Thinking about building up the dental SEO on your website? If so, you’ve probably already considered the typical factors including keywords in the body content, headers, titles, and sub headers. You’ve probably thought about including keywords and phrases in the meta data including in the meta title, meta description, and meta keywords tags. But what you may not have thought about is the role of inbound linking in maximizing the potential of your off-site optimization.
How Inbound Linking for Dental SEO Works
If you want to get as much traffic as possible by implementing SEO tactics on your dental website, you have to think about inbound linking. Essentially, this involves getting other websites to link to your website. But they can’t just be any websites. That’s why the old link exchange networks have fallen by the wayside. The concept of “backlinking” doesn’t work by just asking a random website to link to you. They need to be relevant, that is, related to your own website or in a related industry. So, dental supply company websites or dental health websites would be good ones to ask to link to your dental practice website.
You should also strive to get inbound links from sites that rank higher than yours in the search engines. So, a popular medical association website or a dental practice directory would both be good choices for inbound links.
Of course, the links themselves need to be optimized as well. The dreaded, “click here,” is not suitable link text. Instead, it should be a keyword or keyword phrased related to your website. This way, the search engines are given an extra clue that your site is related to the subject matter.
With dental SEO, you basically want to make sure you take advantage of every opportunity you can. That is, include keyword phrases and text, wherever you can, request inbound links from other websites that have a higher search engine ranking than you, and make sure every inbound link is relevant.
Of course, there’s more to dental SEO than just these principles, but by taking a strategic approach, you should have some success in boosting your search engine rankings and increasing your traffic. Remember: the key isn’t just boosting your traffic; it’s making sure the people that visit your website are relevant and are actually searching for the information or services you provide. That is what makes successful SEO.