Google Going Mobile Friendly

With the growing tension regarding Google’s announcement that on April 21, 2015, their algorithms will change to include a greater focus on mobile friendly websites, the race is on for webmasters and marketers to get their mobile SEO game on. The change is due to the ever growing mobile market.  Mobile devices are dominating the […] Continue reading

Negative SEO hits Expedia real hard

Something has gone terribly wrong with the website ranking of Expedia on Google searches, with it appearing to have been struck by a harmful SEO campaign. Such problems were discovered by an analysis done by the company. The company lost 1/4th of its Google search visibility in the period between January 12th and 19th. This […] Continue reading

New SEO related questions dealt by Mat Cutts

In his last webmaster video Matt Cutts discussed some questions related to Penalty Link Examples, SEO and Webmaster Tools. It is quite important to fully understand the strategy of links when dealing with a website. To put it simply, one should be fully aware of the sites that are forming a link with them. Higher […] Continue reading

Content Freshness and Concealed Content in SEO

The discussion today would be on a subject that concerns itself with website optimization and web-spam, focusing on what the expert on SEO as well as Google engineer, Mat Cutts, has to say on this. The first part of the discussion would be regarding the safety of concealed content, which the visitor can see only […] Continue reading

Finding Bad Links Getting Directed to the Site

While building any website, SEO is used for optimizing the site which in turn puts the webmasters in all sorts of trouble like handling bad links. If the site contains several links from sites that are not legitimate pointing towards it then the rank of the site can drastically reduce. The main reason behind this […] Continue reading

Matt Cutts answers SEO related questions

Google’s Matt Cutts faced some “website downtime” and “voice search” questions in this week’s one-to-one. Someone asked whether a website will be suffering a lot, particularly in its ranking and SEO, if it stays down for a period of 24 hours. The man from Google answered that it won’t be a big concern if it […] Continue reading

Some of the most common mistakes webmasters do

Over the years one of the most debated topics has been the relevance of freshness of contents. While a blog can be updated on a regular basis it is difficult for a company website for being updated on a regular basis. Recently the algorithm changes and updates by Google has expressed that the websites which […] Continue reading

SERP subjectivity and Advertorial questions answered by Matt Cutts

Google’s webspam team head, Matt Cutts shared his views regarding advertorials recently in his YouTube channel. They may look like age-old advertising but advertorials are more like editorials or natural content. The problem associated with this is that when people go through an advertorial content piece, they draw a quick conclusion that the content is […] Continue reading