Many factors are considered by Google in the process of ranking websites. The protocols defined by the largest search engine on the Internet are common to all website even though they may belong to totally different niches. This process of ranking websites has wondered may SEOs who find the algorithm of Google complicated. The algorithm assesses every point of websites to determine freshness and relevance so that every website can be ranked deservedly.
Website development is a flourishing industry and developers take due care of the need of optimisation and meeting the current Internet standards. While their websites have features that help them get ranked by Google, the owners and administrators of old websites find it grappling to get ranked or maintain the same. As new websites continue leave behind older counterparts in race to top rank, the concern is valid and worth evaluation.
Newer Websites vs. Older Websites
Sometimes the owners and administrators of new websites find the competition with older websites very tough. They face difficulty in getting ranked by Google as older websites already have significant relevant content and have gained certain level of popularity with users. Though it may take some time, many newer websites eventually grow with improving content and information and catch-up with their older counterparts. However, if the case if vice versa, the administrators of older websites need to rethink the strategy and evolve their websites with time.
SEO is the process of updating websites according to the changing algorithms of search engines. Older websites lose sheen due to old template and presentation. Updating the content, integrating the blog and improving user experience can change the downward slide of older websites to revive them back into competition with newer websites, which may be compelled to rather catch-up with the older ones.
SEO through Article Directories
Many SEOs had created links between article directories and their websites by plugging articles. The practice was very effective once but the reputation of article directories tarnished with time due to generic content that often seems spammy.
Articles directories were meant to provide articles with original and relevant information on various aspects of different subjects. Visitors who find an article useful were expected to download it and post it on their websites. Thus, writers earned links. However, its exploitation began and even those who do not have expertise in a subject or have nothing unique started posting at online directories. Thus, poor content-quality made article directories unreliable.