Page Rank is regarded as one critical thing for the reputation of the website. For getting better rank and build reputation website owners try to experiment and get more external links from other websites. While ethical standards and laid down norms when followed to get these links might be great for one website, a few things when done could damage the reputation of one website. One such thing that might be dangerous is selling of the page rank links. It is regarded among the worst things which can damage the reputation of one website drastically. It can not only bring down the rankings of any of the website but also lead to a negative impact on the SEO campaign as well as work gone behind a website.
Many ways ways could be adopted to provide links on the website which will not harm it in any manner. For doing so people can provide no follow links on website and sell links without being harmed by the Google algorithm. Also in case Google catches some website for selling page rank links then the best thing to do is acting on it. After taking the correct measures and making sure it is as per norms of the SE people may file for a reconsideration. Based on the changes made and the acceptability standards people might get the reply for approval or the disapproval for this request.