If you’re a dentist and you want to compete in today’s online market, then you had better get your dentist SEO game plan going.
Basically, it’s the same with any SEO effort. You have to know and apply the winning and ethical procedures in order to get a good foundation on. There are actually just a handful of things to do, but they’re so important, that if you mess up, you’ll be in a world of hurt.
Let’s recap the basics here.
First of all, know your industry well enough to translate what you do so that the common folk can understand you. Don’t be like the computing industry that assumes everyone knows geekspeak and they send surfers into a tailspin with their industry jargon. Instead, treat the surfer with respect and consideration so that you can get your message across as to why thy need to come see you and not the other guy. This is done with well written copy, clearly tagged pictures, a sitemap, and fine layout both for the web and mobile.
Keywords are of course essential as are keyphrases. You may not be able to compete with the top keywords and keyphrases, but there are ways around it and thanks to the changes in Google, something as simple as good engagement and being responsive will outshine the competition. It’s because Google knows that people jockey for keywords and the small guy doesn’t stand a chance against companies forking over millions to get the top rankings. This is why directories are important as well. On top of that, honest reviews are part of the priority of today’s engagement that Google is prizing so much. If your site has testimonials from clients and you have those clients write reviews on the various review sites, you can knock the big guys off the block. You’re not looking to dominate the market, just your particular region.
Remember, as a dentist, your skills speak for themselves. You’ve go tot get your clients to engage about you on social media. Perhaps have them get a discount if they prop you up on their Facebook or Twitter accounts. These posts spread and are indexed by the search engines.
That all being said, dental SEO calls for knowing your business, technologies, what the public needs and wants, knowing what Google and the other search engines require and their direction. Get sociable, get mobile, and get going.