Much of the time, dentists or dental industry professionals may think they just need to throw up a website that offers basic content information and not much else. Maybe they’ll think to include a list of services and insurance accepted, but otherwise, the information is pretty vague. However, this is a serious mistake. Websites, regardless of what industry they’re for need content. And this dental website content needs to optimized with dental SEO.
What Does Content Do for My Site?
Every good website has content. The website for your dental office needs content to first and foremost inform. It needs to inform potential customers basic information like your location, operating hours, insurance accepted, and services offered. But it also needs to dig deeper and offer an understanding of your practice’s goals, mission, and outlook. What does your practice offer that no one else does? Payment plans? A kind touch? Years worth of experience? The content of your site is the place to emphasize just what it is you offer that sets your business apart. You can also provide general information on what it is you do. Describe the services in detail and allow your patients to feel secure in using your practice.
Dental website content can also offer a spot for you to inject search engine optimization. In this case, you’ll need dental SEO to direct search engine traffic to your site and to ensure people can find you easily. The last thing you want to do is have your site blend in with all of the competitor’s sites.
Applying Dental SEO
How dental SEO is applied will depend greatly on your site’s goals. In general, however, you’re going to want to use keywords and phrases that people would search for organically in a search engine. For a dental practice’s website, some obvious choices might be, “dental practice,” “family dentistry,” and “city name + dental.” Be creative. Do a cursory search to see what your competitor’s are using. In short, you want people to find your website first.
Though keywords are important for dental SEO, you don’t want to overdo it. This could have very bad repercussions for your website traffic. Keyword stuffing is not conducive to positive search engine results. Instead, use strategically selected keywords that coincide with the purpose of your website. Include them in titles, headers, and metatags. And always take the time to write informative content.