish to look further. Never be afraid to ask them of past clients they have had. If they are not willing to offer this information freely, it is probably in your best interest to move to the next company.
  5. Ask for a list of past clients. If the company has done great work, they will have no issues supplying you with this information. Usually, any client who had an enjoyable experience with a company will not mind giving their opinion on the company. If the company gives you excuses as to why they can not supply you with this information, it might be in your best interest to look elsewhere.
  6. Check your SEO company’s rank out using their keywords. Chances are, if they are on the first page, and are not using AdWords, they are legit and really know what they are doing.

In summary, there are several things to think about being trusting your website to an SEO company. To find out more about things an SEO company can do for your dental website, consider contacting  Affordable Dental SEO today.

How to measure SEO effectiveness for your dental practice website?

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How to measure your SEO success dental practice websiteMajority of businesses having an online presence take optimum advantage of a diversified SEO strategy with the aim of ranking on the first SERP of Google, Yahoo or Bing. So, if you’re a dentist with a flourishing practice, you surely must have given teeth to your dental SEO plan by integrating it with Google AdWords and reinforcing content with longtail keywords. At the same time you’re keeping track of your online marketing campaign by monitoring traffic and reviewing lead conversion rates using Google Analytics.

But are you aware that the metrics you’ve hitherto been exploiting are not offering you the complete picture of how your dentist SEO technique is performing? More often than not, you could be at your wits’ end in trying to comprehend the actual reasons behind an erratic drop or swelling of web traffic. However, there are a few crucial SEO metrics, applicable across the web world that comes in handy for comparing your site’s performance vis-à-vis your competitors’ portals.

These metrics provide you with a thorough and crystal-clear picture of your dental SEO strategy’s performance. 4 most vital and effective performance analysis tools and tracking metrics have been listed that we hope will enable you to gauge the effectiveness of your dentist SEO plan in a better way.

1. Website updating and optimizing tools for increasing traffic flow

You can make good use of search engine traffic statistics for enhancing the effectiveness of your dental SEO website. There are a specific set of traffic analytics for each and every search engine including Google, Bing, and Yahoo. You can take advantage of the analytics relevant to a particular search engine so that your site secures a high enough rank (preferably on the first page of search results) on the most popular ones.

For instance, you can capitalize on your organic link building exercises via content marketing and anchor texts, using Penguin and Panda upgrades for ranking on Google. And if you wish to rank high on Bing, you’d have to focus on-page optimization. The whole essence of using these analytics is to realize the specific metrics that’ll work for a particular search engine and then go about making the necessary tweaks on your site for ensuring a good rank.

2. Determining market share and troubleshooting problems

Evaluating the traffic directed to your portal by a search engine helps you in analyzing dentist SEO strategy performance in relation to market share. It is extremely crucial that you recognize the sources of your site’s traffic-it could be referral or direct or search traffic. You’ll need to establish the traffic proportion and the total number of visitors from a particular source in order to understand the trends as well as to pinpoint the loopholes of your canvassing strategy.

You might have to restructure your strategy if you’re losing traffic or make minor adjustments if you see a small enhancement so as to make the promotion more effective. Having a handle on your portal’s market share is also significant for monitoring search engine traffic. Google Analytics is an immensely valuable tool for tracking the different traffic sources.

3. Exploit keyword ranking tools to keep pace with the competition

Are your closest competitors ranking for keywords that are exactly the same you’ve chosen for search engine optimization? One of the most efficient tools for managing your dentist SEO site is the ‘iSpionage keyword rank tracking’ metric.

4. Take advantage of Domain Authority Scale for reviewing website’s potency

You’d surely want to know beforehand the probable rank your website will secure on a search engine in comparison to your competitors on Google? Domain Authority metrical scale will forecast the rank your site might be accorded. As Domain Authority’s ranking system is extrapolative, you can at best use it to compare its efficacy with site’s optimization efforts.
You can log in at www.affordabledentalseo.com or make a phone call (727-797-3051) for details on dental SEO strategy.