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Posts Tagged ‘Yahoo’


Microsites Can Have an Adverse Impact on SEO

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Why microsites are bad for SEOMicrosites can have a negative impact on the search engine optimization strategy adopted by a firm to improve its website’s rankings across the search engines like Google, Yahoo or Bing, their benefits notwithstanding. SEO professionals and online marketing specialists continue to debate on whether to use microsite for promoting a business on the net. For a start, a microsite which is actually a subset of the main website, comprising a separate webpage or a bunch of pages, and functioning separately, enables a firm to highlight one particular aspect of the business.

For instance, if you own and operate a string of automobile servicing centers, you might want to dedicate a distinct website for each and every branch. Having multiple sites or microsites could be beneficial when you need to publicize several products or services or a chain of shops. But you might want to give a second thought on running multiple versions of your website, given the likely issues that could arise from their use.

Site authority

It could be difficult for you to understand or determine how Google or Yahoo evaluates a site that is dedicated to a specific topic or subject-matter. However, it is common knowledge that the popular search engines analyses and ranks sites that consistently focus on a definite theme or themes that are interrelated. For instance, if you regularly upload blogs on health on your site, but occasionally posts articles on travel, then in all likelihood, Google would conclude that your site is devoted to health.

It is obvious that texts related to health would be vastly different from content pertaining to travel. So, it’d be better on your part to have a separate site or blog for the two subjects to maintain the individuality or originality of the subject matters. But, on the other hand, if you write routinely on themes that are interconnected or correlated, say different dog breeds and dog parks then you don’t need to compartmentalize the site into microsites.

There’s no hard and fast rule that a site needs to always focus only on one particular theme-you can keep posting content on a variety of topics but ensure that the subjects are closely related. Take into account the far-reaching implications of developing content on a diverse range of areas as well as your long-term objectives of maintain a website, before making up your mind on sectioning the same into numerous small sites.

Upkeep

You may have to face maintenance issues when you monitor microsites or multiple websites. What or whatever you do for keeping a single site search engine optimized and user-friendly has to be done several times over when you’ve more than one website. For instance, you’ll have to maintain an independent XML sitemap for each site for keeping them smartphone-friendly and make them load faster on the web browser.

You’ll also need to keep in mind several other maintenance aspects as well.

Tracking traffic

Tracking traffic across multiple sites or domains is apparently easy, technically speaking. But in reality, making the requisite settings in Google Analytics could be a complex procedure for the webmaster or web designer and developer. That is one more good reason why it’d be safer for you to stick to a single site, even if the same is devoted to multiple subject matters.

The risk of content duplication

Let’s suppose one of your automobile service center branches uploads a blog on a high-quality engine oil brand. The blog attracts a high volume of traffic inducing you to share the article on sites of other branches, thereby increasing the risk of content getting duplicated and the site’s ranking taking a beating. When it comes to sharing a popular blog or post across microsites, make sure you use the canonical tag.

Inbound links

If you’ve microsites, then there’s a high possibility of the value of inbound links getting diluted owing to these becoming split and shared across the domains.

If you wish to know more about microsites, you can log in at www.affordabledentalseo.com

Dental Websites Can Follow These Six Tips For Getting The Most Of A Dentist SEO Campaign

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6 Tips for Improving Your Dental Website's SEOSearch engine optimization has come a long way from the days when tempering content through metadata fine-tuning and keyword padding enabled websites to rank high enough on search engines for furthering business objectives. For the past few years, Google, Bing, Yahoo and other search engines have been using a new set of parameters for evaluating a website before according it a rank on the SERPs. How many visitors are visiting your site on a periodic basis? How long do the visitors stay on the site? Do they explore only the home or landing page or check out the other pages as well? Are visitors revisiting your site?

Bear in mind that Google uses these yardsticks for assessing the user-friendliness of all sites stationed on their servers. So if you’re an oral surgeon, orthodontist or dentist exploiting a website to promote your business, high rankings on search engines does not necessary mean that you’ll get a high volume of traffic for converting into patients. Since the majority of local patients will be first browsing the net to find you, what steps do you need to take in order to add more teeth to you dental SEO strategy and thereby attract more visitors/patients?
Abide by the following dentist SEO practices so as to engage with more prospective patients and keep your practice flourishing:

1. Inspire patients to connect with your site

There will always be two distinct types of patients who’ll be visiting your site-current and steadfast visitors and prospects who might become your patients in the foreseeable future. Your current and potential visitors will have to complete a few specific actions so that they can accomplish their objectives. By effectively carrying out these actions, they’ll be able to know details regarding your practice, hours of operation, contact forms, and so on.

On your end, you can help your visitors get in touch with you by uploading ‘buttons’, ‘contact form/newsletter’ and ‘contact numbers’. See to it that a button’s text is crisp and clear. Encourage the visitor to fill up the contact form or sign up for the newsletter by underscoring the quality of the service they’ll receive if they do so. Finally, ensure that the phone number that you insert is in working order so that the reception can convey the info the visitors are looking for.

2. Making your site smartphone friendly is a sine qua non

The significance of making your site smartphone/portable device friendly does not need to be emphasized. Nowadays, more than 70% of patients logging into dental websites do so from their mobile devices, mostly smartphones. Therefore, making your site’s design responsive for devices across the board including desktops, laptops, and smartphones is indispensable, and hence must be part of the dentist SEO technique. Having a user-friendly site means the pages load fast and are convenient to navigate through.

3. Keep an eye on SEO basics

There are numerous dental portals that still flounder when it comes to adhering to the dental SEO basics. These basics or fundamentals involve inserting a meta-title and a meta-description of maximum 70 characters and 155 characters respectively. Next, you should accord to each and every page a pertinent title. To say the last but not the least, keep the URL as simple as possible.

4. NAP consistency is crucial

Surely, nothing would be more disastrous than your patients turning up at your competitor’s address instead of yours. So, make sure that the name, address and phone number (NAP) of your practice is correct and if you’ve more than one site, ensure NAP consistency across the portals. This is another dentist SEO aspect that you must bear in mind.

5. The footer matters equally

At the same time, doubly crosscheck and ensure that the footer or the bottom of the webpage is identical across the web and all social media platforms.

6. Content still reigns supreme

Make sure that content in your site, be it visual or textual is original and creative. Also, keep refreshing the content on a periodic basis so that visitors get a reason to come back to your site.

Visit https://www.affordabledentalseo.com/ or contact 727-797-3051 for getting more tips on dental SEO for your practice.