As an owner of a dental practice, you know you have to do your part to drive new traffic to your website. This usually involves implementing dentist SEO to ensure people that search for businesses related to yours on search engines can find you easily. Essentially, SEO helps to improve your position in search engine results so people can find you more easily. Let’s say you’ve done all of this already. If you’re still not getting the kind of results you want and you’re sure that the SEO is implemented properly, you might want to consider investing in Google AdWords to bolster your marketing efforts.
Google AdWords is service that allows you to purchase ads for specific keywords in search engine results. So, for your dental practice, you’d likely buy an ad for the keyword phrase, “dental practice” or “City Name + dental practice.” You get the idea. Then, you’d write a very brief advertisement using this keyword phrase and offering an enticing message that people would want to click on if they search for your keyword phrase.
You set a budget for how much you’re willing to spend on the AdWords campaign. If it’s a keyword without much competition, you won’t have to pay very much. Essentially, you only pay money whenever someone clicks on your ad. So, let’s say somebody searches for your keyword phrase. A list of results will come up. But along the side of the results or at the top of them your ad will appear. If someone clicks on this ad, you’ll be charged a fee. However, this increases your likelihood of bringing in new patients. Because your link is set apart from the rest of the results, people searching for a dental practice like yours will find you more easily. Your practice will appear more important and more relevant to their search.
Google AdWords can be a very effective way to bring in new patients to your practice by using dentist SEO. Choosing the right keyword is of the utmost importance, of course. But this is the case with all things related to dentist SEO. Using the right keywords in the right way is vital to the success of your campaign. While not every dental practice will benefit from the use of Google AdWords, it can prove helpful to those looking for an added edge to their search result rankings. Essentially, if you’re looking to boost your rankings in search results and are willing to pay a little extra for advertising, this is your best bet for improving your dentist SEO.