If you have a business and you have a web presence for that business, you’ve likely heard of Google AdWords. Sure, you’ve invested some time in utilizing SEO on your site and for your marketing materials but have you even thought about expanding your horizons a bit? That is, have you considered the potential power of AdWords marketing?
Let’s get some basic information out of the way first. AdWords is something anybody who has a website can get. It takes time to understand and utilize properly. It also requires keeping up to date with the latest changes. You see, as the science of search changes (and Google is at the forefront of that), AdWords changes, too.
You aren’t guaranteed results with this type of advertising but when it works, it pays off big. If you want to make the most of your SEO efforts, you should at least try your hand at AdWords marketing at some point. What follows is a breakdown of some of the common elements you’ll need to understand before getting started.
Campaigns are what your adgroups, ads, and keywords are all lumped into. These campaigns feature different settings based on the specific networks, locations, and devices they’re targeted for.
Adgroups are the area in which you determine how much you’re willing to pay for PPC (pay-per-click) ads. You only pay this set amount when somebody from a search engine clicks on your ad. It’s important to pay careful consideration here, as your budget will come into play big time. You can set daily limits as well, so you won’t suddenly find yourself paying more than you can afford for ads.
You’ll need to play around with your keyword selections quite a bit before they become fruitful for you. After all, you have to play mind reader a bit to get the best results. You need to predict the intent of your target audience when searching the web. And that can be tricky.
Lastly, this brings us to ads. Once a user types in the keywords you’ve decided to target, he or she will be shown a list of results with your ad at the top. The text needs to really resonate with them in order to work. You have a very limited amount of space to work with here, so write several different ads and experiment to see which one gets the most clicks, and then, results in the most sales.
This has been just a basic primer in AdWords marketing, but hopefully it gives you a sense of how this tool can be helpful to your business promotions as a whole.